Resolution Revolution of Pixel Plus Perfection at the 9 #Dday

Canon and SGO Co-Organise 4K /UHD-Focused #3Day

Madrid, Spain, 13 November, 2014 - SGO and Canon have partnered to host SGO's 19th 3Dday Conference this year. It takes place on the 3rd December at the Film Academy Theatre in Madrid, and will focus on 4K (Ultra High Definition) in all its glory, featuring a series of case studies by industry professionals. The 3Dday will provide attendees with the unique opportunity to explore the creative and technical aspects of the format within the entire production process, from shoot to screen.

Co-organised by Canon and SGO, the high-profile event is sponsored by HP, Red.es and Solid Angle, and aims to approach the various challenges that have to be considered when facing a 4K/UHD production. 4K/UHD projects require workflows that make the most out of capturing the footage with the aim of preserving the original image quality. The 4K zeal is not just about merely more pixels, but better high-quality pixels, including High Frame Rates, EDR and new colour spaces which play a significant role.

The Speaker's Panel opens with S bastien Devaud, film director and producer at BIGSENSORS & FILM, who is well-known for his pioneering work using R flex cameras for video shoots. Devaud will share his experiences of filming in 4K with the Canon EOS-1D C and EOS C500 cameras, including the various lenses within the L series, as well as the groundbreaking Canon's Cinema EOS cameras. He will also detail the development of his involvement in the recent production of the Disneyland Paris attraction Ratatouille: L'Aventure Totalement Toqu e de R my.

Sam Sheppard, International Film Consultant and SGO team member, will examine the considerations needed to tackle a 4K/UHD production from script to screen. Sam will share his invaluable experience of working on complex productions that include HFR, 4K resolutions, VFX workflows and colour space issues, such as ACES and rec2020. He will also talk about BSkyB's stunning post production of Inside the Mind of Leonardo. Sheppard is an expert on script to screen workflows and has a broad experience of working on high-level projects such as Avatar and The Lovely Bones.

John Daro, Senior DI Colorist, FotoKem The #3Dday will also feature one of the world's most respected and talented colorists, John Daro, who will present compelling case studies on recent projects he completed at FotoKem using Mistika, such as The Boxtrolls and 99 Homes, including exciting work involving large formats of up to 65/70mm for the Giant Screen. John Daro will also speak about his experience on 2D-to-3D conversions.

Following the SGO tradition, the #3Dday Party will take place afterwards at the Moby Dick Club. An annual date not to be missed by industry professionals.

Register for the event here.

The #3Dday Programme

Academia de Cine, Calle Zurbano, 3, 28003 Madrid

3.30 pm Doors Open

4.00 pm Conference Commences

- S bastien Devaud, film director and producer at BIGSENSORS & FILM.

- Sam Sheppard, International Film Consultant and SGO team member.

- John Daro, Senior DI Colourist at FotoKem.

7.00 pm Conference Ends

8.00 pm The #3Dday Party starts, with Live Music and Drinks to Quench your Thirst!

The Moby Dick Club, Av del Brasil, 5, 28020 Madrid

About the Speakers

S bastien Devaud

A director and producer for over 15 years, S bastien Devaud is, above all, passionate about the image. Having studied directing, photography and lighting, S bastien started his career as a cameraman but later, in order to maintain control over all stages of production, he developed his editing skills. In 1999, he set up his first production society AkwabaPROD to shoot and post-produce commercials and music videos. From there, he enjoying the adrenalin of live recording, and moved into broadcast TV and created scenarios notable for their use of contemporary lighting and depth of field effects. For S bastien, the release of the Canon EOS 5D Mark II DSLR was a revelation. Always interested in new technologies, he grasped the potential of this revolutionary camera from the outset and today uses the full range of Canon cameras and lenses in all his productions. Today he regularly shoots for major broadcasters including M6, FranceTV, Canal+ and MTV, and also creates and produces many TV commercials, titles and campaigns for major multi-national brands. Further information about him, can be found here.

Sam Sheppard

Sam Sheppard is an international film consultant specialising in script to screen workflows, post production supervision, and stereo 3D; with a Minor in film-making in general. Sam was originally trained in New Zealand where he worked in post at Peter Jackson's Park Road Post Production, and on set for high-profile films as The Lovely Bones and Avatar. As well as working internationally as a technical specialist for SGO Mistika, training and advising in digital workflows for 2D and 3D production, Sam is also a founding partner of Silverscreen Pictures.

John Daro

John Daro is a Senior Colorist at FotoKem in Burbank, California. He began his career as an Avid editor helping FotoKem set up a film to disk dailies pipeline in 2001. From that position he moved into film scanning and recording. With the advent of the digital intermediate process he moved into his current role as a DI artist. Daro quickly became a leader in the stereoscopic community taking his passion for advanced imaging techniques and knowledge of post production to provide end-to-end stereo workflows. John has worked on ground breaking projects such as the award-winning Hannah Montana & Miley Cyrus: Best of Both Worlds Concert, Contagion, and The Boxtrolls, to name a few. He continues to push technology with the use of SGO's Mistika platform, diving into the world of HFR and High Resolution image manipulation.

REGISTER HERE

LINK:	http://www.sgo.es/2014/11/19th-3dday/...
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