18 November, 2016 - 08:10
In Bed With,' a live performance video series created by Leo Burnett creative director Debbie Mudd, video director Jake Brusha and edited by Keith Kristinat out of The Colonie, celebrates live music in a whole new way, by bringing bands and banter together in the bed of an old pickup truck. Recorded and mixed by Nealle DiPaolo, the popular web series has begun production of its second season.
A shared passion for music and belief that everything is better in a truck - the view, the music, the conversation - was the creatives' impetus for turning a 1973 Ford pickup into a stage for a series of one-of-a-kind performances by an eclectic mix of blues, folk, rock and hip-hop groups.
There's something so real about turning an old beat-up pickup into a musical venue, says Mudd. It just seems to bring out the best in people and their music.
Debbie Mudd, a mid-Missouri gal, developed an affinity for old pickup trucks and music as a child, during weekend visits to her Granddad's farm. He'd drop the tailgate; she and her siblings would hop in back, and they'd barrel down old country roads with the radio blaring, enjoying the simple pleasure of listening to great tunes while taking in the view.
Singer/songwriter Griffin Peterson's performance of Take Us Away,' showcases the kind of stripped-down sessions that the series tries to capture. Raw performances by artists and groups - that include Jelly Roll, Jimmy Burns, Marc Scibilia, Sidewalk Chalk, Elephant Revival and Leagues - give the show its distinctive signature style.
Producing an acoustic, live show out in the real world has not been without its challenges. Mudd once had to find a free piano on Craigslist to make a performance. The team also had to take over an old auto body shop so they could work through Chicago's winters.
Once the initial shows were in the can, Kristinat was tasked with shaping the footage into an intimate concert with an organic feel that engages its audience. Keith also provides finishing services for the series and The Colonies Lauren Malis handles color correction.
The biggest challenge when editing In Bed With' is trying to weave three takes of one song, each played at varying speeds, into one seamless performance, says Kristinat. Maintaining the integrity of the live performance is paramount to our team's approach.
We're always shooting under less than ideal conditions, with a limited timeframe, fighting for daylight, etc. -- so editing is key to making everything come together, says Brusha. Keiths an exceptional storyteller with a filmmaker's eye for editing. He'll experiment, use the resources available to him at The Colonie, and consistently deliver a final product that wows us.
The initial location shoots set the tone for the series and give it context and texture. As Mudd says, In Bed With' is a unique way to see the world with a one-of-a-kind soundtrack playing. Its a snapshot of a city, a place, a time, that helps frame the stories every musician wants to tell.
Currently, the project is a true labor of love, says Brusha. Our team does it because we believe in the idea and want to help champion these amazing musicians; not to mention it's a heck of a ride!
To date, Mudd, Brusha and Kristinat have wrapped over a dozen videos, which can be viewed on the show's website (http://www.in-bed-with.com) as well as on YouTube.com/channel/UCuTH3A9Nm4v97s_VCnWnp2A
About The Colonie: The Colonie is an award-winning Chicago-based creative editorial, motion design, visual FX and finishing boutique with a seamless, full-service approach to creating spots and cross-platform content that engage, entertain, inform and move audiences. A multi-disciplined collective of creative, technically skilled storytellers work as a creative partner with clients, following a shared vision - from rough-cut through completion.
A wide range of national and global clients, such as Toyota, Payless, BCBS, Facebook, Anheuser-Busch, McDonald's, Nintendo, Levis, Pepsico, and Bayer, have relied upon The Colonie's accomplished team of talent to deliver compelling creative content that elevates the viewer's experience and connects them to brands. For more information about The Colonie and its services, visit www.TheColonie.com, contact executive producer Marry Caddy at 312-225-1234, or Sonia Blum or Hillary Herbst at Hilly Reps, 312.944.1100.
CREDITS:
PROJECT: Music Video Series (web)
Title: In Bed With (http://www.in-bed-with.com)
CLIENT: In Bed With / Chicago
Producer: Debbie Mudd, Jake Brusha
Creative Director: Debbie Mudd
Art Director: Kailyn Downen
Copywriter: Debbie Mudd
PRODUCTION: In Bed With
Director/DP: Jake Brusha
Producer: Debbie Mudd/Jake Brusha
Host: Debbie Mudd
Photographer: Bruno Pieroni/Emma Arnold
EDITORIAL COMPANY: The Colonie / Chicago
Creative Editor: Keith Kristinat
Finishing: Keith Kristinat
Color Correction: Lauren Malis
Executive Producer: Mary Caddy
AUDIO: Mixer: Nealle DiPaolo
Additional Mixing: Ali Cedroni
Embedded video for In Bed With' Turns an Old Ford Pickup Into A Venue For Performances
Music Videos
Americas United States
sherri@sjgoldenpr.com
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18 November, 2016 - 08:10 
