CARY, N.C. The UKs largest commercial broadcaster ITV has released new details on how it is using an API-driven first-party ad server developed by SAS, to deliver personalized advertising to the 40 million registered users of its content hub, ITVX.
ITV Relies on SAS to Deliver Personalized Ads to 40M Users of ITVX
23/05/2024
CARY, N.C. The UKs largest commercial broadcaster ITV has released new details on how it is using an API-driven first-party ad server developed by SAS, to deliver personalized advertising to the 40 million registered users of its content hub, ITVX.
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