PLAZAMEDIA and ARRI Install Mixed Reality Studio in Ismaning near Munich posted: 06/12/2021
Photo of Stephan Schenk (l., ARRI) and Jens Friedrichs (PLAZAMEDIA) in the Mixed Reality Studio in Ismaning
On 360 sqm of space: PLAZAMEDIA and ARRI work on innovative and diverse mixed reality applications in state-of-the-art studio
Unique pilot project at the media capital Munich aims to optimize complex mixed reality technology in a practical way for TV productions
Numerous customer visits and concrete interest in productions
PLAZAMEDIA and ARRI are cooperating in the area of mixed reality: As part of the partnership, an LED Volume Studio has been set up in Studio 6 at PLAZAMEDIA in Ismaning near Munich as a pilot project, initially until the end of November 2021, which is intended to set new standards for virtual applications. As a globally active film technology company, ARRI brings a wide range of experience in high-end film productions as well as in the design and engineering of mixed reality and TV studios to the project, while PLAZAMEDIA contributes its extensive know-how as a broadcast service provider. The goal of the collaboration, which will last several months, is to adapt and optimize the complex mixed reality technology, which is becoming increasingly important in the film industry, in a way that is practical for TV productions. This will result in new applications, innovative graphic content, forward-looking lighting concepts and technical integrations, which will be used in pilot projects as a first step.
Mixed reality center of excellence created: PLAZAMEDIA and ARRI build innovative studio environment and involve additional partners
The two companies are collaborating on virtual production using the Unreal Engine to produce photorealistic, high-quality video content in real time.
ARRI, as a leading provider of camera and lighting systems as well as holistic solutions for the global film and television industry, contributes basic technologies (sync, color calibration, metadata, lighting integration, lens measurements, etc.), system integration in the studio and an international network in regard to specialized partners.
PLAZAMEDIA, as a full-service broadcast provider in the field of sports production, entertainment and events, contributes its expertise as a studio producer and established content producer in the areas of augmented reality and virtual production, as well as in workflow development, conception and realization of projects. In addition, PLAZAMEDIA provides Europe's most modern, IP-based broadcast center with its freely scalable technology infrastructure for the project with ARRI.
The integration of further partners - including technology manufacturers, IT companies, directors and universities - will expand the exchange of experts directly on the object in the Ismaning studio.
State-of-the-art environment: This is how the new mixed reality studio is equipped
The mixed reality installation in PLAZAMEDIAs Studio 6 at AGROB Medienpark in Ismaning, north of Munich and in the immediate vicinity of ARRI Rental, offers an area of 360 sqm and a height of seven meters. Integrated is a 120 sqm ROE Visual Diamond 2.6 LED wall with a length of 23 meters and a height of five meters. In addition, the studio is equipped with Mo-Sys Star Tracker System and Trackmen tracking system, has embedded the GhostFrame technology as optional tool, and as a graphic engine the Unreal Engine 4.27 developed by Epic Games.
The lighting concept includes the use of ARRI SkyPanel S60, ARRI Orbiter, ARRI L5 as well as grandMA Lighting and also enables automated, scene-specific lighting control as a special feature. The camera setup includes an ARRI ALEXA mini LF kit with ARRI signature zoom lens, an ARRI AMIRA and Sony HDC-3500 cameras. The Stage is available with various 3D scenes.
Stephan Schenk, General Manager Global Sales & Solutions at ARRI: Together with PLAZAMEDIA, we are working on optimizing mixed reality for TV applications using ARRI's camera and lighting systems. Already, we have all learned a lot. Now it's a matter of further developing this fruitful cooperation and taking it to a new level.
Jens Friedrichs, Chairman of the Management Board of PLAZAMEDIA GmbH: We have created a pilot project at the media capital Munich together with ARRI that is unique in this form and with which we want to set new standards for virtual applications. Many customers have already visited this mixed reality studio and some have expressed concrete interest in productions.
From broadcasts to commercials to digital events: Mixed Reality Studio offers a wide range of possibilities for customers from different sectors
The use of mixed reality is ideal for media companies as well as for the advertising industry and the event and culture sector, which can realize their productions and events in a state-of-the-art environment.
In the broadcast area, both live and non-live formats can be realized, such as talk shows, magazines, sports broadcasts, esports shows, game and quiz shows, as well as TV links and moderation for various formats. In addition, classic film production and TV series/soaps as well as commercial film productions and on-air promotions can be implemented. An innovative mixed reality studio would also provide an optimal stage for music videos and concert livestreams, digital events, press conferences, photo shoots and social media content.
About ARRI Inspiring images. Since 1917. ARRI is a global player within the motion picture industry, employing around 1,200 staff worldwide. Named after its founders August Arnold and Robert Richter, ARRI was established in Munich, Germany, where the headquarters is still located today. Other subsidiaries are in Europe, North and South America, Asia, and Australia.
The ARRI Group consists of the b
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
15/07/2026
The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...
15/07/2026
As sports-media organizations manage rapidly growing content libraries and incre...
15/07/2026
HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...
15/07/2026
IBC has unveiled the conference program for IBC2026, with this year's event ...
15/07/2026
Software-defined wideband RF platform supports 96-kHz monitoring, streamlined fr...
15/07/2026
New AI-powered module enables broadcasters and content owners to extract dialogu...
15/07/2026
Weeklong gathering at EBU headquarters will test new IPMX capabilities and expand certified product ecosystem...
15/07/2026
Force Tech has announced the appointment of Bryan Adams, CTS, as Vice President of Integration. Adams will oversee AV and broadcast integration project delivery...
15/07/2026
USA Sports has announced an exclusive English-language agreement with the Bundes...
15/07/2026
ITV Sport's FIFA World Cup 2026 coverage has been produced from one of the m...
15/07/2026
Program will provide professional camera kits, training, and technical support to participating local newsrooms...
15/07/2026
San Francisco church becomes first U.S. deployment of the 2 M/E production switcher...
15/07/2026
Former ESPN and NFL Network executive to advise startup league on media, distribution, technology, and fan engagement...
15/07/2026
The Houston-based RSN is the live-game home of the Astros and Rockets...
15/07/2026
Launched alongside new FreqSoft installer
Designed to bridge the gap between hardware and software, Freqport's FreqInOut FO1 unit provides a simple way ...
15/07/2026
Save up to 55% on software until 23 July 2026
Expressive E have just launched their Summer Offer sale, with discounts of up to 55% now applied across their ...
15/07/2026
Real-time stem-separation tool updated
zplane have recently released a new and improved version of their real-time stem-separation plug-in which they say ma...
15/07/2026
A new benchmark in bass enhancement
Described as a new benchmark in bass enhancement , Baby Audio's latest release has been designed to augment the lo...
15/07/2026
DMC Production's AR 1 and AR 2 units reverse the conventional OB workflow, keeping all production-critical processing at the venue while operators work remo...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
GigaCloud, a leading Ukrainian cloud service provider, and Cubbit, the first geo-distributed cloud storage enabler, today announced a new Business Alliance Part...
15/07/2026
SMPTE, the global society for media professionals, technologists, and engineers, has announced the launch of the SMPTE 110th Anniversary Campaign, a fundraising...
15/07/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, unveils the new StudioComm Model 762 Stereo Level Control, ...
15/07/2026
COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried
Brie Clayton July 15, 2026
0 Comments
Producer, Virtual Events (Hybrid | Full-time | ...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Wednesday 15 July 2026
Screeners and press pack now available: Gomorrah: The Or...
15/07/2026
Trinity's Treasures features Ruth Negga, Eleanor McEvoy, and David Norris, a...
15/07/2026
Join geographer Dr Susan Hegarty, Engineer Tim Joyce and Architect Orla Murphy a...
15/07/2026
Home to leading manufacturers, robotics pioneers, infrastructure builders and gaming, of course, Japan is one of the world's centers of AI - building across...
14/07/2026
South end zone videoboard, cloud-based control system will be ready for 2026 football season...
14/07/2026
Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...
14/07/2026
Agreement spans sponsorship sales, digital monetization, radio production, and new practice facility naming rights...
14/07/2026
Independent league adds 14 regional sports network affiliates, growing distribut...
14/07/2026
New strategy aims to unify competitions, content, fan engagement, and commercial...
14/07/2026
ESPN and Disney+ become exclusive home of PFL events in key international MMA market...
14/07/2026
Gill will oversee engineering, technology, and sports operations across the company's 64 local television stations...
14/07/2026
Submitted by North American Broadcasters Association (NABA)
As broadcasters con...
14/07/2026
Modernized mobile unit combines HOME Apps, mc 56 console, and IP infrastructure ...
14/07/2026
Every match of the 32-team tournament will air across ION and Scripps Sports platforms in English and Spanish...
14/07/2026
FloHockey to stream every game of the annual international tournament under four...
PLAZAMEDIA and ARRI Install Mixed Reality Studio in Ismaning near Munich posted: 06/12/2021 
