Published: Fri 06 Apr 2018
ITV is joining forces with INEOS to launch a national campaign to encourage all primary schools across the UK to take up The Daily Mile.
On 7th April, ITV will broadcast the first of a series of commercials, highlighting the importance of The Daily Mile and drawing attention to the extraordinarily positive impact it has on children's fitness, health, and concentration levels.
The advertising campaign will be supported by editorial in ITV programmes as well as a series of nationwide events and a dedicated call centre for teachers and parents to find out more about the initiative.
Carolyn McCall, ITV's Chief Executive, says, The Daily Mile has already proved a great success for the schools that are taking part with a hugely positive impact on children's health and wellbeing. ITV wants to use the power of TV and the reach of our programming to change attitudes and behaviours towards living more healthily. We are aiming to get the whole country engaged with this initiative and every UK primary school taking part.
The Daily Mile is simple and free and gets children out of the classroom for fifteen minutes every day to run or jog with their classmates, making them fitter, healthier, and more able to concentrate in the classroom.
Jim Ratcliffe, founder and chairman of INEOS and a keen runner himself, says INEOS has been supporting The Daily Mile for the last three years. We know how important it is to encourage children to get fit and healthy and look after themselves, not just for today but for the years to come. We are delighted to be working with ITV to help take The Daily Mile to the next level
Elaine Wyllie, the founder of The Daily Mile, former head teacher and a Pride of Britain Award winner will feature in the first commercial to introduce the campaign, But the focus is on the children and the schools - The Daily Mile is theirs, and quickly and simply integrates into everyday school life , she says.
Elaine says, We have already had a lot of success with The Daily Mile, but this campaign will be a major step forward. With ITV's and INEOS's help, it's my hope to get every primary school in the UK joining in The Daily Mile movement .
Elaine started the initiative in 2012, whilst headteacher at St Ninians Primary School in Scotland. Since its launch, The Daily Mile has spread to over 900 schools in England, over 700 in Scotland, over 190 in Wales and over 55 in Northern Ireland.
The Daily Mile already has the formal backing of the Scottish and Welsh governments, and Elaine is now hoping that she can secure the support of the UK government to help her to roll out the campaign to every primary school in Britain.
Elaine Wyllie adds: The Daily Mile has already changed the lives of many children for the better. It is free, fun and effective. It only takes fifteen minutes and has been shown to improve their health, fitness, and concentration in class. It is my hope that these benefits will be felt by children in schools across the UK.
The first Daily Mile advert will run during one of ITV's biggest programmes, Saturday Night Takeaway, and then be rolled out across all the ITV channels.
In addition to The Daily Mile's first ever TV campaign, ITV will also support the initiative with editorial coverage across its flagship daytime programmes as well as social channels and online, directing viewers to www.thedailymile.co.uk.
To find out more about The Daily Mile visit www.thedailymile.co.uk, where teachers can sign up to join The Daily Mile movement and download resources to help them get started. Parents and teachers are encouraged to follow The Daily Mile on social media to keep up with all the latest news and share their Daily Mile experiences with the team. In addition, there is an information line that can be reached by calling 0330 8800 100 (Weekdays 7am-8pm and Weekends 9am- 5pm)
Twitter: @_thedailymile Facebook: /thedailymile.uk #DailyMile
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
29/04/2024
Capitol Broadcasting recently became the inaugural company honored with inductio...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
27/04/2024
On April 26, L3Harris Chair and CEO Christopher E. Kubasik joined CNBC's Mor...
27/04/2024
PORTLAND, Oregon Audinate Group Limited, the developer of the Dante AV-over-IP solution, announced significant new additions to Dante Connect, its cloud-based D...
27/04/2024
TORONTO Bell Media has launched 10 English and French-language FAST channels featuring entertainment, factual, news, and sports programming. The new free stream...
27/04/2024
An extensive new analysis of the news segments in the broadcast evening news programs of ABC, CBS, NBC and PBS has found that broadcasters devoted most of their...
27/04/2024
GERMANTOWN, Md. EchoStar's Hughes Network Systems has opened a new manufacturing facility and private 5G incubation center in Germantown, Maryland....
27/04/2024
Harry Pappas, one of three brothers who founded Pappas Telecasting Companies in 1971, died April 24. He was 78 years old....
27/04/2024
ATLANTA and LONDON Mexican telecommunications and broadcast company Televisa has selected Synamedia for an overhaul of its broadcast distribution....
27/04/2024
Participate in the Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this surve...
27/04/2024
SDVI Rally Access Workstation Earns Two Top Awards at 2024 NAB Show
Brie Clayton April 26, 2024
0 Comments
SDVI, the leading platform provider for clo...
27/04/2024
Berklee's Music and Health Institute Launches Community Health Musician Cert...
27/04/2024
Charter Communications reported higher first-quarter profits despite continued cord-cutting and competition for broadband customers....
27/04/2024
Two environmentally-focused groups are partnering to engage the unscripted TV world in finding better ways to address climate change. Reality of Change is an ec...
27/04/2024
Sarah Garcia has been promoted to weekend anchor at KTLM McAllen, Texas, known as Telemundo 40. Starting April 27, she will anchor Noticias Telemundo 40 weekend...
27/04/2024
CBS Sports said it launched a new 24-hour free, ad supported streaming television (FAST) channel devoted to the UEFA Champions League....
27/04/2024
Comcast chairman and CEO Brian Roberts received $35.4 million in compensation in 2023, up 11% from the previous year, according to a proxy statement filed by th...
27/04/2024
Art Happens Here With John Lithgow, which sees the actor study dance, ceramics, silk-screen printing and vocal jazz with students in Los Angeles, debuts on PBS ...
27/04/2024
Remember Leave It to Beaver? Bewitched? Dragnet? When cable ratings were rising?...
27/04/2024
Next up for the weekend binge at Catchy Comedy is Gomer Pyle, U.S.M.C. Every weekend, Catchy Comedy features The Catchy Binge, a marathon of a classic sitcom....
26/04/2024
Sundance Film Festival CDMX 2024 kicks-off today with screenings in 5 theaters in Mexico City and the opening-night film, FRIDA, directed by Carla Guti rrez...
26/04/2024
[Editor's Note: This interview is part of a larger feature about the women d...
26/04/2024
Once again this year, SGL Carbon opened its doors to interested children and young people. On the occasion of the German Girls and Boys Day, which took place on...
26/04/2024
Orders1 of $5.5 billion; book-to-bill of 1.06x
Revenue of $5.2 billion, up 17%,...
26/04/2024
Five Considerations For Communications Modernization In The 21st Century
In the digital-enabled battlespace, the Joint Force needs to shoot, move and communica...
26/04/2024
CBS Sports has launched Champions League as a new, 24-hour streaming channel that will serve as the year-round destination for nonstop highlights of the UEFA ...
26/04/2024
Despite tough competition in the streaming space, Roku reported solid results in Q1 2024, beating revenue expectations, with total net revenue up 19% YoY to $88...
26/04/2024
LONDON AND TORONTO Pinewood Toronto Studios has appointed Sarah Farrell as general manager of the Studios in downtown Toronto....
26/04/2024
Quantum to Offer Advanced Filesharing Technology and Performance in StorNext and...
26/04/2024
FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talen...
26/04/2024
Picture Shop Announces Chris Evans as Head of Unscripted
Brie Clayton April 26, 2024
0 Comments
Picture Shop announced Chris Evans will lead Unscripte...
26/04/2024
Participate in a Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this survey,...
26/04/2024
Toy maker Mattel said it is working with Samsung to launch its first free ad-supported streaming television (FAST) channels later this year....
26/04/2024
Trusted Media Brands (TMB) said it named Marty Moe as president....
26/04/2024
Ron Howard is the director on Jim Henson Idea Man, a documentary that premieres on Disney Plus May 31. Henson of course created Kermit the Frog, Miss Piggy, Big...
26/04/2024
The ice continues to melt under the regional sports network business as the Seattle Kraken of the National Hockey League have made a long-term deal to broadcast...
26/04/2024
Heading into the upfronts, Warner Bros. Discovery said it launched Olli, a first-party data platform advertiser can use for converged, targeted advertising camp...
26/04/2024
CBS has renewed the drama The Equalizer, which will see season five on in 2024-2025. Queen Latifah stars....
26/04/2024
The CW has entered into an exclusive multiyear broadcast partnership for the Miss USA Pageant and the Miss Teen USA Pageant. The 73rd Miss USA Pageant will air ...
26/04/2024
Fuse Media isn't mincing words in a campaign urging its young viewers to register and participate in the 2024 elections....
26/04/2024
Dead Boy Detectives, a series from Neil Gaiman about a detective agency staffed by ghosts, debuts on Netflix April 25. George Rexstrew and Jayden Revri are in t...
26/04/2024
The Story Collective has gradually repurposed the former Mortlake Brewery to include production offices, workshops and sound stages
By Matthew Corrigan
Publi...
26/04/2024
Perkett joins the company following a 25 year career in product management, product marketing, engineering and user experience (UX) across multiple industries
...
26/04/2024
Teradek, the industry leader in wireless video transmitters and receivers, announced today the launch of new Bolt 6 LT 750 and Bolt 6 Monitor Module 750 RX with...
26/04/2024
NEW YORK Amagi has appointed Richard Perkett chief product officer (CPO)....
26/04/2024
WASHINGTON, D.C. The National Association of Broadcasters (NAB) has announced the results of the 2024 NAB Radio and Television Board of Directors elections. The...
26/04/2024
EL SEGUNDO, Calif. & NEW YORK Mattel has announced a deal to launch its first three 24/7 free ad supported streaming (FAST) channels on Samsung TV Plus, Samsung...
Published: Fri 06 Apr 2018
