Aldi to Sponsor RT fm the Nicky Byrne Show with Jenny Greene

Aldi to Sponsor RT 2fm The Nicky Byrne Show with Jenny Greene

27 November: RT 2fm and Aldi have today announced a new sponsorship deal with The Nicky Byrne Show with Jenny Greene.

The new deal, which has been agreed for fourteen months, will commence on December 1st as the newly created stings, developed by RT Radio Creative Audio Production, hit the airwaves.

This deal includes 9 sponsorship stings per day and 45 per week, 18 sponsor credited cross station promos per week. Homepage sponsorship and the programme podcast sponsorship along with bespoke promotions.

The Nicky Byrne Show with Jenny Greene launched on 2fm in March of this year and has already claimed the 2014 PPI Newcomer of the Year award. The programme has become an instant hit with 2fm listeners, featuring some of the biggest names in entertainment as guests and segments such as the Ten Minute Takeover, You're Some Laugh and Feel the Byrne. It airs weekdays from 11am 2pm.

Speaking about the new deal Aldi's Group Buying Director Rob Farrell said "Aldi Ireland is looking forward to the partnership with 2fm and The Nicky Byrne Show with Jenny Greene. We are confident that this sponsorship will allow us to engage with our customer base and to keep them informed about the new and exciting developments at Aldi"

Dan Healy, Head of 2fm and Director of Radio Sales added; This is a very significant deal for 2fm for many reasons as the station has transformed within the last year. After only 9 short months on air, it's very encouraging for both The Nicky Byrne Show with Jenny Greene and 2fm that a huge retail brand such as Aldi has confidence in both the programme and the stations new schedule. I feel this is a perfect match as both brands are aligned and growing at a fast rate. We look forward to working with Aldi for many years to come.

The Nicky Byrne Show with Jenny Greene airs weekdays from 11am 2pm on RT 2fm

LINK:	http://www.rte.ie/about/en/press-office/press-releases/2014/1126/66277...
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