Here We Flo has won the Grand Prix £1m prize of the inaugural Sky Zero Footprint Fund - a £2m advertising initiative which aims to inspire behavioural change for a more sustainable future
Other winners OLIO, OVO Energy, Pura and Path Financial have already secured a £250k media value to support their Net Zero Carbon initiatives. The ads will be unveiled as part of a launch campaign linked to coincide with the COP26 conference which Sky is a key partner
The ads will be unveiled in line with COP26 in November, of which Sky is a key partner
Sky has announced the Grand Prix winner of its Sky Zero Footprint Fund initiative - a £2m advertising fund which supports and inspire others to join the journey to Net Zero Carbon. The fund was established to help accelerate and amplify initiatives that drive positive behavioural change and tangible impact towards creating a more sustainable future.
Challenger sanitary and sexual health brand Here We Flo secured the Grand Prix £1m prize ahead of the other four finalists at a showcase held last night. All five shortlisted businesses had already secured £250,000 as part of the scheme with Here We Flo receiving an extra £750k.
Susan C.Allen, Co-Founder and interim SHE-EO of Here We Flo"Were beyond thrilled for this incredible win! Winning the Sky Zero Footprint Fund prize will bring our mission, of making shamelessly natural care for lifes messiest moments, to levels it never reached before, completely transforming our business. Were so proud to finally have a wide-reaching platform to talk about periods and sustainability in ways that have never been done before, and were so excited to be bringing our Period Drama into the world alongside the Hatch London team!"
The decision was made last night (Monday 18th) at the May Fair Hotel in London where each brand unveiled their ads. The winning campaign was selected by a panel of credible and knowledgeable judges with strong views on advertising, creativity and sustainability. Judges included advertising legend Sir John Hegarty; Su-Mei Thompson, CEO of the Media Trust; Juliet Davenport, Founder and Director of Good Energy; Lindsey Clay, CEO Thinkbox; Fiona Ball, Group Director of the Bigger Picture at Sky; Stephen Woodford, Chair of the Advertising Association; Jo Coombes, Founder of AdGreen, Gideon Spanier, UK Editor-in-Chief of Campaign and Karen Blackett OBE, Country Manager at WPP & GroupM UK CEO.
Judges were impressed with all final creatives presented but after tough deliberation, Here We Flo secured the Grand Prix because of its ability to share their entire brand story in 30 and doing in it in a funny, challenging and memorable way
Sarah Jones Director of Planning at Sky Media commented, A huge congratulations to Here We Flo for winning the £1m Sky Zero Footprint fund. The judges were truly impressed with the passion for their business which shone through at every stage of the process. They have produced a fantastic TV ad that we believe will have a tangible impact on consumer behaviour.
All the finalists delivered brilliant pitches with high quality, big impact, creative TV executions - Olio, OVO Energy, Path financial and Pura will launch their new TV campaigns alongside Here We Flo in a couple of weeks. We know that all our 5 winners will play a key role in encouraging the nation to make small but significant changes to help the planet. It's exciting that through the process we've unearthed new and disruptive brands, giving them a platform to amplify their message through the power of TV.
The five winning ads were all produced following best practice advice and recommendations from the Advertising Association's AdGreen programme. The ads will be unveiled as part of a launch campaign linked to coincide with the COP26 conference which Sky is a key partner of.
Established by Sky, the Footprint Fund is part of the Sky Zero campaign to be net zero carbon by 2030. The five finalists of Sky Zero's Footprint Fund are:
Here We Flo - Founded in 2013,Here We Flo believes that what we put in our bodies should be as natural as possible, kind to our bodies and kind to the planet. From biodegradable pad liners to organic tampons, all products are vegan and cruelty free and made from 100% organic or natural materials.
OLIO -The number 1 free sharing app,OLIO, allows users to find people that are giving away food and household items to their neighbours for free. It strives to fight waste, help the local community and save the planet!
OVO Energy - OVO puts the planet at the heart. It offers 100% renewable electricity on all plans. It also plants a carbon-busting tree for every year a customer joins.
Path Financial -The Path is a financial advisory firm with the idea that pensions, savings, and investments could be used as a force to reverse climate change. While offering practical financial advice, The Path is aligned with UN Sustainable Development Goals and focuses on ethically-led investment strategies.
Pura - Launched by two Cheshire-based parents, Pura, offers affordable, sustainable baby products. From eco-friendly nappies to flushable baby wipes, Pura helps people to take care of the planet as well as their family.
Notes to editors
Qualifying conditions and offer prize confirmation can be found on fund website.
To get all further details on the Sky Zero Footprint Fund, visit sky media.co.uk/skyzerofootprintfund.
About Sky
Sky is Europe's leading media and entertainment company and is proud to be part of Comcast Corporation. Across six countries, we connect our 23 million customers to the best entertainment, sports, news, arts and to our own award-winning original content.
Following the launch of Sky Glass, we now offer customers our strongest ever line-up of products and services. As well as the new streaming TV with Sky inside and everything integrated, customers ca
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
02/12/2025
Case Study: How Mid-Atlantic Sports Network Moved to All-IP Distribution in 60 D...
02/12/2025
2025 Sports Broadcasting Hall of Fame: Lee Corso, Coach, Commentator, FirebrandBy Ken Kerschbaumer
Tuesday, December 2, 2025 - 7:00 am
Print This Story | S...
02/12/2025
SVG All-Stars: Dan Nabors, Senior Director, Remote Engineering, TNT SportsThe veteran tech leader is helping guide Warner Bros. Discovery's at-home' re...
02/12/2025
National Lacrosse League Opens Season With New Cloud-Based Official Replay-Revie...
02/12/2025
Platinum White Paper: The Cinematic Look in Live Production - Bridging Aesthetic...
02/12/2025
SVG India Announces Advisory Board; JioStar's Prashant Khanna Named ChairmanBy Ken Kerschbaumer
Tuesday, December 2, 2025 - 11:15 am
Print This Story |...
02/12/2025
SVG Summit 2025 Preview: New AI Production Tools Workshop' Features ESPN, F...
02/12/2025
Written and directed by Hailey Gates, Atropia won the U.S. Grand Jury Prize: Dramatic at the 2025 Sundance Film Festival....
02/12/2025
The lightweight and highly portable CORVUS-RAVEN, recently demonstrated at the V...
02/12/2025
The lightweight, rugged Panther 2 tri-band VSAT delivers high-speed data communications for Internet, VPN connectivity and video transmission over commercial an...
02/12/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
02/12/2025
NGID volunteers in the United States
NGID volunteers in Mexico
NGID volunteers in India
NGID volunteers in Spain
NGID volunteers in Australia
NGID voluntee...
02/12/2025
WASHINGTON The Federal Communications Commission's Media Bureau has issued a reminder that stations in DMAs 111 through 120 must implement its audio descrip...
02/12/2025
SAN DIEGO Sony Electronics today introduced the Alpha 7 V (ILCE-7M5), the fifth generation of its Alpha 7 full-frame mirrorless lineup, powered by the newly dev...
02/12/2025
WASHINGTON The Federal Communications Commission has opened a docket for comments on Nexstar Media Group's proposed $6.2 billion acquisition of Tegna and se...
02/12/2025
WASHINGTON The National Association of Broadcasters has added a trio of media executives, Veronica Rodriguez, Matt Schnaars and Jeff Warshaw, to its board of di...
02/12/2025
MILAN, Italy Brightcove has released seven new features designed to expand global reach, improve audience engagement, enhance live-streaming quality and streaml...
02/12/2025
BCNEXXT, the developers of the advanced playout platform Vipe, today announced a new Service Provider Partner agreement with NPC Media, the Australian managed p...
02/12/2025
DPA Microphones today announces the immediate availability of its new N-Series Digital Wireless Microphone System for customers throughout the U.S. In addition ...
02/12/2025
Hiltron Communications reports a well attended and successful Space Tech Expo exhibition, held at the Messe Bremen from Tuesday November 18 through Thursday Nov...
02/12/2025
The beginning of September saw Riverfire by Australian Retirement Trust, in association with Channel 9 and Triple M, kick off the 2025 Brisbane Festival in spec...
02/12/2025
SGM Lighting is pleased to announce an exciting new partnership with ACT Entertainment, under which ACT will serve as the exclusive distributor for SGM's ne...
02/12/2025
Harmonic (NASDAQ: HLIT) today announced that Telia, the second largest telecom operator in Norway, is modernizing its broadband network with the company's i...
02/12/2025
European cloud data protection specialist Keepit is expanding its sales network in the DACH region and has gained TIM AG, one of the leading value-added distrib...
02/12/2025
Featured products at ISE 2026
This year s ISE 2026 theme "Push Beyond" reflects Calrec s direction of travel. The company is dedicated to supporting the AV an...
02/12/2025
Czech Television, the national public broadcaster, has deployed one of the largest LiveU live production projects in the region for live sports and news coverag...
02/12/2025
Test & measurement innovator, Leader Electronics, has announced the release of v8.2 software for its ZEN and ZEN-W Series, bringing advanced cinematic camera se...
02/12/2025
Global provider of video streaming software and services, Accedo, and OTT platform provider, Magine Pro, have signed a binding agreement to carve out and merge ...
02/12/2025
With proven success in broadcast, OTT, and content supply chains, K.S Avinash set to scale Skandha's service-first approach across APAC
Skandha Media Servi...
02/12/2025
AJA Video Systems has joined the RAVENNA community, a network of partners devoted to advancing the RAVENNA standard for distributing real-time audio over intern...
02/12/2025
HUNT VALLEY, Md. Sinclair and its wholly-owned subsidiary One Media Technologies have released a new report focused on how ATSC 3.0, the IP-based NextGen TV sta...
02/12/2025
WASHINGTON The Federal Communications Commission's Media Bureau has issued a reminder that stations in DMAs 111 through 120 must implement its audio descrip...
02/12/2025
WASHINGTON Members of the Advanced Television Systems Committee have elected four industry veterans to three-year terms on the organization's board of direc...
02/12/2025
A new survey from S&P Global Market Intelligence Kagan highlights how important social media is for younger consumers, with Gen Z spending 5.1 hours a day on so...
02/12/2025
Faculty Notes: Fall/Winter 2025 Recent accomplishments, releases, and events by Berklee faculty.
December 1, 2025
By
Editorial Staff
The cast of Kind of M...
02/12/2025
Ring In The Holidays With Our Biggest Sale Ever On Ivory II Pianos!From now until December 31st, you can save 50% or more on every Ivory II piano and collection...
02/12/2025
Back to All News
Made in America: How Stranger Things' Electrified the US Economy
Entertainment
02 December 2025
GlobalUnited States
Link copied to cl...
02/12/2025
Back to All News
Culinary Class Wars' Season 2 Trailer Teases New Rules, R...
02/12/2025
--
The International Electrotechnical Commission (IEC), the International Organization for Standardization (ISO), and the International Telecommunication Unio...
02/12/2025
Harmonic's cOS Platform Will Redefine Subscribers' Quality of Experience, Lowering Churn SAN JOSE, Calif. - Dec. 2, 2025 - Harmonic (NASDAQ: HLIT) today...
02/12/2025
At AWS re:Invent, NVIDIA and Amazon Web Services expanded their strategic collab...
02/12/2025
S an Nollaig
Hollywood blockbusters The Banshees of Inisherin, Barbie and Oppenheimer make their Irish TV debut
Tune into the classics such as Love Actual...
02/12/2025
Showcasing fresh Irish storytelling and emerging talent Storyland 2025 signals a fantastic time for Irish drama
RT and F s ireann/Screen Ireland are proud to...
01/12/2025
L3Harris and PentenAmio formalise their teaming agreement at MilCIS 2025, streng...
01/12/2025
Artemis II is NASA's first crewed flight test of the Space Launch System rocket and Orion spacecraft. The crew, from left: Commander Reid Wiseman, Pilot Vic...
01/12/2025
IRVINE, Calif. Wooden Camera has introduced its new Accessory Collection for the Canon EOS C50. The new lineup includes a low-profile, gimbal-ready cage, expand...
01/12/2025
WASHINGTON The Federal Communications Commission has released a tentative agenda for its Dec. 18 Open Commission Meeting that will include a vote on a report an...
01/12/2025
In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor's office. ...
Here We Flo has won the Grand Prix £1m prize of the inaugural Sky Zero Footprint Fund - a £2m advertising initiative which aims to inspire behavioural change for a more sustainable future
