
NASCAR's New $53 Million Production Facility Revs Up Ahead of 2024 Season Facility offers flexibility for NASCAR and rightsholders to work in new ways By Ken Kerschbaumer, Editorial Director
Friday, December 8, 2023 - 10:43 am
Print This Story | Subscribe
Story Highlights
NASCAR's new $53 million, 58,000-sq.-ft. production facility in Concord, NC, is set to be fully functional in January, signaling a new era for NASCAR Productions, NASCAR Studios, and MRN Radio and the 140 employees who will call it home.
NASCAR owns the facility, giving it much more control over the physical space. When fully operational, it will have eight control rooms, three studios, a dozen edit suites with 10-Gbps connectivity, and more, all humming with activity and content creation around one of racing's top brands.
The old building [in Charlotte, NC] was built more for long-form documentary-style shows, which we were doing a lot of 20 years ago, says Steve Stum, VP, operations and technical production, NASCAR. The new one is built more for live event production. This sets us up for future production that the old building wasn't capable of.
NASCAR held a ribbon-cutting ceremony at its new production facility in Concord, NC, on Wednesday.
The eight control rooms will handle a number of functions. Two main control rooms will be capable of large-scale remote productions. The others will be used for the international feed, the video-screen shows at the track, OTT services, studio shows, and alternative broadcasts.
Each of the two larger control rooms has an audio room and a submix room as well as an announce booth and EVS operations, says Stum.
There are plans to build a remote race-control room that will communicate with officials at the track. SBG Race Watch software (which is used by some of the racing teams) will help deliver up to 100 video inputs to a 9- x 32-ft. LED screen.
All the feeds will be on the screen, along with the replay systems, says Stum, so the officials here can work on the race much like the NFL does. It gives us the ability to have everything we need in the future at our fingertips right now and in one place.
The NASCAR team is putting the finishing touches on audio rooms and other technical facilities.
The beauty of the facility is that rightsholders have a lot more flexibility when it comes to figuring out how to produce race coverage. New rightsholder The CW, for example, plans to do its race coverage out of the facility.
There are a bunch of ways we can go, notes Stum. As we get into next year, we are talking to the broadcasters to see what we want to do and what they want to do. How do we make production more efficient in the future? If everybody wants to go to Daytona and be all together, we can do that. Or we might all be back here if it's a smaller race like Martinsville. The key is flexibility, and we are in a good position to do Rolex and truck and ARCA races from here. That allows us to get dialed-in for 2025.
The studios include an 1,100-sq.-ft. space and are different sizes to meet different needs, such as daily or weekly studio shows for everything from domestic to international needs. LED screens are expected to play a role in those studios.
New control rooms give the NASCAR production team increased flexibility in producing race coverage and related content.
Having control rooms available for alternative broadcasts opens up a wealth of options in an era when serving niche audiences is more important than ever. Spanish-language coverage, kid-focused coverage, or female-focused coverage all could make sense in a world where digital offerings are expanding.
There is also a studio that can be used by on-air talent to call races off- tube.
We wanted to make it different than having talent stand shoulder-to shoulder watching a bank of monitors, says Stum. We have built three podiums that they can use and have a conversation while looking at a Samsung 146-in. 4K monitor. And we have a couple of cameras on the roof at the track covering the whole track so they can see everything without things like poles in the way.
Look for more details on the new facility in January when SVG goes onsite to report from behind the scenes of an actual production.
North America Stories
06/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/08/2026
At this year's SET EXPO, PlayBox Neo will present recent innovations across its PlayBox Neo Suite and integrated range of broadcast media solutions. By show...
06/08/2026
Live demo at IBC2026 VisualOn Booth, Hall 5, Stand A55
Amsterdam, Netherlands Modern Streaming Solutions Private Limited, a rising force in India's dig...
06/08/2026
How Karukera Studio Built a Media Production Hub with SNS EVO
Melanie Ciotti August 5, 2026
0 Comments
Hero images displays Karukera Studio in Sainte-...
06/08/2026
NHK drama series Rosanjin no Kamado shot on PYXIS 6K
Brie Clayton August 5, 2026
0 Comments
Blackmagic PYXIS 6K and DaVinci Resolve Studio capture the...
06/08/2026
Camera Match: AutoSetup 3d Plugin / script for Photomontages- Cinema 4D
Jamie Cardoso August 5, 2026
0 Comments
If you do any kind of Architectural Vi...
05/08/2026
RSNs, teams, leagues, and streamers explore the present and future of local spor...
05/08/2026
As sports-production workflows generate larger volumes of unstructured data and ...
05/08/2026
Three aspiring broadcasters will contribute on-camera and inside the production ...
05/08/2026
Adam Meeks attends the premiere of his film Union County, an official selection of the 2026 Sundance Film Festival. (Photo by Jemal Countess/Sundance Institut...
05/08/2026
Advertisers invested $53.6 million in the retirement sector in the last 12 month...
05/08/2026
Nielsen CMI and Ad Intel data reveals who's visiting IKEA, where else they s...
05/08/2026
Media buyers and sellers can now compare deduplicated campaign reach across computer, mobile, connected TV and linear TV across all measurable CTV publishers in...
05/08/2026
Stranger Things' Leads All Streaming Titles with 23.3 Billion Minutes in Fir...
05/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/08/2026
QuickLink, the leading provider of award-winning video production and remote guest integration solutions, announces the appointment of Kane Peterson to its Nort...
05/08/2026
XR research reveals marketers believe they have control over production costs, yet budget overruns, campaign delays and creative cutbacks remain commonplace
Se...
05/08/2026
Game On Live Studio Uses Blackmagic Design to Stream Tropical 7s
Brie Clayton August 4, 2026
0 Comments
Every match of world's largest youth rugby...
05/08/2026
Chris Fitzgerald to Head TDC's Experiential Growth
Brie Clayton August 4, 2026
0 Comments
Technical Direction Company promotes Chris Fitzgerald to...
05/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/08/2026
Profuz Digital is set to launch a powerful upgrade to its Profuz LAPIS digital media management platform at IBC this year at Stand 8.A88. France Galop, Canal+ F...
05/08/2026
KRK, a Gibson brand and leader in professional studio monitoring for nearly four decades, launches its new V Series Five Studio Monitors, the latest evolution o...
04/08/2026
Live production in the cloud is a growing trend across the industry, and Major L...
04/08/2026
LAFC co-managing owner will succeed Don Garber on Jan. 1, 2027, as league prepar...
04/08/2026
In 2022, when the PGA TOUR was breaking ground on its new, state-of-the-art broa...
04/08/2026
Provided by POVORA, the new camera angle offers a dealer's-eye view of the c...
04/08/2026
Spiideo will provide the camera setup, with NEP handling broadcast integration and off-site video operations...
04/08/2026
Production team streamed more than 750 youth rugby matches using ATEM switchers,...
04/08/2026
Agreement gives KTC early access to NDI's Advanced SDK for integration across commercial displays, digital signage, and interactive panels...
04/08/2026
Twelve projects across four categories recognize collaborative work in productio...
04/08/2026
Multi-year agreement will introduce SkeleTRACK, semi-automated offside, automate...
04/08/2026
Three mc 56 consoles, dual A__UHD Core engines, RAVENNA networking, and HOME management supported live sound, monitoring, and international broadcast production...
04/08/2026
New contribution products support ultra-low-latency video transport across fixed, remote, and mobile production environments...
04/08/2026
Company will showcase updates across PRIME, Chyron LIVE, Paint, virtual production, newsroom workflows, and venue control...
04/08/2026
Exhibit will feature SilverBack, VersaBrix, VersaFrame, VF-9100, and FiberSaver-10G platforms...
04/08/2026
Platform updates target cloud-based production, high-density ST 2110 monitoring,...
04/08/2026
Live Media Group will take control of Gravity Media's U.S. mobile-unit fleet...
04/08/2026
Blendkit Expands Beyond Blender
Brie Clayton August 4, 2026
0 Comments
Popular 3D Asset Library Launches Alpha Plugins for Maya, Godot, and Rhino
Blend...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Ikegami has chosen the 11-14 September 2026 International Broadcasting Convention in Amsterdam as the European market launch venue for additions to its UNICAM p...
04/08/2026
Appear (IBC2026 booth 1.C61) will showcase new X & VX Platform capabilities that extend broadcast-grade performance from venue to cloud
Appear ASA (OSE: APR), ...