
EMG's On Rewind taps into eSports to bring gamified video players to the OTT world Kicked off last weekend with first tech outing at the Orange V lodrome, home stadium of Olympique de Marseille By Heather McLean, Editor
Thursday, April 18, 2019 - 06:10
Print This Story
Euro Media Group (EMG) acquired a startup called On Rewind, the developer of a gamified video player, one year ago. Last weekend On Rewind's technology was used for the first time at the Orange V lodrome, the home stadium of Olympique de Marseille, during a match against N mes Olympique.
On Rewind's technology can be provided in two ways: either as an Over The Top (OTT) app to be downloaded from a provider; or as a club or in-venue live stadium app.
In last weekend's case, the latter was used for live, in-stadium enhancement of the game, provided by On Rewind in partnership with Orange.
On Rewind has created a gamified video experience using TimeWheel
Romain Violleau, co-founder and chief executive at On Rewind told SVG Europe: We have been working with Orange Telecom. We had to install the set up inside the stadium, both software [for the app] and hardware to do the in-stadium streaming, and we needed to use Orange's network for WiFi.
Prior to the Marseille vs N mes match, On Rewind ran two tests at previous matches open to On Rewind, Marseille and Orange staff only.
At last weekend's match, every time an attendee within the stadium tried to log onto WiFi they were automatically redirected to either the Apple App Store or Google Play to download the Orange V lodrome app containing On Rewind's SDK. The mobile development of the SDK was made with On Rewind partner, Netco Sports, a sports app developer.
The first public outing of the live stadium functionality was a success, said co-founder of On Rewind, R mi Chasles: This was the first time we showed the app to the public. We had a lot of feedback during the game; it went really well and users commenting on the app stores all said they had a great experience. We were a bit surprised that nothing bad happened because you expect something to go wrong on the first time a new technology is launched, but it went well. It will be used for the rest of the season at Orange V lodrome and next season.
Orange V lodrome, home of Olympique de Marseille
Violleau started working on the technology behind On Rewind in 2013, making the most of his training as a software designer to get into research and development for 18 months. The company was founded in 2015, and two years later was acquired by EMG.
He commented: EMG was looking for a streaming provider with technology for video and live streaming. We were involved in OTT and fan engagement and all the infrastructure - content delivery network, encoding, streaming - all the things a streaming provider needs to be able to do. We are big sports fans ourselves, so we want to bring the best experience.
The development of the company's technology stands out from the crowd because it is aimed at younger viewers; those that are familiar with and entertained (rather than perplexed) by gamified user interfaces. Explained Violleau: The aim of the solution is to bring something different, stated Violleau.
We have big competitors so we look to bring something different to the industry. Video players haven't changed in many years, so we used all our research and experience to create something different.
OTT isn't a big market, but it has big competitors, so we wanted to bring more than an OTT solution to market.
OTT isn't a big market, but it has big competitors, like Deltatre and Neulion, so we wanted to bring more than an OTT solution to market. We did a lot of R&D, especially on the younger generation and eSports. All the gaming industry is a big inspiration to us; all the team here are gamers so all the team knows very well how it works and what fans want because we are those people, continued Violleau.
He added: It's more than about adding stats on the screen now; we wanted to add more involvement in the actual video player. We wanted to create interactive content, so we use interactive tagging so you can tag, share and comment on an interactive timeline. On top of that, we wanted to develop a user interface more inspired by drone controllers and gaming controls.
Younger generations use their fingers to scroll, so we used R&D to develop our solution and came up with a different navigation system, so on the On Rewind Video Player there is the TimeWheel for mobile devices. On Rewind has the patent for TimeWheel and the technology behind it, confirmed Violleau.
He went on: It's attractive and intuitive because it's a wheel that turns, so just the pleasure of turning it means you'll play with it. There are big buttons so you can share and comment, which encourages you to actually use it. For the OTT channel, it's an interactive video player that will encourage new and younger players.
Next up for On Rewind is the rollout of the other application of its technology, as an OTT app to be downloaded from a provider. This time it is working with the Israeli Premier League, and the application is set to be ready for the public as of next season.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
03/04/2026
Michigan's Fab Five will reunite for an alternate presentation of the Mich...
03/04/2026
Avid will exhibit at NAB Show 2026 (April 18-22, Booth N2226, Las Vegas Convention Center), demonstrating its Content Core platform and new AI-driven workflow c...
03/04/2026
Mark Roberts Motion Control (MRMC) has announced the appointment of Nick Barthee as Chief Operating Officer.
The announcement follows MRMC's transition fro...
03/04/2026
Interra Systems has announced that Elite Media Technologies has selected its BATON file-based QC solution for media workflows. Elite Media Technologies speciali...
03/04/2026
Ateme has announced that Moldtelecom has deployed Ateme technologies across its streaming workflow, covering encoding, delivery, operations, and analytics.
Mol...
03/04/2026
Grass Valley will demonstrate Framelight X, its content management platform, at NAB Show 2026. The platform connects capture, ingest, editing, and publishing in...
03/04/2026
Encompass Digital Media and Techex have announced a cloud-native Master Control ...
03/04/2026
Live Vertical Video automatically track the action on the court via AI technology and delivers a fully optimized, 9 16 live feed for viewers...
03/04/2026
As the Illini make their first trip to college basketball's biggest stage si...
03/04/2026
After last summer's Softball National Championship victory and last week'...
03/04/2026
The University of Arizona's Men's Basketball team has only loss twice th...
03/04/2026
Eight games across four tournaments will be played in three venues; accommodatio...
03/04/2026
The Ottawa Senators and Bell Media have announced a long-term rights extension for regional Ottawa Senators games on TSN and RDS. TSN Radio 1200 remains the exc...
03/04/2026
Massive production in Phoenix running out of Flagship Mobile unit, Features 50+ ...
03/04/2026
Iconic guitar pedals now available in plug-in form
Guitar effects experts Electro-Harmonix have teamed up with MixWave to turn a collection of their most pr...
03/04/2026
New multi-band AUv3 plug-in announced
Fred Anton Corvest (FAC) offer an extensive range of AUv3 plug-ins and iOS/iPadOS Apps, and their multiband effects pr...
03/04/2026
Just 84 units to be released in the US
Experimental synthesizer and sound-machine extraordinaires SOMA Laboratory have revealed an upcoming special-edition ...
03/04/2026
Emulates the input section of an Ampex 350
One of the latest arrivals to the Iconic Instruments range delivers a new tube preamp plug-in inspired by the cir...
03/04/2026
New York April 2, 2026 TelevisaUnivision, the world's leading Spanish-la...
03/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/04/2026
CVP, one of Europe's leading suppliers of professional video and broadcast solutions, today announces the launch of its new German operation and the formati...
03/04/2026
Mark Roberts Motion Control (MRMC) today announces the appointment of Nick Barthee as Chief Operating Officer, strengthening its leadership as the company conti...
03/04/2026
Net Insight introduces programmable Trust Boundaries that make live media interconnection predictable as traffic moves between facilities, networks and cloud en...
03/04/2026
Winning in the new media economy: Avid showcases AI-powered, connected intellige...
03/04/2026
NUGEN Audio CEO Dr. Paul Tapper to Lead Presentation About Dialog Intelligibilit...
03/04/2026
NAB Show 2026: PlayBox Neo Highlights Workflow, Security, and IP Advances
Brie Clayton April 2, 2026
0 Comments
PlayBox Neo will showcase the latest i...
03/04/2026
For Taku Hirano, Everything Is Connected From touring and composition to teaching and instrument design, the in-demand percussionist sees it all as one body o...
03/04/2026
Berklee Honors Humberto Ramirez with Master of Latin Music Award The alumnus and acclaimed trumpeter is honored for his influence as a performer, composer, an...
03/04/2026
Back to All News
Competition Heats Up with Intrigue and Spices: Netflix Unveils...
03/04/2026
Back to All News
Radioactive Emergency Ranks #1 On Netflix's Global Top 10 ...
02/04/2026
HBO and NFL Films have announced Hard Knocks: Training Camp with the Seattle Sea...
02/04/2026
Haivision has announced the Makito ONE, a single-blade video encoding and decoding platform, at NAB Show 2026. The platform combines dual-channel video encoding...
02/04/2026
Telestream has introduced UP.Lens, a cloud-based multiviewer and monitoring serv...
02/04/2026
Mark Roberts Motion Control (MRMC) will exhibit at NAB Show 2026 (Booth C5220, April 19-22, Las Vegas Convention Center), marking the company's 60th anniver...
02/04/2026
Net Insight has introduced programmable Trust Boundaries, a feature integrated i...
02/04/2026
Bitmovin has announced support for SGAI (Server-Guided Ad Insertion) in its playback products, using HLS interstitials. SGAI combines elements of client-side an...
02/04/2026
Riedel Communications' SimplyLive RiMotion R12 replay system is supporting B...
02/04/2026
LTN, a managed IP video transport company, and Ateme, a video compression and de...
02/04/2026
Harmonic has announced that TDF, a broadcast infrastructure operator in France, has deployed Harmonic's XOS Advanced Media Processor and ProStream X Video S...
02/04/2026
Eluvio and the United Rugby Championship (URC) have announced first-year results...
02/04/2026
The Kansas City Current and Scripps Sports have announced that ION will broadcas...