BVE Rejuvenates Brand for 07

New brand reflects a broader approach to the broadcast market expanding into the connected media and creative industries

London, UK - 23 November 2016 - BVE, the premier event for the UK broadcast, entertainment and media technology industries, today announces that it has undergone an extensive rebrand to reflect the latest technologies and creative experiences that will shape the future of broadcast, connected media, production, post, live production and AV systems integration. BVE 2017 will take place from 28th February - 2nd March 2017 at ExCeL London.

BVE recognises that the entertainment and media industry continues to converge with adjacent creative industries, most recently with the introduction of VR and AR. The new branding reflects the cutting edge, immersive, modern and fluid stance the broadcast industry is adopting, signifying BVE's constant evolution alongside the shared needs of visitors, exhibitors and partners.

BVE will also continue its commitment to expansion into the Pro AV and live entertainment technology sectors, as well as representing the connected media, branded content and immersive tech worlds through key partnerships and insightful content in the theatres.

In addition to the new branding, BVE has implemented various new features to improve the overall BVE experience. Launching this year is the BVE Meeting Service', matching visitors' product interests with exhibitors, allowing a streamlined and focused selling and buying approach. The new service will be available on the BVE website and accessible through the BVE app, which has made a return for 2017. Both exhibitors and visitors will be able to plan their days, access content and news, take part in discussions and make use of a useful messaging feature. Additional new elements of the show will be revealed in the coming weeks.

Daniel Sacchelli, Event Manager, BVE, said, It is our job to bring people and technology together, to lead the future of entertainment and media. One of the responsibilities of being successful in that role is to be at the forefront of our industry, recognising the trends and the direction in which the industry is going. We are constantly seeing boundaries of broadcast, production, post-production and consumer experiences expanding - no longer are we confined to the television set, something that is reflected by our exhibitors, theatre content and visitors. Our new brand is reflective of the industry's fluidity and I am very excited to be debuting it ahead of what is set to be the most exciting BVE yet.

The new BVE website and the BVE Meeting Service launch today at http://www.bvexpo.com/

The new BVE app will be available to download from early December

About BVE:

BVE is the UK's leading Entertainment and Media Tech event, with a 20-year history dedicated to the broadcast, production and post-production sectors. In recent years, the show has evolved into an all-encompassing live event that also covers the Connected Media, AV, Integration & Live sectors. It attracts more than 15,000 visitors who attend to discover and learn about the latest products, services and trends from more than 300 leading manufacturers and distributors.

Web www.bvexpo.com

Twitter @BVExpo #BVE17

LinkedIn http://linkd.in/1wrYmJT

Facebook www.facebook.com/broadcastvideoexpo

About Ascential:

Ascential plc is a leading international media company that informs and connects business professionals in 150 countries through market-leading Exhibitions, Festivals, and Information Services. Ascential powers the prestigious Cannes Lions Festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN and environmental risk data business Groundsure. 23 of Ascential's 32 product lines are marketing leading and occupy number one positions. Ascential exists to provide our customers with world class content and connections empowering their businesses to be the best informed and best connected. Our products enable focus, growth and value. Ascential.com

LINK:	http://www.theiabm.org/news/member-news/blogart4198...
	See more stories from iabm

Most recent headlines