X-Rite Pantone launches World of Plastics as Free and Powerful Resource for Plastics Industry

X-Rite Pantone launches World of Plastics as Free and Powerful Resource for Plastics IndustryWebsite offers free consulting services, internet courses on best practices on color management, and exclusive product promotions for plastics applications

GRAND RAPIDS, Michigan -- August 29, 2013 -- X-Rite Incorporated with its wholly owned subsidiary Pantone LLC has launched a website called World of Plastics at www.xrite.com/worldofplastics to provide a number of free and valuable resources to the plastics industry.

The resources include customer-specific consulting for color measurement and efficiency along the plastics manufacturing workflow, internet courses covering everything from design and color trends to formulation and online measurement, and exclusive promotions until February 2014 so clients have time to make purchasing decisions.

As a market leader, we believe we have to regularly help our customers gain a competitive advantage in the manufacturing world, and World of Plastics represents this sort of assistance, said Francesco Tomasello, VP Sales & Marketing EMEA & South Asia. X-Rite made the strategic decision to invest in a valuable online presence that is available any time during the day, any day during the week, instead of renting space at a trade show that by its nature is limited by time and travel considerations.

World of Plastics launches next week with an exclusive Pantone webinar on design and color trends in the plastics industry, and follows up with further free eTraining programs on color quality, consistency, formulation and online measurement. X-Rite Pantone color experts will also help organize and support associations and partners that want to run their own webinars on best practices in color. The website also offers a certificate in color theory through a separate Understanding the Numbers of Color eTraining program.

Each X-Rite Pantone expert involved in World of Plastics also has dedicated more than 80 hours of consulting time to helping customers in the plastics industry with color measurement questions and ways to improve color measurement workflow.

The company also is offering a number of exclusive product promotions based on price discounts until February 2014 -- similar to those found at trade fairs -- to extend the trade show experience additionally to those who had neither the time or money to visit. For instance, X-Rite Pantone intends to launch a new handheld solution for plastics companies to registrants of World of Plastics.

To participate in the website, users only need to register account information to obtain their personal promotion codes.

Plastics is one of our major markets, Tomasello said. World of Plastics allows us to share best practices, educate the market and interact with clients for an extended period at any time. Honestly, I think the program is too good to be missed .

About X-Rite

X-Rite, Incorporated with its wholly owned subsidiary Pantone LLC is the global leader in color science and technology. The company develops, manufactures, markets and supports color solutions through measurement systems, software, color standards and services. With main headquarters in Grand Rapids, Mich. and regional headquarters in Regensdorf, Switzerland and Hong Kong, China, X-Rite helps customers with a full range of color management systems and solutions offered through dealers and more than 20 company-owned manufacturing facilities, sales and service offices in the Americas, Europe and Asia. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, plastics, paint, textiles, dental and medical. For more information on X-Rite, please visit its Web site at www.xrite.com.

About Pantone

Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, has been the world's color authority for nearly 50 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone also offers paint and designer-inspired products and services for consumers. More information is available at www.pantone.com. For the latest news, trends, information and conversations, connect with Pantone on Twitter, Facebook and Pinterest.

2013 X-Rite, Inc. All rights reserved. X-Rite is a registered trademark of X-Rite, Inc. All other trademarks are the property of their respective owners. PANTONE and other Pantone trademarks are the property of Pantone LLC. 2013. All rights reserved.

LINK:	http://www.xrite.com/company_press_room.aspx?News=733...
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