New Enterprise offering delivers Adobe Firefly and Adobe Express to address surging demand for content creation and efficiencies across organizations
Firefly will be available to all employees across an Enterprise to generate and distribute on-brand content quickly and easily
New Firefly for Enterprise is Adobe's generative AI offering that is designed to be commercially safe
Adobe plans to enable businesses to be able to custom train Firefly with their own branded assets, generating content in the brand's unique style and brand language
LONDON - Today, Adobe (Nasdaq:ADBE) kicked off Adobe Summit EMEA 2023 - the industry's leading Digital Experience Conference - with a powerful, new generative AI offering that brings Adobe Firefly and Adobe Express to enterprises around the world. Firefly for Enterprise is designed to address the surging demand of digital content at scale and help enterprises streamline and accelerate content creation while optimizing costs. The new company-wide offering enables every employee across an organization, at any creative skill level, to use Firefly to generate beautiful, on-brand, ready-to-share content that can be seamlessly edited in Express or Creative Cloud.
Across nearly every business function today, the need to create compelling content for internal and external audiences has skyrocketed. For creatives, marketers, product managers, sales teams and many other roles to do their jobs successfully, individuals must keep pace with content required for communicating and collaborating with internal stakeholders, as well as for enterprise customer engagements and personalization initiatives. Express bridges workflows between creative professionals and marketers through integrations into Creative Cloud applications like Photoshop and Illustrator as well as Experience Manager, the world-class CMS solution.
Designed to be commercially safe, this new offering will bring generative AI image creation and editing capabilities to millions of enterprise users who will be able to modify images in Creative Cloud, Express and Experience Manager. Users can also create standout content with inspiration from Express' beautiful, high-quality collection of templates, fonts, Stock images, videos and music. Express is an all-in-one content creation app that makes it fast, easy and fun to design and share standout social media posts, videos, images, PDFs, flyers, logos, presentations and more.
Enterprise leaders expect content demands will increase by five-fold over the next two years, making it imperative for them to drive efficiencies internally, said David Wadhwani, president, Digital Media Business at Adobe. This new enterprise offering empowers users of any skill level to instantly turn ideas into content with Firefly, while tapping into the power of Express and Creative Cloud to quickly modify assets and deliver standout designs.
As part of this new offering, users will be able to access Firefly through the standalone Firefly application, Adobe Express and Creative Cloud, and Adobe plans to enable businesses to be able to custom train Firefly with their own branded assets, embedding the power of Firefly into their own ecosystem and generating content in the brand's unique style and brand language using APIs to increase automation. Firefly is designed to be safe for commercial use and enterprises also have the opportunity to obtain an IP indemnity from Adobe for content generated by certain Firefly-powered workflows allowing them to deploy it across their organization with confidence. Hundreds of brands including Dentsu, IBM and Mattel are already working with Adobe to explore how Firefly can help drive efficiencies, reduce costs and accelerate their content supply chains.
Commercial Viability
Firefly is the most differentiated generative AI solution available today and Firefly for enterprise is an offering that generates commercially viable, professional quality content at speed. Firefly's first model is trained on Adobe Stock images, openly licensed content and other public domain content where copyright has expired. Adobe Stock's hundreds of millions of professional-grade, licensed images are among the highest quality in the market, and help ensure Firefly won't generate content based on other peoples' or brands' IP.
Since its launch in March, Firefly beta users have generated over 200 million images. Photoshop users have generated over 150 million images in just two weeks using the new Generative Fill feature powered by Firefly.
Content Credentials
As generative AI becomes more prevalent in everyday life, consumers demand to know whether a piece of content was created by a human, AI-generated or AI-edited. Because Firefly automatically attaches a Content Credentials tag that indicates that generative AI was used, every image created using Firefly will have more transparency built in. Content Credentials are a free, open-source tool that serve as a digital nutrition label and can show information such as name, date and the tools used to create an image, as well as any edits made to that image. They remain associated with content wherever it is used, published or stored, enabling proper attribution and helping consumers make informed decisions about digital content. Content Credentials were designed by Adobe in partnership with the Content Authenticity Initiative and over 1,000 members.
Availability
Adobe Express for enterprise is available today. The new Adobe Firefly for enterprise offering will be available in the second half of 2023.
Tune In: Adobe Summit EMEA
To watch the Adobe Summit EMEA keynotes online, as well as explore the event's sessions, network with peers or speak live with an Adobe expert, visit the Summit EMEA web experience.
About Adobe and Artificial Intelligence
Adobe is making the wor
Europe Stories
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
18/09/2025
Forget just hearing a new album; last night, London lived one. Together with Spo...
18/09/2025
Spotify and Sony Music Group today announced an extension and expansion of their long-standing, successful global partnership. As part of their ongoing collabor...
18/09/2025
18 Sep 2025
VEON Inaugurates JazzCash Experience Lounge in Islamabad Dubai and Islamabad, September 18, 2025 - VEON Ltd. (Nasdaq: VEON), a global digital opera...
18/09/2025
Created by Tom Scharpling, Matt Berry and Natasha Lyonne, the new six-part serie...
18/09/2025
The eight-part sun-drenched thriller from Luther creator Neil Cross launches on ...
18/09/2025
Rohde & Schwarz announces new frequency models up to 54 GHz for R&S ZNB3000 vect...
18/09/2025
Individual phones could be tracked back to specific residential addresses
Sm...
18/09/2025
September 18 2025, 04:20 (PDT) Dolby Atmos arrives in Maruti Suzuki Victoris, e...
17/09/2025
It was the ultimate convergence of pop culture and literary prestige: Last night, Dua Lipa brought her Service95 Book Club podcast to the stage for a special li...
17/09/2025
Transatlantic collaboration combines experience and agility to drive innovation in network design and delivery
Luxembourg, September 16, 2025 - SES, a leading ...
17/09/2025
Wednesday 17 September 2025
UK artists capture icons of stage and screen, inclu...
17/09/2025
For the Moon Safari anniversary tour, AIR opened the doors to their backstage. Just a few hours before the Paris concert, DPA met with two key figures of the te...
17/09/2025
Auditions will be held in Dublin, Cork and Galway
The County Parade returns f...
16/09/2025
Hace una d cada, la m sica latina representaba apenas el 8% de las reproducciones globales en Spotify. Hoy, constituye m s de una cuarta parte (27%) de toda la ...
16/09/2025
A decade ago, Latin music made up just 8% of global Spotify streams. Today, it a...
16/09/2025
Spotify is expanding our video lineup with a new partnership with Zoo 55, part of ITV Studios. For the first time, acclaimed content from ITV Studios is landing...
16/09/2025
Calrec has strengthened its collaboration with audio metering expert RTW by integrating RTW's new TMxCore metering platform across its full range of Argo IP...
16/09/2025
Leading space solutions company will use optical ground stations to deliver faster, more secure data from space
Luxembourg, September 15, 2025 - SES, a leading...
16/09/2025
Comscore Unveils The Scoreboard: An Interactive Destination Surfacing Consumer B...
15/09/2025
Global K-Pop sensation aespa is redefining what it means to be rich with the r...
15/09/2025
Every day, millions of people around the world turn to Spotify to enjoy the audi...
15/09/2025
After months of intensive planning and implementation, Brembo SGL Carbon Ceramic...
15/09/2025
Unique sports content orchestration platform builds momentum among SES's cus...
15/09/2025
-- Opens door to growth in renewable energy New Delhi, India - 15th September -- Global business and industry leaders from around the world are joining technol...
13/09/2025
Harmonic's Software-Based XOS Advanced Media Processor Provides Unparalleled Efficiency and Unlocks New Business Models SAN JOSE, Calif. - Sept. 13, 2025 -...
12/09/2025
For fans, we know how important it is to stay plugged into music culture and dis...
12/09/2025
Link ping, Sweden and Shipley, United Kingdom, September 12, 2025 - Agama, the expert in video observability and analytics for service quality and customer expe...
12/09/2025
Feature-length retrospective from Studio Crook to air in 2026
Sir David Jason returns to the nation's favourite comedy channel, U&GOLD, for Open All Hours:...
12/09/2025
Friday 12 September 2025
The Boomtown Rats, Nyah Grace, Soweto Kinch, Royal Ballet and Madness also announced to perform at the ceremony on Tuesday
Sky today ...
12/09/2025
Wuppertal September 12, 2025
Riedel Unveils Ultra-Light Bolero Mini Wireless Intercom BeltpackAt IBC2025 in Amsterdam, Riedel Communications unveiled Bolero M...
12/09/2025
Wuppertal September 12, 2025
Riedel Communications Acquires hi human interfaceRiedel Communications today announced the acquisition of hi human interface fro...
12/09/2025
CORE+ virtually removes distortion, setting a new standard for church sound and giving worship teams the clarity and confidence they need.
Read the full artic...
12/09/2025
The Late Late Show is back with a bang after the summer break, and Patrick Kielt...
12/09/2025
The World Athletics Championships, Ireland v France in the Women's Rugby World Cup quarter-final, the Irish Champions Festival, and two Sports Direct Men...
12/09/2025
The Records Show starts Sunday at 6.30pm on RT One and RT Player.
Katie Hanno...
11/09/2025
RADAR, Spotify's program for emerging talent, recently hit a major milestone...
11/09/2025
Link ping, Sweden, September 11, 2025 - Agama, the expert in video observability & analytics for service quality and customer experience, announced today the la...
11/09/2025
Under the USD 89.6 Million award, SES Space & Defense will provide global commer...
11/09/2025
Leading Balkan DTH provider adds capacity to consolidate its m:Sat TV platform at 23.5 degrees East and serve more customers across the region
Luxembourg, 11 S...
11/09/2025
UKTV's free streaming service U launches on Sky Q
Free streaming service U has launched on Sky Q in the UK, UKTV and Sky confirm today, expanding the footp...
11/09/2025
From the discreet 2061 lavaliers to 4099 and 4011 mics, the setup delivered clean, natural sound in one of the most challenging broadcast environments.
Read th...
11/09/2025
From rugged build quality to natural, detailed sound, the verdict is clear: big performance can come in a very small package.
Read the full review here!...
11/09/2025
Tonight on Prime Time
RT One and RT Player at 9:35pm
Tonight RT Prime Time...
11/09/2025
RT Statement: 2026 Eurovision Song Contest
At the General Assembly of the European Broadcasting Union (EBU) in July, a number of EBU members raised concerns ...
10/09/2025
Lossless on Spotify Premium is here.
Lossless audio has been one of the most a...
10/09/2025
The Television Will Be Revolutionised Sep 10, 2025
Written by Sunit Kotecha, Director of Delivery and Operations, YouView
2025 marks a century since the f...
10/09/2025
First of Spains F110 frigates get future-ready with Rohde & Schwarz communicatio...
New Enterprise offering delivers Adobe Firefly and Adobe Express to address surging demand for content creation and efficiencies across organizations
