Entity Enterprise Boosts Ningbo Shopping Festival

On July 22, 17-day Ningbo Shopping Festival was officially opened. Unlike the former years, focusing on structural innovation of supply and taking market as the dominant, industry and trade-oriented entity enterprise breaks the old shopping mode taking commercial district, commercial plaza and commercial block as its principal body to bring new highlights for Ningbo Shopping Festival.

On the evening of July 22, in Oulin International Industrial Park, over one thousand citizens witnessed the opening of 2016 Ningbo Shopping Festival. Many people visited product display area, gourmet area, leisure area and children's play area.

As the only industry and trade-oriented enterprise taking part in 2016 Ningbo Shopping Festival, Oulin determines its subject, organizes its commercial format and arranges plant from the perspective of customers. Except cabinet, sink and electric appliance, Oulin also integrates resources from famous real estate, home appliance and tourism area to build an ecological system sharing circle to combine recreation, catering and product, making people experiencing kitchen culture, food culture and brand culture while shopping.

To enrich this shopping festival, in addition to European classical cuisine, Oulin also gathers some Chinese traditional food including Jinyun baked wheat cake.

Ke Jianguang, chairman of Oulin Group, said that Ningbo Shopping Festival provides a new platform for entity enterprises to integrate into market and customers and more opportunities for enterprises to interact with market and customers. For traditional enterprises, the core of supply-side structural reform is to conduct target-consumers.

LINK:	http://en.nbwh.gov.cn/art/2016/7/27/art_1325_86649.html...
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