
Prosiebensat.1 brings talpa's utopia' to germany John de Mols media concern Talpa has just sold its new reality format Utopia to the ProSiebenSat.1 Group, one of the largest independent media corporations in Europe and number one in the German TV advertising market. The German version of Utopia will air on SAT.1 and online. The show will be a co-production between Talpa and its German partner Schwartzkopff TV.
In The Netherlands, Utopia has been on air for just over three months on SBS6. The program, which airs daily, has nearly quadrupled the channel average in the extremely competitive early evening. In the US, Talpa Media USA is working closely with the FOX network to realize an American version of Utopia to launch later this year. In Turkey the format is sold to Acun Il cal , the media tycoon whose production company Acun Medya will broadcast a Turkish version on TV8, Il cal s own channel.
A group of people, the pioneers of our time, break away from their present life to create their own ideal society. From scratch. The only thing they do have, is a large empty barn, a safe with some start-up money, a phone with limited calling credit, connections for gas, water and electricity... and a few cows and chickens on a piece of land. Thats it. They create a completely new existence, in a place where there are no rules, no laws and no facilities. They get to determine every aspect of this new life themselves. Whats the outcome? Ultimate happiness? Or complete chaos? Utopia: a unique social television experiment.
Wolfgang Link, Managing Director of ProSiebenSat.1 TV Deutschland: By acquiring the TV rights of Utopia, SAT.1 has bought the most exciting TV format the market has to offer right now. A group of people will try to create an ideal world all by themselves, with no requirements or obtrusion from outside. Will they succeed or will we see them fail dramatically? With this unusual, social experiment embedded in an exciting reality show, we will continue our fruitful co-operation with Talpa and John de Mol, which has already proved highly successful with hit formats like The Voice and The Voice Kids.
John de Mol, owner of the Talpa Media Group and executive producer of Utopia adds: For us its great news that SAT.1 has embraced Utopia and will bring the show to Germany, the most important media market in Europe. Personally, I cant wait to start producing the German version of this social experiment in building a new world from scratch.
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