Mapp Media Launches New Mobile Partnership with Allrecipes

Mapp Media Launches New Mobile Partnership With Allrecipes 20 November 2014

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Mapp Media (http://www.mappmedia.com/) has announced today a brand new partnership with Allrecipes - the #1 place for recipes, cooking tips, and how-to food videos. Mapp Media will be monetising the Allrecipes mobile and tablet inventory in the UK and all web inventory in France.

Allrecipes, the world's largest social community for home cooks receives more than 1 billion visits annually from family-focused women who connect and inspire one another with recipes and entertaining ideas through photos, reviews and videos. With 18 sites representing 23 countries in 12 languages, Allrecipes offers authentic food experiences for home cooks worldwide.

The new deal will see Mapp Media create and develop innovative strategies and solutions to help advertisers engage with users across the UK and in France. Mapp Media will increase advertisers involvement in the platform.

Allrecipes offers another unique platform for our advertising partners and is a fantastic addition to our lifestyle portfolio further broadening our offering. The great recipes will also complement our health & fitness platforms, so we're really excited to be working with them, said Nathan Warner, Director at Mapp Media.

This partnership will strengthen Mapp Media's offering in the UK and its continued expansion into Europe. The platform also provides many creative and targeted solutions that will provide advertisers with new, creative food related campaigns.

We're very excited to work with Mapp Media, said Patricia Smith, Vice President, International at Allrecipes. As the world's largest digital recipe brand, we have a tremendously engaged audience on all platforms phone, tablet and desktop. It's great to partner with the talented team at Mapp Media to enable brands to engage with Allrecipes consumers throughout the path to purchase. We look forward to working with them closely and creating many innovative and successful campaigns.

Over the past year, Mapp Media has expanded rapidly and has become a major player in the UK's mobile advertising sector. Mapp Media has worked with some of the biggest names in the industry, such as Adidas, Mazda, Amazon, Google, TomTom and Sky to name a few. The company recently won the Best Mobile Advertising Campaign of 2014 at the Mobile Entertainment Awards for its #BoostYourRun campaign for Adidas.

About Mapp Media

Mapp Media collaborates with advertisers to deliver innovative and effective multi-device solutions through our exclusive partnerships with highly engaging platforms.

Striving for engagement and not just eyeballs and replacing automated algorithms with creative consultation, Mapp Media achieves excellent results from high-quality advertising.

Mapp Media represents many of the leading platforms, including MapMyFitness, TuneIn, Fanatix, and Waze and has delivered campaigns for household name advertisers, including Google, Unilever, Adidas, Lucozade, Sky, Mazda and all the leading agencies.

About Allrecipes

Allrecipes, the world's largest social community for home cooks, receives more than 1 billion visits annually from family-focused women who connect and inspire one another through photos, reviews, videos and blog posts. Since its launch in 1997, the Seattle-based social site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas, everyday and holiday meal solutions and practical cooking tips. Allrecipes is a global, multi-platform brand with 18 web and mobile sites, 11 mobile apps, and 15 eBooks serving 23 countries in 12 languages. Allrecipes is part of Meredith Corporation, the leading media and marketing company serving American women.

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