Brightcove Powers Livestream For Badminton Horse Trials

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Brightcove Powers Livestream For Badminton Horse Trials

The world-famous equestrian event will use Brightcove technology to power Badminton TVBOSTON - May 2, 2023 - Brightcove Inc. (NASDAQ: BCOV), the world's most trusted streaming technology company, today announced it is the official provider of Badminton TV, a subscription-based internet TV channel that will livestream this year's Badminton Horse Trials, taking place 4-8 May.

The internationally-recognised Badminton Horse Trials is one of the most prestigious and challenging events in the equestrian world. Over four days, riders compete in three separate disciplines: dressage, cross country, and show jumping.

The 2022 livestream attracted almost 75,000 viewers, demonstrating the demand for online, real-time event coverage. This year, Badminton Horse Trials has selected Brightcove as its streaming provider to deliver a fully-owned experience for loyal fans across the globe.

Jane Tuckwell, Badminton Horse Trials Event Director, said: We selected Brightcove as our livestreaming provider because we wanted an ultra-reliable, secure service that we can scale up to reach a global audience. Brightcove's features also give us access to real-time viewer analytics, so we can make informed strategic decisions.

Shelagh McManus, Senior Director of International Marketing at Brightcove said: We are excited to support the Badminton Horse Trials as the organisers extend and expand their global audience in real time. The power of livestreaming is significant to entertain and engage fans on a fully-owned platform. With an audience spread across continents, this event is a fantastic example of how major sporting and live events are increasingly producing and owning their content to serve growing global communities.

Jane continued: We have a huge international audience and for every person who can attend the event itself, there are hundreds who want to, but can't. With Brightcove as our streaming provider, we can give everyone access to the action every single day. Livestreaming broadens our reach beyond terrestrial broadcast and gives us full ownership of our content and how to present it to viewers.

Subscribers to Badminton TV can access exclusive TV and video coverage from the competition for up to 12 months. This includes the livestream during the event, and previous events hosted in the Badminton TV online service, as well as the course preview programme and the organisers' visit to the yard of one of the key competitors heading to the 2023 event.

About Brightcove Inc.

Brightcove creates the world's most reliable, scalable, and secure streaming technology solutions to build a greater connection between companies and their audiences, no matter where they are or on which devices they consume content. In more than 60 countries, Brightcove's intelligent video platform enables businesses to sell to customers more effectively, media leaders to stream and monetize content more reliably, and every organization to communicate with team members more powerfully. With two Technology and Engineering Emmy Awards for innovation, uptime that consistently leads the industry, and unmatched scalability, we continuously push the boundaries of what video can do. Follow Twitter, LinkedIn, and Facebook. Visit www.brightcove.com.

Media contacts:

press@brightcove.com

UKBrightcove@kaizo.co.uk

About Badminton Horse Trials

Badminton, which is a 5-star international event (the highest level, CCI5*), was founded in 1949 and takes place on The Duke of Beaufort's estate in Gloucestershire. It is one of only seven 5-star events (the highest level) in the world. The winner last year was Laura Collett MBE, a member of the Britains Olympic gold medal team at Tokyo. Badminton is one third of the Rolex Grand Slam of Eventing. More information on visiting can be found here.

For more information on the event please contact:

Becky Elvin, Media Manager

becky@badminton-horse.co.uk

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