The Miion And Alex Morgan Tear Soccer Turf For Bridgestone

Venice, CA-based The Mission brings surprising, turf-tearing grip to the soccer field in the new :30 Grass Grip for Bridgestone out of The Richards Group. The spot features soccer star Alex Morgan testing a Bridgestone tire-covered soccer ball, finding its grip to be more than the field can handle.

The Mission was responsible for the miraculous turf-tearing, crafting the ball and turf rollup done entirely in CG. The spot is the latest in an ongoing collaboration with Bridgestone and The Richards Group.

Click HERE to see the spot.

Grass Grip opens with the Bridgestone laboratory stationed on a soccer field. A lab tech and journalist approach a curious soccer ball. Asks the journalist, So, now you're bringing Bridgestone's tire technology to the sports world in the form of this performance soccer ball? We see a ball covered with Bridgestone tire tread. With a smile, the lab tech chimes, [our tire technology] is being tested here with the help of U.S. soccer star Alex Morgan. Morgan then kicks the ball toward a goal, but it grips so effectively that it tears up the turf en route. The ball rolls to a stop like a car stopping on a dime. Seriously? says Morgan. The Bridgestone logo and tag Your journey, our passion, close out the spot.

About The Mission

The Mission is a high-end visual effects studio specializing in commercials, film and digital content. It is located in the middle of the pop-culture hub known as Abbot Kinney in Venice, CA.

With the talents of some of the most creative and experienced artists in the industry, working with the latest tools and a top-notch production staff, The Mission is a nimble and dynamic powerhouse of a partner to deploy into your creative process.

From concepting, previs, and on-set-supervision, to 2d and 3d visual effects work & design, and on to final mastering, The Mission brings a smart, beautiful and efficient component to every visual dimension of your project.

Credits:

Client: Bridgestone

Title: Grass Grip, :30

Airdate: currently airing

Agency: The Richards Group

CD/AD: Shane Altman

CD/Writer: Mike Bales

Brand Management: Elizabeth Wilcox

Senior Producer: JR Dixon

Agency: Richards Lerma

CD/Writer: Luis Cuenca

Brand Manager: Melissa Garcia

Brand Manager: Stephany Pu o

Production Company: Whiskey Films

Director: Arturo Pereyra

EP: Jean Sharony

Editorial: Man on Fire

Editor: Alex Newman

VFX: The Mission, Venice, CA

Executive Producer: Michael Pardee

Creative Director: Ryan Meredith

Lead Flame: Joey Brattessani

Flame: Michael Vagliety, Colleen Smith, Trent Shumway

Head of CG: Piotr Karwas

Animation: Samir Lyons

Model, Texture and Lighting: Raul Dominguez

Rigging: Rick Grandy

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LINK:	http://news.creativecow.net/story/872526...
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