Philips and Breast Cancer Care partner to launch fully-interactive breast-check app

Innovative new app design aims to ensure being breast aware'

is part of your regular routine

London, UK - To mark this years breast cancer awareness month, Philips, in conjunction with the charity Breast Cancer Care, is today launching an updated and fully-interactive version of their innovative Breast Cancer Care mobile app.

Breast cancer is the most common form of cancer in the UK with around 55,000 people diagnosed each year.1 Early detection and diagnosis can save lives and could lead to better treatment outcomes. Knowing that many detections start with a self-examination, the Philips Breast Cancer Care app is designed to take the user through the process with simple, easy-to-follow, instructions whilst providing vital education to encourage regular checks and to help users become more breast aware.2

Whatever your age, size or shape, its important to take care of your breasts. Getting to know how your breasts look and feel, so you know what is normal for you, is an essential part of caring for your body. Around two thirds of breast cancers are found by the patient, so its important to notice any unusual changes and report them to your doctor without delay. Dr Emma Pennery, clinical director of Breast Cancer Care.

Now available in a new and fully-interactive format, the updated app builds on Philips commitment to raising awareness of breast cancer, providing trusted advice whilst making it easier for women to identify areas of concern.

Alwena Hall, marketing manager for Philips Healthcare UK comments, Philips is dedicated to empowering patients so they can positively manage their health. Our updated app makes it easier to check for symptoms on a regular basis, to help protect breast health, and our technology provides increased comfort and confidence for people who may be undergoing breast cancer investigations or treatment. Were committed to redesigning the way healthcare is delivered in the UK to improve patient experience and outcomes.

From simple diagnostic tools like the Breast Cancer Care app, to low dose mammography with MicroDose SI, Philips is constantly looking to find innovative ways to improve breast cancer detection and ensure a positive outcome for millions of people across the UK. This commitment is made across cancer-types and across the continuum of care, including the trialing of a first-of-its-kind Minicare Home Monitoring service designed to provide improved treatment monitoring for chemotherapy patients that potentially results in reduced hospital visits, cost savings for both the hospital and the patient, and a better patient experience.

The Breast Aware app is now available for your iPad or iPhone, and can be downloaded here.

1 Breast Cancer Care, Breast Cancer Facts, http://www.breastcancercare.org.uk/breast-cancer-information/about-breast-cancer/breast-cancer-facts (accessed October 2014)

2 Coppafeel, Boob Check, http://coppafeel.org/boob-check/ (accessed September 2014)

LINK:	http://www.newscenter.philips.com/gb_en/standard/news/press/2014/20141...
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