MONTREAL, CANADA - November 2, 2016 - Haivision, a market leader in enterprise video and streaming solutions, today announced that it is helping power the 360-degree virtual reality (VR) 4K live stream for The CMA Awards Mary Kay Fashion Cam - the first live VR experience from The CMA Awards Red Carpet.
Starting at 6 p.m. CT on Wednesday, November 2, the live stream from the fashion cam will give fans an exclusive inside look at artists live on the red carpet at The 50th Annual CMA Awards as they enter the action and answer questions from music duo and YouTube stars Megan & Liz Mace. To watch the Fashion Cam live, viewers can visit http://countrymu.sc/marykay. The broadcast of The 50th Annual CMA Awards continues at 7CT/8ET on ABC.
The live stream is powered by the Nokia OZO VR camera and Haivision's KB 4K HEVC/H.264 Encoder, and the digital production is managed by Thinkingbox, a leading global creative and digital production studio. Trusted for the highest quality immersive 360 VR internet streaming experiences, Haivision's KB 4K Encoder features HEVC to deliver the highest resolution video to global internet audiences.
In the live video workflow, the 8 cameras of the Nokia OZO are aggregated by OZO Live video processing software and delivered to the Haivision KB 4K Encoder as 4096 2160 resolution stereoscopic (3D) video. The Haivision 4K Encoder encodes the video and streams directly to YouTube Live. Viewers can enjoy an engaging red carpet experience as if they were standing right in the action by watching on YouTube's HTML5 Video Player which supports 3D VR 360 playback.
Webinar on Internet Streaming with Haivision's KB Encoder
To learn more about Haivision's KB 4K Encoder, register for the webinar taking place on November 10th at 11am ET.
CMA Awards Mary Kay Fashion Cam on the Red Carpet
As part of Mary Kay's I Can' campaign, which empowers and inspires women to live the life of their dreams, artists on The CMA Awards Red Carpet will also sign a wall that will be auctioned off to benefit the CMA Foundation. The I Can campaign, which launched in September, celebrates the heart of the company, Mary Kay Independent Beauty Consultants. Join the Fashion Cam conversation on social media using the hashtag #MaryKayCMA.
About Thinkingbox
Thinkingbox is a leading Global creative and digital production studio. Producing award winning creative content, digital experiences, VR / AR projects and experiential campaigns, the studio works with a roster of global agencies and brands. For more information about Thinkingbox see www.thinkingbox.com.
About CMA Awards
The CMA Awards debuted in 1967 with Sonny James and Bobbie Gentry as hosts. In 1968, Dale Evans and Roy Rogers took over and the Awards were taped by NBC at the Kraft Music Hall, for its national broadcast debut on NBC-TV (the FIRST nationally televised music awards program on network television). In 1969, the Awards were televised live for the first time. The Awards expanded to two hours in 1988 and expanded yet again to three hours in 1993.
Recognized worldwide as Country Music's Biggest Night , the CMA Awards represents the pinnacle of achievement for Country Music artists, musicians, producers, publishers, songwriters, video directors, and industry executives who work in America's most popular music genre. CMA Award winners are chosen in online voting by eligible industry professional members of CMA. Thus, Award winners are honored by their peers in the music industry. The staff of CMA does not participate in the voting process.
About Haivision
Haivision, a private company founded in 2004, provides enterprise video and streaming solutions that help the world's leading organizations communicate, collaborate and educate. Haivision is recognized as one of the most influential companies in video by Streaming Media and one of the fastest growing companies by Deloitte's Technology Fast 500. Haivision is headquartered in Montreal and Chicago, with regional offices located throughout the United States, Europe, Asia and South America.
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
27/04/2024
On April 26, L3Harris Chair and CEO Christopher E. Kubasik joined CNBC's Mor...
27/04/2024
PORTLAND, Oregon Audinate Group Limited, the developer of the Dante AV-over-IP solution, announced significant new additions to Dante Connect, its cloud-based D...
27/04/2024
TORONTO Bell Media has launched 10 English and French-language FAST channels featuring entertainment, factual, news, and sports programming. The new free stream...
27/04/2024
An extensive new analysis of the news segments in the broadcast evening news programs of ABC, CBS, NBC and PBS has found that broadcasters devoted most of their...
27/04/2024
GERMANTOWN, Md. EchoStar's Hughes Network Systems has opened a new manufacturing facility and private 5G incubation center in Germantown, Maryland....
27/04/2024
Harry Pappas, one of three brothers who founded Pappas Telecasting Companies in 1971, died April 24. He was 78 years old....
27/04/2024
ATLANTA and LONDON Mexican telecommunications and broadcast company Televisa has selected Synamedia for an overhaul of its broadcast distribution....
27/04/2024
Participate in the Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this surve...
27/04/2024
SDVI Rally Access Workstation Earns Two Top Awards at 2024 NAB Show
Brie Clayton April 26, 2024
0 Comments
SDVI, the leading platform provider for clo...
27/04/2024
Berklee's Music and Health Institute Launches Community Health Musician Cert...
27/04/2024
Charter Communications reported higher first-quarter profits despite continued cord-cutting and competition for broadband customers....
27/04/2024
Two environmentally-focused groups are partnering to engage the unscripted TV world in finding better ways to address climate change. Reality of Change is an ec...
27/04/2024
Sarah Garcia has been promoted to weekend anchor at KTLM McAllen, Texas, known as Telemundo 40. Starting April 27, she will anchor Noticias Telemundo 40 weekend...
27/04/2024
CBS Sports said it launched a new 24-hour free, ad supported streaming television (FAST) channel devoted to the UEFA Champions League....
27/04/2024
Comcast chairman and CEO Brian Roberts received $35.4 million in compensation in 2023, up 11% from the previous year, according to a proxy statement filed by th...
27/04/2024
Art Happens Here With John Lithgow, which sees the actor study dance, ceramics, silk-screen printing and vocal jazz with students in Los Angeles, debuts on PBS ...
27/04/2024
Remember Leave It to Beaver? Bewitched? Dragnet? When cable ratings were rising?...
27/04/2024
Next up for the weekend binge at Catchy Comedy is Gomer Pyle, U.S.M.C. Every weekend, Catchy Comedy features The Catchy Binge, a marathon of a classic sitcom....
26/04/2024
Sundance Film Festival CDMX 2024 kicks-off today with screenings in 5 theaters in Mexico City and the opening-night film, FRIDA, directed by Carla Guti rrez...
26/04/2024
[Editor's Note: This interview is part of a larger feature about the women d...
26/04/2024
Once again this year, SGL Carbon opened its doors to interested children and young people. On the occasion of the German Girls and Boys Day, which took place on...
26/04/2024
Orders1 of $5.5 billion; book-to-bill of 1.06x
Revenue of $5.2 billion, up 17%,...
26/04/2024
Five Considerations For Communications Modernization In The 21st Century
In the digital-enabled battlespace, the Joint Force needs to shoot, move and communica...
26/04/2024
CBS Sports has launched Champions League as a new, 24-hour streaming channel that will serve as the year-round destination for nonstop highlights of the UEFA ...
26/04/2024
Despite tough competition in the streaming space, Roku reported solid results in Q1 2024, beating revenue expectations, with total net revenue up 19% YoY to $88...
26/04/2024
LONDON AND TORONTO Pinewood Toronto Studios has appointed Sarah Farrell as general manager of the Studios in downtown Toronto....
26/04/2024
Quantum to Offer Advanced Filesharing Technology and Performance in StorNext and...
26/04/2024
FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talen...
26/04/2024
Picture Shop Announces Chris Evans as Head of Unscripted
Brie Clayton April 26, 2024
0 Comments
Picture Shop announced Chris Evans will lead Unscripte...
26/04/2024
Participate in a Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this survey,...
26/04/2024
Toy maker Mattel said it is working with Samsung to launch its first free ad-supported streaming television (FAST) channels later this year....
26/04/2024
Trusted Media Brands (TMB) said it named Marty Moe as president....
26/04/2024
Ron Howard is the director on Jim Henson Idea Man, a documentary that premieres on Disney Plus May 31. Henson of course created Kermit the Frog, Miss Piggy, Big...
26/04/2024
The ice continues to melt under the regional sports network business as the Seattle Kraken of the National Hockey League have made a long-term deal to broadcast...
26/04/2024
Heading into the upfronts, Warner Bros. Discovery said it launched Olli, a first-party data platform advertiser can use for converged, targeted advertising camp...
26/04/2024
CBS has renewed the drama The Equalizer, which will see season five on in 2024-2025. Queen Latifah stars....
26/04/2024
The CW has entered into an exclusive multiyear broadcast partnership for the Miss USA Pageant and the Miss Teen USA Pageant. The 73rd Miss USA Pageant will air ...
26/04/2024
Fuse Media isn't mincing words in a campaign urging its young viewers to register and participate in the 2024 elections....
26/04/2024
Dead Boy Detectives, a series from Neil Gaiman about a detective agency staffed by ghosts, debuts on Netflix April 25. George Rexstrew and Jayden Revri are in t...
26/04/2024
The Story Collective has gradually repurposed the former Mortlake Brewery to include production offices, workshops and sound stages
By Matthew Corrigan
Publi...
26/04/2024
Perkett joins the company following a 25 year career in product management, product marketing, engineering and user experience (UX) across multiple industries
...
26/04/2024
Teradek, the industry leader in wireless video transmitters and receivers, announced today the launch of new Bolt 6 LT 750 and Bolt 6 Monitor Module 750 RX with...
26/04/2024
NEW YORK Amagi has appointed Richard Perkett chief product officer (CPO)....
26/04/2024
WASHINGTON, D.C. The National Association of Broadcasters (NAB) has announced the results of the 2024 NAB Radio and Television Board of Directors elections. The...
26/04/2024
EL SEGUNDO, Calif. & NEW YORK Mattel has announced a deal to launch its first three 24/7 free ad supported streaming (FAST) channels on Samsung TV Plus, Samsung...
26/04/2024
PORTLAND, Maine Viewers here can now receive the NextGen TV signals of five local stations with the launch of ATSC 3.0 service from host station WPFO, which is ...
MONTREAL, CANADA - November 2, 2016 - Haivision, a market leader in enterprise video and streaming solutions, today announced that it is helping power the 360-degree virtual reality (VR) 4K live stream for The CMA Awards Mary Kay Fashion Cam - the first live VR experience from The CMA Awards Red Carpet.
