New Enterprise offering delivers Adobe Firefly and Adobe Express to address surging demand for content creation and efficiencies across organizations
Firefly will be available to all employees across an Enterprise to generate and distribute on-brand content quickly and easily
New Firefly for Enterprise is Adobe's generative AI offering that is designed to be commercially safe
Adobe plans to enable businesses to be able to custom train Firefly with their own branded assets, generating content in the brand's unique style and brand language
LONDON - Today, Adobe (Nasdaq:ADBE) kicked off Adobe Summit EMEA 2023 - the industry's leading Digital Experience Conference - with a powerful, new generative AI offering that brings Adobe Firefly and Adobe Express to enterprises around the world. Firefly for Enterprise is designed to address the surging demand of digital content at scale and help enterprises streamline and accelerate content creation while optimizing costs. The new company-wide offering enables every employee across an organization, at any creative skill level, to use Firefly to generate beautiful, on-brand, ready-to-share content that can be seamlessly edited in Express or Creative Cloud.
Across nearly every business function today, the need to create compelling content for internal and external audiences has skyrocketed. For creatives, marketers, product managers, sales teams and many other roles to do their jobs successfully, individuals must keep pace with content required for communicating and collaborating with internal stakeholders, as well as for enterprise customer engagements and personalization initiatives. Express bridges workflows between creative professionals and marketers through integrations into Creative Cloud applications like Photoshop and Illustrator as well as Experience Manager, the world-class CMS solution.
Designed to be commercially safe, this new offering will bring generative AI image creation and editing capabilities to millions of enterprise users who will be able to modify images in Creative Cloud, Express and Experience Manager. Users can also create standout content with inspiration from Express' beautiful, high-quality collection of templates, fonts, Stock images, videos and music. Express is an all-in-one content creation app that makes it fast, easy and fun to design and share standout social media posts, videos, images, PDFs, flyers, logos, presentations and more.
Enterprise leaders expect content demands will increase by five-fold over the next two years, making it imperative for them to drive efficiencies internally, said David Wadhwani, president, Digital Media Business at Adobe. This new enterprise offering empowers users of any skill level to instantly turn ideas into content with Firefly, while tapping into the power of Express and Creative Cloud to quickly modify assets and deliver standout designs.
As part of this new offering, users will be able to access Firefly through the standalone Firefly application, Adobe Express and Creative Cloud, and Adobe plans to enable businesses to be able to custom train Firefly with their own branded assets, embedding the power of Firefly into their own ecosystem and generating content in the brand's unique style and brand language using APIs to increase automation. Firefly is designed to be safe for commercial use and enterprises also have the opportunity to obtain an IP indemnity from Adobe for content generated by certain Firefly-powered workflows allowing them to deploy it across their organization with confidence. Hundreds of brands including Dentsu, IBM and Mattel are already working with Adobe to explore how Firefly can help drive efficiencies, reduce costs and accelerate their content supply chains.
Commercial Viability
Firefly is the most differentiated generative AI solution available today and Firefly for enterprise is an offering that generates commercially viable, professional quality content at speed. Firefly's first model is trained on Adobe Stock images, openly licensed content and other public domain content where copyright has expired. Adobe Stock's hundreds of millions of professional-grade, licensed images are among the highest quality in the market, and help ensure Firefly won't generate content based on other peoples' or brands' IP.
Since its launch in March, Firefly beta users have generated over 200 million images. Photoshop users have generated over 150 million images in just two weeks using the new Generative Fill feature powered by Firefly.
Content Credentials
As generative AI becomes more prevalent in everyday life, consumers demand to know whether a piece of content was created by a human, AI-generated or AI-edited. Because Firefly automatically attaches a Content Credentials tag that indicates that generative AI was used, every image created using Firefly will have more transparency built in. Content Credentials are a free, open-source tool that serve as a digital nutrition label and can show information such as name, date and the tools used to create an image, as well as any edits made to that image. They remain associated with content wherever it is used, published or stored, enabling proper attribution and helping consumers make informed decisions about digital content. Content Credentials were designed by Adobe in partnership with the Content Authenticity Initiative and over 1,000 members.
Availability
Adobe Express for enterprise is available today. The new Adobe Firefly for enterprise offering will be available in the second half of 2023.
Tune In: Adobe Summit EMEA
To watch the Adobe Summit EMEA keynotes online, as well as explore the event's sessions, network with peers or speak live with an Adobe expert, visit the Summit EMEA web experience.
About Adobe and Artificial Intelligence
Adobe is making the wor
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
30/09/2026
Add an envelope generator to any plug-in
Sync Audio's latest creation is a handy utility plug-in that can be used to combine and modulate other effects ...
30/09/2026
All-analogue tape-style drive joins Series A
Strymon's reputation was built on their digital knowhow, so many were surprised (and intrigued) when they a...
30/09/2026
Two new expansion packs released
Sonuscore have just introduced two new expansion packs for The Pulse, its production engine instrument for modern cinematic...
30/09/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
30/09/2026
New Solution Expands Harmonic's Network Intelligence Portfolio and Brings Comcast-Developed Fiber Monitoring Technology to Broadband Operators, Providing Re...
30/09/2026
How to Shop Well Now starts Monday at 9.35pm
on RT One and RT Player
On the...
29/09/2026
Two new plug-ins launch alongside updated bundles
Zynaptiq have just announced the launch of two new plug-ins, alongside new and improved versions of two of...
29/09/2026
All-in-one bus processor revealed
Wes Audio's ng product range has come a long way since it was first introduced, and now includes a tasty selection of ...
29/09/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
29/09/2026
NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION IN OR INTO OR TO ANY PERSON LOCATED OR RESIDENT IN, OR AT ANY ADDRESS IN, THE UNITED STATES OF AMERICA, ITS TERRITO...
29/09/2026
We tend to think we live in a digital world, with hopes and fears around artificial intelligence (AI), quantum computing, data centres and the next big technolo...
29/09/2026
Today, in partnership with the American Academy of Pediatrics (AAP), Apple relea...
29/09/2026
Final Cut Camera, the professional filming app for iPhone, receives a major upda...
29/09/2026
RT lyric fm is proud to announce the annual Choirs for Christmas competition callout. Warm up those vocal chords and join us on RT lyric fm for a celebration ...
28/09/2026
EQ plug-in can now be played via MIDI
Scaler Music have recently released a new and improved version of their patented musical EQ plug-in, kitting it out wi...
28/09/2026
New synth developed in collaboration with philterSoup
Boutique effects pedal and Eurorack manufacturer Animal Factory Amps have announced that the new compa...
28/09/2026
Rohde & Schwarz adds an integrated multi-channel pulse analysis option to its FS...
28/09/2026
Monday 28 September 2026
Sky launches Full Fibre 1.6 Gbps for millions of homes
Sky has launched a new Full Fibre 1.6 Gbps product, rolling out from today, gi...
28/09/2026
Arvato Systems Highlights It's Role for Automotive Manufacturers and Suppliers
TISAX
Arvato Systems has successfully completed the TISAX Level 3 assess...
28/09/2026
Crimecall, presented by Carla O'Brien, returns tonight for a brand new series at 9.35pm on RT One and RT Player.
In tonight's episode, alongside appe...
28/09/2026
CELEBRATING 40 YEARS AT THE HEART OF NEW IRISH WRITING
LIVE FROM POETRY IRELAND, DUBLIN AND ON RT RADIO 1 FROM 7PM
DETAILS: www.rte.ie/writing | FOLLOW: #r...
27/09/2026
New compact pedal packs in 120 effects
The latest multi-effects pedal from Boss is a compact unit that promises to give any pedalboard a massive boost in s...
26/09/2026
Launched alongside three new expansion packs
In celebration of their 30th anniversary, Native Instruments have released a major update for their Maschine 3 ...
25/09/2026
Algorithm update & new DVA vibrato-detection engine
A new flagship version of Antares' iconic pitch-correction software has arrived, and along with a co...
25/09/2026
New flagship unit to arrive in early 2027
Two notes Audio Engineering have revealed that a new and improved version of their hugely popular reactive load bo...
25/09/2026
AI-free mixing tool gets an upgrade
Launched in October 2025, Tim Exiles Finalist is an algorithmic mixing tool that's been designed for those who don&#...
25/09/2026
Rohde & Schwarz Mobile Test Summit 2026 puts the spotlight on 6G - registrations...
25/09/2026
In our latest blog, Tim Pearson reflects on IBC 2026 and considers the main learnings against an industry that saw AI finally coming out of the labs and into pr...
25/09/2026
Friday 25 September 2026
How to watch an unmissable weekend of women's football on Sky Sports and NOW
Sky Sports and NOW will broadcast seven live games f...
25/09/2026
Friday 25 September 2026
YAGA trailer released, coming exclusively to Sky and N...
25/09/2026
Watch this space: a new strategic direction for UK media. Arqiva has submitted its response to the Governments Green Paper on the future of television distribut...
25/09/2026
Want to be part of this year's Late Late Toy Show?
Final call for applications in search for this year's stars
The most wonderful night of the year is...
24/09/2026
The next generation of multitrack recording for live sound
The latest version of Waves' dedicated live multitrack recording software delivers an array ...
24/09/2026
An idea machine for musicians
Described as an idea machine for musicians , the latest addition to Polyend's growing collection of guitar pedals combin...
24/09/2026
Alignment tool gains multitrack layout
Synchro Arts have just launched the latest version of their renowned time-alignment plug-in, and it's said to be ...
24/09/2026
Synth gains DAW Control & Ctrl-e integration
Expressive E have just released a major firmware update that brings some interesting new features to the Osmose...
24/09/2026
Rohde & Schwarz expands its system amplifier portfolio with the R&S SAM200 for a...
24/09/2026
September 24, 2026
The Hitachi Startup Challenge FY26 invites innovative startu...
24/09/2026
Download Now!
To receive a short case study showcasing NHK Technologies, Inc. (NT) s audio setup, please enter the following details:
--
First Name* Fir...
24/09/2026
LUXEMBOURG, September 24, 2026 - SES, a space solutions company, has commenced construction of a new satellite manufacturing facility in Kockelscheuer, Luxembou...
24/09/2026
Thursday 24 September 2026
Sky Mobile named Best MVNO at the Mobile Industry Aw...
24/09/2026
London, 24th September 2026: UKTV has commissioned an eighth series of Canal Boat Diaries (8x60') for U (u.co.uk) and U&YESTERDAY, with waterways explorer R...
24/09/2026
Reinaldo Marcus Green, director of six-time Academy Award-nominated King Richard...
24/09/2026
From the buzz of your phone when a message arrives to surgeons being able to feel' the patients they are examining from hundreds of kilometres away, these ...
24/09/2026
As Q4 approaches, retailers enter the most critical sales window of the year the golden quarter.
Stretching from October through December, this period encomp...
24/09/2026
Key Takeaways
Harmonic's cOS virtualized platform enables Lightcurve to de...
New Enterprise offering delivers Adobe Firefly and Adobe Express to address surging demand for content creation and efficiencies across organizations
