Studio Automation hot topic for news & current affairs productions VidiGo experiences rapid growth in software platforms for live news and current affairs productions.
Amsterdam, March 23, 2015 - Live news and current affairs productions find themselves more and more under pressure. News has always been a costly production and now changing viewing habits increase the pressure on costs even more in the coming years. Nevertheless, news is still regarded as the eye-catching and important identity for any TV channel. To bridge the inevitable gap between costs and quality, TV stations have to take a leap in new ways of production.
VidiGo foresees a landslide in the way news is being produced. Options for cutting costs come to an end when news producers do not change their traditional workflow. The International Association of Broadcast Manufacturers (IABM) already mentioned in their market research that Automation of production is a top-3 investment decision of TV stations. VidiGo foresees that automation alone will not be enough.
Like we have seen with editing, the transition from analogue to digital or digitalization of the workflow in radio, the industry really has to start thinking out of the box. It is all about a real process of democratization of production, that means: give the creative staff the tools they need to produce the live news themselves. This means stopping with installing complex hardware devices, difficult automation systems and working with highly technical crews to operate the production . Said Peter IJkhout CTO VidiGo. We have created a highly intuitive 100% software based workflow with endless automation possibilities that is fully integrated with existing newsroom systems. Any new generation editor loves to take control over production with our easy-to-use tools. That's when you really talk about saving CAPEX & OPEX, and boost creativity at the same time.
We see a strong growth in interest in our solutions all over the world. A few years ago people saw our solution as the workflow for the future, but now we have rapidly become todays solution. Especially regional stations and smaller newscasts have to change their workflow due to smaller budgets. Working with VidiGo is an easy choice. You save costs on production, which you can invest in creativity. We talk about serious savings on CAPEX and OPEX, and we see with our customers that the viewer doesn't notice any of these changes. Said Reinout Lempers Commercial Director VidiGo.
VidiGo was industry first with a 100% software based workflow for Studio Automation. At the 2015 NAB Show VidiGo features Studio Automation 2.0. Its new open automation layer can not only control the existing VidiGo products but also easily integrate with existing third-party systems such as camera's, recorders or graphic engines. The power of VidiGo Live Assist is the full integration with existing newsroom systems, for instance AVID INews, making live of the creative staff easier than ever.
At 2015 NAB Show VidiGo will give a peek into the next generation of Studio Automation with the VidiGo Control Center ( VCC'). The VCC is a fully web-based control that is the first step in completely virtualized production workflows.
For a demo please visit our booth SL9321, located in the Lower South hall or book a meeting here.
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Studio Automation hot topic for news & current affairs productions VidiGo experiences rapid growth in software platforms for live news and current affairs productions.
