
Sky in Italy this week launched the Sky Online TV box. Similar to its NOW TV offering, the device turns a standard TV set into a smart TV, allowing customers to access Sky content. Sky is aiming to attract customers who do not wish to sign up for a contract or don't want a satellite dish.
The release builds on the company's partnership with Roku, a US tech firm which helped in the launch of the NOW TV box in the UK, and for Sky Online in Germany last year.
The Sky Online TV box can be connected to the internet through an Ethernet cable or Wi-Fi and plugged into the HDMI port of a TV set. In addition to TV content, the Sky Online TV box gives user access to apps including Facebook, Spotify, Vevo, Vimeo, Red Bull TV, Wall Street Journal, Tune In Radio and Roku Player, are also available on the device, with more to be added in the coming months.
Users can purchase an Entertainment pack featuring TV series and Sky-branded shows; a Cinema pack including TV premieres; or a Sport offering, featuring all 852 Serie A and Serie B football matches that can be purchased one by one as pay-per-view events.
Pay-TV in Italy still has wide growth margins and with Sky Online TV Box we think we'll be able to reach out an even broader Italian audience and bring them a selection of Sky's quality content, those we have been delivering for 12 years, by addressing new and different audience targets from the families who choose to subscribe to Sky to enjoy the most engaging and richest viewing experience in Italy, said Andrea Zappia, CEO of Sky Italia. The quality and range of content we now offer is the best ever thanks to our home-grown productions, and also to the widest exclusive offering of TV Series and films from the United States. Today streaming TV can boast over 1.5 million users in Italy, people who want to enjoy quality TV with the user experience that only Sky can offer. And such a base is expected to rapidly grow in the future and thanks to a simple, versatile and innovative device such as the TV Box, Sky Online will make its contribution to the development of this sector and we are convinced it will do so as a leader .
The company created NOW TV for Sky, delivering content to broadband households in the UK. NOW TV is available on over 60 devices but the box remains the most popular way to watch. NOW TV was the first time Roku had licensed its platform to another company and led it to launching the Roku Powered strand to its business. Roku is now offering the Roku Powered licensing programme to companies all over the world including working with Sky in Germany and Italy.
Sky has a very strong in-house R&D capability but we also embrace new technologies that are brought to market by other tech leaders, especially if they are outside of Sky's traditional areas of expertise. Partnering and collaborating with other innovators brings new ideas and expertise to the business,' wrote Emma Lloyd, Sky's business development director, in a blog post.
www.skyonline.it
Europe Stories
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
08/12/2025
Eurovision winner Niamh Kavanagh is the first celebrity to be revealed for the s...
08/12/2025
Changing children's lives for good: A staggering 4.6 million raised in the 2025 appeal
The people of Ireland and people all over the world have once again...
08/12/2025
It's murder on the dancefloor as The Traitors Ireland legend Paudie Moloney ...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
Following today's EBU Winter General Assembly in Geneva at which Israel's participation in the 2026 Eurovision Song Contest was confirmed, RT 's pos...
04/12/2025
Thursday 4 December 2025
Sky set to co-produce the story behind the world's most famous whale
Image Credit - Free Willy Keiko Foundation
Sky will co-pro...
04/12/2025
Thursday 4 December 2025
Sky Original documentary Murder at the Post Office to ...
04/12/2025
OBJECT MATRIX
OverviewObject Matrix
OM Cloud
Quattro
SWARMOverviewSwarmSingle Node Swarm
Ngenea
Pixstor
Swarm Support
Object Matrix Support
Pixstor & N...
04/12/2025
FOX Advertising Announces Plans for 2026 Upfront Presentation Annual Presentation for Advertisers to Take Place Monday, May 11 at New Location, the Historic N...
04/12/2025
The ninth series of Dancing with the Stars returns to screens in early
2026 and will be proudly sponsored by Hyundai
Filling our Sunday evenings with glitz an...
03/12/2025
ToolsOnAir Composition Builder 2025 Boilerplate
More Details: The Composition Builder 2025 application for macOS enables TV stations and Live Event broadcast...
03/12/2025
ToolsOnAr just:live pro 2025 Boilerplate
More Details: just:live pro 2025 is a Single Channel Live Production Playout solution for video and static or real-t...
03/12/2025
ToolsOnAr just:play pro 2025 Boilerplate
More Details: just:play pro 2025 is a Single Channel automated 24/7 Master Control playout solution with SD, HD and ...
03/12/2025
ToolsOnAr live:cut 2025 Boilerplate
More Details: live:cut is an option to just:in mac pro 2025 and enables multicamera production workflows for up to 16 cam...
03/12/2025
ToolsOnAir Just In Mac Lite NDI 2025 Boilerplate
More Details: The Just In Mac Lite NDI application is a streamlined media capture solution designed specific...
03/12/2025
ToolsOnAir Just In Mac Lite 2025 Boilerplate
More Details: The Just In Mac Lite application is a streamlined media capture solution designed specifically for...
03/12/2025
ToolsOnAir just:in mac pro 2025 Boilerplate
More Details: just:in mac pro is a macOS-based client-server multichannel capture solution to record SDI, HDMI, N...
03/12/2025
Tracy Bonareri Onchoke, Thomson's Young Journalist of the year 2025 is hoping the accolade will be a springboard to more cross-border collaboration between ...
03/12/2025
For the fourth time, Bad Bunny is the most-streamed Wrapped artist on Spotify gl...
03/12/2025
The wait is over. It's time to look back at the audio that defined your year with 2025 Spotify Wrapped, our annual celebration for fans, artists, creators, ...
03/12/2025
Por cuarta vez, Bad Bunny es el Top Artista Global de Wrapped en Spotify, con 19...
03/12/2025
Spotify Wrapped is back, and as always, it's powered by the billions of streams that fans around the world delivered throughout the year. From the artists w...
03/12/2025
Spotify Wrapped is the moment when hundreds of millions of fans around the world...
03/12/2025
With more than 700 million listeners around the world turning to Spotify to soundtrack their lives, it's time to look back at the audio that defined the yea...
03/12/2025
Con m s de 700 millones de oyentes en todo el mundo usando Spotify para acompa ar su d a a d a, es momento de mirar hacia atr s y ver el audio que marc el a o....
03/12/2025
From page-turning thrillers to inspiring memoirs, audiobooks are becoming a core...
03/12/2025
Com mais de 700 milh es de ouvintes em todo o mundo recorrendo ao Spotify para embalar seu dia a dia, chega o momento de revisitar o udio que marcou o ano. Nos...
03/12/2025
Spotify Wrapped celebrates the audio that defined our year, and the annual globa...
03/12/2025
Wuppertal December 3, 2025
Riedel and Haivision Join Forces to Advance Wireless Video TransmissionRiedel Communications today announced a new partnership with...
03/12/2025
Tell us a little bit about your job I am a Digital Marketing Executive working on Paid Social, PPC, and Organic Social. I joined the team in May 2025 and am enj...
03/12/2025
SAN JOSE, Calif. and VIENNA - Dec. 3, 2025 - Harmonic (NASDAQ: HLIT) and Normann...
03/12/2025
S an Nollaig
Celebrate 2025's top Irish sporting stars with RT Sport Awards live from RT Studios on RT One and RT Player
RT pays tribute to Ror...
02/12/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
02/12/2025
--
The International Electrotechnical Commission (IEC), the International Organization for Standardization (ISO), and the International Telecommunication Unio...
02/12/2025
Harmonic's cOS Platform Will Redefine Subscribers' Quality of Experience, Lowering Churn SAN JOSE, Calif. - Dec. 2, 2025 - Harmonic (NASDAQ: HLIT) today...
02/12/2025
S an Nollaig
Hollywood blockbusters The Banshees of Inisherin, Barbie and Oppenheimer make their Irish TV debut
Tune into the classics such as Love Actual...
02/12/2025
Showcasing fresh Irish storytelling and emerging talent Storyland 2025 signals a fantastic time for Irish drama
RT and F s ireann/Screen Ireland are proud to...
01/12/2025
MANCHESTER, UK - November 2025 - Announced two days before the 30th anniversary of Oasis' debut album, Definitely Maybe, the Oasis Live '25 tour marks t...
01/12/2025
01 Dec 2025
Kyivstar and Ukrainian Ministry of Digital Transformation Select Go...