Sky Cinema is counting down to Christmas

Today, Sky Cinema is premiering its 2016 Christmas TV advertising campaign. It is Sky Cinema's first Christmas campaign since its successful relaunch from Sky Movies. Audiences will be taken through themed advent calendar doors, providing a glimpse at some of the world famous movies that will premiere on Sky Cinema throughout the festive season: Jungle Book; The Revenant, Deadpool and Zootropolis - all part of Sky Cinema's New Premiere Every Day' offering.

The enchanted campaign is fronted by a 40 spot which will air during Saturday's X Factor show. The ad opens on a snowy Christmas town, lit by a glowing night sky. It then proceeds to take the audience on a journey through an advent calendar; first to a scene from the Jungle Book starring Mowgli, Baloo and Bagheera, on to the cold depths of The Revenant forest, moving on to Deadpool fighting for his life and finally an advent door opens to Zootropolis characters - Lt Judy Hopps and Nick Wilde - making their escape.

With two further 20 spots, the campaign welcomes us into the exciting world of Sky Cinema, where customers can watch a new movie premiere every day along with over 1,000 movies on demand. The advent calendar creative therefore lends itself perfectly to the campaign.

Created by WCRS and directed by Noah Harris - who has previously directed work for Asus and Google - the intricate scenes featured in the advert have been specially created using both hand-drawn and CGI animations, as well as combining new and existing footage from filmmakers across the globe.

A team of animators, crew, and producers dedicated a huge number of man hours to each animation in order to bring the enchanted advent calendar to life and produce the stunning advert.

Ian Lewis, Director, Sky Cinema commented: This year's advert builds excitement for Sky Cinema over the festive period for the whole family. We wanted to provide a glimpse into the magic of the movies we have premiering every day during December, and throughout the year. Our aim is to remind viewers of the magic of movies at Christmas.

Leon Jaume, Executive Creative Director at WCRS said: How do you like your advent calendar? Chocolates in cardboard or a cinematic blockbuster bursting out of every door suspended in a dazzling night sky above a snow covered village. We incline towards the latter and thanks to Noah Harris and his Christmas elves working around the clock, that's what we've got. Happy Christmas.

For more information, please contact:

Sky

Rose Sherer-Clarke

Corporate Communications Executive

020 7032 1261

Rose.Sherer-Clarke@sky.uk

WCRS

Olenka Lawrenson

Marketing Director

0203 128 8005

07974 178985

olenka.lawrenson@wcrs.com

About Sky:

Sky is Europes leading entertainment company, serving 22 million customers across five countries: UK, Ireland, Germany, Austria and Italy. We offer the best and broadest range of content, deliver market-leading customer service and use innovative new technology to give customers a better TV experience, whenever and wherever they choose.

Sky has annual revenues of £12 billion and is Europes leading investor in television content with a combined programming budget of £5.2 billion. The group employs 30,000 people and is listed on the London Stock Exchange (SKY).

About WCRS:

WCRS is a creative agency, combining over 35 years of brand building expertise with the ability to execute ideas in any channel. The agency's focus is to create work people care about. In whatever form that takes. Developing ideas everywhere from TV to Twitter, online to mobile, games to music downloads. To find out more about WCRS, visit www.wcrs.com. WCRS is part of Engine, the UKs largest and fastest growing independent communications company, with office locations including London, New York, San Francisco and Shanghai. www.theenginegroup.com

LINK:	https://corporate.sky.com/media-centre/news-page/2016/sky_cinema_is_co...
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