Pixotope Technologies AS, a leader in live augmented reality and virtual production solutions, today announced the launch of Pixotope Reveal, an innovative AI-powered background segmentation tool, that transforms how broadcasters integrate real-time graphics into live productions. This groundbreaking software enables seamless integration of 2D and 3D graphics without the traditional requirements of green screens, manual rotoscoping or match moving work.
"Pixotope Reveal represents a significant leap forward in broadcast technology," said Marcus B. Brodersen, CEO of Pixotope. "By harnessing the power of machine learning, we re enabling broadcasters to create more engaging content while significantly streamlining their production workflows. Given the rapid advancement of AI technology, we anticipate that solutions like Reveal will quickly become the primary choice for broadcasters, eventually replacing traditional methods like chroma keying for Virtual Studio production. The pace of development in AI and machine learning is extraordinary, and we re positioned at the forefront of this transformation in broadcast technology."
Revolutionary Broadcast AR Integration Pixotope Reveal introduces a new paradigm in broadcast AR, allowing presenters to interact naturally with AR graphics in real-time. The software s advanced AI can extract on-screen talent from any background, enabling the seamless placement of graphics both in front of and behind presenters. Combined with Pixotope's talent tracking solutions, it allows for fully natural integration and interaction between the real and the virtual. This capability eliminates the need for traditional green screens while maintaining broadcast-quality results.
Enhanced Live Production Graphics Pixotope Reveal transforms how broadcasters approach live graphics in news and sports productions. For news broadcasts, the software enables dynamic data visualization that adapts to the storytelling and the presenter, allowing anchors to interact naturally with polling data, weather maps, and financial charts.
In sports broadcasting, real-time statistics and analysis can be seamlessly integrated into the live action, with player stats, team analytics, and game data appearing to exist within the physical space rather than merely overlaid on screen.
"The ability to create graphics that truly interact with talent and adapt to the environment is a game-changer for live productions," said Gideon Ferber, Product Director at Pixotope. "Whether it s a news anchor walking through election results or sports commentators breaking down play analysis, Reveal s AI-powered integration creates a more immersive and informative viewing experience."
The software s innovative approach handles multiple talent extractions simultaneously, supporting over 20 people in a single scene while maintaining real-time performance at up to UHD resolution and 60 frames per second. This capability is particularly valuable for sports programs with multiple presenters and news broadcasts featuring dynamic panel discussions.
"After participating in the Beta testing, I can confidently say that Pixotope Reveal is an intuitive and user-friendly tool. My team quickly mastered it and completed testing in a very short time. Unlike traditional keyers designed for blue or green screens, Reveal excels at seamlessly keying subjects from real-world backgrounds. It efficiently outputs fill and key to the Pixotope graphics engine or third-party graphics engines. We believe Reveal holds tremendous potential for both new and traditional media applications." Xia Li, CEO, Happy Elephant.
Maximizing Sponsorship Value Sports broadcasters and rights holders can now offer unprecedented sponsorship opportunities with Pixotope Reveal s ability to integrate virtual advertisements naturally into any environment. This capability allows for region-specific sponsor content and enhanced brand integration without disrupting the viewing experience.
Key Features and Capabilities
Real-time talent extraction without green screens
Support for multiple simultaneous extractions
UHD resolution at 60fps
Comprehensive video I/O support including SDI, SMPTE 2110, NDI, and SRT
Cloud-ready deployment options
Works as a standalone application providing key+fill to any real time graphics system
Can be integrated into existing Pixotope Graphics workflows
Availability and Pricing Pixotope Reveal will be available directly from Pixotope's website or through Pixotope s global network of resellers starting today. As part of the launch, Pixotope is offering a special 30% discount for early adopters who purchase before the end of the year. A free 30-day trial is available for qualified broadcasters and production companies.
For more information, please visit: www.pixotope.com/products/pixotope-reveal
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
06/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
06/04/2026
From high school sports all the way up to the major leagues, building high-quali...
06/04/2026
Quickplay, an AI company for the media and entertainment industry, has been accepted into the Advanced tier of the TwelveLabs Ecosystem Partner Program. Quickpl...
06/04/2026
Grass Valley has announced the Future Playmakers Program, a global initiative to...
06/04/2026
El l der de operaciones impulsa la producci n en estudio mientras encuentra insp...
06/04/2026
The ops leader helps lead the charge in studio for the Spanish-language broadcas...
06/04/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
06/04/2026
The National Hockey League (NHL), in partnership with Verizon and the New Jersey Devils, today announced the opening of the NHL Innovation Lab powered by Verizo...
06/04/2026
Rock League, a new professional curling league, has announced that ESPN+ will stream its inaugural 2026 season for fans in the United States. The first Rock Lea...
06/04/2026
Advanced Systems Group has announced the appointment of Andrea (Andy) Cummis as Vice President of Systems Design and Engineering. In this role, she will lead de...
06/04/2026
Backed by Bolt Ventures, the venture brings Bryson DeChambeau, Grant Horvat, and...
06/04/2026
With this environment we can start that collaboration even earlier because we ca...
06/04/2026
Like the immortal lives of vampires, some stories never really end. That's t...
06/04/2026
As podcasting continues to evolve, growth increasingly means building beyond aud...
06/04/2026
Multiband dynamics plug-in enhanced
California-based developer FSK Audio have released a significant update for their innovative multiband dynamics processo...
06/04/2026
Share official & user-created full-rig presets
IK Multimedia's latest TONEX update makes it possible for users of the popular amp and effects modelling ...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Dalet Showcases Dalia Agentic AI and End-to-End Media Workflows at NAB Show 2026
Brie Clayton April 6, 2026
0 Comments
Dalet, a leading technology and...
06/04/2026
OpenDrives Shows Off Sports Expertise in Sports Business Hub located in NAB Show...
06/04/2026
Proton to Demonstrate 3D Application at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Yet further creative potential unleashed through innovation in ...
06/04/2026
Autoscript Highlights Voice-Driven Prompting and PTZ Solutions at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Experience Autoscript Voice, PTZ prom...
06/04/2026
Mediaproxy Highlights Significant Enhancements to its LogServer suite at NAB Sho...
06/04/2026
Wayne, N.J., April 6th, 2026 Phantom High-Speed announces the release of PCC 4...
06/04/2026
April 6th, 2026
TRIBECA STUDIOS AND LILLY ANNOUNCE WINNERS OF INAUGURAL VITAL...
06/04/2026
Back to All News
Netflix Expands Kids Entertainment Lineup With Playground App ...
05/04/2026
Tackles all reported bugs!
SoundBridge have just announced the launch of a new update that introduces a couple of minor changes to their remote collaboratio...
04/04/2026
The University of Arizona's Men's Basketball team has only loss twice th...
04/04/2026
1080p HDR arrives, a new generation of storytelling tools takes center stage, an...
04/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
04/04/2026
Faster, cleaner and more intuitive than ever
The control software for Flock Audio's digitally controlled patchbay systems has just been treated to an up...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
DHD Introduces AI-Based Audio Noise Reduction to XD3 IP Core
Brie Clayton April 3, 2026
0 Comments
The accompanying image shows the rear panel of the ...
04/04/2026
Macnica Redefines ST 2110 Flexibility with Two Speeds on One Card
Brie Clayton April 3, 2026
0 Comments
New for NAB Show 2026, MEP100 SmartNIC now sup...
04/04/2026
Unified Media Workflows for Story-Centric Production
Brie Clayton April 3, 2026
0 Comments
Framelight X unifies field capture, editing and publishing ...
03/04/2026
Michigan's Fab Five will reunite for an alternate presentation of the Mich...
03/04/2026
Avid will exhibit at NAB Show 2026 (April 18-22, Booth N2226, Las Vegas Convention Center), demonstrating its Content Core platform and new AI-driven workflow c...
03/04/2026
Mark Roberts Motion Control (MRMC) has announced the appointment of Nick Barthee as Chief Operating Officer.
The announcement follows MRMC's transition fro...
03/04/2026
Interra Systems has announced that Elite Media Technologies has selected its BATON file-based QC solution for media workflows. Elite Media Technologies speciali...
03/04/2026
Ateme has announced that Moldtelecom has deployed Ateme technologies across its streaming workflow, covering encoding, delivery, operations, and analytics.
Mol...
03/04/2026
Grass Valley will demonstrate Framelight X, its content management platform, at NAB Show 2026. The platform connects capture, ingest, editing, and publishing in...
03/04/2026
Encompass Digital Media and Techex have announced a cloud-native Master Control ...
Pixotope Technologies AS, a leader in live augmented reality and virtual production solutions, today announced the launch of Pixotope Reveal, an innovative AI-powered background segmentation tool, that transforms how broadcasters integrate real-time graphics into live productions. This groundbreaking software enables seamless integration of 2D and 3D graphics without the traditional requirements of green screens, manual rotoscoping or match moving work.
