Ratings Roundup: NBC Sports' Legendary February Hits Record Viewership Levels

Ratings Roundup is a rundown of recent rating news and is derived from press releases and reports around the industry. In this week's edition, YouTube and NFL's flag football game sees over 14 million live viewers; Super Bowl LX draws over 120 million viewers; and more.

200 Million Americans Have Watched NBCUniversal's Presentation of Legendary February

Through Wednesday, more than 200 million Americans (200.1 million) have watched NBCUniversal's presentation of Legendary February - headlined by Super Bowl LX, the Milan Cortina Winter Olympics, and the debut of Sunday Night Basketball on February 1 - according to Nielsen Big Data Panel reach data.

This level of audience accumulation over just an 11-day period is exceptional in today's media environment, says Rick Cordella, President, NBC Sports. We look forward to continued momentum, with Team USA in contention for many medals in upcoming Olympic competition, and the return of NBA All-Star Weekend to NBC for the first time in more than two decades.

Additional highlights:

Through Wednesday, the Milan Cortina Winter Olympics is averaging 25.7 million viewers on NBC, Peacock, NBCUniversal Digital Platforms and Versant's CNBC and USA Network - marking the most-watched Winter Games presentation at this point since 2014 Sochi Olympics, according to official Nielsen Big Data Panel viewership and preliminary data from Nielsen, and digital data from Adobe Analytics.

NBCUniversal's Milan Cortina Olympics viewership - headlined by live coverage in the afternoon (Milan Prime: 2-5 p.m. ET) followed by Primetime in Milan (8-11 p.m. ET/PT) - is double the Beijing Olympics at this point (12.8 million average).

Led by the NBC broadcast network, all six days of Milan Cortina Winter Olympic coverage (since last Friday's Opening Ceremony) have topped 20 million viewers - with Wednesday's show averaging 21.5 million viewers - and have posted significant gains over 2022.

Led by Peacock, 6.3 billion minutes of Milan Cortina Olympics content have been streamed, topping the last two Winter Games combined (6.1 billion minutes for Beijing and PyeongChang).

NBCUniversal owns the U.S. media rights to the Olympic Games through 2036, which are scheduled for Milan Cortina (2026), Los Angeles (2028), French Alps (2030), Brisbane (2032), Utah (2034), and the 2036 Summer Games.

YouTube & NFL's Super Bowl LX Flag Football Game Draws Over 14M Live Views

The NFL and YouTube today announced that the global broadcast of the Super Bowl LX Flag Football Game drew over 14M live views. The game, which took place on Saturday, February 7th, livestreamed on the NFL's YouTube channel with simulcast livestreams on some of the participating player's YouTube channels.

Last year's Super Bowl LIX Flag Football game drew over 6 million live views on YouTube during the memorable matchup between Team Kai vs Team Speed.

This year's Flag Football Game featured a showdown between captains Druski and J Balvin, with Team J Balvin taking home the trophy. Quarterback Michael Vick led Team Druski with Deestroying, Kane Brown, Diana Flores, Marlon, PlaqueBoyMax, Young Miko, Rakai, Adam W and Sketch rounding out the lineup. On the other side, Cam Newton quarterbacked Team J Balvin, leading a field including Jay Cinco, Ashlea Klam, Jesser, Ross Smith, Speedy Morman, Pierson Wodzynski, Benson Boone, Eladio Carri n and Ryan Castro. Deion Coach Prime Sanders and Ryan Clark coached Team Druski and Team J Balvin, respectively.

Kay Adams hosted pregame and halftime coverage, with Dez Bryant serving as pregame analyst and Rayasianboy as pregame correspondent. Former NFL wide receiver Andrew Hawkins provided play-by-play commentary, Agent00 and Brenda Song provided color analysis, Serena Page and Kordell Beckham of Love Island reported from the sideline, and Grammy-winning artist Cardi B brought her bold personality to the broadcast booth to give a play-by-play of the game.

Old Spice was the presenting sponsor of the livestream for this year's game. The Super Bowl LX Flag Football Game on YouTube marked the third flag football game hosted by YouTube and the NFL, with previous showdowns held in London and at Super Bowl LIX in New Orleans. The NFL and YouTube have been longtime partners with three seasons of NFL Sunday Ticket, flag football games on YouTube, which have been extended to include the next two Super Bowls, and international games.

NBCUniversal's Presentation Of Milan Cortina Olympics Is Most-Watched Winter Games Since Sochi 2014 Through Opening Tuesday

NBCUniversal's presentation of the Milan Cortina Winter Olympics is averaging 26.5 million viewers through last night on NBC, Peacock, NBCUniversal Digital Platforms and Versant's CNBC and USA Network - marking the most-watched Winter Games presentation at this point since 2014 Sochi Olympics, according to official Nielsen Big Data Panel viewership and preliminary data from Nielsen, and digital data from Adobe Analytics.

NBCUniversal's Milan Cortina Olympics viewership through Tuesday - headlined by live coverage in the afternoon (Milan Prime: 2-5 p.m. ET) followed by Primetime in Milan (8-11 p.m. ET/PT) - is nearly double the Beijing Olympics at this point (13.7 million average).

Led by the NBC broadcast network, all five days of Milan Cortina Winter Olympic coverage (since last Friday's Opening Ceremony) have topped 20 million viewers and have posted significant gains over 2022.

Led by Peacock, NBC Olympics has already set the streaming record for a full Winter Games with 5.3 billion minutes streamed through Tuesday - up 36% from the entire 2022 Beijing Olympics (3.9 billion) and more than double the entire 2018 PyeongChang Olympics (2.2 billion).

Nielsen's Top 25 Live Sports Events Telecasts (Feb 2-Feb 8)

Super Bowl LX Rati

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