Sony Pixel Power calrec Sony

EMG's On Rewind Taps into Esports to Bring Gamified Video Players to the OTT World

22/04/2019

EMG's On Rewind taps into eSports to bring gamified video players to the OTT world Kicked off last weekend with first tech outing at the Orange V lodrome, home stadium of Olympique de Marseille By Heather McLean, Editor

Thursday, April 18, 2019 - 06:10

Print This Story

Euro Media Group (EMG) acquired a startup called On Rewind, the developer of a gamified video player, one year ago. Last weekend On Rewind's technology was used for the first time at the Orange V lodrome, the home stadium of Olympique de Marseille, during a match against N mes Olympique.

On Rewind's technology can be provided in two ways: either as an Over The Top (OTT) app to be downloaded from a provider; or as a club or in-venue live stadium app.

In last weekend's case, the latter was used for live, in-stadium enhancement of the game, provided by On Rewind in partnership with Orange.

On Rewind has created a gamified video experience using TimeWheel

Romain Violleau, co-founder and chief executive at On Rewind told SVG Europe: We have been working with Orange Telecom. We had to install the set up inside the stadium, both software [for the app] and hardware to do the in-stadium streaming, and we needed to use Orange's network for WiFi.

Prior to the Marseille vs N mes match, On Rewind ran two tests at previous matches open to On Rewind, Marseille and Orange staff only.

At last weekend's match, every time an attendee within the stadium tried to log onto WiFi they were automatically redirected to either the Apple App Store or Google Play to download the Orange V lodrome app containing On Rewind's SDK. The mobile development of the SDK was made with On Rewind partner, Netco Sports, a sports app developer.

The first public outing of the live stadium functionality was a success, said co-founder of On Rewind, R mi Chasles: This was the first time we showed the app to the public. We had a lot of feedback during the game; it went really well and users commenting on the app stores all said they had a great experience. We were a bit surprised that nothing bad happened because you expect something to go wrong on the first time a new technology is launched, but it went well. It will be used for the rest of the season at Orange V lodrome and next season.

Orange V lodrome, home of Olympique de Marseille

Violleau started working on the technology behind On Rewind in 2013, making the most of his training as a software designer to get into research and development for 18 months. The company was founded in 2015, and two years later was acquired by EMG.

He commented: EMG was looking for a streaming provider with technology for video and live streaming. We were involved in OTT and fan engagement and all the infrastructure - content delivery network, encoding, streaming - all the things a streaming provider needs to be able to do. We are big sports fans ourselves, so we want to bring the best experience.

The development of the company's technology stands out from the crowd because it is aimed at younger viewers; those that are familiar with and entertained (rather than perplexed) by gamified user interfaces. Explained Violleau: The aim of the solution is to bring something different, stated Violleau.

We have big competitors so we look to bring something different to the industry. Video players haven't changed in many years, so we used all our research and experience to create something different.

OTT isn't a big market, but it has big competitors, so we wanted to bring more than an OTT solution to market.

OTT isn't a big market, but it has big competitors, like Deltatre and Neulion, so we wanted to bring more than an OTT solution to market. We did a lot of R&D, especially on the younger generation and eSports. All the gaming industry is a big inspiration to us; all the team here are gamers so all the team knows very well how it works and what fans want because we are those people, continued Violleau.

He added: It's more than about adding stats on the screen now; we wanted to add more involvement in the actual video player. We wanted to create interactive content, so we use interactive tagging so you can tag, share and comment on an interactive timeline. On top of that, we wanted to develop a user interface more inspired by drone controllers and gaming controls.

Younger generations use their fingers to scroll, so we used R&D to develop our solution and came up with a different navigation system, so on the On Rewind Video Player there is the TimeWheel for mobile devices. On Rewind has the patent for TimeWheel and the technology behind it, confirmed Violleau.

He went on: It's attractive and intuitive because it's a wheel that turns, so just the pleasure of turning it means you'll play with it. There are big buttons so you can share and comment, which encourages you to actually use it. For the OTT channel, it's an interactive video player that will encourage new and younger players.

Next up for On Rewind is the rollout of the other application of its technology, as an OTT app to be downloaded from a provider. This time it is working with the Israeli Premier League, and the application is set to be ready for the public as of next season.
LINK: https://www.svgeurope.org/blog/headlines/emgs-on-rewind-taps-into-espo...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

07/04/2026

NAB 2026: Ikegami USA To Launch Two New Viewfinders, Refine UHD Cameras

Ikegami USA will launch a refinement to the UHK-X700 and UHK-X750 3-CMOS -in. UHD cameras in the UNICAM XE series plus two new 7-in. viewfinders at NAB 2026 in...

07/04/2026

NAB 2026: NAB Leadership Foundation to Host Technology Students Career Mixer

The NAB Leadership Foundation and NAB PILOT will host a career mixer for technology students at NAB Show 2026 on April 18, 5-6:30 p.m., North Hall, Room N225/22...

07/04/2026

Survey: AVoIP Adoption Accelerating, With Interoperability and Security as Key Drivers

Audinate Group Limited and Futuresource Consulting have published results from a...

07/04/2026

NAB 2026: Eluvio Announces Commercial Availability of Content Fabric Bucharest Release

Eluvio has announced the commercial availability of its Content Fabric Bucharest...

07/04/2026

NAB 2026: Eluvio Introduces Inline AI Video Intelligence and Updated EVIE

Eluvio has unveiled a new architecture for video AI and an updated Eluvio Video Intelligence Editor (EVIE) ahead of NAB Show 2026. Eluvio AI runs analysis and i...

07/04/2026

Professional Fighters League Partners With Sky New Zealand for Exclusive Broadcast Rights

The Professional Fighters League (PFL) has announced a deal with Sky New Zealand...

07/04/2026

NBA, Enjoy Basketball' To Produce Live Game Altcast, Enjoy the NBA Trivia Show as Part of New Multi-Platform Collab

The NBA and Enjoy Basketball, the digital media company co-founded by YouTube cr...

07/04/2026

Beyond Golf: PGA of America, Ko-Mar Productions Offer Clients a Customizable Production Studio

The 4,000-sq.-ft. space in Frisco, TX, has produced live and packaged programmin...

07/04/2026

A New POV: RefCam's Rise in the Bundesliga Signals a Potential New Era for Soccer Broadcasts

What began as a referee training tool is evolving into a powerful production ass...

07/04/2026

NAB 2026: Manifold Technologies to Join NEP Platform as Deployable Application

Manifold Technologies will announce at NAB Show 2026 (Booth C.1808) that its manifold CLOUD platform will be available as a deployable application within NEP Pl...

07/04/2026

Shaquille O'Neal and TNT Sports to Launch DUNKMAN Professional Dunk League in Summer 2026

Shaquille O'Neal, Authentic Brands Group, and TNT Sports, in partnership wit...

07/04/2026

NAB 2026: Telos Alliance Unveils Omnia XII Audio Processor

Telos Alliance will debut the Omnia XII, a new FM/HD/DAB audio processor, at NAB Show 2026 in Las Vegas. Built on a 2RU hardware platform, Omnia XII features a...

07/04/2026

NAB 2026: AWS to Showcase AI and Cloud Media Technologies

Amazon Web Services (AWS) will exhibit at NAB Show 2026 (April 18-22, Las Vegas Convention Center, Booth W1701), with demonstrations, speaking sessions, and int...

07/04/2026

NAB 2026: Synamedia to Demonstrate AI by Quortex

Synamedia will demonstrate AI by Quortex at NAB Show 2026, a framework that applies AI capabilities to video workflows on demand rather than continuously. The s...

07/04/2026

NAB 2026: TVNewsCheck Announces 2026 Women in Technology Award Honorees

TVNewsCheck will present its 15th annual Women in Technology Awards on Tuesday, April 21, at 5 p.m. PT at NAB Show, in the Media and Entertainment Theater (W146...

07/04/2026

NAB 2026: Akta to Showcase AI Video Platform

Akta will demonstrate its AI video platform at NAB Show 2026, highlighting new capabilities in media processing and vertical video formatting alongside its exis...

07/04/2026

ESPN Expands to Disney+ in Europe and Select Asia-Pacific Markets

ESPN and Disney have announced the launch of ESPN on Disney in Europe and select Asia-Pacific markets, bringing the offering to 53 countries and territories a...

07/04/2026

Announcing the 2026 Sundance Institute Native Lab Fellows

LOS ANGELES, CA, April 7, 2026 - The nonprofit Sundance Institute announced today the fellows selected for the 2026 Native Lab, the signature initiative of the ...

07/04/2026

Prompted Playlist Levels Up to Include Podcasts, Helping You Explore More Interests and Curiosities

Starting today, Prompted Playlist is expanding beyond music to now include podca...

07/04/2026

VSL release Synchron Harpsichord (Blanchet)

Launched alongside piano promotion The latest instalment in VSL's Synchron Series line-up captures the sound of a faithful copy of a Fran ois tienne Bl...

07/04/2026

Roland announce SPD-SX Pro Version 2.0

Flagship sampling pad gets an update Roland's flagship sampling pad has just received a major update that kits it out with an array of new features and ...

07/04/2026

Sound Devices unveil the Astral Mini Plus

Popular compact wireless system upgraded Sound Devices have recently introduced a new and improved version of their compact wireless transmitter bodypacks, ...

07/04/2026

YEP November 2025 Newsletter

The November 2025 YEP Newsletter highlights a recent YEP Coffee Chat, offering members the chance to connect with industry professionals in an informal setting ...

07/04/2026

YEP December 2025 Newsletter

The December 2025 YEP Newsletter includes a Spotlight on Emily Vail, showcasing her career journey and work in the industry, alongside Mentorship Reflections by...

07/04/2026

US Space Force Selects L3Harris to Strengthen America's Defense with Advanced Space Surveillance

Ground-Based Electro-Optical Deep Space Surveillance (GEODSS) telescope operated...

07/04/2026

Haivision Unveils Makito ONE Live Video Contribution Platform

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

Neutrik To Unveil TRUE1 Data Connector Series At 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

Chris Welcker Deployed Full DPA Arsenal to Record Live Mu...

Catgut Sound Owner and Production Sound Mixer Chris Welcker, CAS, has built a career at the intersection of music and film. A former musician and composer, Welc...

07/04/2026

SDVI Launches Next Generation Rally Platform to Give Medi...

SDVI Corporation today announced the next generation of its Rally media supply chain management platform, introducing a redesigned orchestration engine that rep...

07/04/2026

Avid to Debut Avid Content Core on AWS at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

Frequency Launches Smarter Ways to Operate Streaming Chan...

Frequency, the engine behind many of the world's leading streaming television channels, at NAB 2026 will be launching new Studio services to help content ow...

07/04/2026

Ikegami to Introduce Expanded Range of Broadcast Producti...

Ikegami USA has chosen NAB 2026 in Las Vegas as the launch platform for new additions to its range of broadcast-quality television production equipment. These w...

07/04/2026

Kiloview Advancing Broadcast IP Workflows with a Smarter...

April 19, 2026, Las Vegas Kiloview, an innovative provider of AV-over-IP technologies, will showcase its latest broadcast IP solutions at NAB 2026, presenting...

07/04/2026

Bitmovin Adds Support for SGAI in its Playback Products t...

Bitmovin has announced support for Server-Guided Ad Insertion (SGAI) across its playback products using HLS interstitials, enabling more advanced ad-supported s...

07/04/2026

Synamedia unveils AI by Quortex - a just-in-time AI-plugi...

Synamedia is unveiling AI by Quortex at The NAB show, a just-in-time AI plugin framework that applies intelligence only when needed across video processing, dis...

07/04/2026

Cuez Brings Four New Innovations to NAB 2026 From Story-C...

Cuez will showcase four additions to its cloud-based newsroom, rundown and automation platform at NAB Show 2026 (April 18 22, Las Vegas, Booth N1867): Cuez ...

07/04/2026

Barix Extends Transport Options for Multi-Engine IP Encoder

Barix Extends Transport Options for Multi-Engine IP Encoder Brie Clayton April 7, 2026 0 Comments New for NAB, Barix adds SRT and RIST support to Mult...

07/04/2026

Elite Media Technologies Selects Interra Systems' BATON File-Based QC Solution

Elite Media Technologies Selects Interra Systems' BATON File-Based QC Soluti...

07/04/2026

Tightrope Media Systems to Debut Cablecast LiveBridge for Simultaneous Streaming at NAB 2026

Tightrope Media Systems to Debut Cablecast LiveBridge for Simultaneous Streaming...

07/04/2026

Cuez Brings Four New Innovations to NAB 2026: From Story-Centric Newsroom to Open AI Agent Framework

Cuez Brings Four New Innovations to NAB 2026: From Story-Centric Newsroom to Ope...

07/04/2026

ASG Names Andrea Cummis VP of Systems Engineering

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

KTVJ Completes Major Signal Upgrade

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

Hearst's WDSU to Air Million Dollar Rodeo Competition

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

Grass Valley Launches Future Playmakers Program

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

Saranyu Technologies Launches MATCH - Multi-View Sports S...

Designed for synchronized multi-stream playback, low-latency delivery, and real-time analytics, MATCH introduces a unified viewing experience for sports broadca...