Three industries, three geographies, three happy customers: in this month's blog we explore the benefits that VSNCrea can bring.
Who can benefit from VSNCrea - with its VSNExplorer MAM integration, HTML5 access and new SaaS (Software as a Service) subscription model? The simple answer is: just about everybody. Here we look at three of our recent business cases to explore the benefits that different users are achieving across a range of content-based industries.
data-src=https://www.vsn-tv.com/wp-content/uploads/2021/06/blog-fiorenza-ana.jpg>
As a start-up company, VSNCrea has been the answer to our prayers
Ana, CEO of a start-up social media company, shares how VSNCrea has freed up her staff to focus on what they do best.
The boom of online video content means that as a social media management company, the nature of our game has changed quite dramatically over the past five years. Where previously our content creation and management services comprised only marginally of video, now it forms the majority of what our clients need.
In many ways; that's great. Video content and advertising has the potential to be so much more effective and engaging for audiences - so it drives the value we can provide to our clients. But it comes with a significant amount of more work; not only in its creation, but in its management. We ingest content in a range of different formats and have to schedule them to a range of different channels, with each client maintaining different criteria for how and when.
As a start-up, this had the potential to be a real barrier for us. We need our team to be fully engaged in creatively shaping a compelling, authentic and engaging brand for our clients, not wading through the backbreaking but tedious task of content planning, scheduling and managing client assets. At the same time, we simply don't have the capital needed to invest in a system to automate the process.
Which is why VSNCrea has been the answer to our prayers. With an online SaaS subscription model there have been no upfront costs, but we've still gained all of the benefits of an incredibly sophisticated but intuitive scheduling system and VSN's MAM application VSNExplorer, which is not only accessible via HTML5 web browser, but also fully integrated with VSNCrea.
It has granted us all the functionality we need in terms of the management and scheduling our clients' assets - both content and advertising - across social media platforms, but because it's intuitive and usable then it has also been quick and easy to train new recruits on. In essence, it means that our team spends a fraction of the time that they used to on the admin' of content planning and non-linear scheduling, meaning they can get on with the tasks that really drive value for our clients, and which keep our employees themselves far more engaged - after all, they joined us in order exercise their creative muscles, not to work as scheduling monkeys!
And perhaps one of the biggest benefits is that with cloud-based functionality, VSN fully supports our working-from-home model, which has always been a key component of our employee philosophy; we want them to have the freedom and flexibility to do their job in the way they feel is best for them, from wherever they need to be.
VSNCrea and its online subscription model have taken what was once only accessible to broadcasters who had huge investment capacity and put it in the hands of niche businesses and creative start-ups. It democratized the whole idea of managing video content, which is great for us, but also great for an increasingly wide range of industries as a whole.
data-src=https://www.vsn-tv.com/wp-content/uploads/2021/06/blog-fiorenza-aisha.jpg>
Everything works more smoothly, more quickly, more accurately, more efficiently and more intuitively
Aisha, from one of Malaysia's leading digital publishers, talks about the flexibility and workflow expansion they've discovered with VSN. Aisha, from one of Malaysia's leading digital publishers, talks about the flexibility and workflow expansion they've discovered with VSN.
As one of the leading digital publishers in Malaysia, we represent over thirty major brands and maintain an extensive distribution network reaching more than 15 million people each month. That's about 75% of Malaysia's internet population.
Such an extensive reach means we have to juggle a lot of balls in the air at the same time. We originally came to VSN seeking a more powerful Media Asset Management (MAM) system, with our focus being on achieving more effective metadata automation and greater efficiencies in relation to the scalability of our underlying storage. VSN had a clear market-leading offering in relation to these elements, as well as cross-platform publishing potential, which was key to us as we work across a multitude of platforms, including all the main social media outlets.
But it became clear as we developed our relationship ongoing Proof of Concept, demos, documentation exchanges and multiple meetings that we were really going to be able to expand the potential of our solution beyond what we'd originally even hoped for. The integration abilities of VSNExplorer (VSN's MAM) with the wider Broadcast Management System (BMS) abilities of VSNCrea meant that we would be able to leverage a much more streamlined, effective and efficient workflow process across the full content planning process; exporting the programs and schedules of linear channels, incorporating data for non-linear scheduling, automating ingestion, creating production placeholders where needed, and - crucially importing the full metadata set associated with these XML files automatically between the MAM and BMS.
All of this also involved first migrating our extensive (250TB) set of video files to a clou
Europe Stories
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
13/09/2025
Harmonic's Software-Based XOS Advanced Media Processor Provides Unparalleled Efficiency and Unlocks New Business Models SAN JOSE, Calif. - Sept. 13, 2025 -...
12/09/2025
For fans, we know how important it is to stay plugged into music culture and dis...
12/09/2025
Link ping, Sweden and Shipley, United Kingdom, September 12, 2025 - Agama, the expert in video observability and analytics for service quality and customer expe...
12/09/2025
Feature-length retrospective from Studio Crook to air in 2026
Sir David Jason returns to the nation's favourite comedy channel, U&GOLD, for Open All Hours:...
12/09/2025
Friday 12 September 2025
The Boomtown Rats, Nyah Grace, Soweto Kinch, Royal Ballet and Madness also announced to perform at the ceremony on Tuesday
Sky today ...
12/09/2025
Wuppertal September 12, 2025
Riedel Unveils Ultra-Light Bolero Mini Wireless Intercom BeltpackAt IBC2025 in Amsterdam, Riedel Communications unveiled Bolero M...
12/09/2025
Wuppertal September 12, 2025
Riedel Communications Acquires hi human interfaceRiedel Communications today announced the acquisition of hi human interface fro...
12/09/2025
CORE+ virtually removes distortion, setting a new standard for church sound and giving worship teams the clarity and confidence they need.
Read the full artic...
12/09/2025
The Late Late Show is back with a bang after the summer break, and Patrick Kielt...
12/09/2025
The World Athletics Championships, Ireland v France in the Women's Rugby World Cup quarter-final, the Irish Champions Festival, and two Sports Direct Men...
12/09/2025
The Records Show starts Sunday at 6.30pm on RT One and RT Player.
Katie Hanno...
11/09/2025
RADAR, Spotify's program for emerging talent, recently hit a major milestone...
11/09/2025
Link ping, Sweden, September 11, 2025 - Agama, the expert in video observability & analytics for service quality and customer experience, announced today the la...
11/09/2025
Under the USD 89.6 Million award, SES Space & Defense will provide global commer...
11/09/2025
Leading Balkan DTH provider adds capacity to consolidate its m:Sat TV platform at 23.5 degrees East and serve more customers across the region
Luxembourg, 11 S...
11/09/2025
UKTV's free streaming service U launches on Sky Q
Free streaming service U has launched on Sky Q in the UK, UKTV and Sky confirm today, expanding the footp...
11/09/2025
From the discreet 2061 lavaliers to 4099 and 4011 mics, the setup delivered clean, natural sound in one of the most challenging broadcast environments.
Read th...
11/09/2025
From rugged build quality to natural, detailed sound, the verdict is clear: big performance can come in a very small package.
Read the full review here!...
11/09/2025
Tonight on Prime Time
RT One and RT Player at 9:35pm
Tonight RT Prime Time...
11/09/2025
RT Statement: 2026 Eurovision Song Contest
At the General Assembly of the European Broadcasting Union (EBU) in July, a number of EBU members raised concerns ...
10/09/2025
Lossless on Spotify Premium is here.
Lossless audio has been one of the most a...
10/09/2025
The Television Will Be Revolutionised Sep 10, 2025
Written by Sunit Kotecha, Director of Delivery and Operations, YouView
2025 marks a century since the f...
10/09/2025
First of Spains F110 frigates get future-ready with Rohde & Schwarz communicatio...
10/09/2025
Harmonic's cOS Platform Supports DOCSIS and Fiber, Enabling Midco to Deliver Reliable Multi-Gigabit Connectivity to Subscribers SAN JOSE, Calif. - Sept. 10,...
10/09/2025
RT brings three days of live radio, live entertainment, live news, live weather, personal appearances, and more
Join RT Radio 1: Morning Ireland, The Oliver ...
09/09/2025
Since 2020, Spotify's RADAR program has been a launchpad for emerging talent...
09/09/2025
In 2020, Spotify launched RADAR with a clear mission: to identify, nurture, and ...
09/09/2025
If you're on BookTok, you know the drill. You scroll, you tap, and suddenly your To Be Read list is overflowing with trending must-reads. Not unlike Spoti...
09/09/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
09/09/2025
Harmonic's VOS360 Ad SaaS Enables Personalized Ad Delivery and Seamless Integration with the Ad Tech Ecosystem SAN JOSE, Calif. - Sept. 9, 2025 - Harmonic ...
09/09/2025
St. Luke's Episcopal Church in New Jersey needed audio that truly connects and they found the answer.
Read the full case study here!...
09/09/2025
From AI-driven sound design to adaptable systems and uncompromising audio quality, the discussion highlights how innovation is shaping the future of performance...
09/09/2025
The conversation covers DPA's natural, uncolored sound, how to choose the right mic for any application and the company's latest innovations including C...
09/09/2025
From the origins of CORE to the latest CORE+ upgrade, the article explores how DPA minimizes distortion, expands dynamic range and ensures clarity at every SPL ...
09/09/2025
September 9 2025, 07:22 (PDT) Dolby Revolutionizes Entertainment on Four Wheels...
09/09/2025
The Autumn Schedule has begun on RT Raidi na Gaeltachta, with a feast of music, entertainment, news and current affairs programmes as well as an interesting s...
08/09/2025
The company continues to focus on its own training programs. Recently, 20 new ap...
08/09/2025
How an MVP-first approach helps you move faster, stay flexible, and deliver smarter.
Too often, media technology projects aim to solve everything at once ma...
08/09/2025
Fox Corporation Announces Resolution of Murdoch Family Trust Matter New York, NY and Los Angeles, CA - September 8, 2025 - Fox Corporation ( FOX or the Comp...
08/09/2025
Fox Corporation Announces Secondary Offering of Class B Common Stock New York, NY, and Los Angeles, CA - September 8, 2025 - Fox Corporation ( FOX or the Co...
08/09/2025
Fox Corporation Announces Pricing of Secondary Offering of Class B Common Stock New York, NY, and Los Angeles, CA, September 8, 2025 Fox Corporation ( FOX ...
08/09/2025
PantoneLIVE Adds New Color Libraries to Meet Growing Demand for Two-Piece Alumin...
08/09/2025
Advanced Workflow Management Simplifies Streaming Operations and Lowers Costs SAN JOSE, Calif. - Sept. 8, 2025 - Harmonic (NASDAQ: HLIT) today announced an adva...
05/09/2025
Your listening habits are as unique as you are-and this year, Spotify has introduced a wave of new features to help you personalize your experience. From playli...
05/09/2025
Rohde & Schwarz UK awarded Silver Award under Defence Employer Recognition Schem...
05/09/2025
This weekend sees another feast in store for all sport fans as RT airs a jam-packed schedule of live, free-to-air sport.
The Amgen Irish Open continues all we...
04/09/2025
Experience true spectrum dominance in all domains with Rohde & Schwarz at DSEI 2...
Three industries, three geographies, three happy customers: in this month's blog we explore the benefits that VSNCrea can bring. 
