
Blackmagic Design today announced that the latest television commercial for Mitsubishi's hybrid car, the Outlander PHEV, was graded using DaVinci Resolve by Tokyo based production and post production company Helmet Inc., founded by Horibe Toshi.
Helmet also used Blackmagic Design's SmartScope Duo monitor and UltraStudio 4K capture and playback device to complete the commercial, which is airing throughout Japan.
Outlander PHEV is the latest crossover SUV from Mitsubishi and is the world's first 4WD plugin hybrid SUV. Helmet, a boutique production company known for its visually stunning commercials and music videos, showed the power and elegance of the new PHEV by featuring the SUV driving through the majestic landscapes of New Zealand.
The goal for this commercial was to show the audience the coolness and power of the car. People have the impression that a hybrid car is a family or city car. However, we wanted to emphasize that the hybrid car is not just for city use by showing it driving around rough mountain roads. We shot in New Zealand for three weeks, and we shot in 4K or 5K so that we could resize in post production, explained Takashi Chiba, a cinematographer at Helmet, who shot and color graded the commercial.
I took a lot of care to make the car look really cool, said Chiba. Many car commercials for family or city use tend to have a soft and less contrasty look, however, with this commercial Helmet tried to show a sharper image of the car. I tried to create a look which is sharper and more contrasty look so that the car looked powerful and classy.
He continued: When we went back to our hotel after each day's shooting, we picked the best takes. We then applied gamma for the cameras we used for shooting and exported as ProRes 422 LT for offline. We did the offline edit when we came back to Japan using XML files to pass around data with Resolve.
When grading the commercial on DaVinci Resolve, Chiba had to reproduce the body color of the car and the natural colors in the nature. I used Power Windows to make masks and added more contrast to the pale blue color of the body. Also I used Resolve's sharpen tool to make the edge of the car more obvious, which gave a cooler look to the car. Also, since some of shots were done on cloudy days, the backlit shots tended to make the color green a bit too dark, so we used Resolve's curves functions to bring some green back.
Chiba and his crew also used an UltraStudio 4K for monitoring DaVinci Resolve's output, as well as a SmartScope Duo for waveform monitoring in their Tokyo offices. And they use a wide range of Blackmagic products, such as Audio Monitor, Teranex 2D Processor and Mini Converters, in their day to day work.
Blackmagic products have a consistency in their design, so they look very nice when mounted together in a rack. We sometimes bring Blackmagic equipment in a fly away kit to use on set. Helmet Inc., owns its own equipment, allowing us to do everything in house, such as planning, directing, shooting and editing. Resolve is a powerful tool for jobs which require flexibility and speed, and we are now planning to do more on set grading with Resolve, concluded Chiba.
About Blackmagic Design
Blackmagic Design creates the world's highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design's DeckLink capture cards launched a revolution in quality and affordability in post production, while the company's Emmy award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com.
###
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
20/06/2026
New add-on creates doubles & vocal stacks
IK Multimedia's latest ReSing add-on kits the innovative software out with the ability to automatically genera...
20/06/2026
What exactly is Apogee Control V3?
Control V3 is a new mixer application that controls Apogee interfaces. The new hit feature is that V3 finally allows for...
19/06/2026
Split compound eases operational challenges at Shinnecock Hills Golf Club...
19/06/2026
North Carolina, Oklahoma meet in the best-of-three Finals as ESPN leans into spe...
19/06/2026
Company launch comprehensive mix-comparison tool
The Him DSP are a plug-in company founded by The Him, an EDM DJ and producer who has amassed over half a bi...
19/06/2026
Major Sampler upgrades introduced
The latest version of Bitwig's DAW software has just entered public beta testing, and is available now for all users w...
19/06/2026
Four times the power of their predecessors
Akai Pro have just introduced upgraded versions of two of their popular standalone MPC systems, kitting them out ...
19/06/2026
Data from May shows seasonal outdoor trends triggers lower viewing
Warsaw, Pola...
19/06/2026
Buttons is best control system in the rAVe Best of Infocomm Awards 2026...
19/06/2026
Mavis Studio Makes iPad Production More Powerful
Brie Clayton June 19, 2026
0 Comments
InfoComm update brings new NDI Preview, PTZ control, USB audio ...
19/06/2026
Immersive Studio Metaverse Stage Tackles Post with Blackmagic Design
Brie Clayton June 19, 2026
0 Comments
New narrative projects rely on DaVinci Reso...
19/06/2026
How to Run the Original 1993 After Effects
Graham Quince June 19, 2026
0 Comments
How to the original After Effects v1 in an emulator, and you don'...
19/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/06/2026
SMPTE , the home of media professionals, technologists and engineers, has announced that its entire Standards catalog is now freely available to the global medi...
19/06/2026
nsign, the digital signage SaaS platform built around its core principle of Simplify Complexity, has announced a partnership with BrightSign , expanding the dep...
19/06/2026
Visual Productions announces the availability of its new RdmRelay2 at InfoComm 2026 (ACT Entertainment, Booth N6813). A networked, four-channel DMX relay, it is...
19/06/2026
Adobe Unveils Major Expansion of Creative Agent Across Firefly and Creative Clou...
19/06/2026
Immersive Studio Metaverse Stage Innovates Storytelling with URSA Cine Immersive
Brie Clayton June 18, 2026
0 Comments
Two new narrative short films c...
19/06/2026
Friday 19 June 2026
How to watch the 2026/27 Premier League season on Sky Sports
Which matches are Sky Sports showing on the 2026/27 Premier League opening we...
19/06/2026
Catch up on the latest developments across Baselight and Daylight v7, Nara and FilmLight API Wednesday 8 July, 5pm onwards
Firehouse: DCTV, 87 Lafayette St, Ne...
19/06/2026
Lab studies explain how new cancer drug works as it enters patient testing Immunologists at Scripps Research show how a new, experimental drug revives immune ce...
18/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
18/06/2026
PTZOptics has unveiled new Visual Reasoning demonstrations at InfoComm 2026 (Boo...
18/06/2026
IBC2026 will take place at the RAI Amsterdam from September 11-14, bringing toge...
18/06/2026
InfoComm 2026 held its first-ever Media Day on June 17, providing journalists an...
18/06/2026
FOR-A America has announced a Trade Agreements Act (TAA)-compliant LED display solution combining Alfalite's Litepix LED displays and Brompton Technology...
18/06/2026
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up dur...
18/06/2026
The International Federation of American Football (IFAF) and TMRW Sports have an...
18/06/2026
AJA Video Systems has unveiled Io Xpand, a Thunderbolt 5-enabled PCIe expansion ...
18/06/2026
ESPN has announced its coverage plans for the 30th anniversary of the WNBA's...
18/06/2026
FOX Sports' Big Noon Kickoff will broadcast live from Wembley Stadium in Lon...
18/06/2026
InfoComm 2026 opened on Wednesday at the Las Vegas Convention Center, bringing t...
18/06/2026
As media companies look to deliver more live, VOD, and snackable sports content ...
18/06/2026
Top L-R: Take Me Home, The Lake
Bottom L-R: TheyDream, Union County
Free Summer Screening Series Announced
Screenings for the Local Utah Community at...
18/06/2026
Improvements & new IR content
iamReverb Audio have just launched a free update that kits their convolution reverb plug-in out with some new features and int...
18/06/2026
Modelling suite gains improved captures, iOS support & more
Two notes Audio Engineering have just announced the launch of Genome 2.0, a significant update t...
18/06/2026
New AI assistance feature, video overhaul & more
VSL have just announced the launch of Vienna Ensemble Pro 8.1 and 8.1V, a pair of major updates to their ev...
18/06/2026
The average daily TV screen time in May was 3 hours and 36 minutes, marking a clear decrease of 15 minutes compared to April. This trend proved to be much stron...
18/06/2026
Integration embeds Gracenote content intelligence, including contextual segments...
18/06/2026
AJA Video Systems unveiled Io Xpand, a high-performance Thunderbolt 5-enabled PCIe expansion chassis for AJA KONA and Corvid video and audio I/O cards. As dema...
18/06/2026
New NVRT-driven workflow enables on-demand traffic mirroring and guided troubleshooting for AV teams, integrators, and support organizations ahead of InfoComm 2...
18/06/2026
At InfoComm 2026, Mavis announced a major update to Mavis Studio, its live production app for the iPad, with new features designed to make professional AV produ...
18/06/2026
Transaction Positions Harmonic as a Pure-Play Broadband Company
Harmonic Inc. (NASDAQ: HLIT), the worldwide leader in virtualized broadband solutions, today a...
18/06/2026
ACT Entertainment and NETGEAR have announced a strategic partnership that establishes verified interoperability between NETGEAR Switches and key technologies fr...
18/06/2026
IBC2026 is set to bring the global media, entertainment and technology community together at the RAI Amsterdam from 11 14 September, enabling industry players f...