Poilne bread for Semaine

December 15, 2015

Black Dog films worked with Apollonia Poil ne to produce this aesthetically pleasing spot about pain Poil ne' for Semaine.

For those who are unaccustomed with the brand then familiarise yourself with the idea that Poil ne is rarely thought of as just a bread'. Instead it has become a global favourite, originating in Paris since 1932, and being passed down to the third generation of Poil ne's since.

It is kept contemporary, chic and incredibly stylish by the founders' granddaughter, Apollonia, who aims to maintain Poil ne as both a boulangerie' and a brand. We see both of these merge as director Clo Bailly from Black Dog Films puts her personal touch on this video. It manages to be colourful, fun and catchy, all in the space of two minutes thirty-four and UNIT had the honour of getting to work on it too.

CREDITS Production company: Black Dog Films

Producer: Katie Dolan

Director: Clo Bailly

DOP: Martial Schmeltz

UNIT CREDITS Smoke: Alec Eve & Vicki Gordon

Audio: Tom Guest

Grade: Scott Harris

Producer: Sally Heath & Millie Easton

LINK:	http://www.unit.tv/poilane-bread-for-semaine/...
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