Canapii takes virtual event engagement to the next level with help from AWS posted: 10/06/2021
For virtual and hybrid event technology developer Canapii, necessity truly proved the mother of invention. As the global pandemic upended the events industry, organizers were forced to pivot quickly to a virtual format. Even though digital event platforms were gaining popularity within the industry before the pandemic, going fully virtual introduced new challenges, especially with the lack of an intuitive virtual event engagement tool. Recognizing this void, the Canapii team envisioned the Event Management Console and the Virtual Arena' Platform. With help from Amazon Web Services (AWS) cloud-based technology, Canapii brought their event management software to market in record time and established the brand to go with it. Since, Canapii has helped companies like Hewlett Packard (HP) design and host engaging virtual events that include live streamed content with real-time multilingual captioning, polling, Q&A, and more.
The first time I realized that our industry was in for a major shakeup, I was on a flight headed to a board meeting. I thought this may be the last time I travel for business, and then the implications of what that would mean for our industry hit me. As we began talking at the meeting, we quickly came to the consensus that doing nothing wasn't an option, shared Gemma Edwards, co-founder, Canapii. The pandemic gave us that push to take a leap and build a new business that could help solve a big problem. We had the right technology experience to carry out our vision but needed a solution to help us deliver engaging live and on-demand video to a range of platforms and in a variety of languages, which is where AWS Media Services came into play.
In the early stages of Canapii's development, the team tried to anticipate the key features required to pull off a fully virtual event on a very basic level, then set out to find a live streaming vendor to meet those needs and more, ultimately signing on with AWS. One of the main challenges that the team identified was how to accommodate various languages and time zones. Working closely with the AWS team, Canapii developers and architects were able to quickly figure out how to scale, ultimately facilitating more than five simultaneous live streams in different languages to an audience of 6,000 for their first event. The world is a big place, and we knew that a one-size fits all approach wouldn't cut it. Between customers, we see a lot for requests for concurrent Japanese, Mandarin and Korean translations, and thankfully AWS tools are truly global and scalable, explained Edwards. They've helped us really push the limits of translation and multilingual captioning to make it feel as though it's part of the event.
The end result of the Canapii team's efforts is an interactive, multilingual, fully integrated virtual event management console and platform with a familiar video conferencing aesthetic and interface that allows for custom branding. After a lot of blood, sweat and tears, we've been able to deliver a solution that offers event participants a seamless journey, whether fully virtual or hybrid, and at the same time one that establishes a sense of community, shared Edwards. That's the allure of Canapii. Customers are also drawn to the fact there are no limits to the number of meetings or participants. Unlike platforms where you pay per meeting or video, Canapii is designed to provide organizers with all of the tools needed to run an event without multiple, costly add-ons.
In the last year, Canapii has built out the platform and extended its geographic reach. It took a lot of effort to get where we are today with Canapii, but AWS has been instrumental in the process, expressed Edwards. Not only is Canapii's entire infrastructure built on the cloud platform, but AWS Media Services also form the building blocks of our tool's live streaming capabilities - providing the security, reliability and high-quality video that our customers and their audiences demand.
Canapii formally debuted last year, powering HP's first-ever all-virtual global HP Reinvent Virtual Experience. The event drew in an audience of 7,000 participants from all corners of the globe. In closing, Edwards shared, The events industry, like many others, has seen so many changes in the last year that have challenged us to think outside the box. Our goal with Canapii is to help event organizers get more compelling global events online with less friction, allowing them to focus less on the technology and logistics, and more on growing their audience and business.
Today, Canapii is used by over 10,000 organizations, and has more than 45,000 users on its platform. By supporting event organizers worldwide, Canapii facilitates connections and drives engagement through its digital tools and solutions, which cater to all types of events.
Most recent headlines
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
22/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
22/12/2025
Berklee Wrapped 2025: Our Top News and Stories A look back at a year highlighted by faculty milestones, major film and television projects, Bob Dylan's ho...
22/12/2025
The works of Plato state that when humans have an experience, some level of change occurs in their brain, which is powered by memory - specifically long-term me...
Canapii takes virtual event engagement to the next level with help from AWS posted: 10/06/2021 
