Introducing the FUJIFILM X70, the smallest and lightest X-Series model with an APS-C sized sensor

Introducing the FUJIFILM X70, the smallest and lightest X-Series model with an APS-C sized sensor Featuring a new FUJINON 18.5mm*1 F2.8 lens for every scene from landscapes to snapshots

15.01.2016

FUJIFILM Corporation (President: Shigehiro Nakajima) is proud to announce the launch of the FUJIFILM X70, a premium compact digital camera featuring a new FUJINON 18.5mm*1F2.8 lens suitable for a range of applications from landscapes to snapshots. The camera, which will be available in February 2016, features an APS-C sized X-Trans CMOS II sensor and EXR Processor II image processing engine.

The X70 bears all the hallmarks of the range combining a simple manual operation with superior image quality and versatile picture-taking functions. The X70 is the first X-Series model to offer a touchscreen display that rotates 180 degrees enabling users to shoot from up high, down low and capture selfies.

Key features of the X70 New FUJINON 18.5mm F2.8 lens for a wide range of shooting conditions from landscapes to snapshots! By using the optical design from the X100T, it has been possible to develop a compact, high quality wide-angle lens in a smaller, thinner body. The single focal length lens distributes light evenly across the frame to produce a high-resolution image from the centre to the edges.

High-quality finish and easy operation encourage creativity Weighing approximately 340g*2, the X70 is the lightest X-Series camera with an APS-C sized sensor. The top-plate features milled aluminium exposure compensation and shutter speed dials, making it easy to quickly access key features, while the aperture and focusing rings are also made from milled aluminium to help keep weight down. Apertures can be changed in 1/3 or 1 stop increments, plus the focusing ring doubles up as a control ring for quick access to a range of functions.

The X70 is also equipped with an Auto Mode Switch lever for selecting the fully automatic Advanced SR Auto mode. Once selected, the camera automatically chooses the optimum settings for great results on any scene.

Compact body with an APS-C sized X-Trans CMOS II*3 sensor and EXR Processor II image processing engine Key technologies that deliver the high quality images unique to X-Series models have been compressed into a pocket-sized body. This includes the stunning colour reproduction technology, developed as a result of more than 80 years of photographic film research, and the unique Lens Modulation Optimiser (LMO) image processing technology that corrects optical defects such as diffraction to achieve edge-to-edge sharpness and a realistic three-dimensional effect.

On-sensor phase detection AF focuses in an ultra-fast 0.1 sec*4 and, thanks to the high-speed EXR Processor II image processor, the camera starts up in just 0.5sec*5, has a shutter time lag of 0.01sec and shooting interval of 0.5sec*6.

The first 180 tilting touchscreen LCD in an X-Series camera The X70 features a touchscreen LCD; a first for the X-Series. Turning on the Touch Panel Settings enables Touch Shot and Focus Area Selection when shooting. During playback, intuitive smartphone-style operations including swipe, drag, pinch in/out, and double-tap scaling can be performed. By combining the Touch Shot function with the 180-degree tilt LCD, you can get even more creative. Place the camera on the ground and use Touch Shot for a child's or pet's eye view. The same function also makes it easier to shoot selfies.

Dedicated accessories to expand the world of the X70 Four dedicated optional accessories have been developed to make the X70 more versatile. The four include the BLC-X70 half leather case for protection and to provide an extra grip, the LH-X70 lens hood to cut down flare and ghosting, the VF-X21 optical viewfinder for those who prefer to frame images through a finder and the WCL-X70 wide conversion lens giving a 21mm view (35mm equivalent).

*1 35mm format equivalent: 28mm.

*2 Weight including battery and memory card.

*3 X-Trans is a trademark or registered trademark of FUJIFILM Corporation.

*4 Fujifilm research based on CIPA guidelines in High Performance mode as of January 2016.

*5 In High Performance mode.

*6 MF mode.

Main features of the X70 Function-driven FUJINON 18.5mm F2.8 lens

Comprising seven elements in five groups, including two high-performance aspherical elements, the lens delivers highly detailed images with minimal aberrations, excellent sharpness and beautiful colour reproduction. FUJINONs unique HT-EBC coating has also been used to control flare and ghosting.

Using a non-collapsible lens design and minimal lens length keeps size down and eliminates telescoping of the lens when powered up. The X70 is ready to start shooting the moment the user switches it on.

The 9-blade aperture diaphragm combined with the large F2.8 aperture and high-quality optics lets users take photos with beautiful bokeh effects.

A close focusing distance of approx. 10cm*7 lets users enjoy all the benefits of macro photography

*7 Distance from the front of the lens surface to the subject.

Easy operation and a premium finish

By using smooth aluminium for the body and shutter speed and exposure compensation dials on the top-plate, the X70 has a premium look and feel without being too heavy.

The aperture can be adjusted by 1/3 stop increments using the aperture ring, while up to 3 stops of exposure compensation is available on the top-plate dial.

It is also equipped with an Auto Mode Switch lever for selecting the fully-automatic Advanced SR Auto mode. In this mode, the camera automatically chooses the optimum settings for a given scene to make shooting effortless.

The X70 is equipped with eight Fn buttons, each one of which is customisable. Further user customisation is offered via the Q Button on the back of the camera: all 16 functions can be chosen according to the users prefere

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