
Ratings Roundup is a rundown of recent rating news and is derived from press releases and reports around the industry. In this week's edition, YouTube and NFL's flag football game sees over 14 million live viewers; Super Bowl LX draws over 120 million viewers; and more.
200 Million Americans Have Watched NBCUniversal's Presentation of Legendary February
Through Wednesday, more than 200 million Americans (200.1 million) have watched NBCUniversal's presentation of Legendary February - headlined by Super Bowl LX, the Milan Cortina Winter Olympics, and the debut of Sunday Night Basketball on February 1 - according to Nielsen Big Data Panel reach data.
This level of audience accumulation over just an 11-day period is exceptional in today's media environment, says Rick Cordella, President, NBC Sports. We look forward to continued momentum, with Team USA in contention for many medals in upcoming Olympic competition, and the return of NBA All-Star Weekend to NBC for the first time in more than two decades.
Additional highlights:
Through Wednesday, the Milan Cortina Winter Olympics is averaging 25.7 million viewers on NBC, Peacock, NBCUniversal Digital Platforms and Versant's CNBC and USA Network - marking the most-watched Winter Games presentation at this point since 2014 Sochi Olympics, according to official Nielsen Big Data Panel viewership and preliminary data from Nielsen, and digital data from Adobe Analytics.
NBCUniversal's Milan Cortina Olympics viewership - headlined by live coverage in the afternoon (Milan Prime: 2-5 p.m. ET) followed by Primetime in Milan (8-11 p.m. ET/PT) - is double the Beijing Olympics at this point (12.8 million average).
Led by the NBC broadcast network, all six days of Milan Cortina Winter Olympic coverage (since last Friday's Opening Ceremony) have topped 20 million viewers - with Wednesday's show averaging 21.5 million viewers - and have posted significant gains over 2022.
Led by Peacock, 6.3 billion minutes of Milan Cortina Olympics content have been streamed, topping the last two Winter Games combined (6.1 billion minutes for Beijing and PyeongChang).
NBCUniversal owns the U.S. media rights to the Olympic Games through 2036, which are scheduled for Milan Cortina (2026), Los Angeles (2028), French Alps (2030), Brisbane (2032), Utah (2034), and the 2036 Summer Games.
YouTube & NFL's Super Bowl LX Flag Football Game Draws Over 14M Live Views
The NFL and YouTube today announced that the global broadcast of the Super Bowl LX Flag Football Game drew over 14M live views. The game, which took place on Saturday, February 7th, livestreamed on the NFL's YouTube channel with simulcast livestreams on some of the participating player's YouTube channels.
Last year's Super Bowl LIX Flag Football game drew over 6 million live views on YouTube during the memorable matchup between Team Kai vs Team Speed.
This year's Flag Football Game featured a showdown between captains Druski and J Balvin, with Team J Balvin taking home the trophy. Quarterback Michael Vick led Team Druski with Deestroying, Kane Brown, Diana Flores, Marlon, PlaqueBoyMax, Young Miko, Rakai, Adam W and Sketch rounding out the lineup. On the other side, Cam Newton quarterbacked Team J Balvin, leading a field including Jay Cinco, Ashlea Klam, Jesser, Ross Smith, Speedy Morman, Pierson Wodzynski, Benson Boone, Eladio Carri n and Ryan Castro. Deion Coach Prime Sanders and Ryan Clark coached Team Druski and Team J Balvin, respectively.
Kay Adams hosted pregame and halftime coverage, with Dez Bryant serving as pregame analyst and Rayasianboy as pregame correspondent. Former NFL wide receiver Andrew Hawkins provided play-by-play commentary, Agent00 and Brenda Song provided color analysis, Serena Page and Kordell Beckham of Love Island reported from the sideline, and Grammy-winning artist Cardi B brought her bold personality to the broadcast booth to give a play-by-play of the game.
Old Spice was the presenting sponsor of the livestream for this year's game. The Super Bowl LX Flag Football Game on YouTube marked the third flag football game hosted by YouTube and the NFL, with previous showdowns held in London and at Super Bowl LIX in New Orleans. The NFL and YouTube have been longtime partners with three seasons of NFL Sunday Ticket, flag football games on YouTube, which have been extended to include the next two Super Bowls, and international games.
NBCUniversal's Presentation Of Milan Cortina Olympics Is Most-Watched Winter Games Since Sochi 2014 Through Opening Tuesday
NBCUniversal's presentation of the Milan Cortina Winter Olympics is averaging 26.5 million viewers through last night on NBC, Peacock, NBCUniversal Digital Platforms and Versant's CNBC and USA Network - marking the most-watched Winter Games presentation at this point since 2014 Sochi Olympics, according to official Nielsen Big Data Panel viewership and preliminary data from Nielsen, and digital data from Adobe Analytics.
NBCUniversal's Milan Cortina Olympics viewership through Tuesday - headlined by live coverage in the afternoon (Milan Prime: 2-5 p.m. ET) followed by Primetime in Milan (8-11 p.m. ET/PT) - is nearly double the Beijing Olympics at this point (13.7 million average).
Led by the NBC broadcast network, all five days of Milan Cortina Winter Olympic coverage (since last Friday's Opening Ceremony) have topped 20 million viewers and have posted significant gains over 2022.
Led by Peacock, NBC Olympics has already set the streaming record for a full Winter Games with 5.3 billion minutes streamed through Tuesday - up 36% from the entire 2022 Beijing Olympics (3.9 billion) and more than double the entire 2018 PyeongChang Olympics (2.2 billion).
Nielsen's Top 25 Live Sports Events Telecasts (Feb 2-Feb 8)
Super Bowl LX Rati
North America Stories
14/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/04/2026
Wowza will return to NAB Show 2026 with a set of live demonstrations focused on how video infrastructure is evolving for a new generation of AI-powered and oper...
14/04/2026
Stegawave Debuts Real-Time Forensic Watermarking to Tackle Piracy in Live Sports...
14/04/2026
Living in Boston: A Guide for Incoming Boston Conservatory Students From navigating the T to balancing school with professional gigs, a current student shar...
14/04/2026
Just What Is Genre These Days, Anyway? Understanding the business and art of genre-bending in 2026.
April 10, 2026
By
Bryan Parys
Illustration by Jack Fla...
14/04/2026
Lenora Helm Hammonds Is Turning Passion Into Plan A The dean of the Professional Education Division has seen the industry from all sides. Now shes bringing it...
14/04/2026
How Michelle Zalabak Found Her Dream Career in Music and Finance The Warner Music Group deal analysis manager helps determine what artist catalogs are worth a...
13/04/2026
Telos Alliance has announced that J nger Audio has joined the EBU ADM Implementers Group (ADM-IG) as a founding member. The group is focused on advancing ADM an...
13/04/2026
Grass Valley will demonstrate its Alliance Partner ecosystem at NAB Show 2026 (Booth C2408, Central Hall, April 19-22), showing AMPP integrations across live pr...
13/04/2026
Media Links will exhibit at NAB Show 2026 (Booth W2033), demonstrating IP transport solutions for live production including hitless protection technology, Xscen...
13/04/2026
NBC Sports has announced a programming, distribution, and sales partnership with...
13/04/2026
FloSports has promoted Chief Operating Officer Jayar Donlan to President, effective immediately. In his new role, Donlan will lead the company's commercial,...
13/04/2026
PanCam Pictures, the documentary production company founded by Paul Camarata, us...
13/04/2026
Mimir will exhibit at NAB Show 2026 (North Hall, Booth N2850), demonstrating its cloud-native media production platform with new capabilities including Mimir Cu...
13/04/2026
BBright has announced that its IP Gateway now supports the Reliable Internet Stream Transport (RIST) protocol. The addition will be introduced at NAB Show 2026 ...
13/04/2026
Net Insight has been awarded a development project through the European Space Agency's Navigation Innovation and Support Program (NAVISP), with co-funding f...
13/04/2026
intoPIX will exhibit at NAB Show 2026, marking the company's 20th anniversary. The company will demonstrate its JPEG XS compression portfolio and IPMX-appro...
13/04/2026
Starting from scratch, the team built an in-house content platform comprising ga...
13/04/2026
Here's a look at some of the new products and updates, along with audio-centric conferences, that attendees will find next week at the show
When the 2026 N...
13/04/2026
Avid will launch new integrated newsroom capabilities for Avid for News at NAB Show 2026 (Booth N2226, April 18-22), demonstrating how Avid Content Core connect...
13/04/2026
Synamedia has announced a new version of Quortex PowerVu, an IP-native, software...
13/04/2026
Mediaproxy has developed a suite of AI-powered tools for brand and advertisement tracking, integrated into its LogServer compliance logging and analysis platfor...
13/04/2026
Disguise will demonstrate its media servers and software at NAB Show 2026, appearing across five partner booths in Central Hall: MRMC, B&H, Planar, CarbonBlack,...
13/04/2026
OpenDrives is introducing OpenDrives Edge at NAB Show 2026, a hybrid cloud-edge performance accelerator for distributed video and rich media workflows. The prod...
13/04/2026
The show will deploy 18 cameras across two sets and the draft floor, including a...
13/04/2026
L3Harris is accelerating the development of infrared payloads for Space Development Agency's Tranche 2 Tracking Layer, to help meet urgent national defense ...
13/04/2026
By leveraging cutting-edge unfilmed Gen III image intensifier technology, NOVA delivers unmatched clarity, range, and reliability in low-light environments - en...
13/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/04/2026
Explore new Disguise plugins, including Sony's VP integration; Listen to panels across partner booths at Sony and B&H
Disguise, the company powering everyt...
13/04/2026
TAG Video Systems, the leading IP-native Realtime Media Platform, has announced its participation in the Media Exchange Layer (MXL) interop initiative. TAG has ...
13/04/2026
Today, Chaos launched V-Ray for Blender Community Edition at BCON Austin 2026, making its production-proven 3D renderer free for all Blender users. The same Aca...
13/04/2026
Additions strengthen LTN's leadership as broadcasters scale satellite-to-IP transition
LTN today announced the appointments of Mark Romano as Vice Presiden...
13/04/2026
LEEDS, UK, APRIL 13, 2026 NUGEN Audio releases Halo Vision v1.2, a significant update to its real time, customizable audio analysis suite for 3D, surround and...
13/04/2026
Atomos today announced the acquisition of Flanders Scientific (FSI), one of the most respected names in professional reference monitoring. This strategic move r...
13/04/2026
How Mei Semones Built Her Sound from J-Pop, Jazz, and Bilingual Songwriting The indie-pop artist combines agile guitar lines, rhythmic shifts, and lyrics that...
13/04/2026
Cue the Change: Jonathon Heyward Is Making Classical Music More Relatable Nicknamed the Converse Conductor, the Boston Conservatory alum holds top conductin...
13/04/2026
Heat Wave: Inside Miamis Sizzling, Boundary-Blurring Latin Music Scene In a city shaped by migration and exchange, Berklee alumni are helping drive a Latin mu...
13/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/04/2026
DHD audio, developer and manufacturer of digital audio systems for professional broadcast, has launched a comprehensive brand update to mark its 30th anniversar...
13/04/2026
Stegawave, an Irish technology company specialising in forensic watermarking for video content, today announced the launch of its anti-piracy platform for live ...
13/04/2026
New version of Quortex PowerVu delivers a standards-based approach to satellite-to-IP transitions, eliminating the need for baseband workflows and complex infra...
13/04/2026
Grass Valley LDX camera systems enable leading German production company to support broadcast and cinematic live production within a single environment.
Grass ...
13/04/2026
London, UK, 13 April 2026 Techex and MediaKind today announced a partnership to integrate Techexs IP transport and orchestration technology, tx edge, directly...
13/04/2026
In today's hybrid education environments, there is no one-size-fits-all' AV solution. Lightware's extensive AV portfolio addresses this challenge, ...
13/04/2026
Mediaproxy, the global standard for software-based IP compliance monitoring and multiviewing solutions, has developed a new suite of AI-powered tools designed t...