PLAZAMEDIA and ARRI Install Mixed Reality Studio in Ismaning near Munich posted: 06/12/2021
Photo of Stephan Schenk (l., ARRI) and Jens Friedrichs (PLAZAMEDIA) in the Mixed Reality Studio in Ismaning
On 360 sqm of space: PLAZAMEDIA and ARRI work on innovative and diverse mixed reality applications in state-of-the-art studio
Unique pilot project at the media capital Munich aims to optimize complex mixed reality technology in a practical way for TV productions
Numerous customer visits and concrete interest in productions
PLAZAMEDIA and ARRI are cooperating in the area of mixed reality: As part of the partnership, an LED Volume Studio has been set up in Studio 6 at PLAZAMEDIA in Ismaning near Munich as a pilot project, initially until the end of November 2021, which is intended to set new standards for virtual applications. As a globally active film technology company, ARRI brings a wide range of experience in high-end film productions as well as in the design and engineering of mixed reality and TV studios to the project, while PLAZAMEDIA contributes its extensive know-how as a broadcast service provider. The goal of the collaboration, which will last several months, is to adapt and optimize the complex mixed reality technology, which is becoming increasingly important in the film industry, in a way that is practical for TV productions. This will result in new applications, innovative graphic content, forward-looking lighting concepts and technical integrations, which will be used in pilot projects as a first step.
Mixed reality center of excellence created: PLAZAMEDIA and ARRI build innovative studio environment and involve additional partners
The two companies are collaborating on virtual production using the Unreal Engine to produce photorealistic, high-quality video content in real time.
ARRI, as a leading provider of camera and lighting systems as well as holistic solutions for the global film and television industry, contributes basic technologies (sync, color calibration, metadata, lighting integration, lens measurements, etc.), system integration in the studio and an international network in regard to specialized partners.
PLAZAMEDIA, as a full-service broadcast provider in the field of sports production, entertainment and events, contributes its expertise as a studio producer and established content producer in the areas of augmented reality and virtual production, as well as in workflow development, conception and realization of projects. In addition, PLAZAMEDIA provides Europe's most modern, IP-based broadcast center with its freely scalable technology infrastructure for the project with ARRI.
The integration of further partners - including technology manufacturers, IT companies, directors and universities - will expand the exchange of experts directly on the object in the Ismaning studio.
State-of-the-art environment: This is how the new mixed reality studio is equipped
The mixed reality installation in PLAZAMEDIAs Studio 6 at AGROB Medienpark in Ismaning, north of Munich and in the immediate vicinity of ARRI Rental, offers an area of 360 sqm and a height of seven meters. Integrated is a 120 sqm ROE Visual Diamond 2.6 LED wall with a length of 23 meters and a height of five meters. In addition, the studio is equipped with Mo-Sys Star Tracker System and Trackmen tracking system, has embedded the GhostFrame technology as optional tool, and as a graphic engine the Unreal Engine 4.27 developed by Epic Games.
The lighting concept includes the use of ARRI SkyPanel S60, ARRI Orbiter, ARRI L5 as well as grandMA Lighting and also enables automated, scene-specific lighting control as a special feature. The camera setup includes an ARRI ALEXA mini LF kit with ARRI signature zoom lens, an ARRI AMIRA and Sony HDC-3500 cameras. The Stage is available with various 3D scenes.
Stephan Schenk, General Manager Global Sales & Solutions at ARRI: Together with PLAZAMEDIA, we are working on optimizing mixed reality for TV applications using ARRI's camera and lighting systems. Already, we have all learned a lot. Now it's a matter of further developing this fruitful cooperation and taking it to a new level.
Jens Friedrichs, Chairman of the Management Board of PLAZAMEDIA GmbH: We have created a pilot project at the media capital Munich together with ARRI that is unique in this form and with which we want to set new standards for virtual applications. Many customers have already visited this mixed reality studio and some have expressed concrete interest in productions.
From broadcasts to commercials to digital events: Mixed Reality Studio offers a wide range of possibilities for customers from different sectors
The use of mixed reality is ideal for media companies as well as for the advertising industry and the event and culture sector, which can realize their productions and events in a state-of-the-art environment.
In the broadcast area, both live and non-live formats can be realized, such as talk shows, magazines, sports broadcasts, esports shows, game and quiz shows, as well as TV links and moderation for various formats. In addition, classic film production and TV series/soaps as well as commercial film productions and on-air promotions can be implemented. An innovative mixed reality studio would also provide an optimal stage for music videos and concert livestreams, digital events, press conferences, photo shoots and social media content.
About ARRI Inspiring images. Since 1917. ARRI is a global player within the motion picture industry, employing around 1,200 staff worldwide. Named after its founders August Arnold and Robert Richter, ARRI was established in Munich, Germany, where the headquarters is still located today. Other subsidiaries are in Europe, North and South America, Asia, and Australia.
The ARRI Group consists of the b
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
02/07/2026
Broadcast Solutions GmbH, a leading systems integrator and provider of innovative solutions for the broadcast media industry, is acquiring BFE Studio und Medien...
02/07/2026
Cinegy GmbH, the premier provider of software-defined television technology, has extended the ingest facility at leading Brazilian sports company LiveMode, work...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Standalone processors acknowledged for the innovation and value they bring to Pro AV
Cobalt Digital, a leading designer and manufacturer of signal processing ...
02/07/2026
Synamedia announced today the appointment of Dr Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transitio...
02/07/2026
Screen Australia backs audience-led filmmaking with new insight-driven initiativ...
02/07/2026
Screen Australia refines guidelines for Narrative Content Development and Docume...
02/07/2026
Maxon Autograph: Introduction to working with Tables
Simon Ubsdell July 1, 2026
0 Comments
An overview of Autograph's ridiculously powerful tables...
02/07/2026
Boston Conservatory's Soir e Breaks Records to Fund Student Scholarships The event achieved 127 percent of its fundraising goal in an evening celebrating ...
02/07/2026
How Adam Rosenwach Pivoted from Music to Med Tech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might thin...
02/07/2026
Summer is heating up - and GeForce NOW is taking players along for the ride.
Start the month with Monopoly: Star Wars Heroes vs. Villains, bringing a galaxy fa...
01/07/2026
Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...
01/07/2026
Shade has announced Custom Objects and Automations, a platform expansion releasing June 29, 2026, that adds database and workflow automation capabilities direct...
01/07/2026
FOR-A America has announced the addition of Jaz Wray and Fernando Cruz to its U.S. sales team. Both report to Ernie Leon, Senior VP and Head of Sales and Strate...
01/07/2026
NBC Sports will air all 15 MLB games nationally on Sunday, July 5, across NBC, P...
01/07/2026
Clear-Com has announced a wireless communications upgrade for Jeopardy! and Wheel of Fortune, deploying FreeSpeak II and FreeSpeak Icon systems across both prod...
01/07/2026
England's performance team will use Sony's STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 m...
01/07/2026
Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transiti...
01/07/2026
Bitcentral, Inc. has announced a strategic transaction creating two separate companies. The Production and Playout business will continue as Bitcentral, now own...
01/07/2026
DAZN has announced results from DAZN48, its creator initiative for the FIFA World Cup 2026. Launched in April 2026, the program received thousands of applicatio...
01/07/2026
Sarah Rose, VP, global services, Daktronics (NASDAQ: DAKT), will be inducted into the Information Display and Entertainment Association (IDEA) Hall of Fame at t...
01/07/2026
Gravity Media and the World Economic Forum's production team provided broadc...
01/07/2026
Insight Productions has announced the launch of Insight Storm, a 53-foot mobile broadcast unit built for esports production. The truck is built around a Ross Vi...
01/07/2026
ESPN has announced several content initiatives marking America's 250th anniversary, as part of The Walt Disney Company's Disney Celebrates America pro...
01/07/2026
Eleven production kits, REMI workflows, and cloud distribution bring 40 World Cu...
01/07/2026
The conference also discussed the opportunities offered an industry that is endu...
01/07/2026
The Mountain West Conference has announced the launch of MW , a direct-to-consumer streaming platform powered by Kiswe. The platform will carry live Mountain We...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Manfrotto Introduces UNCOVER, the new premium camera bag collection for modern h...
01/07/2026
Blackmagic Design Powers Houston Tamil Sangam Literacy Competition
Brie Clayton July 1, 2026
0 Comments
Volunteers use ATEM Mini Pro, Blackmagic Desig...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
PlayBox Technology has published State of Broadcast Infrastructure 2026, an in-depth industry research report examining the technologies, operational challenges...
01/07/2026
LONDON, UK, 1 JULY Jigsaw24 has appointed Alan Henry as Head of Sales for Media and Entertainment, reinforcing its continued investment in helping broadcaster...
01/07/2026
Content Vault, the patent-pending secure content distribution platform protecting high-value media from disclosures, theft and unauthorised access, today announ...
01/07/2026
Bitcentral, Inc. a leading provider of enterprise software and digital media solutions for news, sports and entertainment broadcasters, as well as streaming pla...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
PLAZAMEDIA and ARRI Install Mixed Reality Studio in Ismaning near Munich posted: 06/12/2021 
