Astro ushers in Year of the Metal Ox with Malaysians themed Sharing Abundance' #MooMooDa2021
Date Released:23 Dec 2020
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KUALA LUMPUR 23 DECEMBER 2020 - As we bid farewell to the challenging 2020, Astro ushers in Year of the Metal Ox with all Malaysians, embracing the new year with a renewed sense of hope. During the pandemic, numerous aspects of daily lives were affected, with many forced to stay apart from family and close friends. Acknowledging the realities of the new norm, Astro celebrates the upcoming Year of the Metal Ox with the tagline of Moo Moo (Xin Lian Xin Xi Wang, Yuan Qi Man Man Moo Moo Da) which means with love and hearts close to each other, physical distance is not a barrier, hope never vanishes, and together, we will see the light at the end of the tunnel and unleash the vitality of positive vibes.
Astro is optimistic that in keeping with its traditions of Chinese New Year (CNY) celebrations, Malaysians will find joy and comfort during this unprecedented time, specifically through the premieres of exciting CNY programmes, Moo Moo Da CNY Album, Moo Moo Da CNY merchandise, Moo Moo Da Web AR and Moo Moo Da CNY e-stickers. Also in the pipeline is the Astro Corporate Social Responsibility (CSR) campaign, themed Your Purchase Has A Purpose , where RM1 from every merchandise sold will be donated to a dedicated CNY Orphanage Charity Fund to help the less fortunate.
With the growing preference of enjoying more high-quality entertainment safely at home, Astro customers can look forward to an exciting range of originals and specially produced CNY content premiering including:
Grand Event - Astro CNY Countdown Gala 2021
The grand countdown will bring Astro celebrities together under one roof. Assigned to three different families , namely (Chun, or Spring Season), (Fu, or Happiness) and (Xi, or Joy), they will entertain everyone with dedicated, coordinated performances. Pre-recorded well-wishes from the audience of Bai Jia Xing or Hundreds of Family Names will also be presented. Meanwhile, the Moo Moo , (Bai Jia Bu Moo Moo Da, or the Patchwork Cloth) wholeheartedly handmade by celebrities will be unveiled, showing solidarity in creating and spreading positive energy.
CNY Special Programmes - An Extension of #CGM 20 Anniversary Celebration
The Golden Club (TGC) Classic Balik Kampung CNY Special 2021 invites members of TGC to cook traditional CNY dishes of their ancestral origin. Their family members and friends from The Golden Club are also invited to grace the reunion gathering.
The Golden Melodies (TGM) CNY Special 2021 will feature three episodes of traditional and classic CNY songs. Together, celebrities will unveil eight spring festival couplets to send warm and hearty blessings to the audience.
The two-episode Classics Alive CNY Special, originally produced by Classics Alive under #CGM20, features the original cast - including the judges and the contestants - completing a 9 grid box task together upholding the spirit of the programme to perform in an inspiring way to bring about new lives and meanings to the CNY songs.
CNY Special - Movies and TV Series
Hua Hee Ever After is a must-watch CNY movie on the eve of 9th day of CNY (Bai Tian Gong Hokkien Festival). Jack Yap and Mei Sim play the roles of husband and wife for the first time, describing a son-in-law of a different ancestral origin who mingles into a Hokkien family and starts learning about Hokkien culture and tradition. The movie also depicts lives in the new norm.
Howdy My Friend , a TV mini-series directed by renowned director Tan Seng Kiat, and the first Chinese Youth TV series in Malaysia which explores the existence of souls through warm and loving stories from the perspective of kids. Award-winning actor Coby Chong and young actor Chandler Phua, play the roles of father and son, portraying the preciousness of family bonds and the meanings of CNY. In addition to the family reunion, CNY is also a time where we reminisce on the companionship of our loved ones.
XUAN's digital platform will premiere Aunty Lan Homecoming, a comedy web series featuring Aunty Lan, its first Hakka character. XUAN will also produce a heart-warming telemovie titled To 2021, with the message to cherish moments spent together with our loved ones and live our lives to the fullest.
Astro customers can also enjoy other local and international CNY special family programmes from January 2021 including: Heart 2 Heart Kitchen S3, a cooking show on Astro AEC hosted by Darren Chong and featuring a group of young celebrities who visit a cafeteria, taking the audience on a journey to indulge in the taste of hope ; and the new Feng Shui Made Easy, where fortune-teller Master Paw, host Cheryl Lee along with popular Malaysian celebrities will share fengshui information and tips. On TVB Jade Channel, customers can look forward to more feng shui tips in Feng Shui Voyage 2021 and delectable recipes in cooking show, Maria's Auspicious Menu 5. Kids can also enjoy their favourite festive line up on Xiao Tai Yang including Doo Doo Rhythm & Beat S2 CNY Special and Xiao Tai Yang Fun Stay Home Mini Showcase. Astro customers can stream all these and more on their preferred devices via Astro GO.
Astro's Year of the Metal Ox Mascot Moo Moo Da'
plush toys and merchandise available nationwide from 3 January 2021
In addition to the exciting CNY specials, Malaysians can look forward to the much anticipated Astro 2021 limited edition merchandise, CNY Special Album, children's favourite Moo Moo Da' plush toys, USBs and facemasks, which will also be available at selected Popular bookstores nationwide from 3 January 2021. All Malaysians can also place their orders to take home the adorable Moo Moo Da' via the Plus One Online Facebook page from today, o
Astro ushers in Year of the Metal Ox with Malaysians themed ...
05/01/2021
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