
Signature Sound Helps Broadcasters Stand Out Among March Madness Tournaments With fans, bands, and cheerleaders, managing ambiance is key By Dan Daley, Audio Editor
Thursday, March 23, 2023 - 7:00 am
Print This Story | Subscribe
Story Highlights
One thing that makes March Madness unique is that the array of tournaments spans multiple broadcasters. This year, CBS Sports is airing 24 games, including the Final Four Semifinals and the National Championship, as well as multiple First Round, Second Round, Sweet 16, and Elite 8 games. Meanwhile, Warner Brothers Discovery Sports is televising 18 games across the First and Second Rounds, Sweet 16, and Elite 8; WBD Sports-owned truTV will air 13 First Four and First and Second Round games.
With many of the same technology platforms and even the same gear deployed for this annual D-Day-level enterprise, one way broadcasters differentiate themselves while maintaining continuity among broadcast channels is to develop a signature sound.
Emphasis on Ambience WBD Sports Senior Audio Supervisor, Remote Operations, Dave Grundtvig says he focuses on the games themselves but also on the arenas and their crowds and entertainment.
WBD Sports' Dave Grundtvig aboard Game Creek Celtic during First and Second Round games of March Madness 2023 in Des Moines
Each game, he points out, has the same x number of cameras and x number of tape machines, and you'll get a pretty consistent experience network to network. The individuality and flavor of the broadcast comes through the director and others managing the broadcast: how they cut the game and how and when they choose to show replays. The audio people play the same kind of role in that, in what we choose to focus on and emphasize that can capture the essence of the arena and the action on the court.
Grundtvig's palette comprises the ambience of the arena itself - the Wells Fargo Arena in Des Moines, IA, where he oversaw WBD Sports' audio for as many as four games a day, implemented a 94-element Electro-Voice XLD291 system in 2020 at a reported $1.7 million - as well as the 16,000-plus fans in the stands, the school bands, and the cheerleaders. NCAA basketball games can roar as loud as 109 dB, so there's a lot of acoustical clutter to cut through.
Like most A1s, Grundtvig started out engineering music recordings, and those skills come into play for sports. To capture the bands, he sets up a pair of Shure VP88 stereo condenser microphones in a mid-side configuration, combined with a Neumann KM194 small-diaphragm condenser microphone.
The M-S mics provide the stereo spread and let me vary that width as necessary during the course of the game, he explains. The 184 is the spot' mic, which creates the center focus for the music. It all brings the music across nicely and lets it sound distinct while sitting in the crowd noise and part of the overall sound of the game.
Grundtvig, who is working with audio-assist Dave Bjornson and Victor Victoria managing the production's RF, notes that director Andrew Greathouse gives him wide latitude in how he captures and mixes March Madness.
He wants me to be aggressive and capture everything, he says, but he also lets me do my thing. It's all about great storytelling, following the announcers calling the game and then having the audio and video match that. Let what happens in front of you dictate what's going on but take in the entire space. There are narratives taking place [on the court], and that's what the show is all about. But the action around that, in the stands - the fans, the bands - is also part of the narrative. How you get that across organically is a big part of making each network's signature.
North America Stories
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Seattle Sounders FC and Seattle Reign FC, in partnership with RAVE Foundation an...
15/05/2026
Dan Brumm has served as sound designer on Bluey, the Australian children's t...
15/05/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are accepting applications for the 6th annual Mark Brunner Professional Audio Schola...
15/05/2026
Netflix has announced an expanded NFL schedule for 2026 and beyond under a four-year partnership extension with the NFL through the 2029-30 season. Each season,...
15/05/2026
Ateme is supporting TVRI (Televisi Republik Indonesia) with a contribution and d...
15/05/2026
Concacaf has announced the launch of a new website and mobile app built on Deltatre's FORGE platform. Concacaf.com and the mobile app, available on iOS and ...
15/05/2026
Eutelsat has announced the launch of QBC Business Economic Channel by Qatar Media Corporation, broadcasting in 4K/UHD via Eutelsat's 7/8 West video neighbo...
15/05/2026
Major League Soccer has announced four original content series timed to the 2026...
15/05/2026
The Alliance for IP Media Solutions (AIMS) has announced it will exhibit and present at InfoComm 2026, taking place June 13-19 at the Las Vegas Convention Cente...
15/05/2026
InfoComm 2026 will take place June 13-19 (exhibits June 17-19) at the Las Vegas Convention Center. The show will include sessions and exhibits covering broadcas...
15/05/2026
Tracy McGrady's Ones Basketball League (OBL) and FuboTV Inc. have announced ...
15/05/2026
Disguise has partnered with Creative Technology (CT) to deliver visual playback ...
15/05/2026
Sony Electronics has announced two new products for professional imaging: the Alpha 7R VI full-frame mirrorless camera and the FE 100-400mm F4.5 GM OSS super-te...
15/05/2026
In-venue and creative video staffers at the professional and collegiate level ha...
15/05/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
15/05/2026
For sports organizations, the most valuable assets are often the most sensitive:...
15/05/2026
The NFL's broadcast partners released their 2026 regular season schedules ye...
15/05/2026
When MMA icons Ronda Rousey and Gina Carano meet inside the Hexagon at Intuit Do...
15/05/2026
Daniel Roher attends the Tuner Premiere during the 2026 Sundance Film Festival at Eccles Theatre on January 22, 2026 in Park City, Utah. (Photo by Neilson Bar...
15/05/2026
86% of media planners would move more linear TV budget to CTV if they had show-level targeting and reporting - and 65% would also shift dollars from programmati...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Clear-Com will showcase new communications solutions and major platform updates at InfoComm 2026 (Booth N7005), June 17-19, in the North and Central Halls of t...
15/05/2026
Following an outstanding inaugural year in 2025, Rise AV is proud to announce the return of its flagship leadership initiative, Elevate. The programme continues...
15/05/2026
Berklee Announces Lineup for Inaugural AI Music Summit The three-day event puts musicians at the center of the future of music creation, ethics, and the indus...
15/05/2026
Lightware returns to InfoComm 2026 with a focused showcase of scalable USB-C connectivity, next-generation AV-over-IP solutions, and technologies that help over...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Delivering a live, arena-scale production of a massively popular band is no small feat. Between expansive in-arena LED walls and a global live stream fed to onl...
15/05/2026
Connection is the heartbeat of any strong community, and with live streaming becoming more accessible in the modern era, it's much easier for faith-based or...
15/05/2026
Powered by GX 3 media servers, optimised IP-VFC workflows and on-site engineering expertise, the production delivers high-performance visuals for one of the wor...
15/05/2026
Back to All News
A Mother, Two Daughters and One Big Scandal: Netflixs Crime-Co...
14/05/2026
Sweetwater and Airstream have announced a custom-built Dolby Atmos mobile recording studio inside an Airstream trailer, set to tour music festivals, schools, tr...
14/05/2026
The American Association of Professional Baseball (AAPB) has announced a new par...
14/05/2026
ESPN has announced plans to transform Santa Monica Beach into a broadcast hub du...
14/05/2026
Amagi has announced a significant update to Amagi CLOUDPORT, its cloud-based broadcast playout platform. The update includes 250-plus features shipped in FY25-2...
14/05/2026
Clear-Com will exhibit at InfoComm 2026 (Booth N7005, June 17-19, Las Vegas Convention Center), introducing a new product that builds on Arcadia Central Station...
14/05/2026
Ikegami will exhibit at BroadcastAsia 2026 (Stand 5D3-1, Singapore Expo, May 20-22), introducing two new viewfinders alongside its existing camera, control, and...
14/05/2026
Grass Valley has announced that dB Broadcast has delivered new IP-based outside ...
14/05/2026
NAGRAVISION, a Kudelski Group company, has announced a partnership with the World Professional Billiards and Snooker Association (WPBSA) to launch Play Snooker,...
14/05/2026
Belden Inc. has announced a definitive agreement to acquire RUCKUS Networks from Vistance Networks for approximately $1.85 billion. The transaction has been app...
14/05/2026
NVIDIA has released the Content Localization Blueprint, a modular reference arch...
14/05/2026
Disney has announced that Disney will be the exclusive U.S. streaming home of the Banana Bowl, the Banana Ball league season championship, streaming live this ...
14/05/2026
Arkona technologies and technology partner manifold will demonstrate their production solutions on the Magna Systems and Engineering stand (Booth 5D1-1) at Broa...