SAN JOSE, Calif. - Sept. 13, 2024 - Harmonic (NASDAQ: HLIT) is pleased to announce that its VOS 360 Ad SaaS has been officially integrated with FreeWheel's platform for server-side ad insertion (SSAI) and in-stream advertising. This incorporation ensures reliable performance within the ecosystem of FreeWheel, the global technology platform for the advertising industry, exposing streaming platforms and broadcasters to enhanced, dynamic ad experiences across live and on-demand video streams.
Achieving technical validation for VOS360 Ad SaaS within the FreeWheel ecosystem underscores the robustness of Harmonic's technology and represents a significant milestone for the video streaming industry, said Gil Rudge, senior vice president, products and Americas sales, video business at Harmonic. This integration will enable publishers to offer more personalized and engaging ad experiences, contributing to greater viewer satisfaction and supporting revenue growth.
Harmonics VOS360 Ad is an innovative cloud-native, stand-alone SSAI solution that enables personalized full-screen and in-stream ad delivery to millions of concurrent viewers. VOS360 Ad includes in-stream advertising through server-side insertion of new addressable ad formats such as double-box and dynamic L-bars. In-stream advertising with split-screen ad formats is particularly crucial in the context of live sports streaming, where maintaining viewer engagement is paramount. Featuring a user-friendly interface and developer-ready APIs, the industry-proven solution provides a complete workflow for creative processing, delivery and manifest manipulation with frame-accurate insertion. A key highlight of the solution is its ad reporting dashboard, which provides KPI metrics to easily understand the health of the system, monitor fill rates and maximize yield.
By providing unparallelled and centralized connections to the entire ecosystem, FreeWheel's interoperable platform empowers broadcasters and publishers to unify and optimize decision-making across all global demand sources, helping to achieve increased yield and transparency, said Marc Lauriac, Executive Director, Business Development and Strategic Initiatives at FreeWheel. We are thrilled to validate Harmonic's VOS360 Ad SaaS and integrate it with our ecosystem to support delivering reliable and cutting-edge advertising solutions that address the evolving needs of the industry.
Harmonic will demonstrate its VOS360 Ad SaaS at IBC2024, Sept. 13-16 in Amsterdam. To schedule a meeting with Harmonic at IBC2024, stand 1.B20, visit https://www.harmonicinc.com/video-streaming/events/ibc/. Further information about Harmonic and the company's solutions is available at www.harmonicinc.com.
FreeWheel will also be at IBC2024, in Hall 5, stand C80. Further information about FreeWheel is available at www.freewheel.com.
About Harmonic
Harmonic (NASDAQ: HLIT), the worldwide leader in virtualized broadband and video delivery solutions, enables media companies and service providers to deliver ultra-high-quality video streaming and broadcast services to consumers globally. The company revolutionized broadband networking via the industry's first virtualized broadband solution, enabling operators to more flexibly deploy gigabit internet services to consumers' homes and mobile devices. Whether simplifying OTT video delivery via innovative cloud and software platforms, or powering the delivery of gigabit internet services, Harmonic is changing the way media companies and service providers monetize live and on-demand content on every screen. More information is available at www.harmonicinc.com.
About FreeWheel
FreeWheel empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We provide the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal - results for marketers. With offices across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information, please visit freewheel.com, and follow us LinkedIn.
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements concerning Harmonic's business and the anticipated capabilities, advantages, reliability, efficiency, market acceptance, market growth, specifications and benefits of Harmonic products, services and technology are forward-looking statements. These statements are based on our current expectations and beliefs and are subject to risks and uncertainties, including the risks and uncertainties more fully described in Harmonic's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended Dec. 31, 2023, its Quarterly Reports on Form 10-Q and its Current Reports on Form 8-K. The forward-looking statements in this press release are based on information available to Harmonic as of the date hereof, and Harmonic disclaims any obligation to update any forward-looking statements.
Harmonic, the Harmonic logo and other Harmonic marks are owned by Harmonic Inc. or its affiliates. All other trademarks referenced herein are the property of their respective owners.
Most recent headlines
09/12/2024
Dalet, a leading technology and service provider for media-rich organizations, today announced that it has been named an IDC Innovator in the IDC Innovators: ...
09/11/2024
Dalet, a leading technology and service provider for media-rich organizations, today announced three new members of its executive team. Tara Bryant joins as Chi...
04/10/2024
Philippines October 1 ,2024 Nielsen, a global leader in audience measurement...
04/10/2024
Top 12 financial service brands (by ad spend) revealed
How the finance industry...
04/10/2024
Samsung's Smart TVs are getting even smarter with the company's announcement this week that it is adding generative AI to its TV lineup....
04/10/2024
The easiest way to create a Progress Bar in After Effects
Graham Quince October 4, 2024
0 Comments
Forget using expressions, complex equations or anim...
04/10/2024
If anyone doubted the normalization of AI in the M&E space is a fait accompli, the IBC Show in Amsterdam put that notion to rest last month with the help of som...
04/10/2024
NEW YORK Derek Schnell, who since 2018 has served as news director of KCRA-TV and KQCA-TV, Hearst Television's NBC- and CW-affiliated stations in Sacrament...
04/10/2024
Samsung's Smart TVs are getting even smarter with the company's announcement this week that it is adding generative AI to its TV lineup....
04/10/2024
The nominees for the new Excellence in Production Technology are Christmas at Graceland, The Coronation of H.M. King Charles III and The Santa Clauses
By Jenny...
04/10/2024
Connell Pavey, co-programme leader for the University of Salford's new course in motion capture technology tells TVBEurope how his passion for creativity le...
04/10/2024
Eighteen Blackmagic Design Cameras Used for KIRINJI's 25th Anniversary Live ...
04/10/2024
WASHINGTON The Corporation for Public Broadcasting (CPB) announced today it has awarded 30 grants to date through the first round of the Next Generation Warning...
04/10/2024
TV TECH: What do you anticipate will be the most significant technology trends at the 2024 NAB Show New York?...
04/10/2024
The Hollywood Professional Association Monday tapped a host of creative teams from high-profile projects as Creative Category Nominees in the 2024 HPA Awards, w...
04/10/2024
WASHINGTON The FCC's Enforcement Bureau has appointed Andy Hendrickson as its new chief technology officer, tasked with providing strategic and technical ad...
04/10/2024
TV TECH: What do you anticipate will be the most significant technology trends at the 2024 NAB Show New York?...
04/10/2024
NEW YORK and LOS ANGELES The National Academy of Television Arts & Sciences (NATAS) is introducing a new category for the 75th Technology & Engineering Awards t...
03/10/2024
A still from Daniel Barosa's Boi de Conchas (The Shell Covered Ox), which ...
03/10/2024
Have you ever hopped on a plane only to realize you forgot to download your favorite playlist? Are you looking for ways to save data with your data plan while s...
03/10/2024
The HPA Awards Committee today announced the nominees for the Creative Categorie...
03/10/2024
NEW YORK - October 2, 2024 - An estimated 43.15 million viewers watched the CBS News Vice Presidential Debate across 15 networks on Tuesday, October 1, accordin...
03/10/2024
Blackmagic Cinema Camera 6K Supports Troy University's Art and Design Depart...
03/10/2024
Create With Maxon: Marble Run - Simulation and Rendering
Brie Clayton October 3, 2024
0 Comments
Wednesday, October 9th 4PM GMT / 6PM CET / 9AM Pacifi...
03/10/2024
Shattered Reflection in Resolve Fusion
Simon Ubsdell October 3, 2024
0 Comments
How to make a dramatic reflection scene in Fusion: render passes, shad...
03/10/2024
Student Spotlight: Rafael Heredia The flamenco percussionist is channeling the vibrant music scenes of Japan and Spain in his musical explorations at Berklee,...
03/10/2024
Berklee and Can We Talk Celebrate Healing Power of the Arts in BIPOC Communities Arts Activation 2024: Harmony and Healing (October 19) unites artists, thoug...
03/10/2024
NEW YORK An estimated 43.15 million viewers watched the CBS News Vice Presidential Debate across 15 networks on Tuesday, according to Nielsen. The first and onl...
03/10/2024
Its feature set is closer to what a vision mixer provides than to what operators traditionally expect from a downstream keying function, said the company
By Ma...
03/10/2024
QuickLink, empowering creatives to exceed modern-day standards of production, is launching the new QuickLink StudioPro Controller control panel at NAB New York...
03/10/2024
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, is presenting its Realtime Media P...
03/10/2024
Telestream and Starin, a value-add distributor of broadcast and pro AV products, are pleased to announce a distribution partnership to deliver Telestream's ...
03/10/2024
Vizrt, the leader in real-time graphics and live production solutions for content creators, today announces two new additions to the TriCaster family, TriCaster...
03/10/2024
Celebrating its 40th anniversary this year, Radio Clodia has chosen a DHD SX2 audio mixing console and XC3 IP processing core in a major upgrade of the producti...
03/10/2024
DETROIT Waymark, a developer of AI video-creation technology, is launching Variations, a new technology that generates video ads in multiple lengths and aspec...
03/10/2024
Vizrt expands TriCaster possibilities with new flagship and entry-level solution...
03/10/2024
VFX Industry Veteran Joseph Bell Releases the Visual Effects World Atlas
Brie Clayton October 2, 2024
0 Comments
Long frustrated by the shortage of cl...
03/10/2024
With the WNBA's semifinal playoff round underway, and the first gender-equal...
03/10/2024
Warner Bros. Discovery and AEW Ink Multi-Year Media Rights Renewal That Includes...
03/10/2024
NEP Specialty Capture Improves Pylon Camera, Offers 4K Pan-and-Scan and Super-Sl...
03/10/2024
Diamond Sports Group Confirms Plans to Drop 11 of 12 MLB Teams, Indicates Potent...
03/10/2024
Warner Bros. Discovery's Chris Brown on Building REMI Control Rooms at the N...
03/10/2024
Back to All News
The Shadow Strays' Trailer Tease Dark Suspense and Intens...
03/10/2024
Back to All News
Uncover the Darkest Depths in Bangkok Breaking: Heaven and He...
03/10/2024
AMP8 award follows successful large-scale rollout to date
03 October, 2024 - Winchester, UK - A month after we announced that our smart water meter networks ac...
03/10/2024
Here, we introduce the clients who have embraced independent audits, implemented rigorous standards, and demonstrated a genuine dedication to improving the digi...
03/10/2024
On RT Prime Time tonight, Aoife Johnston's mother and father, Carol and Jam...
03/10/2024
The air is crisp, the pumpkins are waiting to be carved, and GFN Thursday is ready to deliver some gaming thrills.
GeForce NOW is unleashing a monster mash of ...
03/10/2024
AI isn't just about building smarter machines. It's about building a greener world.
From optimizing energy use to reducing emissions, AI and accelerate...
SAN JOSE, Calif. - Sept. 13, 2024 - Harmonic (NASDAQ: HLIT) is pleased to announce that its VOS 360 Ad SaaS has been officially integrated with FreeWheel's platform for server-side ad insertion (SSAI) and in-stream advertising. This incorporation ensures reliable performance within the ecosystem of FreeWheel, the global technology platform for the advertising industry, exposing streaming platforms and broadcasters to enhanced, dynamic ad experiences across live and on-demand video streams. 
