TW Audio launches Middle East subsidiary

TW Middle East (TWME), a subsidiary of TW Audio Germany that manufactures professional loudspeakers, has launched its UAE office in order to serve the wider Middle Eastern region.

Through its expansion plan, TWME will service the entire Arabian Peninsula including Bahrain, Iraq, Jordan, Kuwait, Oman, Qatar, Saudi Arabia, UAE, Yemen, and also Iran, Lebanon, and Syria. In the Arabian region, Pro Lab, in the UAE, and Al Isteklal, in Qatar, are already official distributors.

In the Middle East, the pro-audio industry is still in its infancy and is extremely decentralised, said Farid Dagher, general manager, TW Aaudio Middle East. In terms of the market as a whole, the size of the pro-audio and pro- visual market accounts for roughly USD 2.4 billion in the Middle East and is growing rapidly. We are looking at a 15% growth rate per year from now up until the Expo 2020.

TWME expects its market share to double in 2016 as it is already seeing its customers from its distributors to installers and event rental companies doing daily jobs in both small and large scale venues. Recently covering Rita Ora's event in Yas Island, the rooftop lounge at Kempinski Hotel, toiles at Emirates Palace in Abu Dhabi, Toy Room, Morjana Club, Cash Club, Purobeach, Asia Asia in Dubai, a wedding hall in Ajman, and many others.

TW Audio Germany was established in 2004 by Dr. Bernhard Wuestner's brother, Tobias Wuestner. The brothers recently opened an office in Malaysia, its local hub for the Southeast Asian region in terms of support, training, service, and marketing. The opening of their India office is to follow shortly while plans have been put in place to open an office in the USA next year, having representation in all key markets.

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