
Robe Lights ADAM Tower for PS5 Launch Event posted: 12/01/2021
The buzz around the new Sony PlayStation 5 launch was unmissable in November as Sony HQ buildings worldwide exploded in a spectacular series of co-ordinated lighting and visual shows to herald the new flagship PS5 console. In the Netherlands, Hilversum-based technical production company Smits Light & Sound (SLS) invested in 100 x new Robe LEDBeam 150s to make up the 200+ Robe fixtures -including 172 x LEDBeam 150s - that were needed to complete an ambitious lighting scheme created by brand agency BAAS Amsterdam and SLS for the ADAM Tower in Amsterdam Nord.
The ADAM Tower (Amsterdam Dance & Music) on the banks of the IJ River in the redeveloped docklands area close to Amsterdam's famous central station is a vibrant creative hub and a well-known local landmark.
It was the first time that Jeroen Smits and his SLS team had lit the 100-metre-tall building which has stunning panoramic views, and he specified the LEDBeam 150s together with 30 x Robe Pointes, 12 x Robe BMFL WashBeams and other fixtures together with over 100 square metres of 5mm LED screen.
The building's 110 x permanent architectural LED luminaires were also hooked into the grandMA3 console controlling lighting and video for the timecoded PS5 launch show.
The 172 LEDBeam 150s were placed in the individual window spaces of the building's top seven floors.
Each fixture was enclosed in a white box created utilising approximately 400 metres of pipe-and-drape system covered in white poly-satin curtain fabric, chosen for its reflective properties when combined with light.
The challenge here involved accessing all the windows which are in space occupied by several different companies, a process that took several days with much of it having to be completed over the weekend to minimise disruption. In the daytime, the offices that were open had to be able to continue being functional.
Each of these 172 LEDBeam 150s was pixel mapped via an ArKaos media server running into the grandMA console.
LEDBeam 150 was a perfect light source for this application, commented Jeroen, explaining that he also made the purchase to boost SLS's stock generally as it is such a convenient and useful small fixture to have on hand.
Very fortunately, due to the diversity of their client base, several of their projects have gone ahead and SLS has been busy throughout the pandemic period.
The 30 x Robe Pointes were positioned on top of the building. We needed really bright beacon-like beams - obviously - and the Pointe was again ideal for the job, he stated.
The 12 x BMFL WashBeams were deployed on the ground - six per side - to shoot up and illuminate the building. With their massive power and punch, it was another easy choice.
The LED panels filled the six large windows right at the top of the building. The custom video content - supplied by Sony PlayStation - offered an element of choice, so each international PS5 launch event could opt for the sequence and graphics that best fitted the shape and geometry of their building and visual design.
The video graphics and content were run via another two ArKaos media servers and were the epicentre of the show, with all the lighting - in the PS5 signature colours blue and white - acting as visual support, so this informed all the lighting programming.
The rigging process for this Netherlands event started on the Friday before the Wednesday evening show reveal, and while that was happening on site, the lighting cues had been programmed in advance on a WYSIWYG visualiser, as there was no rehearsal time, and everything had to be spot on for the first show! For the show, the control position was inside the building, so programmer Thim Ijzerman was effectively blind' using the WYG system as his reference. Thim and Jeroen produced the design together along with the technical planning for lighting and video.
The Wednesday night show went without a hitch and was the official PS5 launch in the Netherlands. For the next two nights, the window lighting and video stayed in position and the show ran for two more evenings without the exterior lights.
The new LEDBeam 150s were delivered by Robe's Benelux distributor Controllux. SLS started investing in Robe in 2015, a process that has continued steadily ever since. It's a great brand for a rental company, the products are premium quality, stable, reliable and very popular generally in the market.
SLS is a full production service and rental company founded by Jeroen in 2006.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
28/09/2026
The NHL has announced Adobe as an Official Creative, Marketing and AI Partner beginning with the 2026-27 season. The partnership will provide the league and its...
28/09/2026
MultiDyne will exhibit at CABSAT 2026 (October 5-7, Dubai Exhibition Centre), showcasing an expanded technology portfolio following its June 2026 acquisition of...
28/09/2026
ARRI and HONOR have announced the HONOR Magic9 Pro Max, a flagship smartphone carrying ARRI branding on the device and packaging as the first product-level expr...
28/09/2026
Net Insight has added the Nimbra 1020G to its pan-Asian live media trial network, giving customers and partners in the region a way to evaluate ST 2110 and JPEG...
28/09/2026
Vindral has been named a recipient of a 2026 Technology and Engineering Emmy Award by the National Academy of Television Arts and Sciences in the category of We...
28/09/2026
Interra Systems will exhibit at CABSAT 2026 (Stand B2-37, Dubai Exhibition Centre, October 5-7), demonstrating its BATON QC platform, ORION monitoring solutions...
28/09/2026
Two years into its new production facility, the TOUR is expanding centralized wo...
28/09/2026
In addition to rolling out a new mobile unit for ESPN's Monday Night Countd...
28/09/2026
Bleacher Report and WWE have announced a multi-year content partnership giving Bleacher Report global highlight rights across WWE's programming slate, inclu...
28/09/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
28/09/2026
FuboTV has announced a multi-year distribution agreement with the NHL to carry four regional sports networks covering the Carolina Hurricanes, Columbus Blue Jac...
28/09/2026
Program Productions (PPI) has announced the appointment of Alan Ostfield as President and Chief Executive Officer, effective September 28, 2026. Ostfield succee...
28/09/2026
Director Josef Kubota Wladyka attends the premiere of Ha-Chan, Shake Your Booty! with the film's cast and crew at Eccles Theatre on January 22, 2026, in P...
28/09/2026
EQ plug-in can now be played via MIDI
Scaler Music have recently released a new and improved version of their patented musical EQ plug-in, kitting it out wi...
28/09/2026
New synth developed in collaboration with philterSoup
Boutique effects pedal and Eurorack manufacturer Animal Factory Amps have announced that the new compa...
28/09/2026
Rohde & Schwarz adds an integrated multi-channel pulse analysis option to its FS...
28/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/09/2026
Autoscript, the leading global provider of professional teleprompting solutions, today announced Voice Controller for WinPlus-IP, a new voice-controlled prompti...
28/09/2026
IBC 2026 Technical Conference Highlights
David Kirk September 28, 2026
0 Comments
Hero image courtesy Deposit Photos
David Kirk reports from the 11-1...
28/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/09/2026
Nakadi, a global streaming technology innovator dedicated to engineering a new era of digital media delivery, today announced its Live to Theater service based ...
28/09/2026
Monday 28 September 2026
Sky launches Full Fibre 1.6 Gbps for millions of homes
Sky has launched a new Full Fibre 1.6 Gbps product, rolling out from today, gi...
28/09/2026
Arvato Systems Highlights It's Role for Automotive Manufacturers and Suppliers
TISAX
Arvato Systems has successfully completed the TISAX Level 3 assess...
28/09/2026
Crimecall, presented by Carla O'Brien, returns tonight for a brand new series at 9.35pm on RT One and RT Player.
In tonight's episode, alongside appe...
28/09/2026
CELEBRATING 40 YEARS AT THE HEART OF NEW IRISH WRITING
LIVE FROM POETRY IRELAND, DUBLIN AND ON RT RADIO 1 FROM 7PM
DETAILS: www.rte.ie/writing | FOLLOW: #r...
27/09/2026
New compact pedal packs in 120 effects
The latest multi-effects pedal from Boss is a compact unit that promises to give any pedalboard a massive boost in s...
26/09/2026
With short turnaround between game selections, ESPN's operations team is pla...
26/09/2026
Prime Video will use GCV's Bird and Magic mobile units for its inaugural WNB...
26/09/2026
Studio show moves on-site as network models playoff coverage on its NBA flagship...
26/09/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
26/09/2026
Douglas Keeve attends the 2025 Sundance Film Festival screening of Unzipped at the Egyptian Theatre. (Photo by Andrew H. Walker/Shutterstock for Sundance Film...
26/09/2026
Launched alongside three new expansion packs
In celebration of their 30th anniversary, Native Instruments have released a major update for their Maschine 3 ...
26/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/09/2026
In-venue and creative video staffers at the professional and collegiate level ha...
25/09/2026
Infront has named Ronald den Hollander as CEO of its Host Broadcast Services (HBS) subsidiary, effective 1 October 2026. The appointment follows the previously ...
25/09/2026
The North American Broadcasters Association (NABA) will hold Cyber University 2.0, a full-day cybersecurity summit for the broadcast and media industries, on Tu...
25/09/2026
Alpha Networks and Ateme have delivered a joint video platform for the digital d...
25/09/2026
Encompass Digital Media has announced the migration of multiple Viaplay free-to-air channels - TV3, TV6, TV8, and TV10 - to its Altitude Scheduling platform. Al...
25/09/2026
NAB Show New York 2026 will take place October 21-22 at the Jacob K. Javits Convention Center in New York City. Registration is open at nabshow.com/newyork.
Th...
25/09/2026
NHL Network has announced its studio programming lineup for the 2026-27 regular ...
25/09/2026
Clear-Com has announced that First Baptist Nashville has upgraded its production communications with a Clear-Com intercom system as part of a sanctuary technolo...
25/09/2026
Broadcast Management Group (BMG) has deployed EVS XT-VIA live video production s...
25/09/2026
BBright, a Hexaglobe Group company, has announced that dotCentral has joined as a sales and support partner in the United States.
BBright's portfolio cover...
25/09/2026
MeyerPro delivered audio, video, broadcast, and LED production for the Acumatica Summit 2026 at the Seattle Convention Center's Summit Building, January 25-...