A Catch-Up on MAM: Media Management Workflows for the Modern Age

A Catch-Up on MAM: Media Management Workflows for the Modern Age Execs from the PGA Tour, Riot Games, WBD, FOX Sports & NBA take a look at the current state of MAM By SVG Staff

Wednesday, September 4, 2024 - 10:55 am

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Sports leagues and broadcasters dissect the intricacies of today's media management workflows, navigating the complexities of organizing, storing, and accessing vast amounts of digital content. From asset tagging and metadata enrichment to cloud-based storage solutions and AI-driven content management systems, industry leaders share insights on optimizing workflows for efficiency, scalability, and content monetization in today's rapidly changing media landscape.

This conversation features:

Byron Chapman, PGA TOUR, Director of Media Asset Management & Media Workflows

Ericka Duffy, Riot Games, Media Asset Manager

Anne Graham, Warner Brothers Discovery, Manager, Media Strategy & Project Planning; SVG Sports Content Management Committee Chair

Dustin Myers, FOX Sports, SVP, Production Operations

Dana Stone, NBA, VP, Digital Media Technologies

This session was hosted at the SVG Sports Content Management Forum on July 24 in New York City and was moderated by SVG's Editorial Director, U.S., Jason Dachman.

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