
NASCAR's New $53 Million Production Facility Revs Up Ahead of 2024 Season Facility offers flexibility for NASCAR and rightsholders to work in new ways By Ken Kerschbaumer, Editorial Director
Friday, December 8, 2023 - 10:43 am
Print This Story | Subscribe
Story Highlights
NASCAR's new $53 million, 58,000-sq.-ft. production facility in Concord, NC, is set to be fully functional in January, signaling a new era for NASCAR Productions, NASCAR Studios, and MRN Radio and the 140 employees who will call it home.
NASCAR owns the facility, giving it much more control over the physical space. When fully operational, it will have eight control rooms, three studios, a dozen edit suites with 10-Gbps connectivity, and more, all humming with activity and content creation around one of racing's top brands.
The old building [in Charlotte, NC] was built more for long-form documentary-style shows, which we were doing a lot of 20 years ago, says Steve Stum, VP, operations and technical production, NASCAR. The new one is built more for live event production. This sets us up for future production that the old building wasn't capable of.
NASCAR held a ribbon-cutting ceremony at its new production facility in Concord, NC, on Wednesday.
The eight control rooms will handle a number of functions. Two main control rooms will be capable of large-scale remote productions. The others will be used for the international feed, the video-screen shows at the track, OTT services, studio shows, and alternative broadcasts.
Each of the two larger control rooms has an audio room and a submix room as well as an announce booth and EVS operations, says Stum.
There are plans to build a remote race-control room that will communicate with officials at the track. SBG Race Watch software (which is used by some of the racing teams) will help deliver up to 100 video inputs to a 9- x 32-ft. LED screen.
All the feeds will be on the screen, along with the replay systems, says Stum, so the officials here can work on the race much like the NFL does. It gives us the ability to have everything we need in the future at our fingertips right now and in one place.
The NASCAR team is putting the finishing touches on audio rooms and other technical facilities.
The beauty of the facility is that rightsholders have a lot more flexibility when it comes to figuring out how to produce race coverage. New rightsholder The CW, for example, plans to do its race coverage out of the facility.
There are a bunch of ways we can go, notes Stum. As we get into next year, we are talking to the broadcasters to see what we want to do and what they want to do. How do we make production more efficient in the future? If everybody wants to go to Daytona and be all together, we can do that. Or we might all be back here if it's a smaller race like Martinsville. The key is flexibility, and we are in a good position to do Rolex and truck and ARCA races from here. That allows us to get dialed-in for 2025.
The studios include an 1,100-sq.-ft. space and are different sizes to meet different needs, such as daily or weekly studio shows for everything from domestic to international needs. LED screens are expected to play a role in those studios.
New control rooms give the NASCAR production team increased flexibility in producing race coverage and related content.
Having control rooms available for alternative broadcasts opens up a wealth of options in an era when serving niche audiences is more important than ever. Spanish-language coverage, kid-focused coverage, or female-focused coverage all could make sense in a world where digital offerings are expanding.
There is also a studio that can be used by on-air talent to call races off- tube.
We wanted to make it different than having talent stand shoulder-to shoulder watching a bank of monitors, says Stum. We have built three podiums that they can use and have a conversation while looking at a Samsung 146-in. 4K monitor. And we have a couple of cameras on the roof at the track covering the whole track so they can see everything without things like poles in the way.
Look for more details on the new facility in January when SVG goes onsite to report from behind the scenes of an actual production.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
28/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/05/2026
Riedel Communications today announced that Berliner Ensemble, one of Berlin's five major theater companies, has expanded its backstage communications and te...
28/05/2026
Company's VP Government and International to Address How Broadcasters Can Operationalize Advanced Emergency Information for NextGen TV
Digital Alert Syst...
28/05/2026
Radio BGM (https://radiobgm.org.uk/), Llanellis multiple-award-winning community and hospital radio station, has invested in a DHD SX2 audio mixing console and ...
28/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters as they enter a new broadcast age, Calrec announces an expansion to its ImPulseV...
28/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/05/2026
Green Hippo, an ACT Entertainment brand, will pull back the curtain on the Estuary Series, a next-generation media control platform engineered for the scale, sp...
28/05/2026
First Hands-On Opportunity at Universal Studios Lot, June 5-6
Oberkochen, Germany, May 27, 2026 ZEISS is launching their new Panoptes 65 primes at Cine Gear ...
28/05/2026
Irvine, CA May 20, 2026 Wooden Camera today announced the release of new accessories for the Blackmagic URSA Cine Immersive. The new lineup includes a redes...
28/05/2026
Six films, one unmissable collection. First Facts documentaries debut on 10 Stre...
28/05/2026
Emma Watkins brings all-new Emma's Dance Club to ABC Kids 28 May 2026
Emmas Dance Club. Image credit: Sarah Wilson.
The ABC, Screen Australia and Screen N...
28/05/2026
Cool Concentric Text for Cavalry
Simon Ubsdell May 27, 2026
0 Comments
In this tutorial I'll show you how to make this popular text effect that is...
28/05/2026
License to stream, shaken and stirred.
GeForce NOW is dialing up the espionage with the launch of 007 First Light, letting members slip into James Bond's r...
28/05/2026
Robotics is entering a new phase: moving from controlled demos and scripted automation toward generalizable, reliable embodied autonomy in the real world.
At ...
28/05/2026
Scripps Research's Skaggs Graduate School awards doctoral degrees to 34th graduating class
May 21, 2026
Scripps Research's Skaggs Graduate School of ...
28/05/2026
Scripps Research chemist Jin-Quan Yu is named a Fellow of the Royal Society Yu is honored by the U.K.'s national academy of sciences for his work in synthet...
27/05/2026
Telestream has announced that its Board of Directors has appointed Benjamin Desbois as Chief Executive Officer, effective July 1, 2026. Desbois, currently Teles...
27/05/2026
ESPN garnered 10 awards; NBC's Sunday Night Football received the Outstandin...
27/05/2026
Matrox Video is celebrating its 50th anniversary, marking five decades of operations from its headquarters in Montreal, Canada. Founded in 1976, the company has...
27/05/2026
Major League Baseball has announced a series of initiatives tied to America's Semiquincentennial, including a national marketing campaign, Fourth of July br...
27/05/2026
Advanced Systems Group (ASG) has announced that Brian Gross has joined the company as an Account Manager on its Audio team, based in the Burbank office. He will...
27/05/2026
Nielsen has released new research on soccer fandom ahead of the FIFA World Cup 2...
27/05/2026
ESL FACEIT Group (EFG) has unveiled a new partnership with TikTok to bring broad...
27/05/2026
FIFA's Oscar Sanchez gives a deeper look to how this tournament will be cove...
27/05/2026
The soon-to-be senior from Charlottesville is building her skills in replay, TD, and even creative content for HokieVision and its ACC Network productions
In t...
27/05/2026
FOX Sports' Mike Davies breaks down the vision for this summer's showcas...
27/05/2026
HBS's Paul King, FIFA's Oscar Sanchez preview how the masses at home wil...
27/05/2026
FOX's MLB coverage dominated the night at the 47th Annual Sports Emmy Awards...
27/05/2026
One of the most memorable Postseasons in baseball history would have had no memo...
27/05/2026
NBC's Sunday Night Football is among the most decorated and most watched programs in the history of television. It added to its jam-packed trophy case on Tu...
27/05/2026
The 2026 Sports Emmys marked a watershed moment for Prime Video Sports. After bu...
27/05/2026
With the Opening Match just over two weeks away, the entire sports-production-te...
27/05/2026
Spotify already brings together listeners' favorite music, podcasts, and audiobooks in one place. Now, we're trialing a new format that expands the cont...
27/05/2026
The best podcast moments deserve more than just a mental note. That's why today, we're making those moments easier to save and share with clips.
Whethe...
27/05/2026
On Purpose is one of the most popular podcasts in the world, known for conversat...
27/05/2026
On May 8, 1,500 of Olivia Rodrigo's top fans gathered in Barcelona's Tea...
27/05/2026
Hybrid design combines large-diaphragm capsule & ribbon
JZ Microphones have teamed up with Grammy-winning producer and engineer Marc Urselli to develop a ne...
27/05/2026
Three new plug-ins inspired by classic tape effects
AIR Music Tech's latest release delivers a set of plug-ins that aim to capture the character, moveme...
27/05/2026
Piano played on the edge of silence
The Crow Hill Company's Vaults collection offers a continual rotation of instruments that are given away for free fo...
27/05/2026
Recreates Moog's iconic Memorymoog polysynth
Arturia's vast software instrument range offers a combination of new and old, with innovative modern so...
27/05/2026
Offers loudness levelling for speech and dialogue
Accentize have built up a solid reputation with their audio-restoration tools, and their latest plug-in is...
27/05/2026
10,000 units strong - The Rohde & Schwarz R&S M3SR Radio 4400 Rohde & Schwarz celebrates a major manufacturing milestone, producing its 10,000th R&S M3SR Radi...