February 28 2024, 08:00 (PST) Dolby Showcases the Immersive power of Dolby Cinema in Latest Love More Global Brand Campaign
Love Movies More At Dolby Cinema | #LoveMoreInDolby
SAN FRANCISCO - February 28, 2024 - Dolby Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment experiences, is launching the next chapter of the Love More in Dolby global brand campaign with a new commercial celebrating the transformative theatrical experience of watching movies in Dolby Vision and Dolby Atmos at Dolby Cinema.
Watching movies at Dolby Cinema unlocks the full emotional impact of every film, allowing audiences to be fully immersed in the story. Whether it's a blockbuster thriller or award-winning drama, and every genre in between, Dolby Vision and Dolby Atmos create the ultimate and most thrilling way to enjoy your favorite movies through ultravivid colors and incredible immersive sound.
Dolby Cinema transports fans into the heart of their favorite stories with the combined immersive experience of Dolby Vision and Dolby Atmos, said Todd Pendleton, Senior Vice President and Chief Marketing Officer, Dolby Laboratories. Together, they elevate the emotional connection to stories the way the creators intended, enabling a lifelike experience that makes fans feel like they stepped directly into the movie.
Directed by GRAMMY -nominated music video director and filmmaker Colin Tilley, the commercial explores the transformative experience of watching movies with Dolby Cinema. As three moviegoers step into a Dolby Cinema, they find themselves instantly transported into the film through the visceral, emotional experiences of Dolby Vision and Dolby Atmos, which combine to create the ultimate cinematic experience. The commercial is the latest installment of Dolby's Love More in Dolby campaign, which kicked off in November 2023 with the debut of a short concert vignette starring Ed Sheeran followed by a commercial featuring Jennifer Lopez who celebrated the upcoming release of her album This is Me Now in Dolby Atmos and her accompanying film This is Me Now: A Love Story which released on Prime Video in Dolby Vision and Dolby Atmos.
Adding to the celebration, movie lovers are invited to step into the world of Dolby Cinema through a digital fan experience at LoveMoreinDolby.com. At the site, Dolby is also offering the opportunity to enter a sweepstakes for a chance to win several prizes, including one-year subscriptions for AMC Stubs A-list, AMC concession vouchers, and more. Terms and conditions apply. No purchase necessary. Ends March 31, 2024, at 11:59pm Eastern Time. To learn more and view the official rules, visit this link.
About Love More in Dolby
Fall in love with your entertainment with the power couple Dolby Vision and Dolby Atmos. Dolby's Love More campaign, which will run through 2024, aims to spread awareness of the art of what's possible in Dolby. The campaign celebrates the full potential of Dolby's latest audio and video innovations, like Dolby Atmos and Dolby Vision, which bring mesmerizing picture and multidimensional sound to your music, movies, shows, games, and sports so you can love them more. The series of short videos will also follow entertainment enthusiasts on a journey of discovery as they experience new depths of emotion and connect deeper to the artists, characters, and stories they love - which is made possible when enjoyed in Dolby.
Copy link
Copy text
Download PDF
Download
About Dolby Dolby Laboratories (NYSE: DLB) is a world leader in immersive entertainment. From movies and TV, to music, sports, gaming, and beyond, Dolby transforms the science of sight and sound into spectacular experiences for billions of people worldwide across all their favorite devices. We partner with artists, storytellers, and the brands you love to transform entertainment and digital experiences through groundbreaking innovations like Dolby Atmos, Dolby Vision, Dolby Cinema, and Dolby OptiView.
Contact details
General Press Inquiries
Headquarters:
1275 Market Street
San Francisco, CA 94103-1410 USA
media@dolby.com
Download vCard
Share news release
Copy link https://news.dolby.com/en-WW/235190-dolby-showcases-the-immersive-power-of-dolby-cinema-in-latest-love-more-global-brand-campaign/
Related topics
Dolby Cinema
Download & Copy
Download PDF
Copy text
Copy link
Contact us
General Press Inquiries
Headquarters:
1275 Market Street
San Francisco, CA 94103-1410 USA
media@dolby.com
Share
Related news
August 1, 2025
Dolby Cinema
The Bat is Back in Dolby as Tim Burtons Batman and Batman Returns Swoop Back to Theaters Exclusively at Dolby Cinema The remastered screenings will see both films presented in Dolby Vision and Dolby Atmos for the first time ever.
March 31, 2025
Theaters
Dolby Laboratories to Bring Dolby Cinema to India, Delivering a Premium Cinema Experience for Moviegoers Announcing the first 6 exhibitors to open Dolby Cinema locations in India
March 31, 2025
Theaters
Dolby and AMC Entertainment announce major expansion of Dolby Cinema at AMC in the US 40 additional Dolby Cinema at AMC auditoriums to be added by the end of 2027.
March 24, 2025
Dolby Vision
Dolby and Christie to introduce new Dolby Vision laser projection system With substantially enhanced reliability and efficiency, this next-generation Dolby Vision laser projection system delivers superior long-term performance and ease of operation.
February 19, 2025
Dolby Atmos
Relive the Revolution in Dolby as Purple Rain Returns Exclusively to Dolby Cinema Purple Rain, the legendary 1984 rock musical drama starring Prince in his film acting debut, will be brought back exclusively to Dolby Cinema.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Following the successful launch of its inaugural APAC Mentoring Programme last month, the Rise AV APAC Regional Council will bring the conversation around mento...
02/07/2026
Blackmagic PYXIS 6K Used to Shoot Director Takahisa Zeze's Cry Out
Brie Clayton July 2, 2026
0 Comments
Highly mobile camera supports tense and de...
02/07/2026
Broadcast Solutions acquires BFE, expanding its lead in European broadcast, medi...
02/07/2026
Berklee Alum and Faculty Perform at Boston Public Library's 250th Anniversar...
02/07/2026
Broadcast Solutions GmbH, a leading systems integrator and provider of innovative solutions for the broadcast media industry, is acquiring BFE Studio und Medien...
02/07/2026
Cinegy GmbH, the premier provider of software-defined television technology, has extended the ingest facility at leading Brazilian sports company LiveMode, work...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Standalone processors acknowledged for the innovation and value they bring to Pro AV
Cobalt Digital, a leading designer and manufacturer of signal processing ...
02/07/2026
Synamedia announced today the appointment of Dr Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transitio...
02/07/2026
Screen Australia backs audience-led filmmaking with new insight-driven initiativ...
02/07/2026
Screen Australia refines guidelines for Narrative Content Development and Docume...
02/07/2026
Maxon Autograph: Introduction to working with Tables
Simon Ubsdell July 1, 2026
0 Comments
An overview of Autograph's ridiculously powerful tables...
02/07/2026
Boston Conservatory's Soir e Breaks Records to Fund Student Scholarships The event achieved 127 percent of its fundraising goal in an evening celebrating ...
02/07/2026
How Adam Rosenwach Pivoted from Music to Med Tech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might thin...
02/07/2026
Summer is heating up - and GeForce NOW is taking players along for the ride.
Start the month with Monopoly: Star Wars Heroes vs. Villains, bringing a galaxy fa...
01/07/2026
Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...
01/07/2026
Shade has announced Custom Objects and Automations, a platform expansion releasing June 29, 2026, that adds database and workflow automation capabilities direct...
01/07/2026
FOR-A America has announced the addition of Jaz Wray and Fernando Cruz to its U.S. sales team. Both report to Ernie Leon, Senior VP and Head of Sales and Strate...
01/07/2026
NBC Sports will air all 15 MLB games nationally on Sunday, July 5, across NBC, P...
01/07/2026
Clear-Com has announced a wireless communications upgrade for Jeopardy! and Wheel of Fortune, deploying FreeSpeak II and FreeSpeak Icon systems across both prod...
01/07/2026
England's performance team will use Sony's STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 m...
01/07/2026
Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transiti...
01/07/2026
Bitcentral, Inc. has announced a strategic transaction creating two separate companies. The Production and Playout business will continue as Bitcentral, now own...
01/07/2026
DAZN has announced results from DAZN48, its creator initiative for the FIFA World Cup 2026. Launched in April 2026, the program received thousands of applicatio...
01/07/2026
Sarah Rose, VP, global services, Daktronics (NASDAQ: DAKT), will be inducted into the Information Display and Entertainment Association (IDEA) Hall of Fame at t...
01/07/2026
Gravity Media and the World Economic Forum's production team provided broadc...
01/07/2026
Insight Productions has announced the launch of Insight Storm, a 53-foot mobile broadcast unit built for esports production. The truck is built around a Ross Vi...
01/07/2026
ESPN has announced several content initiatives marking America's 250th anniversary, as part of The Walt Disney Company's Disney Celebrates America pro...
01/07/2026
Eleven production kits, REMI workflows, and cloud distribution bring 40 World Cu...
01/07/2026
The conference also discussed the opportunities offered an industry that is endu...
01/07/2026
The Mountain West Conference has announced the launch of MW , a direct-to-consumer streaming platform powered by Kiswe. The platform will carry live Mountain We...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Manfrotto Introduces UNCOVER, the new premium camera bag collection for modern h...
01/07/2026
Blackmagic Design Powers Houston Tamil Sangam Literacy Competition
Brie Clayton July 1, 2026
0 Comments
Volunteers use ATEM Mini Pro, Blackmagic Desig...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
PlayBox Technology has published State of Broadcast Infrastructure 2026, an in-depth industry research report examining the technologies, operational challenges...
February 28 2024, 08:00 (PST) Dolby Showcases the Immersive power of Dolby Cinema in Latest Love More Global Brand Campaign 
