
ATM Broadcast distributed Non Stop People in America ATM Broadcast inicia la b squeda de alianza estrat gicas con las operadoras de televisi n de pago m s importantes de la regi n, con el objetivo de desarrollar el canal en cada territorio.
El canal juvenil Non Stop People, que ya ha cumplido un a o en Movistar+, ha confiado en ATM Broadcast para llevar su se al a las operadoras de cable, sat lite y OTT de todo el continente americano.
Non Stop People es el primer canal de TV en Espa a hecho por y para los j venes. Se ha convertido en el medio de referencia de entretenimiento de televisi n de pago para la audiencia m s inquieta, din mica y exigente. Su p gina web y redes sociales ya cuentan con una importante audiencia latinoamericana cautiva, principalmente en M xico, Argentina, Colombia, Estados Unidos, Chile y Venezuela.
El canal, que emite las 24 horas al d a, cuenta con un amplio equipo de j venes periodistas que informan de las ltimas noticias y tendencias de Espa a, Latinoam rica y el mundo en general desde un enfoque diferente, moderno y atractivo.
En Non Stop People se habla de cultura pop a trav s de temas como: m sica, estilo, cine, videojuegos, internet, redes sociales, deportes, series, arte, moda y literatura utilizando un lenguaje joven y directo, con un tono desenfadado pero muy cuidado. Adem s utiliza formatos muy din micos, con gran ritmo en bloques cortos para mantener la atenci n de la audiencia juvenil.
Patrick Stuart, SVP TV Channels Distribution de ATM Broadcast, asegura que es una extraordinaria oportunidad poder representar un canal juvenil tan original e innovador como Non Stop People, un medio que destaca frente a otros canales por ser diferente y nico en su estilo .
Stuart explica que las tendencias de consumo de contenidos han ido cambiando dr sticamente, donde los servicios de OTT y el Cord Cutting amenazan el negocio tradicional. Non Stop People es una reinvenci n con excelente calidad, ofreciendo un verdadero valor a adido a las plataformas de distribuci n , a ade.
El directivo de ATM visualiza adem s un xito claro del canal en la regi n y conf a en que ser muy bien recibido en todo el continente americano: Hemos detectado un importante tr fico web desde M xico, Argentina y Estados Unidos, y esto se debe a que los programas de Non Stop People cuentan con una gran variedad de celebridades espa olas y latinoamericanas y su contenido logra equilibrar y fusionar la cultura de los hispanohablantes, sin fronteras trasatl nticas .
Con este acuerdo de distribuci n, ATM Broadcast inicia la b squeda de alianza estrat gicas con las operadoras de televisi n de pago m s importantes de la regi n, con el objetivo de desarrollar el canal en cada territorio. Stuart a ade que tambi n se trabajar de la mano con las nuevas plataformas OTT, ya que Non Stop People es un canal dirigido al p blico joven, que cada vez m s consume contenidos online y a trav s de telefon a m vil .
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