Sony Pixel Power calrec Sony

NASCAR's New $53 Million Production Facility Revs Up Ahead of 2024 Season

08/12/2023

NASCAR's New $53 Million Production Facility Revs Up Ahead of 2024 Season Facility offers flexibility for NASCAR and rightsholders to work in new ways By Ken Kerschbaumer, Editorial Director

Friday, December 8, 2023 - 10:43 am

Print This Story | Subscribe

Story Highlights

NASCAR's new $53 million, 58,000-sq.-ft. production facility in Concord, NC, is set to be fully functional in January, signaling a new era for NASCAR Productions, NASCAR Studios, and MRN Radio and the 140 employees who will call it home.

NASCAR owns the facility, giving it much more control over the physical space. When fully operational, it will have eight control rooms, three studios, a dozen edit suites with 10-Gbps connectivity, and more, all humming with activity and content creation around one of racing's top brands.

The old building [in Charlotte, NC] was built more for long-form documentary-style shows, which we were doing a lot of 20 years ago, says Steve Stum, VP, operations and technical production, NASCAR. The new one is built more for live event production. This sets us up for future production that the old building wasn't capable of.

NASCAR held a ribbon-cutting ceremony at its new production facility in Concord, NC, on Wednesday.

The eight control rooms will handle a number of functions. Two main control rooms will be capable of large-scale remote productions. The others will be used for the international feed, the video-screen shows at the track, OTT services, studio shows, and alternative broadcasts.

Each of the two larger control rooms has an audio room and a submix room as well as an announce booth and EVS operations, says Stum.

There are plans to build a remote race-control room that will communicate with officials at the track. SBG Race Watch software (which is used by some of the racing teams) will help deliver up to 100 video inputs to a 9- x 32-ft. LED screen.

All the feeds will be on the screen, along with the replay systems, says Stum, so the officials here can work on the race much like the NFL does. It gives us the ability to have everything we need in the future at our fingertips right now and in one place.

The NASCAR team is putting the finishing touches on audio rooms and other technical facilities.

The beauty of the facility is that rightsholders have a lot more flexibility when it comes to figuring out how to produce race coverage. New rightsholder The CW, for example, plans to do its race coverage out of the facility.

There are a bunch of ways we can go, notes Stum. As we get into next year, we are talking to the broadcasters to see what we want to do and what they want to do. How do we make production more efficient in the future? If everybody wants to go to Daytona and be all together, we can do that. Or we might all be back here if it's a smaller race like Martinsville. The key is flexibility, and we are in a good position to do Rolex and truck and ARCA races from here. That allows us to get dialed-in for 2025.

The studios include an 1,100-sq.-ft. space and are different sizes to meet different needs, such as daily or weekly studio shows for everything from domestic to international needs. LED screens are expected to play a role in those studios.

New control rooms give the NASCAR production team increased flexibility in producing race coverage and related content.

Having control rooms available for alternative broadcasts opens up a wealth of options in an era when serving niche audiences is more important than ever. Spanish-language coverage, kid-focused coverage, or female-focused coverage all could make sense in a world where digital offerings are expanding.

There is also a studio that can be used by on-air talent to call races off- tube.

We wanted to make it different than having talent stand shoulder-to shoulder watching a bank of monitors, says Stum. We have built three podiums that they can use and have a conversation while looking at a Samsung 146-in. 4K monitor. And we have a couple of cameras on the roof at the track covering the whole track so they can see everything without things like poles in the way.

Look for more details on the new facility in January when SVG goes onsite to report from behind the scenes of an actual production.
LINK: https://www.sportsvideo.org/2023/12/08/nascars-new-53-million-producti...
See more stories from svg

North America Stories

06/05/2026

NAB Launches Weekly Podcast on Local Broadcast Policy

Share Copy link Facebook X Linkedin Bluesky Email...

06/05/2026

Mavis Launches Mavis Studio iPad For Media Production

Share Copy link Facebook X Linkedin Bluesky Email...

06/05/2026

Narrative Entertainment partners with Encompass to provid...

Narrative Entertainment has partnered with Encompass to deliver high-quality subtitling of its Great! network content using the Altitude Intelligence AI assiste...

06/05/2026

SipRadius extends its seamless creation and connectivity...

SipRadius, widely recognized for making content processing and connectivity secure and seamless, is proud to launch a dramatic new approach to AI content creati...

06/05/2026

Big Blue Marble at ANGA COM - TV as a Service in the spot...

When the broadband and media industry gathers at ANGA COM in Cologne from May 19 to 21, Big Blue Marble will be at the forefront. The international broadcast an...

06/05/2026

Cinegy makes its MPTS debut with software-defined televis...

Cinegy GmbH, a leading developer of software-defined television technology, is proud to exhibit at MPTS for the first time. Visitors to the stand will discover ...

06/05/2026

Val Jeanty Receives 2026 Doris Duke Artist Award

Val Jeanty Receives 2026 Doris Duke Artist Award Jeanty, a composer, percussionist, and turntablist, is the fourth Berklee recipient of the prestigious award ...

06/05/2026

Zeiss Launches CinCraft LensCore

Share Copy link Facebook X Linkedin Bluesky Email...

06/05/2026

Gomez Urges Rigorous FCC Review of Paramount-WBD Merger

Share Copy link Facebook X Linkedin Bluesky Email...

06/05/2026

Wisycom Solves Extreme RF Challenges Across Miles of Live...

When live cycling races and international marathons stretch for miles across cities and countryside, there is no margin for RF failure in live broadcast. As Chi...

06/05/2026

ZEISS CinCraft LensCore - Cinema Lens Looks for Compositi...

Oberkochen/Germany, May 5, 2026 ZEISS announces the launch of CinCraft LensCore, a novel solution for creating physically based cinematic lens looks for visual...

06/05/2026

NVIDIA Spectrum-X - the Open, AI-Native Ethernet Fabric - Sets the Standard for Gigascale AI, Now With MRC

The race to build the world's most powerful AI factories demands networking ...

06/05/2026

May 05, 2026

How changes to proteins can alter drug interactions for new precision therapies Scripps Research team maps how chemical modifications to proteins affect drug bi...

05/05/2026

Samsung Galaxy S26 Ultra Phone Cameras Bring New Excitement to Street League Skateboarding

Three phones were hardwired for power and transmission to the truck; camera feat...

05/05/2026

Case Study: How Zaki Rose Rebuilt Its Production Infrastructure, and What It Means for Sports Content Creators

The creative studio behind campaigns for the NBA, Fanatics Sportsbook & Casino, ...

05/05/2026

Nielsen Co-Viewing Pilot Shows Average 4% Viewership Increase for February Live Events

Nielsen has announced results from a co-viewing pilot program covering February&...

05/05/2026

Nippon TV and FOR-A Win NAB Product of the Year and Future Best of Show Awards for viztrick AiDi

viztrick AiDi, an on-device AI solution developed by Nippon TV, delivered global...

05/05/2026

ARRI Introduces Omnibar LED Linear Fixture for Film, Live Entertainment, and Content Creation

ARRI has announced Omnibar, a battery-powered, IP65-rated multi-color LED linear...

05/05/2026

France Tlvisions Becomes First Broadcaster to Deploy Imagine Communications SNP-XS

Imagine Communications has announced that France T l visions is the first broadc...

05/05/2026

WNBA Announces Historic Canadian Media Rights Agreement with Bell Media

The Women's National Basketball Association (WNBA) and Bell Media today announced a multiyear agreement to broadcast and stream WNBA games in Canada beginni...

05/05/2026

Save the Date: SVG Remote Production Forum Heads to WBD's Techwood Studios in Atlanta on Sept. 23-24

SVG is proud to announce Warner Bros. Discovery's Techwood Studios in Atlant...

05/05/2026

Look Who's Talking: ESPN Integrates New Automated Commentator-ID Technology Into Scorebar Graphic for UFL Coverage

With no operator required, AutoMic workflow automates talent identification on U...

05/05/2026

Return Flight: How Live Broadcast Drones Died - and Were Reborn - on the Ski Slopes of Northern Italy

A crash in 2015 set the industry back, but this winter proved that drones are he...

05/05/2026

L3Harris Provides Key Technologies for Newly Commissioned Navy Submarines

L3Harris provides communications, electronic warfare, sensors and mission systems that enable Virginia-class submarine crews to operate with confidence in conte...

05/05/2026

Gray Media Closes Purchase of 10 Allen Media Group Stations

Share Copy link Facebook X Linkedin Bluesky Email...

05/05/2026

Dang Ly Joins Operative as Chief Product Officer

Share Copy link Facebook X Linkedin Bluesky Email...

05/05/2026

CIMM, TVB Release Local TV Currency Measurement Guidelines

Share Copy link Facebook X Linkedin Bluesky Email...

05/05/2026

ARRI Introduces Omnibar LED Linear Fixture

Share Copy link Facebook X Linkedin Bluesky Email...

05/05/2026

France Televisions Continues ST 2110 Migration With Imagi...

Project Marks First Major Broadcast Deployment of Latest Addition to SNP Lineup Imagine Communications today announced that France T l visions is the first br...

05/05/2026

Shotoku Broadcast Systems Wins 2026 NAB Show Product of t...

Shotoku Broadcast Systems Wins 2026 NAB Show Product of the Year Award Shotoku Broadcast Systems announced today that its Swoop range of robotic cranes has be...

05/05/2026

DigitalGlues creativespace Intelligence Wins Futures Best...

DigitalGlue's creative.space Intelligence Wins Future's Best of Show Award, Presented by TV Tech creative.space Intelligence (CSI), part of the creativ...

05/05/2026

Zixi Showcases Next-Generation Live Video Workflows and M...

Zixi, a leader in live video delivery and workflow orchestration, will showcase next-generation broadcast workflows at the Media Production and Technology Show ...

05/05/2026

Stingr marks its launch with a new approach to second-screen interactivity

Stingr marks its launch with a new approach to second-screen interactivity Brie Clayton May 5, 2026 0 Comments Huge leap forward in revenues and engag...

05/05/2026

Shotoku Broadcast Systems Wins 2026 NAB Show Product of the Year Award

Shotoku Broadcast Systems Wins 2026 NAB Show Product of the Year Award Brie Clayton May 5, 2026 0 Comments Shotoku Broadcast Systems announced today tha...

05/05/2026

DHD to Promote Latest Advances in Audio Production at MPT...

Following a successful NAB Show in Las Vegas, DHD will promote examples from its wide range of broadcast-quality audio production equipment at the May 13th-14th...

05/05/2026

LucidLink Redefines Cloud Media Workflows at MPTS 2026

LucidLink today announced its programme for MPTS 2026, where it will exhibit at Stand M59 at Olympia London, 13 to 14 May. The company will showcase its latest ...

05/05/2026

Limecraft Announces Version 2026-3 of its Cloud-Based Tel...

Limecraft today announces the release of Limecraft 2026.3, the third platform update in its 2026 release cycle. Limecraft is an AI-powered production platform t...

05/05/2026

Stingr marks its launch with a new approach to second-scr...

Huge leap forward in revenues and engagement...

05/05/2026

Broadcast Solutions strengthens CTO Office for technical...

Broadcast Solutions, a leading system integrator and provider of innovative solutions for the broadcast media industry, has taken another significant step in st...

05/05/2026

Operative Appoints Dang Ly as Chief Product Officer to Ac...

Operative today announced the appointment of Dang Ly as Chief Product Officer, signaling the company's accelerating commitment to delivering the next genera...

05/05/2026

World Skills Cafe Returns to IBC2026

The Media Talent Manifesto (MTM) today announces the return of the World Skills Caf at IBC2026, positioning the event as a critical industry forum to confront ...

05/05/2026

ARRI unveils Omnibar: compact, modular, battery-powered IP65 LED bars with precise pixel control

ARRI unveils Omnibar: compact, modular, battery-powered IP65 LED bars with preci...

05/05/2026

NBC Sports' NBA Playoff Viewership Up 58%

Share Copy link Facebook X Linkedin Bluesky Email...

05/05/2026

U.S. Court Upholds Some Patents in LG ATSC 3.0 Infringement Case

Share Copy link Facebook X Linkedin Bluesky Email...

05/05/2026

Gray Media and Allen Media Group Close Station Transactions

Share Copy link Facebook X Linkedin Bluesky Email...

05/05/2026

Digital Domain Welcomes Award-Nominated VFX Supervisor Jelmer Boskma

Digital Domain Welcomes Award-Nominated VFX Supervisor Jelmer Boskma Brie Clayton May 4, 2026 0 Comments Digital Domain, a global leader in visual eff...

05/05/2026

NVIDIA and ServiceNow Partner on New Autonomous AI Agents for Enterprises

Enterprise AI has learned to generate. It has learned to reason. Now companies are asking the next question: How should AI act? Early agent systems have shown ...

05/05/2026

2026 Tribeca Festival Unveils Expanded Industry Programming, Reinforcing Role As Year-Round Engine For Storytellers

May 5th, 2026 Press Materials Available Here 2026 TRIBECA FESTIVAL UNVEILS EXP...

05/05/2026

Limited Series About The Greatest Soccer Team Of All Time: Netflix Releases The Trailer And Poster For Brazil '70: The Third Star

Back to All News Limited Series About The Greatest Soccer Team Of All Time: Net...

05/05/2026

Nippon TV and FOR-A Win Dual Awards for viztrick AiDi: NAB's Product of the Year and Future's Best of Show

GoVertical! Technology Recognized for Ability to Provide Real-Time 9:16 Autocrop...