
NBC Sports Executive Producer Sam Flood Says NBC, USA Network Ready for NASCAR Run By Ken Kerschbaumer, Editorial Director
Thursday, June 23, 2022 - 10:35 am
Print This Story | Subscribe
Story Highlights
NBC Sports this weekend will take over 2022 NASCAR Cup and Xfinity broadcasting duties and first up is Nashville Superspeedway where the NBC Sports team will broadcast 15 hours of practice, qualifying, and race coverage across NBC, Peacock, and USA Network. NBC Sports Executive Producer Sam Flood says the team is excited to take over for Fox Sports.
It was fun to watch the Fox team put on the first half of the season, including having Junior join their group for Talladega, he says. And it was great to see the audiences.
A highlight for Flood from the first half of the season was heading to Los Angeles ahead of the Super Bowl and checking out that unique production.
I really loved the scene there and the idea of bringing NASCAR out to the fans in new ways, which is one of the things we're going to be doing this year, he says. We're going to be really reaching into the fans.
For example, NBC Sports Features Reporter Rutledge Wood will have a new CityView camera.
He's going to be able to go around to new places and for this [first] race he'll be down on Broadway in Nashville telling stories and getting a different view of the race world and welcoming the audience to the various cities and locations in and around the tracks that makes NASCAR so special, says Flood.
Flood says also look for NBC Sports to have more fun with drones and Bat Cam as well as a new robotic camera.
We're going to have a new robotic camera on the pace car that's going to be a part of every Cup race where we've got a new home on USA, he says.
He says the addition of USA Network to the mix is bringing a lot of excitement and energy to the efforts.
They've already rolled out some shoulder programming, which we're thrilled that they're doing, he explains. It's part of making USA the home of NASCAR for the second half of the season with a great plan and a great partnership there.
A big part of that USA programming effort will be the playoffs which Flood says he and the team are happy to have.
We're glad we've got the race to the playoffs, he says.
NASCAR Cup Series Countdown to Green pre-race coverage will get underway in Nashville Sunday at 4 p.m. ET exclusively on Peacock leading into Ally 400 race coverage beginning at 5 p.m. ET on NBC and Peacock. Peacock will present post-race coverage immediately following the checkered flag at 9 p.m. ET.
Countdown to Green ahead of the NASCAR Xfinity Series Tennessee Lottery 250 gets underway Saturday at 3 p.m. ET on USA Network, leading into race coverage at 3:30 p.m. ET. Post-race coverage will begin at 6 p.m. ET on USA Network.
More from Sports Video Group
13/01/2026
NHL Situation Room 2.0: How Sony Hawk-Eye Powers Centralized Officiating, Player...
13/01/2026
NBC Sports Ices the Audio for the 2026 Prevagen U.S. Figure Skating Championship...
13/01/2026
DMF and MXL in practice: Which vendors are adopting it, and how fast is the ecos...
13/01/2026
CES 2026: Five Important Sports-Tech BuzzwordsThe terms highlight innovations for sports production at the showBy Daniel Frankel, SVG Contributor
Tuesday, Jan...
13/01/2026
For TGL Season 2, Unity 6 Boosts Virtual-Graphic Quality; COSM 360 Cameras Impro...
13/01/2026
Resetting Expectations? The State of the Sports Industry with Devoncroft's J...
12/01/2026
Sports and Music Unite: A Look Back at the Operationally Ambitious FIFA Club Wor...
12/01/2026
Nielsen Panel Discussion Highlights World Cup Impact for FOX, Telemundo, MetLife...
12/01/2026
FIFA President Infantino Highlights How AI Will Impact 2026 FIFA World Cup and B...
12/01/2026
Baltimore Ravens' Jack Dana on Telling a Better Story With Media Management ...
12/01/2026
FOX Sports' Brad Cheney on Spectrum Debate's Impact on the Sports-Produc...
09/01/2026
Rock-It Sports' Deron Brown & Laura Rowlands on Launching a New Brand, Suppl...
09/01/2026
Warner Bros. Discovery's Chris Brown on the Broadcaster's First French O...
09/01/2026
NFL Playoffs 2026: CBS Sports Travels to Jacksonville With Packed Arsenal of Pro...
09/01/2026
NFL Playoffs 2026: NBC Sports Is Set To Roll Out New Scorebar, Insert Graphics T...
09/01/2026
NFL Playoffs 2026: Prime Video Production Team Caps Historic Season With Iconic ...
09/01/2026
NFL Playoffs 2026: FOX Sports Kicks Off Postseason Slate With Two-Game Wild Card...
09/01/2026
NFL Playoffs 2026: ESPN's Run Brings Monday Night Football' Flagship Op...
08/01/2026
At CFP Semifinals, ESPN Again Flexes Its Operational Muscle With 20+ MegaCast Vi...
08/01/2026
SVG Students To Watch: Sophie Fowler, University of OregonThe Portland product has honed her skills as a producer, director, and TD at Quack VideoBy Brandon Cos...
08/01/2026
Follow the Money, Episode 3: Inside the Sports-Media Biz With Sam McCleery and K...
08/01/2026
SVG New Sponsor Spotlight: Qualstar's Jeff Sengpiehl on the Enduring Power a...
08/01/2026
Legendary February: Production Leaders at NBC Sports Pull Back the Curtain on Ol...
07/01/2026
SVG Summit 2025: All General Sessions Now Available To Watch on SVG PLAYThe SVG Summit celebrated its 20th edition with a loaded agendaBy Brandon Costa, Directo...
07/01/2026
NBCU's Brings Rinkside Live' and Courtside Live' Features to Peaco...
06/01/2026
Peacock Bringing Dolby Vision and Dolby Atmos to Live Sports ContentPeacock is the first streamer to embrace Dolbys full suite of advanced picture/sound innovat...
06/01/2026
SVG Europe Audio: Listening to the sounds of powder and ice at Milano Cortina wi...
06/01/2026
Quintar Meta Spatial SDK Integration Promises Next-Level XR ExperiencesBy Ken Kerschbaumer, Editorial Director
Tuesday, January 6, 2026 - 9:41 am
Print This...
06/01/2026
Milano Cortina 2026: BBC Sport Previews Broadcast Ops, Studio Setup, Social Medi...
06/01/2026
Dolby's Jason Power on Elevating Live Sports Through Immersive Audio and HDR...
06/01/2026
DAZN's Global CRO Walker Jacobs on the Streamer's Breakout Year in the U...
06/01/2026
California Dreamin': LA28's SVP of Media Jim Bell Previews the Olympic a...
06/01/2026
One Month Out From Winter Olympics Opening Ceremony, NBC Sports in Final Prep fo...
06/01/2026
Advanced HDR by Technicolor and Zinwell Integrated onto ATSC 3.0 Conversion Boxe...
06/01/2026
FOX Sports President and COO Mark Silverman Shifts to Consulting RoleHis successor will be announced soonBy Ken Kerschbaumer, Editorial Director
Tuesday, Janu...
05/01/2026
NFL's Blake Jones on How the League's Latest Video Additions Change How ...
05/01/2026
Spiideo's Scott Bushman on How AI Is Already Powering Live Sports ProductionFrom a line of camera systems to its automated production platform, the tech ven...
02/01/2026
Freezing Florida: NHL's EVP, Entertainment Bob Chesterman on Taking the Wint...
02/01/2026
NHL Winter Classic 2026: TNT Sports Prepares for First NHL Outdoor Game in Sunsh...
30/12/2025
As the College Football Playoff Enters the Quarterfinals, ESPN Blows Out Its Meg...
30/12/2025
SVG's Best of 2025: Original ArticlesTake a look back at all our coverage of big-time productions, game-changing technologies, and state-of-the-art new faci...
29/12/2025
San Francisco 49ers Strike Gold With Halftime Laser SpectacularStunning display caps $200 million renovation of Levi's Stadium techBy Dan Daley, Audio Edito...
29/12/2025
The Cup's Around the Corner: An Inside Look at Broadcast Preparations for th...
29/12/2025
SVG's Best of 2025: Longform VideoWatch the standout keynote conversations, deep dives, and panel discussions from the year for free on SVG PLAY!By Brandon ...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today!By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
P...