NASCAR's New $53 Million Production Facility Revs Up Ahead of 2024 Season Facility offers flexibility for NASCAR and rightsholders to work in new ways By Ken Kerschbaumer, Editorial Director
Friday, December 8, 2023 - 10:43 am
Print This Story | Subscribe
Story Highlights
NASCAR's new $53 million, 58,000-sq.-ft. production facility in Concord, NC, is set to be fully functional in January, signaling a new era for NASCAR Productions, NASCAR Studios, and MRN Radio and the 140 employees who will call it home.
NASCAR owns the facility, giving it much more control over the physical space. When fully operational, it will have eight control rooms, three studios, a dozen edit suites with 10-Gbps connectivity, and more, all humming with activity and content creation around one of racing's top brands.
The old building [in Charlotte, NC] was built more for long-form documentary-style shows, which we were doing a lot of 20 years ago, says Steve Stum, VP, operations and technical production, NASCAR. The new one is built more for live event production. This sets us up for future production that the old building wasn't capable of.
NASCAR held a ribbon-cutting ceremony at its new production facility in Concord, NC, on Wednesday.
The eight control rooms will handle a number of functions. Two main control rooms will be capable of large-scale remote productions. The others will be used for the international feed, the video-screen shows at the track, OTT services, studio shows, and alternative broadcasts.
Each of the two larger control rooms has an audio room and a submix room as well as an announce booth and EVS operations, says Stum.
There are plans to build a remote race-control room that will communicate with officials at the track. SBG Race Watch software (which is used by some of the racing teams) will help deliver up to 100 video inputs to a 9- x 32-ft. LED screen.
All the feeds will be on the screen, along with the replay systems, says Stum, so the officials here can work on the race much like the NFL does. It gives us the ability to have everything we need in the future at our fingertips right now and in one place.
The NASCAR team is putting the finishing touches on audio rooms and other technical facilities.
The beauty of the facility is that rightsholders have a lot more flexibility when it comes to figuring out how to produce race coverage. New rightsholder The CW, for example, plans to do its race coverage out of the facility.
There are a bunch of ways we can go, notes Stum. As we get into next year, we are talking to the broadcasters to see what we want to do and what they want to do. How do we make production more efficient in the future? If everybody wants to go to Daytona and be all together, we can do that. Or we might all be back here if it's a smaller race like Martinsville. The key is flexibility, and we are in a good position to do Rolex and truck and ARCA races from here. That allows us to get dialed-in for 2025.
The studios include an 1,100-sq.-ft. space and are different sizes to meet different needs, such as daily or weekly studio shows for everything from domestic to international needs. LED screens are expected to play a role in those studios.
New control rooms give the NASCAR production team increased flexibility in producing race coverage and related content.
Having control rooms available for alternative broadcasts opens up a wealth of options in an era when serving niche audiences is more important than ever. Spanish-language coverage, kid-focused coverage, or female-focused coverage all could make sense in a world where digital offerings are expanding.
There is also a studio that can be used by on-air talent to call races off- tube.
We wanted to make it different than having talent stand shoulder-to shoulder watching a bank of monitors, says Stum. We have built three podiums that they can use and have a conversation while looking at a Samsung 146-in. 4K monitor. And we have a couple of cameras on the roof at the track covering the whole track so they can see everything without things like poles in the way.
Look for more details on the new facility in January when SVG goes onsite to report from behind the scenes of an actual production.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Frequency, the engine behind many of the world's leading streaming television channels, at NAB 2026 will be launching new Studio services to help content ow...
07/04/2026
Ikegami USA has chosen NAB 2026 in Las Vegas as the launch platform for new additions to its range of broadcast-quality television production equipment. These w...
07/04/2026
April 19, 2026, Las Vegas Kiloview, an innovative provider of AV-over-IP technologies, will showcase its latest broadcast IP solutions at NAB 2026, presenting...
07/04/2026
Bitmovin has announced support for Server-Guided Ad Insertion (SGAI) across its playback products using HLS interstitials, enabling more advanced ad-supported s...
07/04/2026
Synamedia is unveiling AI by Quortex at The NAB show, a just-in-time AI plugin framework that applies intelligence only when needed across video processing, dis...
07/04/2026
Cuez will showcase four additions to its cloud-based newsroom, rundown and automation platform at NAB Show 2026 (April 18 22, Las Vegas, Booth N1867):
Cuez ...
07/04/2026
CueScript to Showcase Innovations at NAB that Add Mobility Options, Ease Editing...
07/04/2026
Barix Extends Transport Options for Multi-Engine IP Encoder
Brie Clayton April 7, 2026
0 Comments
New for NAB, Barix adds SRT and RIST support to Mult...
07/04/2026
Elite Media Technologies Selects Interra Systems' BATON File-Based QC Soluti...
07/04/2026
Tightrope Media Systems to Debut Cablecast LiveBridge for Simultaneous Streaming...
07/04/2026
Cuez Brings Four New Innovations to NAB 2026: From Story-Centric Newsroom to Ope...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Designed for synchronized multi-stream playback, low-latency delivery, and real-time analytics, MATCH introduces a unified viewing experience for sports broadca...
07/04/2026
Berklee Students to Honor George Martin with Performance of Original Scores The orchestra, led by associate professor Xander Rovang, will perform several work...
06/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
06/04/2026
From high school sports all the way up to the major leagues, building high-quali...
06/04/2026
Quickplay, an AI company for the media and entertainment industry, has been accepted into the Advanced tier of the TwelveLabs Ecosystem Partner Program. Quickpl...
06/04/2026
Grass Valley has announced the Future Playmakers Program, a global initiative to...
06/04/2026
El l der de operaciones impulsa la producci n en estudio mientras encuentra insp...
06/04/2026
The ops leader helps lead the charge in studio for the Spanish-language broadcas...
06/04/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
06/04/2026
The National Hockey League (NHL), in partnership with Verizon and the New Jersey Devils, today announced the opening of the NHL Innovation Lab powered by Verizo...
06/04/2026
Rock League, a new professional curling league, has announced that ESPN+ will stream its inaugural 2026 season for fans in the United States. The first Rock Lea...
06/04/2026
Advanced Systems Group has announced the appointment of Andrea (Andy) Cummis as Vice President of Systems Design and Engineering. In this role, she will lead de...
06/04/2026
Backed by Bolt Ventures, the venture brings Bryson DeChambeau, Grant Horvat, and...
06/04/2026
With this environment we can start that collaboration even earlier because we ca...
06/04/2026
Like the immortal lives of vampires, some stories never really end. That's t...
06/04/2026
As podcasting continues to evolve, growth increasingly means building beyond aud...
06/04/2026
Multiband dynamics plug-in enhanced
California-based developer FSK Audio have released a significant update for their innovative multiband dynamics processo...
06/04/2026
Share official & user-created full-rig presets
IK Multimedia's latest TONEX update makes it possible for users of the popular amp and effects modelling ...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Dalet Showcases Dalia Agentic AI and End-to-End Media Workflows at NAB Show 2026
Brie Clayton April 6, 2026
0 Comments
Dalet, a leading technology and...
06/04/2026
OpenDrives Shows Off Sports Expertise in Sports Business Hub located in NAB Show...
06/04/2026
Proton to Demonstrate 3D Application at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Yet further creative potential unleashed through innovation in ...
06/04/2026
Autoscript Highlights Voice-Driven Prompting and PTZ Solutions at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Experience Autoscript Voice, PTZ prom...
06/04/2026
Mediaproxy Highlights Significant Enhancements to its LogServer suite at NAB Sho...
06/04/2026
Wayne, N.J., April 6th, 2026 Phantom High-Speed announces the release of PCC 4...
06/04/2026
April 6th, 2026
TRIBECA STUDIOS AND LILLY ANNOUNCE WINNERS OF INAUGURAL VITAL...
06/04/2026
Back to All News
Netflix Expands Kids Entertainment Lineup With Playground App ...
05/04/2026
Tackles all reported bugs!
SoundBridge have just announced the launch of a new update that introduces a couple of minor changes to their remote collaboratio...
NASCAR's New $53 Million Production Facility Revs Up Ahead of 2024 Season Facility offers flexibility for NASCAR and rightsholders to work in new ways By Ken Kerschbaumer, Editorial Director 
