Spotify Wrapped is beloved by fans, but artists also cherish the experience. For them, it's a unique opportunity to forge personal connections with their fans, celebrating those who streamed them the most and highlighting the tracks that truly resonated. In 2024, Wrapped for Artists returns with even more impact-featuring personalized data stories and visuals that reflect how artists engaged with their fans this year.
This year, it was important to us that we curate a Wrapped experience that highlights the unique ways artists are willing to share more of themselves with their fans, says Zach Burton, Associate Manager, Product Marketing at Spotify. Features like Clips and Canvas invite artists to express themselves in a whole new way, and I'm so excited for artists to see how their biggest fans engaged with their art. And of course, to see them share it with all of their fans worldwide who made it possible.
Curious what Spotify Wrapped has in store for artists? For the Record asked Zach to give up even more details.
What can artists expect from their Wrapped this year?
We've continued to innovate our data stories for artists so they can gain even deeper insights about their audiences and the growth they've had on Spotify each year. It wouldn't be Wrapped without the crowd favorites, so we're bringing back popular data stories like total listeners, top fans, top track, and the gains an artist made this year compared to last year. We're also introducing two brand-new stories: the addition of an artist's top-three-performing Clips, and the new release story, which highlights the artist's biggest release week based on week-one streams. If an artist set up a Countdown Page in 2024, they'll also see how many presaves it generated towards that project.
Also, when we began ideating on what this year's Wrapped for Artists could be, we knew we wanted to give artists and their teams the freedom to move around within the microsite. That's why we're introducing a global navigation menu that allows artists to progress through the experience at their own pace and seamlessly navigate to the data points that matter most to them.
Additionally, we optimized each data story for sharing, introducing a brand-new array of share cards featuring individual cards for each data story. This allows artists to share results with their fans at any given point in the experience, rather than having to wait until the end to only share their Wrapped summary data points. This will be especially helpful to people who manage multiple artists.
What about songwriters and producers? What can they expect from their Wrapped?
Similar to artists, songwriters and producers who have an active Songwriter Page have access to their own microsite where they'll receive a recap of their year on Spotify and Wrapped summary cards to share on social media.
It was a huge year for songwriters and producers in the industry, so we're also taking our social campaign up a notch this year and bringing some new concepts to life-like capturing live reactions of songwriters receiving their Wrapped results, and celebrating the overall journey in a way that empowers the whole songwriter community.
How does Wrapped help artists connect more deeply with their fans?
Clips are a great way for artists to speak directly to the fans who kept them in their rotation all year long. We've incorporated Clips from artists into Wrapped for the past two years, and this year, we gave artists three new prompts for their messages to fans: 1) Reveal which song you've loved performing this year, 2) Drop the real meaning behind one of your new songs, and 3) Tell a story about writing a track.
These prompts give fans a chance to relive their favorite moments with artists' music while looking forward to what's coming next. Clips uploaded ahead of the Wrapped launch have the opportunity to be featured within the main data stories and a video feed for top fans. After Wrapped, artists' uploaded Clips will be featured across Spotify-on their artist profile, the Now Playing view, Release Pages, and Home-so artists can keep reaching potential new listeners, connecting with fans, and driving streams and saves.
What advice do you have for artists in terms of using the data and insights from their Wrapped?
Wrapped for Artists provides valuable insights about artists' biggest fans and most popular content, which could help power their future strategies. After learning more about how they showed up in 2024, artists can consider using some of Spotify for Artists' tools to develop their fan base even further in 2025. This could mean expanding the audiences they saw strong engagement with, or learning from the visuals and releases they had the most success with when developing new release strategies. We're excited to see how artists will translate these insights into meaningful strategies next year and beyond.
Ready to explore your Wrapped for Artists? Head to Spotify for Artists.
To learn more about this year's campaign and experience, check out our 2024 Wrapped hub.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
13/05/2026
Grass Valley announced that dB Broadcast has delivered new IP-based outside broadcast (OB) trucks for Cloudbass, featuring Grass Valley LDX 100 Series cameras a...
13/05/2026
Ikegami will exhibit the latest additions to its wide range of broadcast production cameras, control units, viewfinders and monitors on stand 5D3-1 at Broadcast...
13/05/2026
FISE, working with the founding members of the XR Sports Alliance (XRSA), Accedo, Qualcomm Technologies, Inc. and HBS, have collaborated to develop an immersive...
13/05/2026
Canon Unveils New EOS R6 V Full-Frame EOS Camera and RF20-50mm F4 L IS USM PZ Bu...
13/05/2026
Boston Conservatory at Berklee Honors Beth Morrison and Moses Pendleton at Comme...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Creative software developer Foundry today announced the latest developments on Nuke Stage. A purpose-built application for end-to-end virtual production and in-...
13/05/2026
A definitive portrait of one of Ireland's most influential musicians
New TV documentary airs Monday 18 May on RT One and RT Player at 9.35pm
Watch the...
13/05/2026
Agentic AI is changing the way users get work done. Following the success of OpenClaw, the community is embracing new open source agentic frameworks. The latest...
13/05/2026
Reinforcement-learning agents - AI systems that learn by trial and error - can c...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
12/05/2026
CVP, one of Europe's leading suppliers of professional video and broadcast solutions, has appointed Randy Koeman as Sales Manager, Netherlands, marking anot...
Spotify Wrapped is beloved by fans, but artists also cherish the experience. For them, it's a unique opportunity to forge personal connections with their fans, celebrating those who streamed them the most and highlighting the tracks that truly resonated. In 2024, Wrapped for Artists returns with even more impact-featuring personalized data stories and visuals that reflect how artists engaged with their fans this year.
