Joker named Official Partner of the Fdration Franaise de BasketBall under an agreement brokered by SPORTFIVE

Joker named Official Partner of the F d ration Fran aise de BasketBall under an agreement brokered by SPORTFIVE Joker will be the official shirt sponsor for the French national teams

under a multi-year partnership agreement

Emmanuel Manichon, Managing Director of Eckes-Granini France, Jean-Pierre Siutat, President of the F d ration Fran aise de BasketBall, and Vincent Tong-Cuong, Managing Director of SPORTFIVE France, announced today the signature of a multi-year agreement between Eckes-Granini France and the F d ration Fran aise de BasketBall.

Joker is to become the official partner of the F d ration Fran aise de BasketBall and the French mens and womens national teams, for a 4-year period up to the Rio 2016 Olympic Games. Joker will be featured on the front of the French team shirts starting from the mens EuroBasket tournament, to be held in Slovenia from 4 to 22 September 2013. Joker will also be a partner for the French Basketball Cup, the Womens Basketball League Open and for all amateur basketball.

Born in M con in 1936, the Joker brand has remained faithful to its roots, with its historic factory in M con having produced its range of fruit juices and drinks for more than 75 years. As the leader in ambient juices, Joker has been able to establish itself as a favourite in France and is seen by consumers as Frances favourite fruit juice brand (1).

Emmanuel Manichon, Managing Director of Eckes-Granini France, commented: "Joker is a popular family brand, backed by quality, energy and shared fun. By becoming the official partner of the F d ration Fran aise de BasketBall, we can show that we are a perfect match for the values held dear by the Federation and by the sport of basketball and we are delighted to be able to accompany the French teams on their journeys over the next four years, which, we hope, will take them to the Rio Olympics in 2016."

Yesterdays silver medal by the "Braqueuses" at the EuroBasket Womens tournament is yet another indication of the attractiveness of French basketball and of the French national teams.

Jean-Pierre Siutat, President of F d ration Fran aise de BasketBall, added: "Im delighted to add the Joker brand to our pool of official partners. The brands values are a great fit for those of the Federation and of basketball in general. The association with the French national teams is perfect in image terms. The media coverage generated by the French national teams and their reservoir of support are important factors for a partner, and the image of our national teams and of basketball as a whole are excellent. It is a healthy, popular, energetic and high-performance sport. Yesterdays silver medal for the womens team, and the prospect of the mens European Championships in September, also guarantee the FFBBs involvement at the highest international level. The increase in the number of partnerships we are currently seeing, coupled with the growth in the number of registered players, are signs of the healthy condition of our Federation. Welcome on board, Joker!"

SPORTFIVE, the leading sports rights agency in Europe and Africa, has provided its sports sector expertise in advising the FFBB: awareness of the value of sports partnerships in brand and corporate strategy; the ability to build value in marketing rights; brand and rights-holder support in rights activation programmes.

Vincent Tong Cuong, Managing Director of Sportfive France: "We are particularly proud to have arranged this agreement between Joker and the FFBB. It is testament to our expertise in the matter of premium rights. The FFBB has some key strengths and the link with Joker leapt out at us, such was the fit between the values of basketball and those of Joker, a celebrated and popular brand."

LINK:	http://www.lagardere.com/press-room/press-releases/press-releases-363....
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