Brickyard VFX Helps Anony Davis and Boost Mobile Move to the Head of the Cla

Boutique visual effects, animation and digital production studio Brickyard VFX was recently tapped by 180LA for a new two-spot campaign featuring NBA star Anthony Davis of the New Orleans Pelicans for Boost Mobile, a leading no-contract cellphone service provider.

The two :30 spots, Class and Sushi, are now running online throughout the summer to promote the new Samsung Galaxy S5 with unlimited data from Boost Mobile.

Since Davis height made it impossible for him to crouch under the students desk in Class, Brickyards VFX team was on set with director, Gentlemen, to shoot Davis in situation with a green screen slide, later reversing the footage so that he appears to be popping up from beneath the desk in the final spot. The Brickyard team, led by Mandy Sorenson, did extensive compositing across both spots as well as head replacements in select shots using performances from alternate takes. Additionally, Brickyard designed and animated the mobile screens in all devices.

We are huge sports fans at Brickyard and we always love having the opportunity to work with a pro athlete in the VFX arena which made this all the more exciting, said Jeff Blodgett, Executive Producer, Brickyard VFX. Mandy and the team did a stellar job with this opportunity from Boost, making sure all the elements were shot to ensure that the spots came together seamlessly.

About Brickyard VFX

Brickyard is a digital production studio skilled in high-end visual effects, animation, design and creative development for advertising, feature films and emerging media. With shops in Boston and Santa Monica, Brickyard is artist-centric at the core, fostering a close collaboration of not only artist-to-director but the entire creative team. Within a cozy eclectic production space, Brickyard assembles a customized crew of designers, animators, and compositors for every project. For company information please contact Kirsten with Brickyard VFX Atlantic at (617) 262-3220 or Jeff with Brickyard VFX Pacific at (310) 453-5722, or visit http://www.brickyardvfx.com.

Credits:

Client: Boost Mobile

Spots: Sushi & Class

VP, Marketing, Sprint Prepaid Group: Angela Rittgers

Marketing Director, Boost Mobile: Peiti Feng

Agency: 180LA

Creative Director: Anja Duering

Creative Director: Carl Corbitt

Art Director: Malone Roberts

Copywriter: Daniel Chen

Head of Production: Natasha Wellesley

Producer: Tina Diep

Account Director: Sandy Song

Associate Account Director: Paul Kinsella

Production Company: GO FILM

Director: Gentlemen

Director of Photography: Nic Restrepo

Executive Producer: Catherine Finkestaedt

VFX & Finishing: Brickyard VFX

Lead VFX Artist: Mandy Sorenson

VFX Artist: Patrick Poulatian

VFX Artist: Nicholas Murillo

On Set VFX Supervisor: Chris Sonia

Executive Producer: Jeff Blodgett

Producer: Linda Jackson

Production Coordinator: Britney Frandsen

Editorial: Cut + Run LA

Editor: Ben McCambridge

Managing Director: Michelle Eskin

Executive Producer: Carr Schilling

Head of Production: Amburr Farls

Audio Mix: Therapy

Audio Engineer: Jeff Fuller

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