Banijay Appoints Cdric Brignon Group CFO

Banijay today announces the appointment of Ce dric Brignon as its Chief Financial Officer. In his new post, he will be charged with overseeing the organisation's overarching finance strategy, while working alongside the wider executive committee on delivering against its general long-term business plan and M&A ambitions.

Commencing the role on 1 November, Brignon boasts an impressive track record in the media and entertainment industry, in which he has led healthy finance operations across all realms of the content world - from physical production to digital distribution. He joins Banijay from Netflix, where he most recently served as Vice President Studio Finance for EMEA. In post for three years, he took care of the streamer's finance function for all content production and acquisition in the region, and subsequently played a vital role in the global giant's significant international growth performance over the past few years. As a regional lead, he also handled the coordination of the Netflix Studio Strategy and financial planning across his territory remit.

Prior to Netflix, he stood as Vice President Finance IT, Real Estate, France & Benelux, for Warner Bros Entertainment. There for five years, he led the finance function for the territories' distribution business, which comprises theatrical, home entertainment, television, consumer products, and local productions. Included alongside his general responsibilities were long-term business modelling and development, and business reorganisation.

With over two decades of experience in finance and management, Brignon started his career in Audit and Consulting at PwC in Paris, before moving to the media and content industry, where he spent almost ten years at Technicolor in positions across France and the US.

As CFO at Banijay, he will report to Chief Executive Officer, Marco Bassetti.

Marco Bassetti comments: Creative talent are central to Banijay and while they are crucial to maintaining and evolving our global content offering, our growth is also reliant on having a strong, strategic, and commercially savvy central team in place. In Cedric, we have an impeccable financial partner with invaluable experience across large media conglomerates. Having most recently been at Netflix, we've no doubt he will be hugely valuable in supporting us as we continue to ambitiously evolve and expand our global group.

C dric Brignon comments: Banijay has grown to be one of the biggest players in the content market and watching from afar, you get the sense, this is only the beginning. I'm thrilled to join an industry leader with such a clear long-term vision focused on organic and external international growth. The role of CFO offers so much scope in a business like this, and I look forward to working with Marco and the wider executive team to build further on their ambitions.

The news of Brignon's appointment follows former CFO, Sophie Kurinckx's move to FL Entertainment.

LINK:	https://www.banijay.com/blog/2022/10/03/banijay-appoints-cedric-brigno...
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