
Pixotope Technologies AS, a leader in live augmented reality and virtual production solutions, today announced the launch of Pixotope Reveal, an innovative AI-powered background segmentation tool, that transforms how broadcasters integrate real-time graphics into live productions. This groundbreaking software enables seamless integration of 2D and 3D graphics without the traditional requirements of green screens, manual rotoscoping or match moving work.
"Pixotope Reveal represents a significant leap forward in broadcast technology," said Marcus B. Brodersen, CEO of Pixotope. "By harnessing the power of machine learning, we re enabling broadcasters to create more engaging content while significantly streamlining their production workflows. Given the rapid advancement of AI technology, we anticipate that solutions like Reveal will quickly become the primary choice for broadcasters, eventually replacing traditional methods like chroma keying for Virtual Studio production. The pace of development in AI and machine learning is extraordinary, and we re positioned at the forefront of this transformation in broadcast technology."
Revolutionary Broadcast AR Integration Pixotope Reveal introduces a new paradigm in broadcast AR, allowing presenters to interact naturally with AR graphics in real-time. The software s advanced AI can extract on-screen talent from any background, enabling the seamless placement of graphics both in front of and behind presenters. Combined with Pixotope's talent tracking solutions, it allows for fully natural integration and interaction between the real and the virtual. This capability eliminates the need for traditional green screens while maintaining broadcast-quality results.
Enhanced Live Production Graphics Pixotope Reveal transforms how broadcasters approach live graphics in news and sports productions. For news broadcasts, the software enables dynamic data visualization that adapts to the storytelling and the presenter, allowing anchors to interact naturally with polling data, weather maps, and financial charts.
In sports broadcasting, real-time statistics and analysis can be seamlessly integrated into the live action, with player stats, team analytics, and game data appearing to exist within the physical space rather than merely overlaid on screen.
"The ability to create graphics that truly interact with talent and adapt to the environment is a game-changer for live productions," said Gideon Ferber, Product Director at Pixotope. "Whether it s a news anchor walking through election results or sports commentators breaking down play analysis, Reveal s AI-powered integration creates a more immersive and informative viewing experience."
The software s innovative approach handles multiple talent extractions simultaneously, supporting over 20 people in a single scene while maintaining real-time performance at up to UHD resolution and 60 frames per second. This capability is particularly valuable for sports programs with multiple presenters and news broadcasts featuring dynamic panel discussions.
"After participating in the Beta testing, I can confidently say that Pixotope Reveal is an intuitive and user-friendly tool. My team quickly mastered it and completed testing in a very short time. Unlike traditional keyers designed for blue or green screens, Reveal excels at seamlessly keying subjects from real-world backgrounds. It efficiently outputs fill and key to the Pixotope graphics engine or third-party graphics engines. We believe Reveal holds tremendous potential for both new and traditional media applications." Xia Li, CEO, Happy Elephant.
Maximizing Sponsorship Value Sports broadcasters and rights holders can now offer unprecedented sponsorship opportunities with Pixotope Reveal s ability to integrate virtual advertisements naturally into any environment. This capability allows for region-specific sponsor content and enhanced brand integration without disrupting the viewing experience.
Key Features and Capabilities
Real-time talent extraction without green screens
Support for multiple simultaneous extractions
UHD resolution at 60fps
Comprehensive video I/O support including SDI, SMPTE 2110, NDI, and SRT
Cloud-ready deployment options
Works as a standalone application providing key+fill to any real time graphics system
Can be integrated into existing Pixotope Graphics workflows
Availability and Pricing Pixotope Reveal will be available directly from Pixotope's website or through Pixotope s global network of resellers starting today. As part of the launch, Pixotope is offering a special 30% discount for early adopters who purchase before the end of the year. A free 30-day trial is available for qualified broadcasters and production companies.
For more information, please visit: www.pixotope.com/products/pixotope-reveal
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
22/04/2026
Solid State Logic is advancing its System T platform with a stronger focus on IP...
22/04/2026
From immersive audio to live streaming, Dolby Laboratories is focused on the fut...
22/04/2026
Shallow depth-of-field cameras have taken the industry by storm. Its debut a han...
22/04/2026
Riedel Communications (Booth C4908) announced that Eastern Kentucky University (...
22/04/2026
The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...
22/04/2026
Blackmagic Design has announced the URSA Cine 12K LF 100G, a new model in the URSA Cine family adding 100G Ethernet for SMPTE 2110 live production output up to ...
22/04/2026
Celebrating its 40th anniversary, NEP is leaning into hybrid production with the...
22/04/2026
NEP VP, Platform Dan Murphy sits down at the 2026 NAB Show to unpack what NEP P...
22/04/2026
Spotify and the New York Liberty are teaming up to give music and basketball fan...
22/04/2026
New 20-minute documentary explores iconic design The Focusrite Room in Mesa, Arizona, where John Aquilino hosts the Studio Console 005.
In 2025, Focusrite co...
22/04/2026
Offers compact wireless solution for pedalboards
Taiwanese audio brand Cloudvocal have announced the availability of a new pedalboard-friendly wireless syst...
22/04/2026
Latest hybrid sampling/synthesis instrument arrives
Arturia's Augmented series offerings rely on a mixture of sampling and synthesis, allowing users to ...
22/04/2026
Combines three distinct analogue EQ emulations
The latest addition to Acustica Audio's ever-expanding collection of analogue-emulation plug-ins combines...
22/04/2026
Final instalment in vintage-inspired instrument series
Analog Empire: Bass & Lead marks the final instalment in Melda Production's vintage hardware-insp...
22/04/2026
Fuzz pedal joins all-analogue Series A line
Given that Strymons reputation was built on unapologetically digital pedals, it was a little surprising to see t...
22/04/2026
SBS names shortlisted brands for 2026 SBS Media Sustainability Challenge
22 April, 2026
Media releases
National broadcaster also releases its second annual...
22/04/2026
Why Low Band Electronic Warfare Matters...
22/04/2026
The nation unites around football team's World Cup dream
Warsaw, Poland, 20.04.26: Nielsen, a global leader in audience measurement, data, and media intell...
22/04/2026
Warsaw, Poland, 22.04.26: Nielsen, a global leader in audience measurement, data...
22/04/2026
New market intelligence offering gives businesses a clearer view of local consum...
22/04/2026
Glookast Unveils New UX, YouTube and Social Media Connectors, Premiere Panel, Ci...
22/04/2026
Lightcraft Technology to Preview Spark Story at NAB 2026 with Interactive Previs...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
22 Apr 2026
VEON's Banglalink to Bring Starlink Mobile to Customers in Bangladesh Bangladesh becomes the third market where VEON and Starlink Mobile partne...
22/04/2026
U have unveiled exclusive first-look images for their six-part police thriller Hit Point, starring Nick Blood (Day of the Jackal) and BAFTA nominee Saffron Hock...
22/04/2026
What can I watch on UKTV and stream on U this week?
This week on UKTV and the free streaming service U, viewers can watch a range of new and returning programm...
22/04/2026
Wednesday 22 April 2026
Sky announces fifth year of WNT Fund with 30,000 bursa...
22/04/2026
Back to All News
This Earth Day, Discover the Sustainable Productions Behind Our Films and Series
Emma Stewart, Ph.D.
Netflix Sustainability Officer
Enterta...
22/04/2026
The move from Retail Media to Commerce Media is about broadening the scope of th...
22/04/2026
April 22 2026, 07:00 (PDT) Dolby and BMW Bring Dolby Atmos to the BMW 7 Series,...
22/04/2026
RT Documentary On One 7-part series breaks US market for first time
RT Programme Sales has announced its first deal with a US distribution partner for its 7-...
22/04/2026
NVIDIA and Google Cloud have collaborated for more than a decade, co engineering a full stack AI platform that spans every technology layer - from performance o...
21/04/2026
Cloud-based production isnt going anywhere, and BitFire is doubling down by prov...
21/04/2026
The topic of artificial intelligence has a stranglehold on the sports-video-prod...
21/04/2026
5G is still a hot topic in live event production, and this workflow continues to...
21/04/2026
At the 2026 NAB Show, Ed McGivern, GM and President of Appear US, discusses the ...
21/04/2026
Studio Network Solutions (SNS) has announced an on-premise AI suite designed for...
21/04/2026
Suite Studios has integrated its file-streaming technology into the newly announced Frame.io Drive, a desktop application from Adobe company Frame.io. The colla...
21/04/2026
Net Insight has integrated InSync Technology's FrameFormer into the Nimbra E...