
Immersive audio-visual experience calms patients and guides them through MR scans, for a better patient experience
Study shows yearly average number of rescans decreases by 70% when using Philips Ambient Experience in-bore Connect solution*
November 16, 2017
Amsterdam, the Netherlands - Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, today announced the latest installation of its
Ambient Experience in-bore Connect solution for MR at Lahey Medical Center, Peabody in Massachusetts (US). Now supporting patients and staff at the medical center, it also represents a 250th installation milestone in the growing global adoption of this innovative solution, which aims to help reduce patient stress and improve MR imaging outcomes.
Soothing, immersive, personalized experience
Philips' Ambient Experience in-bore Connect solution provides patients with a soothing, immersive, personalized multi-media experience as they enter the bore of the MR scanner. When entering the scanning room, they are immediately engaged in the procedure by being given control over selection of the MR Ambient Experience theme. Coupled with clear instructions about what to do and what to expect during the scan, this in-bore experience supports patients who experience feelings of stress, and helps hospital staff improve workflows and reduce the number of rescans*.
Our team is now able to work smarter, faster and more efficiently, said Christoph Wald, MD, PhD, MBA, FACR, Chairman, Department of Radiology at Lahey Hospital & Medical Center. As a result, our patients are more comfortable and our technologists and radiologists can focus on delivering confident diagnoses.
Patients can feel stress, nervousness and anxiety when entering the bore of an MR scanner, especially when doing so head-first. By obscuring the internal surface of the scanner bore from the patient's view and replacing it with soothing video images, the system helps patients deal with these feelings. The video can be themed according to patient choice (e.g. landscapes, seascapes, underwater marinescapes) and is accompanied by soothing head-phone delivered audio.
Many patients also find it challenging to know what to do during their scan, such as holding their breath and staying perfectly still when needed. To help them, the Philips system overlays the video with audio-visual prompts, so that patients know what they need to do and how long they need to do it, while a progress bar lets them know how the scan is progressing. Enhancing patient compliance reduces the need for radiology technician intervention and helps to support maximum scan quality.
Our Ambient Experience in-bore Connect solution is aimed at helping patients and staff to get the quality images they need, said Werner Satter, General Manager Healthcare Experience Solutions at Philips. The global adoption of our solutions to improve the patient experience showcases how the combination of a patient-centric approach, technology and design can work together to help improve imaging outcomes.
A study at Herlev Gentofte University Hospital in Denmark shows that the Ambient Experience in-bore Connect solution helped them reduce the number of rescans. The Herlev Gentofte University Hospital compared the number of interrupted examinations
before and after installation of the Ambient Experience in-bore Connect solution with other scanners in the facility. The data shows their yearly average number of rescans decreased by 70%*. The same study showed that 84% of their patients felt more calm.
Further evidence of the benefits of enhancing the patient experience during imaging procedures was recently published in the Philips Patient Experience in Imaging Study' - a survey of 603 patients in the US and Germany about their satisfaction, expectations, preferences and unmet needs with diagnostic imaging procedures over the previous year. While most patients expressed feelings of being well taken care of, respected, and informed about their imaging procedures, many also cited feelings of nervousness, uncertainty and powerlessness during the procedure. In general, patients viewed safety and well-being throughout the imaging process as important, and valued speed and comfort during the procedure itself. Philips is designing its innovations with these patients' needs in mind.
Ambient Experience
The Ambient Experience in-bore Connect solution is part of the company's larger portfolio of Ambient Experience solutions. In the past decade, more than 1,250 Ambient Experience solutions have been installed in radiology departments, emergency
departments and treatment rooms in more than 50 countries.
To learn more about how Philips is bringing together people, data and technology to power the ongoing evolution of radiology, visit booth #6735 at the Radiological Society of North America (RSNA) Annual Meeting, taking place Nov. 26 - Dec. 1, in Chicago, Ill., where Philips' Ambient Experience in-bore Connect for MR will be on display.
For more information on Philips' full suite of integrated imaging systems, devices, informatics and services at #RSNA17, and for live updates from the event, follow
@PhilipsLiveFrom or visit www.philips.com/rsna.
* At Herlev Gentofte University Hospital in Denmark. Compared to the average of the other 5 Philips MR scanners without Ambient Experience and In-bore Connect. Results from case studies are not predictive of results in other cases. Results in other cases may vary.
For further information, please contact:
Joost Maltha
Philips Group Press Office
Tel: +31 6 10 55 8116
E-mail: joost.maltha@philips.com
Kathy OReilly
Philips Group Press Office
Tel: +1 978 221 8919
E-mail: Kathy.oreilly@philips.com
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
31/08/2025
Legrand | AV, a global specialist and industry leader in audiovisual solutions, returns to CEDIA Expo 2025, taking place Sept. 4-6 in Denver, with a powerful li...
31/08/2025
Global media technology company Backlight will unveil new capabilities in its Iconik, Wildmoka, and Zype product lines at IBC2025 (booth #1.D09), September 12 1...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...