EMG's On Rewind taps into eSports to bring gamified video players to the OTT world Kicked off last weekend with first tech outing at the Orange V lodrome, home stadium of Olympique de Marseille By Heather McLean, Editor
Thursday, April 18, 2019 - 06:10
Print This Story
Euro Media Group (EMG) acquired a startup called On Rewind, the developer of a gamified video player, one year ago. Last weekend On Rewind's technology was used for the first time at the Orange V lodrome, the home stadium of Olympique de Marseille, during a match against N mes Olympique.
On Rewind's technology can be provided in two ways: either as an Over The Top (OTT) app to be downloaded from a provider; or as a club or in-venue live stadium app.
In last weekend's case, the latter was used for live, in-stadium enhancement of the game, provided by On Rewind in partnership with Orange.
On Rewind has created a gamified video experience using TimeWheel
Romain Violleau, co-founder and chief executive at On Rewind told SVG Europe: We have been working with Orange Telecom. We had to install the set up inside the stadium, both software [for the app] and hardware to do the in-stadium streaming, and we needed to use Orange's network for WiFi.
Prior to the Marseille vs N mes match, On Rewind ran two tests at previous matches open to On Rewind, Marseille and Orange staff only.
At last weekend's match, every time an attendee within the stadium tried to log onto WiFi they were automatically redirected to either the Apple App Store or Google Play to download the Orange V lodrome app containing On Rewind's SDK. The mobile development of the SDK was made with On Rewind partner, Netco Sports, a sports app developer.
The first public outing of the live stadium functionality was a success, said co-founder of On Rewind, R mi Chasles: This was the first time we showed the app to the public. We had a lot of feedback during the game; it went really well and users commenting on the app stores all said they had a great experience. We were a bit surprised that nothing bad happened because you expect something to go wrong on the first time a new technology is launched, but it went well. It will be used for the rest of the season at Orange V lodrome and next season.
Orange V lodrome, home of Olympique de Marseille
Violleau started working on the technology behind On Rewind in 2013, making the most of his training as a software designer to get into research and development for 18 months. The company was founded in 2015, and two years later was acquired by EMG.
He commented: EMG was looking for a streaming provider with technology for video and live streaming. We were involved in OTT and fan engagement and all the infrastructure - content delivery network, encoding, streaming - all the things a streaming provider needs to be able to do. We are big sports fans ourselves, so we want to bring the best experience.
The development of the company's technology stands out from the crowd because it is aimed at younger viewers; those that are familiar with and entertained (rather than perplexed) by gamified user interfaces. Explained Violleau: The aim of the solution is to bring something different, stated Violleau.
We have big competitors so we look to bring something different to the industry. Video players haven't changed in many years, so we used all our research and experience to create something different.
OTT isn't a big market, but it has big competitors, so we wanted to bring more than an OTT solution to market.
OTT isn't a big market, but it has big competitors, like Deltatre and Neulion, so we wanted to bring more than an OTT solution to market. We did a lot of R&D, especially on the younger generation and eSports. All the gaming industry is a big inspiration to us; all the team here are gamers so all the team knows very well how it works and what fans want because we are those people, continued Violleau.
He added: It's more than about adding stats on the screen now; we wanted to add more involvement in the actual video player. We wanted to create interactive content, so we use interactive tagging so you can tag, share and comment on an interactive timeline. On top of that, we wanted to develop a user interface more inspired by drone controllers and gaming controls.
Younger generations use their fingers to scroll, so we used R&D to develop our solution and came up with a different navigation system, so on the On Rewind Video Player there is the TimeWheel for mobile devices. On Rewind has the patent for TimeWheel and the technology behind it, confirmed Violleau.
He went on: It's attractive and intuitive because it's a wheel that turns, so just the pleasure of turning it means you'll play with it. There are big buttons so you can share and comment, which encourages you to actually use it. For the OTT channel, it's an interactive video player that will encourage new and younger players.
Next up for On Rewind is the rollout of the other application of its technology, as an OTT app to be downloaded from a provider. This time it is working with the Israeli Premier League, and the application is set to be ready for the public as of next season.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
21/04/2026
Cloud-based production isnt going anywhere, and BitFire is doubling down by prov...
21/04/2026
The topic of artificial intelligence has a stranglehold on the sports-video-prod...
21/04/2026
5G is still a hot topic in live event production, and this workflow continues to...
21/04/2026
At the 2026 NAB Show, Ed McGivern, GM and President of Appear US, discusses the ...
21/04/2026
Studio Network Solutions (SNS) has announced an on-premise AI suite designed for...
21/04/2026
Suite Studios has integrated its file-streaming technology into the newly announced Frame.io Drive, a desktop application from Adobe company Frame.io. The colla...
21/04/2026
Net Insight has integrated InSync Technology's FrameFormer into the Nimbra E...
21/04/2026
Fox Sports has selected Appear as a technology partner to support the next phase...
21/04/2026
Diversified has appointed Tyler Affolter as Chief Revenue Officer (CRO) to lead the company's commercial organisation. The appointment follows the firm'...
21/04/2026
Layercake has formalised the integration of Bitmovin's video streaming infra...
21/04/2026
The International Judo Federation (IJF) has extended its distribution partnershi...
21/04/2026
Glookast has launched the Cinnafilm Tachyon plugin for its Media Producer and Me...
21/04/2026
Eutelsat has entered into an agreement with Cadena Tres, a division of Grupo Ima...
21/04/2026
Dolby Laboratories and TV Azteca have partnered to introduce Dolby Atmos immersive audio to free-to-air television broadcasts. The implementation utilises the A...
21/04/2026
FOX Entertainment partnered with Verizon to overcome significant production hurd...
21/04/2026
Osprey Video has announced its technology showcase for the NAB Show 2026, highli...
21/04/2026
Riedel Communications (Booth C4908) introduced a range of new solutions at NAB S...
21/04/2026
The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...
21/04/2026
Blackmagic Design has announced the URSA Cine Immersive 100G, an immersive cinem...
21/04/2026
Clark Wire & Cable is continuing its evolution from cable supplier to full-scale solutions partner for broadcast and live production. At the 2026 NAB Show, we s...
21/04/2026
Rashad Frett attends the 2025 Sundance Film Festival premiere of Ricky at Eccles Theatre on January 24, 2025, in Park City, UT. (Photo by George Pimentel/Shut...
21/04/2026
Five years ago, Spotify arrived in Pakistan, opening a new chapter in the country's music scene. Since then, local listeners have explored across genres, ge...
21/04/2026
Since its launch in 2020, RADAR has been our program for spotlighting emerging artists around the world. This year marks the sixth edition of RADAR Spain, our o...
21/04/2026
Offers compact wireless solution for pedalboards
Taiwanese audio brand Cloudvocal have announced the availability of a new pedalboard-friendly wireless syst...
21/04/2026
Latest hybrid sampling/synthesis instrument arrives
Arturia's Augmented series offerings rely on a mixture of sampling and synthesis, allowing users to ...
21/04/2026
Rohde & Schwarz to host Power Electronics Online Conference From Design to Vali...
21/04/2026
MAS and Lockheed Martin partner to establish an F-35 depot in Canada, enabling in-country sustainment and creating high-skilled aerospace jobs....
21/04/2026
Advertising strategies shift as competition grows for a large, active and qualit...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Layercake Deepens Bitmovin Integration to Power End-to-End Media Orchestration w...
21/04/2026
Cobalt Digital Announces Launch of blueCORE at NAB Show 2026: Compact Powerhouse...
21/04/2026
On-Premise AI Suite from Studio Network Solutions Debuts at NAB Show 2026
Melanie Ciotti April 21, 2026
0 Comments
Unlimited processing, no cloud depe...
21/04/2026
London, 21 April 2026 IBC today announced the appointment of Tim Banham as its first Chief Commercial Officer (CCO), a newly created role that reflects the or...
21/04/2026
Motion Design Tools - April 2026
Roland Kahlenberg April 21, 2026
0 Comments
Within 2 days, Maxon and Canva announced pro-level motion design apps - A...
21/04/2026
Chaos and Zero Density to Showcase Real-Time Ray Tracing for Virtual Studios and...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
EMG's On Rewind taps into eSports to bring gamified video players to the OTT world Kicked off last weekend with first tech outing at the Orange V lodrome, home stadium of Olympique de Marseille By Heather McLean, Editor 
