Back to All News
NFL Christmas Gameday Live Comes to Netflix With Blimps, Hot Cocoa Trucks and Two Superstar Performances
Entertainment
23 December 2024
GlobalUnited States
Link copied to clipboard
The night before Christmas and all through the house, something was stirring but it wasn't a mouse. Netflix was finalizing promotions with care, in advance of the NFL Christmas Day Live that soon would be here.
The doubleheader, featuring match-ups between the Kansas City Chiefs at the Pittsburgh Steelers, and the Baltimore Ravens at the Houston Texans, marks Netflix's first-ever NFL broadcast. Produced by CBS Sports, the games will feature a slew of announcing talent on and off the field as well as music superstars Mariah Carey, who will open the show with her iconic hit holiday single All I Want for Christmas Is You, and Beyonc , who will headline the Ravens-Texans halftime show.
Up to the stadium top, our inaugural blimp flew, to spread holiday cheer and assemble our gameday-watching crew.
The first-ever Netflix blimp flew over seven cities in the month leading up to Christmas Day, kicking off and wrapping up in Houston with stops in New Orleans, Baton Rouge, Atlanta, Nashville and Dallas.
And outside the stadiums, there arose such a clatter, from our hot cocoa trucks boasting great gameday swagger.
Accompanied by the blimps, we deployed hot cocoa trucks on the ground to a variety of NFL, NBA, NHL and NCAAF games in Houston, Dallas and Atlanta so sports fans could snag hot chocolate, clear stadium bags and enter to win epic prizes, including tickets to the NFL Christmas Day Games and a year of free Netflix.
When what to my wondering eyes did appear, but my fave Netflix stars to make tune-in easy and clear.
In addition to special game-day correspondents like comedian Bert Kreischer and Nate Bargatze, we also enlisted beloved Netflix talent like Jamie Foxx and Cameron Diaz, from the upcoming film Back in Action, and Cobra Kai stars William Zabka and Ralph Macchio to promote the match-ups ahead of game day. (NFL players also had fun revealing their top Netflix picks.)
More rapid than eagles our advertising partners came. And we whistled, and shouted, and called them by name: "Now, Google Pixel! Now, Verizon! Now Fanduel and BMW!
We assembled an impressive suite of top-tier partners for our NFL programming. FanDuel will be the exclusive pregame sportsbook betting partner with a sponsored in-show feature. This custom segment will include Netflix Christmas Gameday talent, offering analysis and predictions aligned to FanDuel's wagering odds for the games. Verizon will be the Netflix Christmas kickoff sponsor as the official partner for the exciting pre-kick segment that will run before kickoff. Snickers will be the pre-game promo sponsor. Johnnie Walker, WhatsApp, Call of Duty and Duolingo will all run custom Squid Game spots during commercial breaks.
On Netflix, the games were promoted with care, in hopes that touchdowns and field goals soon would be there.
Netflix Christmas Gameday Live kicks off on December 25 with Chiefs vs. Steelers at 1pm ET/10am PT followed by Ravens vs. Texans at 4:30pm ET/1:30pm PT. Click here to set a reminder for the games.
Are you excited to watch the NFL on Netflix?
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
David Dvir, 2D founder (left), Sundeep Reddy (center), and Jean-Marc Bouchut (right), both of Zeiss...
23/07/2026
Screen Australia announces new national documentary accelerator program 23 July 2026
Screen Australia has today announced the Above the Line Documentary Accel...
23/07/2026
RT Commercial today announced Honda as sponsor of Today with David McCullagh RT Radio 1, weekdays 9am 11am.
Broadcasting directly after Morning Ireland in ...
23/07/2026
RT News is pleased to announce Barry Gallagher has been assigned as the new journalist covering news from Cork, Kerry and the wider Southern region
Working al...
23/07/2026
Lock in and load up the cloud. GFN Thursday brings fresh updates and new adventu...
22/07/2026
Among other tweaks to coverage, the broadcaster added announce positions in the ...
22/07/2026
The Australian Sports Technologies Network (ASTN) has reported a sharp acceleration in Australia's sportstech sector, with revenue growth rising from 10% in...
22/07/2026
From a retrofitted broadcast bus to packed Match Day Live! events, Bennett detai...
22/07/2026
TMRW Sports has named Brendan Donohue as President, Flag Football, where he will lead the company's professional flag football business in partnership with ...
22/07/2026
Stephen Arnold Music (SAM) designed and produced soundtracks for nine projection...
22/07/2026
Harmonic has announced a $25,000 donation to Global Empowerment Mission (GEM) fo...
22/07/2026
Telemundo has announced it has acquired from UC3 exclusive U.S. Spanish-language...
22/07/2026
The Rest Is Football, hosted by Gary Lineker, Alan Shearer, and Micah Richards, ...
22/07/2026
Sports Studio has announced a partnership with TheSoul Group to distribute Free ...
22/07/2026
Daktronics has concluded its 2026 High School Video Summit, a two-day hybrid event combining virtual sessions with hands-on host school visits across the countr...
22/07/2026
FOR-A America will exhibit at the MMCA Show in Pensacola, Florida (July 21-24), marking the company's first appearance at the house of worship AV event. FOR...
22/07/2026
The New York Yankees have selected Lumen Technologies (NYSE: LUMN) to connect Ya...
22/07/2026
Calrec will exhibit at IBC 2026 (Stand 8.C47) with demonstrations of its IP-native audio ecosystem built around the Argo console range, and will announce two ne...
22/07/2026
Solid State Logic has announced the appointment of Algam EKO as its distributor for SSL large format consoles in Italy, covering the Live, Broadcast, and Studio...
22/07/2026
FloSports has announced the launch of the FloSports Channel, a free ad-supported streaming channel premiering on Prime Video in the U.S. on July 21. The channel...
22/07/2026
Banana Ball TV (BTV), the broadcast operation of the Savannah Bananas, has insta...
22/07/2026
SiriusXM and Audacy have announced an agreement bringing 42 Audacy sports, news, and talk stations from 29 U.S. markets to SiriusXM. Twenty-three Audacy sports ...
22/07/2026
The collaboration produced more than 500 short-form videos across four cities th...
22/07/2026
At 2,600 sq. ft., the new home of digital content houses a main studio, podcast space, and an auxiliary control room
NFL franchises are accelerating their prod...
22/07/2026
Library now available in Engine Player
Another of Eduardo Tarilonte's popular sample libraries has just been moved over to Engine Audio's Engine Pla...
22/07/2026
All-in-one mic & DSP interface overhauled
Cloudvocal have just refreshed the design of their all-in-one mic, audio interface and DSP processor, introducing ...
22/07/2026
The final boss of the lost dual-op-amp circuit
Electro-Harmonix have just introduced the Deluxe Big Muff Pi 2, which they say offers their latest take on t...
22/07/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Proven managed IP solution helps broadcasters confidently navigate the future of broadcast distribution
LTN announces it has completed successful satellite-to-...
22/07/2026
Today, Chaos announced V-Ray 7, update 4, eliminating the need for asset conversions and tool switching, which slow down media and entertainment pipelines. Arti...
22/07/2026
An AI playground for the Project Indigo camera app
Marc Levoy July 22, 2026
0 Comments
At left is the user interface of our Playground, running on an ...
22/07/2026
Custom Consoles announces the completion of a large technical furniture project for Radio T l vision Suisse (RTS) at the networks recently inaugurated productio...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Culver City, CA, July 21, 2026 3D streaming infrastructure provider Miris today announced glTF intake, including the binary .glb form, to its spatial streamin...
22/07/2026
Documentary Lo Invisible Captured with Blackmagic PYXIS 6K
Brie Clayton July 21, 2026
0 Comments
Camera's versatile design allowed filmmakers to c...
22/07/2026
AAF Bridge converts AAF and XML Timelines to Ableton Live - and back
Jerome Gardier July 21, 2026
0 Comments
A two-way converter for macOS and Windows...
22/07/2026
From Class to Concert: Explore a Student-Led Production of David Bowies Work Thr...
22/07/2026
NVIDIA founder and CEO Jensen Huang today visited the Naval Postgraduate School in Monterey, California, to commission an NVIDIA DGX GB300 system - bringing one...
Back to All News
