--
Businesses around the world want to be able to collaborate throughout the video creation process and have access to content anytime and anywhere. Video content is often stored in silos within media asset management (MAM) systems, and is inaccessible or invisible to others. This slows down processes and leads to unnecessary duplication of effort and increased costs. The problem is compounded by separate departmental budgets that make the commissioning of video a disconnected and slow process. However, the introduction of innovations such as Adobe Anywhere has put powerful editing technologies in the hands of the remote worker. Moreover, video collaboration platforms that allow large video files to be accessed, shared and edited securely via the Cloud are making fixed, local infrastructure an expensive and limiting overhead.
In addition to this, the broadcast industry is indeed facing a war for talent. As competition grows ever fiercer, the smartest broadcast organisations will be those that embrace new ways of working and virtualise their infrastructure to improve company culture and efficiency. By leveraging innovative video collaboration technology, employers can ensure that, rather than being tied to the studio until the early hours, employees can kiss their kids goodnight - and still complete their edit on time and on budget. And executives can access that work, whenever they need it, wherever they are.
We spoke to Cynthia Kennedy, Sales Director at Keshet International about why she chose to implement video collaboration platform, Aframe, and the ways in which it has benefitted her work processes.
Could you start by giving us a bit of background on Keshet International?
Yes, of course! Keshet International is Keshet Media Group's global distribution and production arm. It was established in 1993 and is headquartered in Tel Aviv, Israel. Keshet is the leading Israeli media company, specialising in reaching audiences through existing and emerging media platforms and has a daily TV reaching to 70% of households. Programs from Keshet are provided by in-house productions as well as independent producers and span across all genres, including comedy, reality, drama, news and current affairs.
So what were your main reasons for implementing Aframe?
After using Aframe in my previous role at BBC Worldwide, I was very keen to get the platform implemented at Keshet. Being able to share screeners instantly with my prospects was such a huge benefit that I knew the Keshet team would also see the positives. We implemented it very quickly and have already seen great results.
Can you tell us about the different ways you use Aframe?
Aframe is a great solution for me is because it saves me a huge amount of time during the sales process. It takes the focus away from the logistics of delivering content to clients and lets me focus on closing new deals, not to mention the cost savings of cutting out DVDs and couriers. The fast efficiency of the platform also means I can show trailers or episodes to clients within seconds of pitching a show to them on the phone and getting the content in front of them when the conversation is still fresh in their mind is hugely helpful when it comes to the decision making process.
What would you say are the main benefits of using Aframe at Keshet International?
Aframe provides a variety of benefits, but most of all I can confidently say it makes our sales processes shorter. The ease of getting the decision making materials in front of the client definitely helps accelerate the process and takes my mind off having to worry about a complicated process of uploading, downloading and file sizes. It's a great platform and I would definitely attribute the ease and efficiency of Aframe towards helping me achieve my targets. I would certainly recommend Aframe to other organisations.
Related posts:
Global Distribution And Production Company, Keshet International, Chooses Aframe To Accelerate The Delivery Of Its Content To Clients Worldwide Westford, MA and London, February 9th, 2016 - Keshet International has deployed Aframe's cloud video collaboration platform to create a central, secure location for all video content and help accelerate its delivery to clients around the world. Keshet International (KI)...
Aframe Helps TELUS International Open its Virtual Doors to the World Westford, MA and London, September 2nd, 2015 - Aframe announced today that the corporate marketing team at TELUS International, of the global arm of TELUS, one of Canada's top national telecommunications companies, has adopted its cloud-based video...
Tiger Aspect Uses Aframe To Achieve Efficient And Collaborative Production Process On BBC's Peaky Blinders BOSTON AND LONDON September 25, 2014 - Caryn Mandabach Productions and Tiger Aspect Productions have used Aframe's cloud video production platform on the hit gangster drama, Peaky Blinders. Aframe enabled digital dailies and other works in...
Aframe Expands North American Team with Broadcast Industry Veteran as VP of Sales BOSTON and LONDON March 3, 2014 - Aframe, whose cloud video production platform is behind some of the biggest names in broadcast TV production, announced that it has named long-time media and entertainment industry player...
-- -- --
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
-- 
