Back to All News
NFL Christmas Gameday Live Comes to Netflix With Blimps, Hot Cocoa Trucks and Two Superstar Performances
Entertainment
23 December 2024
GlobalUnited States
Link copied to clipboard
The night before Christmas and all through the house, something was stirring but it wasn't a mouse. Netflix was finalizing promotions with care, in advance of the NFL Christmas Day Live that soon would be here.
The doubleheader, featuring match-ups between the Kansas City Chiefs at the Pittsburgh Steelers, and the Baltimore Ravens at the Houston Texans, marks Netflix's first-ever NFL broadcast. Produced by CBS Sports, the games will feature a slew of announcing talent on and off the field as well as music superstars Mariah Carey, who will open the show with her iconic hit holiday single All I Want for Christmas Is You, and Beyonc , who will headline the Ravens-Texans halftime show.
Up to the stadium top, our inaugural blimp flew, to spread holiday cheer and assemble our gameday-watching crew.
The first-ever Netflix blimp flew over seven cities in the month leading up to Christmas Day, kicking off and wrapping up in Houston with stops in New Orleans, Baton Rouge, Atlanta, Nashville and Dallas.
And outside the stadiums, there arose such a clatter, from our hot cocoa trucks boasting great gameday swagger.
Accompanied by the blimps, we deployed hot cocoa trucks on the ground to a variety of NFL, NBA, NHL and NCAAF games in Houston, Dallas and Atlanta so sports fans could snag hot chocolate, clear stadium bags and enter to win epic prizes, including tickets to the NFL Christmas Day Games and a year of free Netflix.
When what to my wondering eyes did appear, but my fave Netflix stars to make tune-in easy and clear.
In addition to special game-day correspondents like comedian Bert Kreischer and Nate Bargatze, we also enlisted beloved Netflix talent like Jamie Foxx and Cameron Diaz, from the upcoming film Back in Action, and Cobra Kai stars William Zabka and Ralph Macchio to promote the match-ups ahead of game day. (NFL players also had fun revealing their top Netflix picks.)
More rapid than eagles our advertising partners came. And we whistled, and shouted, and called them by name: "Now, Google Pixel! Now, Verizon! Now Fanduel and BMW!
We assembled an impressive suite of top-tier partners for our NFL programming. FanDuel will be the exclusive pregame sportsbook betting partner with a sponsored in-show feature. This custom segment will include Netflix Christmas Gameday talent, offering analysis and predictions aligned to FanDuel's wagering odds for the games. Verizon will be the Netflix Christmas kickoff sponsor as the official partner for the exciting pre-kick segment that will run before kickoff. Snickers will be the pre-game promo sponsor. Johnnie Walker, WhatsApp, Call of Duty and Duolingo will all run custom Squid Game spots during commercial breaks.
On Netflix, the games were promoted with care, in hopes that touchdowns and field goals soon would be there.
Netflix Christmas Gameday Live kicks off on December 25 with Chiefs vs. Steelers at 1pm ET/10am PT followed by Ravens vs. Texans at 4:30pm ET/1:30pm PT. Click here to set a reminder for the games.
Are you excited to watch the NFL on Netflix?
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Creative software developer Foundry today announced the latest developments on Nuke Stage. A purpose-built application for end-to-end virtual production and in-...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
12/05/2026
CVP, one of Europe's leading suppliers of professional video and broadcast solutions, has appointed Randy Koeman as Sales Manager, Netherlands, marking anot...
12/05/2026
Taiwan Television has expanded its HD content ingest workflow capabilities by investing in the PlayBox Neo Suite - a leading multi-channel multi-server UHD/HD/S...
12/05/2026
Jigsaw24 is strengthening its media team with the appointment of Tom Laker as Client Director and Ashish Chauhan as Project Manager. These strategic hires bring...
12/05/2026
Broadcast playout leader showcases hybrid IP infrastructure and workflow automation with Videoland deployment as regional benchmark...
12/05/2026
dzjinius, the all-in-one production management platform for the media and entertainment industry, will showcase its centralised approach to production workflows...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
Back to All News
