Bally Sports West To Present Clippers Kids Cast' Augmented Presentation Featuring AR Graphics, 10-Year Old Announcer Wednesday broadcast will be the first time an RSN has delivered an augmented broadcast By Jason Dachman, Chief Editor
Tuesday, June 1, 2021 - 11:01 am
Print This Story | Subscribe
Story Highlights
The growing alternate broadcast trend will officially the regional sports market tomorrow night when Bally Sports West and the LA Clippers televise the first-ever augmented broadcast of a live sporting event on a regional linear platform with Clippers Kids Cast powered by Bally Sports during Game 5 of the team's First Round Playoff matchup against the Dallas Mavericks. The companion/side-by-side telecast on Bally Sports West (with the traditional game telecast airing on Bally Sports SoCal) will be geared towards the younger generations with specialty graphics, AR overlays, and youth-oriented commentary.
The Clippers Kids Cast follows on the heels of ESPN's recent Marvel's Arena of Heroes and Daily Wager Special alternate presentations of NBA games, as well as Nickelodeon and CBS Sports' much-ballyhooed Nick-ified presentation of the NFL Wild Card Game in January. Wednesday's broadcast on Bally Sports West, however, will mark the first time a regional sports network has given the augmented-broadcast treatment to a live game presentation.
Second Spectrum, which also created the AI- and ML-fueled Clippers CourtVision powered by AWS game-watching platform (and was recently acquired by Genius Sports), will drive the technology behind the broadcast. Clippers radio voice Noah Eagle, former Clippers player and Bally Sports analyst Corey Maggette, and 10-year-old sports reporter Pepper Persley will provide commentary for the Clippers Kids Cast broadcast of Game 5 of the Clippers' First Round playoff matchup against the Dallas Mavericks.
Clippers Kids Cast will feature graphics and commentary that add to the story of the game in a fun, energizing, and engaging way to connect with and attract a younger audience. Graphics layered on by machine learning in real-time will include player-specific animations like Kawhi Leonard hitting 3s from Moreno Valley, Paul George fishing and Reggie Jackson's Reggie Vision goggles, plus lightning bolts and logos that punctuate big plays. Eagle, Maggette and Persley will narrate the game while integrating fun facts about the players and themselves, highlighting Gen Z members of Clipper Nation and relating to fans through the Xs and Os of basketball.
We're excited to join alongside our partners at the Clippers and Second Spectrum to deliver an innovative and creative view of the game, says Steve Rosenberg, President Local Sports, Sinclair Broadcast Group. By combining our best-in-class local production with the power of Second Spectrum's technology, this is a great opportunity to broaden our reach with a fun, lean-forward experience and really help shape the way fans of all ages view games in the future.
Eagle is in his second season calling Clippers games on AM 570 L.A. Sports, and also hosts pre- and post-game coverage on Bally Sports SoCal. He also recently called play-by-play for the NFL Wild Card Game on Nickelodeon. Maggette has contributed to Clippers broadcasts for the past seven years as a pre- and post-game and game analyst. Persley has been a sports journalist since she was six years old, and has her own talk show, Dish With Pepper, that shares inspiring stories through her interviews. She currently works for The Next, hosting a bi-weekly women's basketball podcast, She Got Next with Pepper Persley, and has interviewed a wide range of inspiring female athletes and sports figures.
Second Spectrum's technology has already changed the way Clippers fans interact with our games through personalized viewing experiences that target different fan interests, but with only limited availability, until now, says Clippers President of Business Operations Gillian Zucker. Clippers Kids Cast powered by Bally Sports broadens the reach of the customized live game experience by taking a regional sports network broadcast to the next level with real-time augmentations, plus the game story told by the best young voices out there. This is the future of broadcasting, and we're excited that our partners at Bally Sports and Second Spectrum are as excited about it as we are. The Clippers and Second Spectrum introduced Clippers CourtVision powered by AWS at the start of the 2018-19 NBA season, debuting the technology that has evolved to create the Clippers Kids Cast broadcast. The Clippers CourtVision digital viewing experience has been available to Bally Sports SoCal subscribers via the Bally Sports mobile application, as well as in a limited beta release, for the past three seasons.
Second Spectrum is thrilled to continue our incredible partnership with the LA Clippers and Bally Sports from which new innovations and engaging fan experiences like Clippers Kids Cast come to life, said Rajiv Maheswaran, Co-Founder and CEO of Second Spectrum. Together, we have created a world-class and unmatched platform to power creative and unique real-time content for a modern generation of sports fans. I personally look forward to watching Clippers Kids Cast with my kids.
Most recent headlines
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
22/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
22/12/2025
Berklee Wrapped 2025: Our Top News and Stories A look back at a year highlighted by faculty milestones, major film and television projects, Bob Dylan's ho...
22/12/2025
The works of Plato state that when humans have an experience, some level of change occurs in their brain, which is powered by memory - specifically long-term me...
22/12/2025
Partnership integrates complementary satellite data and AI analytics to enhance security, infrastructure, and environmental monitoring solutions for global cust...
22/12/2025
Workflows allow you to create a sequence of planned events which may be added to your template(s) or inserted directly into your sequential or background playli...
22/12/2025
Monday 22 December 2025
Sky extends PGA TOUR partnership until 2029, as Sky Spo...
22/12/2025
Back to All News
Global Anime Hits and New Releases Take Center Stage at Jump Festa 2026
Entertainment
22 December 2025
GlobalJapan
Link copied to clipboar...
22/12/2025
Siobh n McSweeney, Rory McIlroy, Elon Musk, Catherine Connolly, Jim Gavin, Ivan Yates and Traitor Paudie Moloney lead new characters for Callan Kicks the Year 2...
22/12/2025
Winner announced in the picturesque surroundings of Wicklow's Avondale Tower and Treetop Walk
Andrew Trimble wins the show in his first series as coach
Th...
22/12/2025
The 2025 winners have been announced today, Sunday 21 December, for Ireland's largest choral competition Choirs for Christmas hosted by RT lyric fm.
Ove...
21/12/2025
Back to All News
Legoshi and Haru's Story Reaches Its Finale: BEASTARS Fin...
21/12/2025
John Shortt named Young Sportsperson of the Year Kerry are the Team of the Year
...
20/12/2025
Atomos announced the immediate availability of a new firmware update for its Ninja TX GO and Ninja TX monitor-recorders, unlocking ProRes RAW recording from the...
20/12/2025
CJP Broadcast has completed the digitisation of the European Gymnastics tape archive, converting 328 tapes containing more than forty years of recorded material...
20/12/2025
Bitmovin, the leading provider of video streaming solutions, today announced the launch of the Stream Lab MCP Server, to give AI agents and large language model...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Barack Obama Includes Laufey on His 2025 Favorite Music List The former presidents roundup of books, music, and movies includes a song from the Berklee alums ...
20/12/2025
Study reveals a key hormonal circuit in the kidneys Scripps Research scientists identify the protein that helps kidney cells regulate renin, providing foundatio...
19/12/2025
With Playout Release 2025.4, ToolsOnAir continues to push professional playout w...
19/12/2025
SVG Sit-Down: Diversified's Jared Timmins on AI for Broadcast Sports and Cre...
19/12/2025
2025 SVG Summit Audio Recap: Say What?The Audio Production and Distribution Workshop at the SVG Summit 20 took on issues including speech intelligibility, Next-...
19/12/2025
Gamified fun: Channel 5 on its NFL Big Game Night ambitions with Hungry Bear Med...
19/12/2025
College Football Playoff Preview: For ESPN, Round 1 is a Fantastic Yet Familia...
19/12/2025
AWS's Jason Dvorkin on Developing Partnerships With the NBA and PGA Tour, Em...
19/12/2025
Netflix Kicks Off Packed Sports Week with Paul-Joshua Fight Before Shifting to N...
19/12/2025
SVG New Sponsor Spotlight: Presidio's Nareev Shah on the Role of Its Captiva...
19/12/2025
Mounted to the pylon of an AH-1Z Viper helicopter, a Red Wolf vehicle successful...
Bally Sports West To Present Clippers Kids Cast' Augmented Presentation Featuring AR Graphics, 10-Year Old Announcer Wednesday broadcast will be the first time an RSN has delivered an augmented broadcast By Jason Dachman, Chief Editor 
