
The Design Sprint Hybrid Model helps organizations understand, explore, materialize and prototype IoT product ideas
It links technology adoption to business value creation to guarantee long-term success
It helps prevent the errors that cause 30% of projects to fail at proof of concept phase
Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA, April 21, 2020 - The Kudelski Group (SIX: KUD.S), the world leader in digital security, and BTblock, the fast-growing blockchain and cybersecurity consultancy firm, today announced the availability of a joint IoT Design Sprint Hybrid Model service. The new service pairs BTblock's experience in business value creation consulting with Kudelski's IoT security expertise to help customers intelligently accelerate the launch of well-qualified IoT ideas to market.
Microsoft's 2019 IoT Signals report found that 30% of IoT projects failed during the Proof of Concept (PoC) phase, largely because the project was more expensive than budgeted for or the business value of the projects was unclear from the start. The report further stated that top-performing projects started with an understanding of the business challenges or opportunities to be addressed and an achievable return on investment defined.
For companies wanting to establish strong foundations for the success of their IoT projects, Kudelski Group is working with BTblock to offer the Design Sprint Hybrid Model service. This service is a facilitated workshop (in person or virtual) with key stakeholders, run over the course of 2-5 days (depending on the modules chosen). It helps organizations understand, explore, materialize and prototype ideas, at which point they can be tested with key stakeholders to accelerate the decision-making and validation process. This methodology ensures that decisions are made with confidence based on actual customer/partner feedback and a full consideration of all relevant factors.
When product leadership decides to invest in new technology, it is critical to consider the broader context where it plays within the enterprise, said BTblock CEO Tammy Kahn. Desire to implement technology, however, does not confer feasibility. Company leaders should be quick to abandon use-cases where there is no incremental value. The Design Sprint Hybrid Model will enable Kudelski clients to implement IoT solutions while firmly focusing on the business case for doing so across the extended enterprise. In this way, together we can help generate 10x returns from technology implementation.
IoT is new for almost everyone, and though it is gaining traction fast, we have observed that companies aren't always correctly linking technical capabilities to desired business value outcomes, said Patrick Hauert, VP IoT Security at Kudelski Group. By offering this Design Sprint process with BTblock, we can help any organization gain clarity on any question or a hypothesis they want to test before moving forward with a well-justified investment or even help them to decide to cancel a project that won't deliver the desired business value. And by including security considerations as part of the process, they ensure that they will avoid potential threats to their long-term success.
About the Kudelski Group
The Kudelski Group (SIX: KUD.S) is a world leader in digital security and a provider of end-to-end convergent media solutions, including services and applications requiring access control and rights management to secure the revenue in digital television, internet, mobile and interactive applications. The Group also offers cybersecurity solutions and services focused on helping companies assess risks and vulnerabilities and protect their data and systems. It also supplies integrated solutions to manage access control of people and vehicles to sites and events. The Kudelski Group is headquartered in Cheseaux-sur-Lausanne, Switzerland and Phoenix (AZ), USA. For more information about the group's IoT activities, visit www.kudelski-iot.com.
About BTblock
BTblock is a blockchain & cybersecurity consultancy firm founded by seasoned entrepreneurs who have a strong track record of creating value through the building and sale of successful businesses. BTblock enables ideation, validation, implementation, and bringing emerging innovations to market. For more information, please visit www.btblock.io.
Media contacts
Kudelski Group
Christopher Schouten
IoT Security
Head of Marketing
+1 (480) 819-5781
christopher.schouten@nagra.com
C dric Alber
Corporate Communications
Director Media Relations
+41 79 647 61 71
+1 (415) 962-5005
cedric.alber@nagra.com
BTblock
David Garrity
Chief Strategy Officer
617-981-3841
Strategy@btblock.io
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
23/05/2026
In its second year as rightsholder, FOX Sports goes bigger across the board for ...
23/05/2026
Tonight's MLS matchup between the LA Galaxy and the Houston Dynamo FC will m...
23/05/2026
AI-powered vocal tool gains first new language expansion
IK Multimedia's AI-powered voice-creation software has seen a number of updates since it launch...
23/05/2026
Nielsen Global Leadership Network graduates celebrate Earth Day 2026
Nielsen vo...
23/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/05/2026
Germany's Magenta TV, which will have 44 exclusive FIFA World Cup match broa...
22/05/2026
DAZN, the world's leading sports entertainment platform, has acquired global broadcast rights to the International Federation of American Football's ( I...
22/05/2026
ATHLOS, the all-women's professional track and field league, has announced i...
22/05/2026
The National Academy of Television Arts & Sciences (NATAS) today announced that the 47th Annual Sports Emmy Awards and the 47th Annual News & Documentary Emmy A...
22/05/2026
Wooden Camera today announced the release of new accessories for the Blackmagic URSA Cine Immersive. The new lineup includes a redesigned Top Plate and Side Rai...
22/05/2026
YES Network and OTT Advisors have announced a sixth consecutive season of their streaming partnership, continuing their collaboration on the Gotham app. OTT Adv...
22/05/2026
NESN, New England's premier sports network, will again turn its camera to Fe...
22/05/2026
Dale Pro Audio is hosting an RF over Fiber Livestream Webinar on May 28 from 1-2:30 pm EST. With major sporting events and large-scale productions putting incre...
22/05/2026
Audio-Technica has announced key leadership appointments designed to further strengthen its sales organization and drive continued growth across the Americas. M...
22/05/2026
After nearly four decades shaping the global combat sports landscape, Scott Coker has announced a powerful return as he looks to build a new international mixed...
22/05/2026
Skyline Communications, the company behind the globally deployed DataMiner xOps platform, today announced the launch of xOps Vanguard Runway, a strategic accele...
22/05/2026
For the fully onsite production, 30 cameras - including a SkyCam and Megalodon - will capture the action in Texas
One of the world's biggest rodeo producti...
22/05/2026
Leading Argentina-based sports media company Torneos y Competencias S.A. has modernized its playout operations, implementing a fully redundant, multichannel env...
22/05/2026
As the 2026 Major League Pickleball season kicks off this weekend in Dallas, it ...
22/05/2026
Shure has become a minority investor in Edge Sound Research, a start-up company that is developing new experiential audio technologies that redefine how many au...
22/05/2026
In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into...
22/05/2026
The National Hockey League (NHL) and Amazon Music announced that GRAMMY Award-winning superstar Jelly Roll will provide the official theme song of the 2026 Stan...
22/05/2026
David Pogue will keynote SVV Summer Camp and discuss Apple at 50: How the World...
22/05/2026
In its second year as rightsholder, FOX Sports goes bigger across the board for ...
22/05/2026
The broadcaster is drawing on lessons learned in its first year of covering the ...
22/05/2026
At our 2026 Investor Day, we shared an inside look at the rebuild of our advertising business. This pivot to our own purpose-built platform is already driving s...
22/05/2026
Podcasting on Spotify continues to grow, and so do the ways listeners engage with it. At Investor Day 2026, we shared how we're building the next chapter of...
22/05/2026
Limited-time collections now available
Restoration experts CEDAR Audio have recently launched a new line of Icons plug-ins that make their powerful processo...
22/05/2026
Three new classics join Model Pass line-up
Boss' PX-1 Plugout Pedal offers an innovative approach to guitar pedals, providing users with a hardware stom...
22/05/2026
At its Meitingen site, SGL Carbon has implemented two key projects to further de...
22/05/2026
Statement regarding 2026 National NAIDOC Lifetime Achievement Award for the late...
22/05/2026
Latest data reveals steady distributor rankings, a seasonal shift toward digital...
22/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/05/2026
Amagi Media Labs Limited (NSE: AMAGI, BSE: 544679), a cloud-native SaaS platform providing AI-enabled solutions to global media and entertainment companies, tod...
22/05/2026
An nima Post Relies on Cintel to Revive Classic Mexican Films
Brie Clayton May 22, 2026
0 Comments
Film scanner and DaVinci Resolve Studio help manage...
22/05/2026
Boris FX Sapphire Adds Optical Beauty and Hypnotic Textures
Jessie Electa Petrov May 22, 2026
0 Comments
The 2026.5 release introduces advanced defocu...
22/05/2026
Deployment Preserves Trusted Workflows While Enabling a Path to UHD and SMPTE ST 2110
Leading Argentina-based sports media company Torneos y Competencias S.A....
22/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/05/2026
Back to All News
Ex-Husband, Current Husband, One Wild Rescue: Korean Action Co...
22/05/2026
Catch the latest in Irish music live from venues such as Whelan's, R is n Du...
21/05/2026
Game Creek Video Columbia and Celtic, NEP Supershooter 8 will house onsite produ...