
Hitsujibungaku Music Video for New Song Addiction Shot Using Blackmagic Camera
Brie Clayton July 9, 2024
0 Comments
Blackmagic Design today announced that the music video for Addiction by alternative rock trio Hitsujibungaku was entirely shot using the Blackmagic Camera app on iPhones.
Hitsujibungaku, consisting of vocalist/guitarist Moeka Shiotsuka, bassist Yurika Kasai and drummer Hiroa Fukuda, is known for their delicate yet powerful sound. They have gained popularity in recent years, with their music featured as the opening and ending themes for popular anime titles.
Their latest song Addiction stems from Moeka Shiotzuka's personal experience of smartphone dependency. The music video features scenes of the band members performing the song surrounded by LED displays, shot using ten iPhone 15 Pros with Blackmagic Camera installed on each.
Producer Takashi Sugai explained: From the initial planning stages, the members of Hitsujibungaku expressed a desire to focus on smartphone dependency as a theme. We conceived the idea of shooting in a space surrounded by LED displays to convey the feeling of being controlled by smartphones. To further express the theme of smartphone dependency, we decided to shoot the entire video using iPhones.
Kaishu Kamotani, the project's cinematographer, shared: Before shooting this project, I had previously used five iPhones and Blackmagic Camera app to shoot an entire music video for another artist.
He continued: I applied the techniques learned from that experience to Addiction.' iPhones are affordable to rent, allowing us to increase the number of cameras. Also, other staff members who were not camera operators could easily handle the shooting. Additionally, using the official app provided by a camera manufacturer such as Blackmagic Design gave us peace of mind. Having shot with Blackmagic Pocket Cinema Camera 4K, the user interface is common between Blackmagic's cameras and the app, so I could understand how to operate the app quickly. I plan to produce two or three more projects using Blackmagic Camera by the end of the year.
Director Moto Nagasawa said: Since the request was for a music video featuring only performance scenes, I proposed several ideas in line with that, and the concept of performing surrounded by LED displays was chosen. As for shooting, because we used iPhones and the Blackmagic Camera app, we aimed for unconventional angles not typically captured. We even involved staff members who were not primarily involved in cinematography in the shooting process. The shoot took about eight hours, and in editing, we aimed for a nostalgic alternative rock vibe, emphasizing shots of the instruments and expressive singing.
Sugai reflected on using iPhones and Blackmagic Camera for this project: From a producer's perspective, the budget and on set dynamics vary with each project, and there are both young and veteran directors to consider. There are also many options for shooting from the combination of iPhone and Blackmagic Camera app to professional digital cameras or even traditional film shooting. I realized I need to explore these possibilities further. Through my experience producing this project with iPhones and Blackmagic Camera app, I hope to create works that blend youthful sensibilities with a nostalgic feel.
July 10, 2024The Look Rolls out DaVinci Resolve Studio for Picture FinishingBlackmagic Design today announced that The Look, a post production company in London
July 4, 2024Ryusuke Hamaguchi's Film Evil Does Not Exist Shot and Graded with Blackmagic DesignBlackmagic Design today announced that director Ryusuke Hamaguchi's latest film, "Evil Does Not
Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, and your first and last name below!
-- Sign up: * indicates required
Email Address *
Name
--
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
17/09/2025
Tech Focus: Audio Training, Part 2 - Manufacturers Offer Extensive Online Learni...
17/09/2025
Tech Focus: Audio Training, Part 1 - A1 Shortage Remains a Major-League Challeng...
17/09/2025
It was the ultimate convergence of pop culture and literary prestige: Last night, Dua Lipa brought her Service95 Book Club podcast to the stage for a special li...
17/09/2025
During August, streaming's share of TV viewing in Mexico showed an increase of 0.4% compared to the previous month, accounting for 25% of TV viewing.
Discl...
17/09/2025
CYPRESS, Calif. FOR-A America has named Jo Aun as senior manager of product engineering, a new role responsible for guiding the planning, development and rollou...
17/09/2025
PlayBox Neo, in partnership with CIS Group, a leading provider of media and broadcast technology solutions, has successfully deployed PlayBox Neo's Dual Cha...
17/09/2025
In a relationship that mirrors societal advances in sustainability, Brightline Lighting and the Federal Energy Regulatory Commission (FERC) Headquarters have en...
17/09/2025
Clear-Com is proud to support the world-class productions of Alley Theatre, one of the oldest and largest nonprofit resident theatres in the United States. With...
17/09/2025
Arch Platform Technologies (www.archpt.io), a pioneer in automated, scalable cloud infrastructure for high-performance workflows, today announced a Strategic Co...
17/09/2025
Over 300 selected decision-makers from start-ups, corporates, and VC funds worldwide will gather for the third edition of the event, united by a single goal: to...
17/09/2025
Telestream, a global leader in media workflow technologies, is excited to announce that its flagship Vantage platform and its next-generation AI capabilities re...
17/09/2025
Mediagenix, a global leader in smart content solutions that profitably connect the right content to the right audience, proudly announces its three Best of Show...
17/09/2025
In a move to further establish a firm foothold across South East Asia, PlayBox Neo, the well-respected name in broadcast playout and channel branding, has appoi...
17/09/2025
Wisycom, a global leader in advanced wireless audio solutions, announced two major wireless solutions at IBC 2025 (Stand 8.D30). This includes the Portable RF-o...
17/09/2025
Six Berklee Alumni Win Emmy Awards The recipients were recognized for their contributions to acclaimed programs Severance, The Studio, The Penguin, SNL50: The...
17/09/2025
Applications Open for Berklee in Santo Domingo The weeklong contemporary music program will run January 5-10, 2026.
By
Colette Greenstein
September 17, 2025
...
17/09/2025
Ukrainian Students Find Creative Consonance' at Berklee Valencia Through ELIA's UAx Platform, six students from Kyiv joined Berklee Valencia for a week...
17/09/2025
Earlier this year Avid announced Kenna Hilburn as its new senior vice president of product. Recently Hilburn was promoted to Avids new Chief Product Officer, su...
17/09/2025
Transatlantic collaboration combines experience and agility to drive innovation in network design and delivery
Luxembourg, September 16, 2025 - SES, a leading ...
17/09/2025
NEW YORK Madhive has announced that the Fox Television Stations have joined its Live Sports Marketplace....
17/09/2025
SYRACUSE, N.Y. Sony Electronics has announced that it is partnering with the Newhouse School at Syracuse University to provide state-of-the-art equipment, hands...
17/09/2025
SAN JOSE, Calif. Roku has announced that the first smart projector using its Roku TV operating system, the Aurzen Roku TV Smart Projector D1R Cube, is now avail...
17/09/2025
Wednesday 17 September 2025
UK artists capture icons of stage and screen, inclu...
17/09/2025
Jo Returns to FOR-A as Senior Manager of Product Management and Engineering...
17/09/2025
For the Moon Safari anniversary tour, AIR opened the doors to their backstage. Just a few hours before the Paris concert, DPA met with two key figures of the te...
17/09/2025
Auditions will be held in Dublin, Cork and Galway
The County Parade returns f...
16/09/2025
SVG All-Stars: Leigh Michaud, Manager, Remote Operations, ESPNThe UConn grad rose from ESPN's mailroom to become one of its most valuable ops leadersBy Bran...
16/09/2025
Live From IBC 2025: Friday's Latest From Halls 1-4, Outdoor Exhibits in Amst...
16/09/2025
Live From IBC 2025: Saturday's Latest From Halls 5-7 in Amsterdam By SVG Staff
Friday, September 12, 2025 - 17:00
Print This Story
The SVG Europe and ...
16/09/2025
Live From IBC 2025: Sunday's Latest From Halls 8-10 in Amsterdam By SVG Staff
Saturday, September 13, 2025 - 17:00
Print This Story
The SVG Europe and...
16/09/2025
Live From IBC 2025: Monday's Latest From Halls 11-14 in Amsterdam By SVG Staff
Sunday, September 14, 2025 - 17:00
Print This Story
The SVG Europe and ...
16/09/2025
Amazon Prime Video Picks Up Four Hours of Early-Round Masters Coverage in 2026 By Jason Dachman, Editorial Director, U.S.
Tuesday, September 16, 2025 - 10:15...
16/09/2025
VERSANT Inks Deal for League One Volleyball as Women's Sports Rights Slate G...
16/09/2025
ESPN VP, Corporate Communications, Katina Arnold Named SVP, Disney Advertising C...
16/09/2025
IBC 2025 in Review: SVG Europe's Full Collection of Video Interviews From th...
16/09/2025
Hace una d cada, la m sica latina representaba apenas el 8% de las reproducciones globales en Spotify. Hoy, constituye m s de una cuarta parte (27%) de toda la ...
16/09/2025
A decade ago, Latin music made up just 8% of global Spotify streams. Today, it a...
16/09/2025
Spotify is expanding our video lineup with a new partnership with Zoo 55, part of ITV Studios. For the first time, acclaimed content from ITV Studios is landing...
16/09/2025
At DSEI 2025, James Dunne of L3Harris Maritime UK chaired a panel on aligning the supply chain to the warfighter, where leaders discussed modernising support fo...
16/09/2025
Calrec has strengthened its collaboration with audio metering expert RTW by integrating RTW's new TMxCore metering platform across its full range of Argo IP...
16/09/2025
College Football Scores Top Telecast in August with 16M+ Viewers on FOX, Followe...
16/09/2025
Collaboration marks the first SSP integration of Gracenote IDs, enabling show-le...
16/09/2025
AMSTERDAM The organizers of IBC2025 are reporting that 43,858 visitors from more than 170 countries attended the event, which had more than 1,300 exhibitors and...
16/09/2025
Wooden Camera announces the release of its new Accessory Collection for the FUJIFILM GFX ETERNA 55. The highlights of this collection include vital power soluti...
16/09/2025
Anton/Bauer, a leading manufacturer of mobile power solutions for broadcast and cinematic equipment, has announced the launch of Anton/Bauer Fleet Management, a...
16/09/2025
Teradek, a leading provider of video transmission and live production solutions, today announced the launch of Prism Jetpack, a groundbreaking 5G video contribu...
16/09/2025
Astera, the leader in wireless LED lighting solutions, announces the ultra-versatile SolaBulb. Building on the success of the Astera bulb family, SolaBulb intro...
16/09/2025
As the world gathered at TED2025 to explore the provocative theme "Humanity Reimagined", Clear-Com , supported by NETGEAR networking infrastructure, delivered f...