
--
Businesses around the world want to be able to collaborate throughout the video creation process and have access to content anytime and anywhere. Video content is often stored in silos within media asset management (MAM) systems, and is inaccessible or invisible to others. This slows down processes and leads to unnecessary duplication of effort and increased costs. The problem is compounded by separate departmental budgets that make the commissioning of video a disconnected and slow process. However, the introduction of innovations such as Adobe Anywhere has put powerful editing technologies in the hands of the remote worker. Moreover, video collaboration platforms that allow large video files to be accessed, shared and edited securely via the Cloud are making fixed, local infrastructure an expensive and limiting overhead.
In addition to this, the broadcast industry is indeed facing a war for talent. As competition grows ever fiercer, the smartest broadcast organisations will be those that embrace new ways of working and virtualise their infrastructure to improve company culture and efficiency. By leveraging innovative video collaboration technology, employers can ensure that, rather than being tied to the studio until the early hours, employees can kiss their kids goodnight - and still complete their edit on time and on budget. And executives can access that work, whenever they need it, wherever they are.
We spoke to Cynthia Kennedy, Sales Director at Keshet International about why she chose to implement video collaboration platform, Aframe, and the ways in which it has benefitted her work processes.
Could you start by giving us a bit of background on Keshet International?
Yes, of course! Keshet International is Keshet Media Group's global distribution and production arm. It was established in 1993 and is headquartered in Tel Aviv, Israel. Keshet is the leading Israeli media company, specialising in reaching audiences through existing and emerging media platforms and has a daily TV reaching to 70% of households. Programs from Keshet are provided by in-house productions as well as independent producers and span across all genres, including comedy, reality, drama, news and current affairs.
So what were your main reasons for implementing Aframe?
After using Aframe in my previous role at BBC Worldwide, I was very keen to get the platform implemented at Keshet. Being able to share screeners instantly with my prospects was such a huge benefit that I knew the Keshet team would also see the positives. We implemented it very quickly and have already seen great results.
Can you tell us about the different ways you use Aframe?
Aframe is a great solution for me is because it saves me a huge amount of time during the sales process. It takes the focus away from the logistics of delivering content to clients and lets me focus on closing new deals, not to mention the cost savings of cutting out DVDs and couriers. The fast efficiency of the platform also means I can show trailers or episodes to clients within seconds of pitching a show to them on the phone and getting the content in front of them when the conversation is still fresh in their mind is hugely helpful when it comes to the decision making process.
What would you say are the main benefits of using Aframe at Keshet International?
Aframe provides a variety of benefits, but most of all I can confidently say it makes our sales processes shorter. The ease of getting the decision making materials in front of the client definitely helps accelerate the process and takes my mind off having to worry about a complicated process of uploading, downloading and file sizes. It's a great platform and I would definitely attribute the ease and efficiency of Aframe towards helping me achieve my targets. I would certainly recommend Aframe to other organisations.
Related posts:
Global Distribution And Production Company, Keshet International, Chooses Aframe To Accelerate The Delivery Of Its Content To Clients Worldwide Westford, MA and London, February 9th, 2016 - Keshet International has deployed Aframe's cloud video collaboration platform to create a central, secure location for all video content and help accelerate its delivery to clients around the world. Keshet International (KI)...
Aframe Helps TELUS International Open its Virtual Doors to the World Westford, MA and London, September 2nd, 2015 - Aframe announced today that the corporate marketing team at TELUS International, of the global arm of TELUS, one of Canada's top national telecommunications companies, has adopted its cloud-based video...
Tiger Aspect Uses Aframe To Achieve Efficient And Collaborative Production Process On BBC's Peaky Blinders BOSTON AND LONDON September 25, 2014 - Caryn Mandabach Productions and Tiger Aspect Productions have used Aframe's cloud video production platform on the hit gangster drama, Peaky Blinders. Aframe enabled digital dailies and other works in...
Aframe Expands North American Team with Broadcast Industry Veteran as VP of Sales BOSTON and LONDON March 3, 2014 - Aframe, whose cloud video production platform is behind some of the biggest names in broadcast TV production, announced that it has named long-time media and entertainment industry player...
-- -- --
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
23/03/2026
The Professional Fighters League (PFL) has renewed its multi-year partnership wi...
23/03/2026
The Snow League has named Google Cloud as its Official Cloud and AI Partner. The...
23/03/2026
Chyron has appointed Eric Wolff as Director of Venues Sales, North America. Wolff previously served as Director of Broadcast Operations & Media Production for T...
23/03/2026
Chicago Sports Network (CHSN) and Weigel Broadcasting's WCIU (The U, ch. 26.1) will simulcast 10 Chicago White Sox games during the 2026 season, the compani...
23/03/2026
Cosm has appointed Jon Werbeck as Vice President, Head of Sponsorships. He will report to Corey Breton, Head of Venues, and will focus on corporate sponsorship ...
23/03/2026
CP Communications has announced a partnership with Mark Roberts Motion Control (...
23/03/2026
NAB Show 2026, taking place April 18-22 (exhibits April 19-22) at the Las Vegas ...
23/03/2026
Bay FC and free streaming platform Victory have announced a partnership through...
23/03/2026
Gemini AI models will surface hidden context around pitches, matchups, rare stat...
23/03/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
23/03/2026
Growing from broadcast engineer to strategic planner, this Ithaca College grad h...
23/03/2026
16 Science-Focused Nonfiction Projects Selected for Funding
LOS ANGELES, CA, March 23, 2026 - The nonprofit Sundance Institute and Sandbox Films announced toda...
23/03/2026
It's been 20 years since Miley Cyrus introduced the world to Hannah Montana,...
23/03/2026
Made entirely from real natural recordings
Aimed at sound designers and editors working in film, TV and game audio, the latest release from BOOM Library com...
23/03/2026
Transcribe sheets, tabs or MIDI from audio files
Klang.io have announced the launch of a new AI-powered software tool that's capable of detecting multip...
23/03/2026
An auxiliary target has been affixed to the Interim Cryogenic Propulsion Stage f...
23/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/03/2026
Pro8mm, the Super 8 experts, provided cameras, Super 8 movie film, and scanning services for Bruno Mars' Risk It All music video. The debut single from Br...
23/03/2026
Matthews, introduces their first aluminum grid clamp collection, engineered for the rigging needs of film, television and live production. Combining light weigh...
23/03/2026
Monday 23 March 2026
Hacks, the multi-Emmy -winning Sky Exclusive comedy, retur...
23/03/2026
Back to All News
Too Hot to Handle: Italy Reignites for a Second Season With th...
23/03/2026
Autonomous agents mark a new inflection point in AI. Systems are no longer limited to generating responses or reasoning through tasks. They can take action: Age...
23/03/2026
RT is sad today to learn of the death of legendary RT Sport broadcaster Michael Lyster, who died this morning aged 71 years.
Kevin Bakhurst, Director-General...
23/03/2026
RT Documentary On One has scooped its first ever dedicated music award. At the 2026 Icelandic Music Awards, composer lfur Eldj rn won Release of the Year in t...
23/03/2026
Inside Sport, Liveline, Morning Ireland and 2FM DRIVE will all be in Prague to bring fans to the heart of the action
Every Moment, Every GenerationRT | FIFA W...
22/03/2026
Free updates now available
VSL have just released some free updates that add some existing features to a selection of libraries in their expansive Synchron ...
22/03/2026
Back to All News
Live-Action Sins of Kujo' Premieres April 2: Main Trailer and Key Art Debut
Entertainment
22 March 2026
GlobalJapan
Link copied to cl...
21/03/2026
Presented to War Child UK's HELP(2) project
The MPG (Music Producers Guild) have announced the launch of the MPG Impact Award, a brand-new honour that w...
21/03/2026
Microtuning support for Arabic, Persian & Turkish scales
The latest release from Best Service brings together a selection of string, wind and percussion ins...
21/03/2026
New campaign from NAATI and SBS CulturalConnect highlights how we all deserve t...
21/03/2026
Statement regarding Rhoda Roberts AO
21 March, 2026
Media releases
SBS is deeply saddened by the passing of Widjabul Wia-bal woman from the Bundjalung Na...
21/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/03/2026
Cine Gear Connect NY, presented by Universal Production Services, is filling in the slate for a full day of panels, peers, learning the latest, and mixing it up...
21/03/2026
Studio Technologies Debuts New StudioComm System at NAB 2026
Brie Clayton March 20, 2026
0 Comments
StudioComm Model 794 Central Controller and Model ...
21/03/2026
Restoration Christian Fellowship Captures Worship Music Videos with PYXIS 12K
Brie Clayton March 20, 2026
0 Comments
PYXIS' open gate provides cre...
20/03/2026
Net Insight will introduce a JPEG XS solution for full IP environments at NAB Sh...
20/03/2026
LTN has expanded its technology partnership with Harmonic ahead of the FCC's...
20/03/2026
Solid State Logic will preview SSL Live V6.2 at NAB Show, booth C6907. The softw...
20/03/2026
FUJIFILM North America Corporation's Optical Devices Division has announced ...