
--
Businesses around the world want to be able to collaborate throughout the video creation process and have access to content anytime and anywhere. Video content is often stored in silos within media asset management (MAM) systems, and is inaccessible or invisible to others. This slows down processes and leads to unnecessary duplication of effort and increased costs. The problem is compounded by separate departmental budgets that make the commissioning of video a disconnected and slow process. However, the introduction of innovations such as Adobe Anywhere has put powerful editing technologies in the hands of the remote worker. Moreover, video collaboration platforms that allow large video files to be accessed, shared and edited securely via the Cloud are making fixed, local infrastructure an expensive and limiting overhead.
In addition to this, the broadcast industry is indeed facing a war for talent. As competition grows ever fiercer, the smartest broadcast organisations will be those that embrace new ways of working and virtualise their infrastructure to improve company culture and efficiency. By leveraging innovative video collaboration technology, employers can ensure that, rather than being tied to the studio until the early hours, employees can kiss their kids goodnight - and still complete their edit on time and on budget. And executives can access that work, whenever they need it, wherever they are.
We spoke to Cynthia Kennedy, Sales Director at Keshet International about why she chose to implement video collaboration platform, Aframe, and the ways in which it has benefitted her work processes.
Could you start by giving us a bit of background on Keshet International?
Yes, of course! Keshet International is Keshet Media Group's global distribution and production arm. It was established in 1993 and is headquartered in Tel Aviv, Israel. Keshet is the leading Israeli media company, specialising in reaching audiences through existing and emerging media platforms and has a daily TV reaching to 70% of households. Programs from Keshet are provided by in-house productions as well as independent producers and span across all genres, including comedy, reality, drama, news and current affairs.
So what were your main reasons for implementing Aframe?
After using Aframe in my previous role at BBC Worldwide, I was very keen to get the platform implemented at Keshet. Being able to share screeners instantly with my prospects was such a huge benefit that I knew the Keshet team would also see the positives. We implemented it very quickly and have already seen great results.
Can you tell us about the different ways you use Aframe?
Aframe is a great solution for me is because it saves me a huge amount of time during the sales process. It takes the focus away from the logistics of delivering content to clients and lets me focus on closing new deals, not to mention the cost savings of cutting out DVDs and couriers. The fast efficiency of the platform also means I can show trailers or episodes to clients within seconds of pitching a show to them on the phone and getting the content in front of them when the conversation is still fresh in their mind is hugely helpful when it comes to the decision making process.
What would you say are the main benefits of using Aframe at Keshet International?
Aframe provides a variety of benefits, but most of all I can confidently say it makes our sales processes shorter. The ease of getting the decision making materials in front of the client definitely helps accelerate the process and takes my mind off having to worry about a complicated process of uploading, downloading and file sizes. It's a great platform and I would definitely attribute the ease and efficiency of Aframe towards helping me achieve my targets. I would certainly recommend Aframe to other organisations.
Related posts:
Global Distribution And Production Company, Keshet International, Chooses Aframe To Accelerate The Delivery Of Its Content To Clients Worldwide Westford, MA and London, February 9th, 2016 - Keshet International has deployed Aframe's cloud video collaboration platform to create a central, secure location for all video content and help accelerate its delivery to clients around the world. Keshet International (KI)...
Aframe Helps TELUS International Open its Virtual Doors to the World Westford, MA and London, September 2nd, 2015 - Aframe announced today that the corporate marketing team at TELUS International, of the global arm of TELUS, one of Canada's top national telecommunications companies, has adopted its cloud-based video...
Tiger Aspect Uses Aframe To Achieve Efficient And Collaborative Production Process On BBC's Peaky Blinders BOSTON AND LONDON September 25, 2014 - Caryn Mandabach Productions and Tiger Aspect Productions have used Aframe's cloud video production platform on the hit gangster drama, Peaky Blinders. Aframe enabled digital dailies and other works in...
Aframe Expands North American Team with Broadcast Industry Veteran as VP of Sales BOSTON and LONDON March 3, 2014 - Aframe, whose cloud video production platform is behind some of the biggest names in broadcast TV production, announced that it has named long-time media and entertainment industry player...
-- -- --
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
12/05/2026
CVP, one of Europe's leading suppliers of professional video and broadcast solutions, has appointed Randy Koeman as Sales Manager, Netherlands, marking anot...
12/05/2026
Taiwan Television has expanded its HD content ingest workflow capabilities by investing in the PlayBox Neo Suite - a leading multi-channel multi-server UHD/HD/S...
12/05/2026
Jigsaw24 is strengthening its media team with the appointment of Tom Laker as Client Director and Ashish Chauhan as Project Manager. These strategic hires bring...
12/05/2026
Broadcast playout leader showcases hybrid IP infrastructure and workflow automation with Videoland deployment as regional benchmark...
12/05/2026
dzjinius, the all-in-one production management platform for the media and entertainment industry, will showcase its centralised approach to production workflows...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
NUGEN Audio will debut Version 1.1 of DialogCheck, its intelligent dialog intelligibility and compliance tool, at the 2026 Media Production & Technology Show (S...
12/05/2026
The reactive visuals can adapt to any stage or screen setup and comprise 50 layers of Notch content
Today, Disguise announced that its high performance GX 3 m...
12/05/2026
Snapgrid , Snapbag & Airglow Expand Creative Control for the ARRI Modular LED BarFollowing the launch of the ARRI Omnibar, DoPchoice introduces a dedicated li...
12/05/2026
May 12th, 2026 Press Materials Available Here
TRIBECA FESTIVAL UNVEILS 2026 GAMES PROGRAM
Tribeca Celebrates Its 25th Anniversary With World Premieres and Pl...
12/05/2026
May 12th, 2026 Press Materials Available Here
MADONNA BRINGS THE WORLD PREMIERE OF CONFESSIONS II TO 2026 TRIBECA FESTIVAL
The Global Icon Will Unveil a Cine...
12/05/2026
Customer demand for data continues to grow in the first quarter of 2026 at Magya...