Spotify Wrapped is beloved by fans, but artists also cherish the experience. For them, it's a unique opportunity to forge personal connections with their fans, celebrating those who streamed them the most and highlighting the tracks that truly resonated. In 2024, Wrapped for Artists returns with even more impact-featuring personalized data stories and visuals that reflect how artists engaged with their fans this year.
This year, it was important to us that we curate a Wrapped experience that highlights the unique ways artists are willing to share more of themselves with their fans, says Zach Burton, Associate Manager, Product Marketing at Spotify. Features like Clips and Canvas invite artists to express themselves in a whole new way, and I'm so excited for artists to see how their biggest fans engaged with their art. And of course, to see them share it with all of their fans worldwide who made it possible.
Curious what Spotify Wrapped has in store for artists? For the Record asked Zach to give up even more details.
What can artists expect from their Wrapped this year?
We've continued to innovate our data stories for artists so they can gain even deeper insights about their audiences and the growth they've had on Spotify each year. It wouldn't be Wrapped without the crowd favorites, so we're bringing back popular data stories like total listeners, top fans, top track, and the gains an artist made this year compared to last year. We're also introducing two brand-new stories: the addition of an artist's top-three-performing Clips, and the new release story, which highlights the artist's biggest release week based on week-one streams. If an artist set up a Countdown Page in 2024, they'll also see how many presaves it generated towards that project.
Also, when we began ideating on what this year's Wrapped for Artists could be, we knew we wanted to give artists and their teams the freedom to move around within the microsite. That's why we're introducing a global navigation menu that allows artists to progress through the experience at their own pace and seamlessly navigate to the data points that matter most to them.
Additionally, we optimized each data story for sharing, introducing a brand-new array of share cards featuring individual cards for each data story. This allows artists to share results with their fans at any given point in the experience, rather than having to wait until the end to only share their Wrapped summary data points. This will be especially helpful to people who manage multiple artists.
What about songwriters and producers? What can they expect from their Wrapped?
Similar to artists, songwriters and producers who have an active Songwriter Page have access to their own microsite where they'll receive a recap of their year on Spotify and Wrapped summary cards to share on social media.
It was a huge year for songwriters and producers in the industry, so we're also taking our social campaign up a notch this year and bringing some new concepts to life-like capturing live reactions of songwriters receiving their Wrapped results, and celebrating the overall journey in a way that empowers the whole songwriter community.
How does Wrapped help artists connect more deeply with their fans?
Clips are a great way for artists to speak directly to the fans who kept them in their rotation all year long. We've incorporated Clips from artists into Wrapped for the past two years, and this year, we gave artists three new prompts for their messages to fans: 1) Reveal which song you've loved performing this year, 2) Drop the real meaning behind one of your new songs, and 3) Tell a story about writing a track.
These prompts give fans a chance to relive their favorite moments with artists' music while looking forward to what's coming next. Clips uploaded ahead of the Wrapped launch have the opportunity to be featured within the main data stories and a video feed for top fans. After Wrapped, artists' uploaded Clips will be featured across Spotify-on their artist profile, the Now Playing view, Release Pages, and Home-so artists can keep reaching potential new listeners, connecting with fans, and driving streams and saves.
What advice do you have for artists in terms of using the data and insights from their Wrapped?
Wrapped for Artists provides valuable insights about artists' biggest fans and most popular content, which could help power their future strategies. After learning more about how they showed up in 2024, artists can consider using some of Spotify for Artists' tools to develop their fan base even further in 2025. This could mean expanding the audiences they saw strong engagement with, or learning from the visuals and releases they had the most success with when developing new release strategies. We're excited to see how artists will translate these insights into meaningful strategies next year and beyond.
Ready to explore your Wrapped for Artists? Head to Spotify for Artists.
To learn more about this year's campaign and experience, check out our 2024 Wrapped hub.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
05/03/2026
Clear-Com has provided Gen-IC virtual intercom, its cloud-based voice communications system for SaxaVord Spaceport, the first fully licensed vertical launch s...
05/03/2026
The Hollywood Professional Association (HPA) concluded the 2026 HPA Tech Retreat, convening more than 800 industry leaders, technologists, creatives and executi...
05/03/2026
LynTec, a leading manufacturer of electrical power control solutions for professional audio, video, and lighting systems, today announced that its new Dual DMX ...
05/03/2026
Snicket Labs is pleased to announce a new distribution partnership with ES Broadcast for its award winning solutions, Match and Enrich.
Under the agreement, ES...
05/03/2026
LiveU today announced the first large-scale deployment of its AI-driven LiveU IQ (LIQ ) technology at a global, multi-venue sporting event, setting a new benchm...
04/03/2026
Lega Basket Serie A (LBA), the governing body for Italy's premier basketball...
04/03/2026
Wrexham AFC co-chairmen Rob Mac and Ryan Reynolds will host a first-of-its-kind ...
04/03/2026
The countdown is underway and with just 100 days to go until the world's greatest sporting event begins on Thurs., June 11, FOX Sports, America's Englis...
04/03/2026
No matter where they are in the world, service members and veterans can stream N...
04/03/2026
Telemundo officially releases Somos M s, the anthem for the network's cove...
04/03/2026
The Hollywood Professional Association (HPA) concluded the 2026 HPA Tech Retreat, convening more than 800 industry leaders, technologists, creatives, and execut...
04/03/2026
Smith Entertainment Group transformed how local sports are consumed by creating ...
04/03/2026
The production method, which spans a distance of 36.2 miles, was designed and im...
04/03/2026
Haivision, a global provider of mission-critical, real-time video networking and...
04/03/2026
When Hugues Meyrath came out of retirement to take the helm as CEO of Quantum, i...
04/03/2026
Last week's launch of Banana Ball Championship League has spurred a significant upgrade of production facilities
The Savannah Bananas, arguably the hottest...
04/03/2026
sldkfjsdlfkjsldkfjsldkjfslkdjfslkdjfsl
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus...
04/03/2026
For many fans, a song's backstory can be just as compelling as the final pro...
04/03/2026
In 2006, Spotify was founded on the belief that technology could bring artists a...
04/03/2026
Spotify is back on the ground for the Houston Livestock Show and Rodeo, and we&#...
04/03/2026
Spotify had an energizing week in Sydney, Australia, filled with powerful conver...
04/03/2026
Earlier this year, we launched Directed By, a documentary-style series that pull...
04/03/2026
100 Days to Go: SBS Unveils World Class Team for The Greatest Show on Earth -The...
04/03/2026
KT and Rohde & Schwarz to showcase AI-enhanced radio transmission performance In a joint 6G AI proof-of-concept demonstration, the CMX500 one-box tester from ...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Luxembourg, 3 March 2026 - SES S.A. has today published its 2025 Annual Report, following the announcement of the company's full year financial results for ...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Luxembourg, March 3, 2026 - SES, a leading space solutions company, along with I...
04/03/2026
04 Mar 2026
VEON Partners with GSMA Innovation Fund to Accelerate Digital Innov...
04/03/2026
04 Mar 2026
VEON's Beeline Uzbekistan and Rakuten Symphony Partner for Open...
04/03/2026
Wednesday 4 March 2026
Sky Sports unveils plans for 2026 Formula 1 coverage
Sky Sports is preparing for one of the most highly anticipated F1 seasons in recen...
04/03/2026
Back to All News
Bloodhounds' Season 2 Gears Up for April 3 Premiere with ...
04/03/2026
Back to All News
Netflix Ads Suite Expands Capabilities
Business
04 March 2026
GlobalUnited States
Link copied to clipboard
After launching the Netflix Ad...
04/03/2026
Scripps Research welcomes healthcare innovator Joe Kiani to the Board of Directors Kiani brings decades of experience in patient safety and public service.
Mar...
04/03/2026
Nanoparticle vaccine approach takes on a new target: Hepatitis C virus Scripps Research scientists reengineer critical proteins on the surface of HCV, paving th...
03/03/2026
Beyond Sports, a Sony group company, and LIV Golf, the world's golf league, ...
03/03/2026
Ilitch Sports + Entertainment announces the launch of Detroit SportsNet (DSN), a year-round broadcast home for two of Detroit's franchises. With flexible op...
03/03/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media ...
03/03/2026
The PGA of America, NBC Sports and USA Sports extend their media rights agreemen...
03/03/2026
AI device ecosystem company HONOR enters into a strategic technical collaboratio...
03/03/2026
Cleveland's Telos Alliance, pioneers in broadcast technology for 30 years, l...
03/03/2026
The MD 9235 microphone head for wireless handhelds has been a firm favorite with many engineers and artists for its ability to cut through high on-stage levels ...
03/03/2026
Haivision Systems Inc. (Haivision), a global provider of mission-critical, real-...
Spotify Wrapped is beloved by fans, but artists also cherish the experience. For them, it's a unique opportunity to forge personal connections with their fans, celebrating those who streamed them the most and highlighting the tracks that truly resonated. In 2024, Wrapped for Artists returns with even more impact-featuring personalized data stories and visuals that reflect how artists engaged with their fans this year.
