
NVIDIA and Google Cloud have announced a new collaboration to help startups around the world accelerate the creation of generative AI applications and services.
The announcement, made today at Google Cloud Next 24 in Las Vegas, brings together the NVIDIA Inception program for startups and the Google for Startups Cloud Program to widen access to cloud credits, go-to-market support and technical expertise to help startups deliver value to customers faster.
Qualified members of NVIDIA Inception, a global program supporting more than 18,000 startups, will have an accelerated path to using Google Cloud infrastructure with access to Google Cloud credits - up to $350,000 for those focused on AI.
Google for Startups Cloud Program members can join NVIDIA Inception and gain access to technological expertise, NVIDIA Deep Learning Institute course credits, NVIDIA hardware and software, and more. Eligible members of the Google for Startups Cloud Program also can participate in NVIDIA Inception Capital Connect, a platform that gives startups exposure to venture capital firms interested in the space.
High-growth emerging software makers of both programs can also gain fast-tracked onboarding to Google Cloud Marketplace, co-marketing and product acceleration support.
This collaboration is the latest in a series of announcements the two companies have made to help ease the costs and barriers associated with developing generative AI applications for enterprises of all sizes. Startups in particular are constrained by the high costs associated with AI investments.
It Takes a Full-Stack AI Platform In February, Google DeepMind unveiled Gemma, a family of state-of-the-art open models. NVIDIA, in collaboration with Google, recently launched optimizations across all NVIDIA AI platforms for Gemma, helping to reduce customer costs and speed up innovative work for domain-specific use cases.
Teams from the companies worked closely together to accelerate the performance of Gemma - built from the same research and technology used to create Google DeepMind's most capable model yet, Gemini - with NVIDIA TensorRT-LLM, an open-source library for optimizing large language model inference, when running on NVIDIA GPUs.
NVIDIA NIM microservices, part of the NVIDIA AI Enterprise software platform, together with Google Kubernetes Engine (GKE) provide a streamlined path for developing AI-powered apps and deploying optimized AI models into production. Built on inference engines including NVIDIA Triton Inference Server and TensorRT-LLM, NIM supports a wide range of leading AI models and delivers seamless, scalable AI inferencing to accelerate generative AI deployment in enterprises.
The Gemma family of models, including Gemma 7B, RecurrentGemma and CodeGemma, are available from the NVIDIA API catalog for users to try from a browser, prototype with the API endpoints and self-host with NIM.
Google Cloud has made it easier to deploy the NVIDIA NeMo framework across its platform via GKE and Google Cloud HPC Toolkit. This enables developers to automate and scale the training and serving of generative AI models, allowing them to rapidly deploy turnkey environments through customizable blueprints that jump-start the development process.
NVIDIA NeMo, part of NVIDIA AI Enterprise, is also available in Google Cloud Marketplace, providing customers another way to easily access NeMo and other frameworks to accelerate AI development.
Further widening the availability of NVIDIA-accelerated generative AI computing, Google Cloud also announced the general availability of A3 Mega will be coming next month. The instances are an expansion to its A3 virtual machine family, powered by NVIDIA H100 Tensor Core GPUs. The new instances will double the GPU-to-GPU network bandwidth from A3 VMs.
Google Cloud's new Confidential VMs on A3 will also include support for confidential computing to help customers protect the confidentiality and integrity of their sensitive data and secure applications and AI workloads during training and inference - with no code changes while accessing H100 GPU acceleration. These GPU-powered Confidential VMs will be available in Preview this year.
Next Up: NVIDIA Blackwell-Based GPUs NVIDIA's newest GPUs based on the NVIDIA Blackwell platform will be coming to Google Cloud early next year in two variations: the NVIDIA HGX B200 and the NVIDIA GB200 NVL72.
The HGX B200 is designed for the most demanding AI, data analytics and high performance computing workloads, while the GB200 NVL72 is designed for next-frontier, massive-scale, trillion-parameter model training and real-time inferencing.
The NVIDIA GB200 NVL72 connects 36 Grace Blackwell Superchips, each with two NVIDIA Blackwell GPUs combined with an NVIDIA Grace CPU over a 900GB/s chip-to-chip interconnect, supporting up to 72 Blackwell GPUs in one NVIDIA NVLink domain and 130TB/s of bandwidth. It overcomes communication bottlenecks and acts as a single GPU, delivering 30x faster real-time LLM inference and 4x faster training compared to the prior generation.
NVIDIA GB200 NVL72 is a multi-node rack-scale system that will be combined with Google Cloud's fourth generation of advanced liquid-cooling systems.
NVIDIA announced last month that NVIDIA DGX Cloud, an AI platform for enterprise developers that's optimized for the demands of generative AI, is generally available on A3 VMs powered by H100 GPUs. DGX Cloud with GB200 NVL72 will also be available on Google Cloud in 2025.
More from Nvidia
31/10/2025
Amidst Gyeongju, South Korea's ancient temples and modern skylines, Jensen H...
30/10/2025
An unassuming van driving around rural India uses powerful AI technology that...
30/10/2025
Get ready, raiders - the wait is over. ARC Raiders is dropping onto GeForce NOW and bringing the fight from orbit to the screen.
To celebrate the launch, gamer...
29/10/2025
Editor's note: This post is part of Into the Omniverse, a series focused on ...
28/10/2025
Governments everywhere are racing to harness the power of AI - but legacy infras...
28/10/2025
AI is moving from the digital world into the physical one. Across factory floors...
28/10/2025
NVIDIA is delivering the telecom industry a major boost in open-source software for building AI-native 5G and 6G networks.
NVIDIA Aerial software will soon be ...
28/10/2025
The race to bottle a star now runs on AI.
NVIDIA, General Atomics and a team of international partners have built a high-fidelity, AI-enabled digital twin for ...
28/10/2025
Along the Pacific Ocean in Monterey, California, the Naval Postgraduate School (...
28/10/2025
To democratize access to AI technology nationwide, AI education and deployment c...
28/10/2025
Leading technology companies in aerospace and automotive are accelerating their ...
26/10/2025
This year's ROSCon conference heads to Singapore, bringing together the global robotics developer community behind Robot Operating System (ROS) - the world&...
24/10/2025
Monday, Oct. 27, 12:30 p.m.
How Medium-Sized Cities Are Tackling AI Readiness
L to R: Mark Muro, senior fellow at Brookings Metro; Micah Runner, city manag...
23/10/2025
The nights grow longer and the shadows get bolder with Vampire The Masquerade: B...
21/10/2025
Coastal communities in the U.S. have a 26% chance of flooding within a 30-year period. This percentage is expected to increase due to climate-change-driven sea-...
20/10/2025
NVIDIA and Google Cloud are expanding access to accelerated computing to transform the full spectrum of enterprise workloads, from visual computing to agentic a...
17/10/2025
As Open Source AI Week comes to a close, we're celebrating the innovation, c...
17/10/2025
AI has ignited a new industrial revolution.
NVIDIA and TSMC are working togethe...
16/10/2025
GeForce NOW is more than just a platform to stream fresh games every week - it offers celebrations for the gamers who make it epic, with member rewards to sweet...
14/10/2025
AI is transforming the way enterprises build, deploy and scale intelligent applications. As demand surges for enterprise-grade AI applications that offer speed,...
14/10/2025
At Oracle AI World, NVIDIA and Oracle announced they are deepening their collabo...
13/10/2025
The future of AI took flight at Starbase, Texas - where NVIDIA CEO Jensen Huang ...
13/10/2025
At the OCP Global Summit, NVIDIA is offering a glimpse into the future of gigawa...
09/10/2025
NVIDIA Blackwell swept the new SemiAnalysis InferenceMAX v1 benchmarks, deliveri...
09/10/2025
Microsoft Azure today announced the new NDv6 GB300 VM series, delivering the ind...
09/10/2025
Lock, load and stream - the battle is just beginning. EA's highly anticipated Battlefield 6 is set to storm the cloud when it launches tomorrow with GeForce...
08/10/2025
Telecommunication networks are critical infrastructure for every nation, underpi...
02/10/2025
Editor's note: This blog has been updated to include an additional game for October, The Outer Worlds 2.
October is creeping in with plenty of gaming treat...
01/10/2025
Many users want to run large language models (LLMs) locally for more privacy and control, and without subscriptions, but until recently, this meant a trade-off ...
30/09/2025
Quantum computing promises to reshape industries - but progress hinges on solvin...
30/09/2025
Editor's note: This blog is a part of Into the Omniverse, a series focused o...
25/09/2025
Suit up and head for the cloud. Mecha BREAK, the popular third-person shooter, is now available to stream on GeForce NOW with NVIDIA DLSS 4 technology.
Catch i...
24/09/2025
Canada's role as a leader in artificial intelligence was on full display at ...
24/09/2025
Open technologies - made available to developers and businesses to adopt, modify...
23/09/2025
Energy efficiency in large language model inference has improved 100,000x in the...
22/09/2025
OpenAI and NVIDIA just announced a landmark AI infrastructure partnership - an initiative that will scale OpenAI's compute with multi-gigawatt data centers ...
19/09/2025
AI is no longer solely a back-office tool. It's a strategic partner that can...
18/09/2025
The U.K. was the center of the AI world this week as NVIDIA, U.K. and U.S. leade...
18/09/2025
GeForce NOW is packing a monstrous punch this week. Dying Light: The Beast, the latest adrenaline fueled chapter in Techland's parkour meets survival horror...
17/09/2025
Today's creators are equal parts entertainer, producer and gamer, juggling game commentary, scene changes, replay clips, chat moderation and technical troub...
16/09/2025
The U.K. is driving investments in sovereign AI, using the technology to advance...
13/09/2025
Celtic languages - including Cornish, Irish, Scottish Gaelic and Welsh - are the U.K.'s oldest living languages. To empower their speakers, the UK-LLM sover...
10/09/2025
GeForce NOW Blackwell RTX 5080-class SuperPODs are now rolling out, unlocking a new level of ultra high-performance, cinematic cloud gaming.
GeForce NOW Ultima...
09/09/2025
Inference has emerged as the new frontier of complexity in AI. Modern models are...
09/09/2025
As large language models (LLMs) grow larger, they get smarter, with open models from leading developers now featuring hundreds of billions of parameters. At the...
09/09/2025
At this week's AI Infrastructure Summit in Silicon Valley, NVIDIA's VP o...
09/09/2025
Inference performance is critical, as it directly influences the economics of an AI factory. The higher the throughput of AI factory infrastructure, the more to...
09/09/2025
At this week's IAA Mobility conference in Munich, NVIDIA Vice President of A...
09/09/2025
ComfyUI - an open-source, node-based graphical interface for running and buildin...
04/09/2025
NVIDIA today announced new AI education support for K-12 programs at a White House event to celebrate public-private partnerships that advance artificial intell...