Sony Pixel Power calrec Sony

EMG's On Rewind Taps into Esports to Bring Gamified Video Players to the OTT World

22/04/2019

EMG's On Rewind taps into eSports to bring gamified video players to the OTT world Kicked off last weekend with first tech outing at the Orange V lodrome, home stadium of Olympique de Marseille By Heather McLean, Editor

Thursday, April 18, 2019 - 06:10

Print This Story

Euro Media Group (EMG) acquired a startup called On Rewind, the developer of a gamified video player, one year ago. Last weekend On Rewind's technology was used for the first time at the Orange V lodrome, the home stadium of Olympique de Marseille, during a match against N mes Olympique.

On Rewind's technology can be provided in two ways: either as an Over The Top (OTT) app to be downloaded from a provider; or as a club or in-venue live stadium app.

In last weekend's case, the latter was used for live, in-stadium enhancement of the game, provided by On Rewind in partnership with Orange.

On Rewind has created a gamified video experience using TimeWheel

Romain Violleau, co-founder and chief executive at On Rewind told SVG Europe: We have been working with Orange Telecom. We had to install the set up inside the stadium, both software [for the app] and hardware to do the in-stadium streaming, and we needed to use Orange's network for WiFi.

Prior to the Marseille vs N mes match, On Rewind ran two tests at previous matches open to On Rewind, Marseille and Orange staff only.

At last weekend's match, every time an attendee within the stadium tried to log onto WiFi they were automatically redirected to either the Apple App Store or Google Play to download the Orange V lodrome app containing On Rewind's SDK. The mobile development of the SDK was made with On Rewind partner, Netco Sports, a sports app developer.

The first public outing of the live stadium functionality was a success, said co-founder of On Rewind, R mi Chasles: This was the first time we showed the app to the public. We had a lot of feedback during the game; it went really well and users commenting on the app stores all said they had a great experience. We were a bit surprised that nothing bad happened because you expect something to go wrong on the first time a new technology is launched, but it went well. It will be used for the rest of the season at Orange V lodrome and next season.

Orange V lodrome, home of Olympique de Marseille

Violleau started working on the technology behind On Rewind in 2013, making the most of his training as a software designer to get into research and development for 18 months. The company was founded in 2015, and two years later was acquired by EMG.

He commented: EMG was looking for a streaming provider with technology for video and live streaming. We were involved in OTT and fan engagement and all the infrastructure - content delivery network, encoding, streaming - all the things a streaming provider needs to be able to do. We are big sports fans ourselves, so we want to bring the best experience.

The development of the company's technology stands out from the crowd because it is aimed at younger viewers; those that are familiar with and entertained (rather than perplexed) by gamified user interfaces. Explained Violleau: The aim of the solution is to bring something different, stated Violleau.

We have big competitors so we look to bring something different to the industry. Video players haven't changed in many years, so we used all our research and experience to create something different.

OTT isn't a big market, but it has big competitors, so we wanted to bring more than an OTT solution to market.

OTT isn't a big market, but it has big competitors, like Deltatre and Neulion, so we wanted to bring more than an OTT solution to market. We did a lot of R&D, especially on the younger generation and eSports. All the gaming industry is a big inspiration to us; all the team here are gamers so all the team knows very well how it works and what fans want because we are those people, continued Violleau.

He added: It's more than about adding stats on the screen now; we wanted to add more involvement in the actual video player. We wanted to create interactive content, so we use interactive tagging so you can tag, share and comment on an interactive timeline. On top of that, we wanted to develop a user interface more inspired by drone controllers and gaming controls.

Younger generations use their fingers to scroll, so we used R&D to develop our solution and came up with a different navigation system, so on the On Rewind Video Player there is the TimeWheel for mobile devices. On Rewind has the patent for TimeWheel and the technology behind it, confirmed Violleau.

He went on: It's attractive and intuitive because it's a wheel that turns, so just the pleasure of turning it means you'll play with it. There are big buttons so you can share and comment, which encourages you to actually use it. For the OTT channel, it's an interactive video player that will encourage new and younger players.

Next up for On Rewind is the rollout of the other application of its technology, as an OTT app to be downloaded from a provider. This time it is working with the Israeli Premier League, and the application is set to be ready for the public as of next season.
LINK: https://www.svgeurope.org/blog/headlines/emgs-on-rewind-taps-into-espo...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

02/04/2026

Scripps Completes Sale of WRTV to Circle City Broadcasting

Share Copy link Facebook X Linkedin Bluesky Email...

02/04/2026

GoVertical! AiDi Powers Real-Time 9:16 Autocropping for I...

Already deployed extensively by NBC Sports, FOR-A Corporation will demonstrate GoVertical! AiDi, the real-time 9:16 autocropping feature of viztrick AiDi, durin...

02/04/2026

Elite Media Technologies Selects Interra Systems BATON Fi...

Interra Systems, a provider of end-to-end quality assurance solutions for the digital media industry, announced that Elite Media Technologies has selected its B...

02/04/2026

TDF Expands Broadcast Channel Lineup with Harmonic

Harmonic's Media Processing Solutions Maximize Bandwidth Efficiency for Terrestrial Broadcast Delivery Harmonic (NASDAQ: HLIT) today announced that TDF, a...

02/04/2026

FOR-A's Software-Defined, AI-Powered Development Advances...

NBC Sports Deploys viztrick AiDi to Stream Live Events in 9:16 Mobile-First Formats with Auto Tracking, Development Signals Strategic Shift for FOR-A Long reco...

02/04/2026

Evergent showcases innovations in sports streaming and mo...

Evergent will showcase new innovations in subscriber lifecycle management and monetization at NAB Show 2026 (Las Vegas, April 18 22), including: New advances i...

02/04/2026

Binghamton University Strengthens Student Run Productions...

Riedel Communications is proud to be part of Binghamton University, State University of New York, Athletics' milestone year, celebrating the university'...

02/04/2026

Techex and Encompass Launch Industry-Leading Cloud-Based...

Encompass Digital Media and Techex have today announced new, fully managed, cloud-native Master Control services designed to meet the growing operational demand...

02/04/2026

Winning in the new media economy - Avid debuts fully avai...

Avid today announced it will showcase new innovations designed to help media companies win in the new media economy at NAB Show 2026 (April 18 22, Las Vegas Co...

02/04/2026

PlayBox Neo reinforces MIMO Tech with new Playout capabil...

PlayBox Neo helps AIS PLAY kick-off premier football content direct to fans PlayBox Neo has provided MIMO Tech with a brand-new major installation to extend it...

02/04/2026

Globo transitions primary distribution to SRT over IP wit...

Globo has transitioned its primary content distribution to Secure Reliable Transport over a fully IP-based managed backbone using Synamedia's Quortex PowerV...

02/04/2026

Nexstar Says Pausing Tegna Merger Creates 'Impossible' Challenges

Share Copy link Facebook X Linkedin Bluesky Email...

02/04/2026

FCC Launches Efforts to Strengthen U.S. Drone Ecosystem

Share Copy link Facebook X Linkedin Bluesky Email...

02/04/2026

WAPA+ to Launch on Dish, DishLatino, Sling TV and Sling Freestream

Share Copy link Facebook X Linkedin Bluesky Email...

02/04/2026

Student Spotlight: Al-Fadl Salem

Student Spotlight: Al-Fadl Salem The Danish singer recently performed for the queen of Denmark. April 1, 2026 By Editorial Staff Image by Junia Morrow Wh...

02/04/2026

Taku Hirano's Career Is Defined by Identity

Taku Hirano's Career Is Defined by Identity Whether he's performing, composing, teaching, or developing instruments, the do-it-all percussionist sees ...

02/04/2026

Design Perspective Intelligent Hybrid Software Platforms to Survive the Evolutionary Avalanche

By Lance Maurer, CEO Image generated by AI Engineering is supposed to be fun....

02/04/2026

Continuing to connect with Young Ireland: 2FM Announces Brand-New Daytime Schedule

2FM Breakfast to extend on weekday mornings from 6am to 10am Doireann Garrihy m...

02/04/2026

RT NEWS ANNOUNCES BARRY LENIHAN AS NEW POLITICAL CORRESPONDENT

RT News & Current Affairs is pleased to announce the appointment of RT Radio 1 reporter, Barry Lenihan, as Political Correspondent. Barry has reported across...

02/04/2026

Press Start on April: GeForce NOW Brings 10 Games to the Cloud

No joke - GFN Thursday is skipping the tricks and heading straight into the games. April kicks off with ten new titles, bringing fresh adventures to GeForce NOW...

01/04/2026

SVG New Sponsor Spotlight: Flowstate AI's Sahil Shah on Transforming Video Content with Intelligent AI Agents

As sports media organization continue to seek out new ways to streamline their p...

01/04/2026

SVG GFX Forum 2026: Sessions Now Available to Watch on SVG PLAY

The SVG GFX Forum hit New York City earlier this month for a day packed with sessions focused on the creative strategy and technology behind today's cutting...

01/04/2026

From Buenos Aires to Mexico City, EQUAL Days Bring Latin America Together for Women in Audio

This year, Spotify celebrates the five-year anniversary of EQUAL, our global pro...

01/04/2026

FourFingers announce Tape Splice Pro plug-in

Analogue-style tape splicing in the digital domain In this era of digital recording and multiple layers of Undo, it seems that the fading art of tape splici...

01/04/2026

Zero G introduce Morphology Evolved

Latest release introduces new Orbita Engine Zero G's latest release marks the start of a new series of libraries, as well as introducing an all-new engi...

01/04/2026

Warm Audio introduce the WA-8TRX

Until now, one format has largely been left behind Warm Audio's extensive product range includes modern-day recreations of all manner of sought-after s...

01/04/2026

The Crow Hill Company announce Crystal Pianos

A piano with glass vessels for strings! The Crow Hill Company's recently released Gong Piano offered a refreshing new take on piano libraries, harnessin...

01/04/2026

ESSENCE RS from Aim Audio

Remote Streaming Studio Condenser Aim Audio have just revealed their latest creation, the ESSENCE RS Remote Streaming Studio Condenser, which becomes the wo...

01/04/2026

Call for NFVF funding applications to attend Film Festivals and Markets taking place from 08 - 31 May 2026

The National Film and Video Foundation (NFVF) is pleased to announce that the ca...

01/04/2026

AgileTV powers Liwest's next-generation TV experience with the launch of next IPTV platform in Austria

Bilbao, April 1st, 2026 - AgileTV, a leading provider of end-to-end TV technolog...

01/04/2026

Green Hippo Debuts Hands on Hippotizer Media Server Train...

Green Hippo is excited to announce the launch of its new Hippotizer Media Server training courses at Pixel Academy, a purpose built AV learning hub combining ha...

01/04/2026

TAG Video Systems and Oracle Cloud Infrastructure Partner...

TAG Video Systems, a global leader in IP-native broadcast monitoring, multiviewing, and quality control, today announced a collaboration with Oracle Cloud Infra...

01/04/2026

Professional Wireless Systems PWS Takes on Intercom and R...

Professional Wireless Systems (PWS), a leading provider of wireless audio solutions and RF management, was on site at the Caesars Superdome in New Orleans, wher...

01/04/2026

AgileTV powers Liwest next generation TV experience with...

AgileTV, a leading provider of end-to-end TV technology solutions, has deployed next , the new IPTV platform of the Austrian telco LIWEST, marking the first st...

01/04/2026

LTN and Ateme partner to deliver integrated video process...

LTN, a leader in fully managed IP video transport, and Ateme, a global leader in video compression and delivery solutions, today announced a collaboration integ...

01/04/2026

Adobe Unveils Powerful New Innovations for Creative Pros in Adobe Illustrator

Adobe Unveils Powerful New Innovations for Creative Pros in Adobe Illustrator Deepa Subramaniam April 1, 2026 0 Comments I'm excited to share that...

01/04/2026

Boland Communications Introduces QD4K315HDR10 QD-OLED Series Monitors for Live Production, Film, Post, and Broadcast

Boland Communications Introduces QD4K315HDR10 QD-OLED Series Monitors for Live P...

01/04/2026

2026 NAB Show Exhibitor Insight: Evertz

Share Copy link Facebook X Linkedin Bluesky Email...

01/04/2026

Judge Blocks Order Barring NPR and PBS From Funding

Share Copy link Facebook X Linkedin Bluesky Email...

01/04/2026

Nikon to Sell Mark Roberts Motion Control

Share Copy link Facebook X Linkedin Bluesky Email...

01/04/2026

Mediagenix Showcases Semantic Intelligence-Powered Title Management, Schedule Optimization, and Personalization at NAB 2026

Mediagenix Showcases Semantic Intelligence-Powered Title Management, Schedule Op...

01/04/2026

FCC Approves WJAX-TV License Transfer to Cox

Share Copy link Facebook X Linkedin Bluesky Email...

01/04/2026

Scripps Sports Ink Deal for Ion to Air 2026 Teal Rising Cup

Share Copy link Facebook X Linkedin Bluesky Email...

01/04/2026

UK Group Companies Unveil NAB Show Plans

Share Copy link Facebook X Linkedin Bluesky Email...

01/04/2026

Victoria Mont Brings the Multi-Hyphenate Mindset to Career Jam 2026

Victoria Mon t Brings the Multi-Hyphenate Mindset to Career Jam 2026 The Grammy-winning singer, songwriter, and producer shared how versatility and self-inves...

01/04/2026

UKTV announces expanded remit for Jonathan Newman and appoints David Swetman as Director of Content Partnerships & Sales

UKTV today announces that Jonathan Newman has formally stepped into the role of ...